Sportlines

What Sportlines does

Sportlines a.s. is a Prague-based private leisure-time center (středisko volného času) founded in 2006 that organizes children's recreational and educational programs across the Czech Republic. Its core offerings include suburban day camps (Příměstské tábory — self-described as the largest in Prague with ~6,000 children served per summer), school nature stays and trips (Pobyty pro školy, operated via a 2016 wholly-owned subsidiary POBYTY PRO ŠKOLY), after-school sports clubs (Kroužky), corporate day camps for employees' children, adaptation courses, ski courses, language courses, custom corporate events, and travel-agency services to EU destinations. The company serves a horizontal mix of B2C parents, schools, municipalities (Magistrát hl. m. Prahy, Městská část Praha 11), and corporate clients (T-Mobile, Prague Airport, ČSOB, Česká pojišťovna, VZP, TEPfaktor), claiming 100,000+ children served across 13 years of operation.

The underlying technology is deliberately lightweight: there are no proprietary AI/ML or platform products disclosed. Operations are supported by web-based registration portals (prazdniny-v-praze.cz for camps, pobyty-pro-skoly.cz for school trips) and an instructor management portal (posys.sportlines.cz). The company's core asset is a claimed network of 720+ trained instructors (with compensation of 500-1,000 CZK per day) supporting experiential pedagogy (zážitková pedagogika) across all program types.

Sportlines makes money through participant fees (one-time program tuition from parents for clubs and camps), B2B fees for school, municipal, and corporate programs, and grant/project funding (European, municipal, and district grants supporting free school sports clubs). School sports clubs for elementary children (ages 7-14) are provided free of charge and funded through grants. The go-to-market combines direct-to-consumer website registration (parent-facing), direct B2B outreach to school administrators and corporate HR/benefits managers, and word-of-mouth/referral from satisfied families and institutional clients. The company is privately held with no disclosed institutional investors, no parent company, and one wholly-owned subsidiary.

Name

Sportlines

Legal name

Sportlines a.s. - středisko volného času

Website

https://sportlines.cz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportlines is a Prague-based private leisure center founded in 2006 that organizes children's camps, school nature stays, after-school clubs, ski and language courses, and corporate events for parents, schools, municipalities, and enterprises across the Czech Republic.

Ownership category

akta.pro rank

Product category

Children's Recreation and Education Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

akta.pro secondary industry

Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Children's recreational programs
• School trip organization
• Suburban day camps
• Corporate team building
• Experiential education services

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Participant fees (zájmové vzdělávání): Core revenue from tuition/participation fees paid by parents for children's clubs, camps, and leisure activities; fees for suburban camps, school trips, and adventure programs
2. School and corporate programs: B2B revenue from schools, municipalities, and companies for organized camps, adaptation stays, ski courses, team-building events, and cultural activities
3. Grants and projects: European, municipal, and district grants and project funding supporting interest education activities and social programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sportlines operates as a leisure-time center (středisko volného času) providing children's recreational and educational services. Core offerings include school stays in nature, suburban day camps in Prague, after-school clubs, ski and language courses, adaptation camps, corporate day camps, and custom events such as teambuilding. Programs are delivered by a pool of 720+ trained instructors and include full logistical handling of accommodation, transport, meals, and activities.

Product overview

Sportlines operates as a unified leisure-time center (Středisko volného času) offering a comprehensive portfolio of children's recreational and educational services in Prague. The core product ecosystem consists of school stays (Pobyty pro školy), suburban day camps (Příměstské tábory), after-school clubs (Kroužky), school nature trips (Školy v přírodě), corporate day camps (Firemní příměstské tábory), and custom events (Akce na klíč). Supporting offerings include adaptation camps, ski courses, language courses, teambuilding for corporations, and travel agency services. The company also operates satellite websites including www.prazdniny-v-praze.cz and www.pobyty-pro-skoly.cz for specialized camp and school trip services.

Differentiator

Problem solved

Functional benefit

Brands

• Pobyty pro školy: School accommodation programs including nature school stays, ski courses, and adaptation courses - managed by subsidiary company since 2016
• Prazdniny v Praze

Products and services

• Pobyty pro školy (School Stays) School stays in nature for elementary schools, nursery schools, and secondary schools. Covers accommodation, transport, and full experiential pedagogy programs led by professional instructors, delivered across nature facilities in the Czech Republic via the POBYTY PRO ŠKOLY subsidiary.
• Příměstské tábory (Suburban Day Camps) Day camps for children during school holidays in Prague focused on sports, arts, and English language learning. The largest organizer in Prague with approximately 6,000 children served during summer holidays across multiple Prague pickup locations.
• Kroužky (After-school Clubs) Regular sports and recreational activities for children held twice weekly during the school year at the SQP building in Prague, including general sports preparation and various sports activities for children ages 7-14.
• Školy v přírodě (School Nature Trips) Nature-based school trips and outdoor stays providing experiential learning programs for school children in natural environments.
• Firemní příměstské tábory (Corporate Day Camps) Private corporate day camps organized for companies to provide childcare services for employees' children during holidays.
• Akce na klíč (Custom Events) Custom-designed sports and social events planned and executed according to client specifications, including international projects, fairs, community celebrations, company parties, and teambuilding activities for cities, companies, schools, or sports facilities.
• Adaptační pobyty (Adaptation Camps) Adaptation programs for students to help them integrate into new school environments and build social skills.
• Lyžařské kurzy (Ski Courses) Winter ski and snowboarding courses for children, including spring ski camps.
• Jazykové kurzy (Language Courses) Language learning programs, including summer English camps integrated with sports activities.
• Cestovní agentura (Travel Agency) Travel agency services offering vacation, sightseeing, and sports trips to most European Union countries.
• Teambuildingy (Teambuilding) Corporate team building events, company parties, presentations, and teamspirit activities for businesses.

Quantifiable outcome

• Over 100,000 children served over 13 years
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PGL Travel: UK operator of residential school trips, adventure courses, and educational stays. Direct peer to Sportlines' Pobyty pro školy subsidiary, offering full-service school accommodation, transport, and activity programming.
• Kingswood: UK provider of educational school residentials, outdoor learning, and adventure activities. Comparable to Sportlines' nature school trips (školy v přírodě) and experiential education programs for primary and secondary schools.
• Camp Beaumont: UK provider of children's day camps and holiday activity programs for schools and parents. Closely matches Sportlines' suburban day-camp and school-program model, including instructor-led sports, arts, and multi-activity programming during school holidays.

Regional players

• Active Kids: Children's sports coaching and holiday activity provider operating in a European market. Comparable in target audience (children) and core offering (sports instruction, holiday camps) but operates in a different geography.
• Juniorsport: Czech operator of sports-focused children's camps and after-school sports activities. Regional peer running similar suburban camp and youth sports programming in the Czech market.

Others

• Sportisimo: Largest Czech sports retailer, serving the same parents and families Sportlines targets. Not a direct competitor but an adjacent ecosystem player whose customer base and Czech market data are highly relevant.

Broad incumbents

• YMCA: Global membership-based youth recreation and camp operator. Comparable to Sportlines in offering structured sports, camp, and youth development programs on a subscription/club basis, though at vastly larger scale and global footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportlines.pobytyproskoly
• LinkedInlinkedin.com/company/sportlines-s-r-o-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportlines