Junior Sport Stars

What Junior Sport Stars does

Junior Sport Stars is a Stockport-based children's gymnastics and school sport provider operating as JSS Education & Childcare LLP, a private UK limited liability partnership. Founded in 2009, the company runs a British Gymnastics accredited School of Gymnastics out of a 7,000+ sqft purpose-built facility at Sunaco House in Heaton Mersey, alongside delivering physical education and sports services into primary schools across Greater Manchester. Its core products span recreational and competitive gymnastics for ages 18 months to 14 years, multi-activity and gymnastics-themed holiday camps, after-school clubs, and bundled PESSPA packages for schools covering PE curriculum delivery, teacher CPD, active lunchtimes, and extra-curricular clubs.

The business operates a dual GTM model: direct-to-consumer through self-serve booking on classforkids.io and free-trial-led acquisition, plus a sales-led B2B motion where a School Liaison Manager sells bundled PESSPA packages directly to primary school PE leads and headteachers. Core technology consists of GymNova competition-standard gymnastics equipment, the iPEP PE planning and assessment tool for school reporting and OFSTED evidence, the classforkids booking platform, and British Gymnastics membership integration for competitive classes. Pricing ranges from £8.50 per toddler session and £10.50 per pre-school session to £40.50–£43 per month for recreational gymnastics subscriptions and £30 per day for gymnastics holiday camps; school services are billed per bespoke package with bundle discounts and can draw on Sport Premium funding.

Revenue mechanics combine recurring monthly subscriptions (gymnastics classes, competitive memberships), half-term block bookings (pre-school and toddler classes), transactional holiday camp fees, and bespoke B2B service contracts. The company is founder-owned and bootstrapped by Rick Barron (Founder and Managing Director), reports 7 employees, and operates at meaningful scale for its headcount, delivering over 200 sessions per week and engaging more than 5,000 children weekly. Customer concentration is distributed across many parents and multiple schools rather than anchored to any single account.

Name

Junior Sport Stars

Legal name

JSS Education & Childcare LLP

Website

https://juniorsportstars.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Junior Sport Stars is a Stockport-based children's gymnastics and school sport provider delivering recreational and competitive gymnastics classes, holiday camps, after-school clubs, and bundled PESSPA packages to parents and primary schools across Greater Manchester.

Ownership category

akta.pro rank

Product category

Youth Sports & Gymnastics Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Physical Education (PE) & Fitness Programs (EDAJAJAC), Intramural & Recreational Sports Programs (EDAJAJAB), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Children's gymnastics classes
• Gymnastics coaching services
• School sports provision
• Holiday activity camps
• After-school sports clubs

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Recreational Gymnastics Classes (Monthly Subscription): Monthly subscription ranging from £40.50 to £43/month depending on the day attended (bank holidays factored in). Billed over 12 equal monthly payments. Includes annual £15 club membership fee. Children aged 4–14 years, 1-hour weekly sessions.
2. Pre-School Gymnastics Classes: Pay-per-session at £10.50 per 45-minute session, payable by half-term block. Available for children aged 2–4 years with parent participation options and independent options.
3. Toddler Stay & Play Sessions: Pay-per-session at £8.50 per session, payable by half-term block. Term-time only weekly sessions for toddlers aged 18 months to 3 years with parent participation.
4. Gymnastics Holiday Camps: Per-day pricing at £30/day for gymnastics-themed holiday camps. Optional add-ons for early drop-off and late pick-up. Open to children aged 5+.
5. Sports & Activity Holiday Camps: Per-booking camps available as half-day, full-day, or full-week bookings. Locations at primary schools across Stockport and Manchester. Accepts childcare vouchers.
6. After-School Sports Clubs: Parent-paid before- and after-school sports and activity clubs (Soccer Stars, Multi-Sport Stars, Gym Stars, Dance Stars, Stage Stars) at no cost to schools. Managed via classforkids booking system.
7. PESSPA School Services: Bespoke PESSPA packages sold to primary schools including PE curriculum delivery (PPA cover), CPD, active lunchtimes, and extra-curricular clubs. Billed per service/package, with discounts for bundled services. Schools can use Sport Premium funding.
8. British Gymnastics Membership: Competitive gymnastics participants require British Gymnastics Community Membership at £24–£60/year based on competitions entered, plus £15/year Junior Sport Stars Club membership fee. Pre-school classes require £15/year British Gymnastics Pre-School Membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Junior Sport Stars operates a British Gymnastics accredited School of Gymnastics offering recreational and competitive gymnastics classes for children aged 18 months to 14 years, alongside multi-activity holiday camps, after-school sports clubs, and a comprehensive PESSPA (PE, School Sport & Physical Activity) service for primary schools across Greater Manchester. The company runs over 200 weekly sessions delivered to more than 5,000 children at its 7,000+ sqft purpose-built venue in Stockport and at partner school sites.

Product overview

Junior Sport Stars operates as a multi-service children's sports and gymnastics education provider offering a coordinated portfolio of services. The core offering centers on their British Gymnastics accredited School of Gymnastics at Sunaco House, Heaton Mersey, providing recreational and competitive gymnastics classes for children from 18 months to 14 years, including Children's Gymnastics, Pre-School Gymnastics, Toddler Stay & Play, and Competitive Gymnastics programs. Complementary services include Sports & Activity Holiday Camps and Gymnastics Holiday Camps across multiple venues in Stockport and Manchester, plus After-School Clubs (Soccer Stars, Multi-Sport Stars, Gym Stars, Dance Stars, Stage Stars). For primary schools, they offer integrated PESSPA (PE, School Sport & Physical Activity) packages comprising PE Provision & PPA Cover, CPD training, Active Lunchtimes, and Extra-Curricular Clubs, all delivered by specialist coaches working in partnership with school PE leads. The company utilizes classforkids for booking/management, British Gymnastics for membership, and iPEP for assessment tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Gymnastics Classes

Quantifiable outcome

• Over 5,000 children engaged through 200+ sessions per week
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• British GymnasticscoreStrategic or Co-development PartnerJunior Sport Stars operates a British Gymnastics accredited School of Gymnastics. Gymnasts in competitive classes require British Gymnastics Community Membership (£24–£60/year) or Pre-School Membership (£15/year) for personal insurance. The club participates in British Gymnastics Rise Award Scheme, skill assessments, and local/regional competitions.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Premier Education Group: Largest UK provider of primary school sport, PE, and extra-curricular services via a franchise/agency model. Directly comparable to Junior Sport Stars' B2B PESSPA motion and school partnership programme, though operating at much greater national scale.
• The Little Gym: International franchise of children's gymnastics and motor-skill development centres for ages 4 months to 12 years. Comparable in its structured curriculum, parent-participation toddler classes, and progressive gymnastics pathway.
• Little Kickers: UK pre-school football franchise running classes for children aged 18 months to 7 years, with parent participation and after-school/holiday-camp extensions. Comparable toddler-to-school-age progression model and parent-engagement motion.
• Fitsense Sports: Children's multi-sport and activity-camp provider serving UK primary schools and families. Overlaps with Junior Sport Stars on PESSPA B2B delivery, holiday camps, and after-school clubs in regional UK markets.
• SuperTots / Sport4Kids: UK children's multi-sport and activity provider delivering nursery, primary school, and holiday camp programmes. Comparable in B2B school-services motion and holiday camp offering to Junior Sport Stars.
• Gymfinity Kids: UK chain of children's gymnastics clubs offering recreational and competitive classes for toddlers through teens. Directly comparable gymnastics product, subscription model, and progression pathway, though multi-site rather than single venue.
• Progressive Sports: UK provider of primary school PE, sport, and physical activity programmes covering PPA cover, CPD, and inter-school competitions. Closely comparable B2B PESSPA service menu to Junior Sport Stars' school offering.

Broad incumbents

• My Gym: Established international children's fitness and gymnastics franchise with structured age-based programmes. Comparable core product of structured early-years motor-skill development, though broader franchise positioning.

Emerging players

• Tots Play: UK franchise offering baby, toddler, and pre-school structured activity classes including movement and sensory programmes. Comparable in the toddler/early-years parent-participation class segment.
• Diddi Dance: UK pre-school dance and movement franchise for children aged 18 months to 5 years. Comparable addressable demographic (toddler/preschool structured activity) and franchise-style delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@juniorsportstars7384
• Facebookfacebook.com/juniorsportstarsgymnastics
• Instagraminstagram.com/juniorsportstarsgymnastics
• LinkedInlinkedin.com/company/junior-sport-stars

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Sport Stars