What Haraj does

Haraj is a Saudi Arabian online classifieds platform founded in 2007 and operated by Haraj Website Foundation for Information Technology, headquartered in Riyadh. It functions as a horizontal peer-to-peer marketplace connecting individual sellers and small businesses with buyers across categories including vehicles, real estate, electronics, furniture, services, animals, and jobs. The product is self-serve, with users creating listings directly on the platform; the underlying technology is a standard classifieds architecture with web and mobile front-ends and category-based browse and search.

The company monetizes through three primary streams: per-listing site fees, annual subscriptions for storefront-style seller accounts, and advertising placements. Distribution is via web plus native mobile applications on iOS, Android, and Huawei AppGallery, the last extending reach into the sizable Huawei device installed base in Saudi Arabia that cannot access Google Play. The entity is VAT-registered and has entered a licensed real estate partnership with Fal to enable regulated brokerage activity in the property vertical, suggesting vertical-specific compliance integration rather than a pure horizontal listing model.

Haraj operates with a lean headcount of 11-50 employees and, per the disclosed information, has no external funding rounds and no parent company ownership. No management team, financial, or user-metric disclosures are available in the source material, and its competitive position is anchored by long-running brand recognition as a leading classifieds brand in Saudi Arabia rather than by disclosed scale metrics.

Name

Haraj

Legal name

Haraj Website Foundation for Information Technology (مؤسسة موقع حراج لتقنية المعلومات)

Website

https://haraj.com.sa

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Haraj is a Saudi Arabian online classifieds marketplace founded in 2007 and operated from Riyadh. It serves individual sellers and small businesses across categories including vehicles, real estate, electronics, and services via web and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Site Commission/Fees: Fees charged to users for account and site usage
2. Annual Store Subscription: Annual subscription service for stores on the platform
3. Ad View Campaigns: Paid services to increase visibility of listings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Haraj operates an online classifieds marketplace where individual users and small businesses in Saudi Arabia can list and discover items for sale or rent across categories including vehicles, real estate, electronics, jobs, services, devices, furniture, and animals. The platform is operated by Haraj Website Foundation for Information Technology and is accessible via web and mobile applications on iOS, Android, and Huawei devices.

Product overview

Haraj is a Saudi Arabian classifieds marketplace platform operating as a website and mobile applications (iOS, Android, and Huawei). The platform enables users to buy and sell goods and services across diverse categories including vehicles, electronics/devices, real estate, furniture, services, fashion, livestock/animals, jobs, gaming, training, food/beverages, events, programming/design, gardens, rarities/antiques, projects/investments, arts, trips/hunting, tourism, and lost items. The real estate section operates under Fal real estate brokerage license number 1200006871.

Differentiator

Problem solved

Functional benefit

Products and services

• Haraj Online Classifieds Platform
• Haraj iOS Mobile Application
• Haraj Android Mobile Application
• Haraj Huawei AppGallery Application

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fal (فال) for Real Estate BrokeragecoreOthersThe real estate section of Haraj platform is operated by Fal for brokerage and marketing services. Fal holds license number 1200006871 for real estate brokerage operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Carswitch: Saudi-based used-car inspection and listing platform. Overlaps with Haraj's largest category (vehicles) and signals the trend of vertical specialists adding trust/inspection layers to compete with horizontal marketplaces.

Direct peers

• Dubizzle: Major Saudi and UAE classifieds platform (part of OLX Group / Naspers/Prosus ecosystem). Competes head-to-head with Haraj in vehicles, real estate, electronics, and jobs, with similar horizontal marketplace mechanics and brand-led positioning.
• OpenSooq: Leading MENA horizontal classifieds platform operating across multiple Arab markets including Saudi Arabia. Directly competes with Haraj in vehicles, real estate, electronics, and general classifieds, with comparable self-serve listing model and ad-driven monetization.
• Expatriates.com: Long-running Saudi/Gulf classifieds site historically strong in Riyadh and expat-heavy categories. Comparable horizontal marketplace with overlapping categories and similar self-serve listing approach.
• Mzad (Mazad): Saudi online auctions and classifieds platform with overlap in livestock, vehicles, and general goods. Comparable horizontal marketplace model with auction-style listing mechanics that compete for similar user intent in Saudi Arabia.
• Property Finder: Leading Saudi property listing platform. Overlaps with Haraj's real estate category as a more specialized, vertical-deep competitor that has built strong agent and developer relationships in the same market.
• Yalla Motors: Saudi-focused automotive marketplace for new and used cars. Competes with Haraj's largest category (vehicles) and represents the vertical-specialization threat to Haraj's horizontal model.

Broad incumbents

• OLX: Global classifieds incumbent (parent of Dubizzle, among many country sites). Operates a broad portfolio of marketplaces including in Saudi Arabia via Dubizzle, and represents the largest scaled horizontal-classifieds benchmark relevant to Haraj's strategy.

Regional players

• Avito: Morocco's dominant horizontal classifieds platform. Highly comparable business model (free listings, paid visibility, multi-category) operating in an adjacent MENA market — useful benchmark for Haraj's mechanics even if not directly competing in KSA.
• Bayut: Leading UAE-headquartered real estate classifieds platform that has expanded into Saudi Arabia. Comparable in the real estate vertical specifically and represents a deep-pocketed regional entrant into Haraj's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/haraj
• YouTubeyoutube.com/c/حراج_منصة
• Facebookfacebook.com/haraj.com.ksa
• Instagraminstagram.com/haraj
• TikToktiktok.com/@haraj
• LinkedInlinkedin.com/company/haraj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haraj