Rooth

What Rooth does

Rooth Multiservice bv, headquartered in Sneek, Friesland, Netherlands, is a privately held cleaning and facility services company that now operates under the Bryz Facility Company brand following a 2025 merger with Van Dijk en De Boer. The company delivers a comprehensive service portfolio organized into four pillars: interior cleaning for offices, schools, and residential complexes; industrial cleaning for food processing, construction, and shipbuilding environments; specialized cleaning including chimney sweeping, graffiti removal, pest control, and solar panel cleaning; and facade cleaning, impregnation, and high-rise window washing using telescopic glass cleaning systems. Core technical capabilities center on specialized equipment and certified techniques rather than software, with differentiated offerings in telescopic glass cleaning at height and food-industry hygiene compliance.

The business runs on a B2B, sales-led go-to-market model. Customers request customized quotes via the company website or through direct engagement, and services are delivered under multi-year contracts tailored to each client's property type, hygiene requirements, and operational rhythm. Pricing is quote-based and not publicly disclosed. The company holds five sector certifications — Keurmerk Schoon, NEN 4400, VCA, KAD, and SVS — that collectively support procurement eligibility with institutional and enterprise clients.

Customer base spans multiple verticals in the Friesland region, with named enterprise relationships including Graphic Packaging International (facility interior cleaning in Sneek) and A.C. Borst Bouw B.V. (a 132-home renovation and sustainability project in Heemskerk). The company employs 51–100 people and has recently differentiated on sustainability via a 2024 partnership with Veenema Energy that produced an 89% CO2 reduction through HVO100 fuel adoption. There is no external investment, no parent company, and no public market presence disclosed.

Name

Rooth

Legal name

Rooth Multiservice bv

Website

https://rooth.frl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Bryz Facility Company (formerly Rooth Multiservice) is a Sneek-based Dutch cleaning and facility services firm delivering interior, industrial, facade, and specialized cleaning to enterprise and institutional clients across the Friesland region.

Ownership category

akta.pro rank

Headquarters

HQ city

Sneek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Cleaning and Maintenance Services: Recurring and one-time cleaning services for industrial, commercial, and residential properties. Services include daily cleaning, periodic deep cleaning, specialized cleaning, and facade maintenance. Revenue generated through service contracts and project-based work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rooth (now Bryz Facility Company) delivers professional cleaning and facility maintenance services across the Friesland region. The portfolio spans interior cleaning for offices, schools, and residential complexes; industrial cleaning for food processing, construction, and shipbuilding; specialized cleaning including chimney sweeping, graffiti removal, pest control, and solar panel cleaning; and facade cleaning and renovation with telescopic high-rise window washing. Services are delivered by certified professionals under multi-year contracts and quote-based project work.

Product overview

Bryz Facility Company (formerly Rooth Multiservice and Van Dijk en De Boer) offers a comprehensive portfolio of facility cleaning services organized into four main categories: Interieurreiniging (interior cleaning for offices, schools, and residential complexes), Industrie Schoonmaak (industrial cleaning for food, construction, and shipbuilding sectors), Specialistische Reiniging (specialized services including solar panel cleaning, chimney sweeping, graffiti removal, and pest control), and Gevelreiniging en Renovatie (facade cleaning, window washing at height, and telescopic glass cleaning). The company operates primarily in the Friesland region of the Netherlands with certified professionals and emphasizes reliable service, clear agreements, and sustainable practices including CO2 reduction initiatives using HVO100 fuel.

Differentiator

Problem solved

Functional benefit

Products and services

• Interieurreiniging (Interior Cleaning) Daily and periodic interior cleaning services for offices, schools, residential complexes, and public spaces, tailored to the client's operational rhythm and hygiene requirements.
• Industrie Schoonmaak (Industrial Cleaning) Specialized cleaning services for industrial sectors including food processing, construction, and shipbuilding, performed by certified professionals according to industry-specific standards.
• Specialistische Reiniging (Specialized Cleaning) Specialized cleaning services including chimney sweeping, graffiti removal, pest control, and solar panel cleaning that require extra attention and expertise.
• Gevelreiniging en Renovatie (Facade Cleaning and Renovation) Facade maintenance services including cleaning, impregnation, window washing at height, and telescopic glass cleaning to preserve and restore building exteriors.

Quantifiable outcome

• 89% CO2 reduction achieved through use of HVO100 fuel

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Van Dijk en De BoerflagshipStrategic or Co-development Partner · 1 January 2025Van Dijk en De Boer and Rooth.frl combined forces to continue as one cleaning company. Both companies had a strong foundation in Sneek and surrounding area. This merger strengthened the combined entity's market position in the Friesland region.
• SchoonsterminorOthers · 1 January 2025Bryz is a partner of Schoonster, a Dutch cleaning industry organization. This partnership provides network and industry association benefits.
• Veenema EnergycoreStrategic or Co-development Partner · 1 January 2024Veenema Energy provided 23,980 liters of HVO100 fuel to Rooth Mul in 2024, supporting the company's sustainability initiatives. This partnership resulted in an 89% CO2 reduction, with Veenema Energy issuing an important certificate recognizing Rooth's environmental efforts.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EW Facility Services: Dutch facility services provider delivering cleaning, interior maintenance, and specialized services for offices, schools, and industrial facilities. Similar service structure to Bryz with broader geographic reach.
• GOM Facility: Netherlands-based facility services company offering cleaning, maintenance, and specialized services to offices, schools, and commercial properties. Closely matches Bryz's core interior cleaning and multi-vertical service model.
• Asito: Dutch cleaning and facility services provider serving commercial, industrial, and healthcare clients with interior and specialized cleaning. Directly comparable to Bryz in service breadth and customer segments, with national rather than regional coverage.
• CSU Total Care: One of the largest Dutch cleaning and facility services companies, offering interior cleaning, industrial cleaning, and specialized services to commercial clients across the Netherlands. Highly comparable to Bryz in service mix and B2B target market, but at national scale.

Others

• Schoonster: Dutch cleaning industry association and partner organization. Bryz is a member partner; relevant as an industry ecosystem player rather than a direct competitor, providing benchmarking and network access.

Broad incumbents

• Facilicom Group: Dutch facility services group with cleaning, security, and maintenance brands. Comparable to Bryz in cleaning services targeting commercial and institutional clients, but operating at significantly greater scale and diversification.
• ISS Facility Services Nederland: Dutch arm of global facility services giant ISS, offering cleaning, workplace, and facility management to corporate clients. Overlaps directly with Bryz's office and industrial cleaning services, with substantially larger scale and integrated offerings.
• Vebego Cleaning: Family-owned Dutch facility services group encompassing cleaning, landscaping, and security brands across the Netherlands and Europe. Highly relevant as the parent of Hago and comparable to Bryz across the full facility services spectrum.
• Hago (Vebego): Major Dutch cleaning services brand within the Vebego family, providing interior cleaning, window cleaning, and specialized cleaning to offices, schools, and industrial sites. Comparable service portfolio to Bryz, but with broader geographic and service reach.

Regional players

• Schoonmaakbedrijf NIVO: Regional Dutch cleaning company offering interior and specialized cleaning services to commercial clients. Comparable in operating model to Bryz but serving a different Dutch region, illustrating the fragmented regional competitive landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rooth-Multiservice-bv-348534691831400
• LinkedInlinkedin.com/company/roothfrl
• Instagraminstagram.com/bryz.nl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooth