Vision Care Group
Vision Care Group is a privately held, two-location optometry practice in Naperville and Plainfield, Illinois, led by Dr. Timothy Boots, providing comprehensive and specialty eye exams, advanced diagnostics, surgical co-management, and retail optical and contact lens dispensing to families across all age groups.
- Company typePrivate
- Founded1997
- HeadquartersNaperville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vision Care Group does
Vision Care Group is a privately held optometry practice operating two optical boutique locations in Naperville and Plainfield, Illinois, led by Dr. Timothy Boots, O.D. with operations manager Michele O. The firm delivers comprehensive eye care across all age cohorts — adult and pediatric eye exams, contact lens exams, diabetic eye exams, and InfantSEE assessments for infants — alongside specialty medical eye care for glaucoma, macular degeneration, cataracts, dry eye, and emergency presentations, plus LASIK and cataract surgical co-management. Diagnostic capability rests on a tier of advanced optometric instrumentation (Zeiss i.Profiler, OCT, digital retinal imaging, visual field testing) used both for routine refraction and earlier disease detection, and the practice maintains paraoptometric-certified staff with long tenure.
Revenue is generated through three intertwined streams: (1) professional services across routine, specialty, and emergency exams, plus surgical co-management; (2) retail optical sales of prescription eyeglasses, sunglasses, and children's eyewear with 800+ frames per office carrying designer and premium lens brands (Zeiss Varilux, Shamir, Transitions, Essilor Crizal, Maui Jim); and (3) contact lens dispensing including specialty fits (ortho-k, scleral, RGP, multifocal, toric) with online reorder through the Marlo platform for Alcon lenses. Pricing is quote-based and varies by insurance coverage and product selection; the practice operates as an in-network provider for VSP, EyeMed, Davis Vision, Superior Vision, Aetna, Cigna, Medicare, and UnitedHealthcare, and accepts CareCredit, Apple Pay, and major credit cards. Patient acquisition is primarily local and referral-driven, evidenced by a 4.9-star Google rating across 153 reviews and multi-decade patient retention.
Vision Care Group firmographics
Firmographics- Name
- Vision Care Group
- Legal name
- Vision Care Group
- Website
- https://visioncaregroup.net
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vision Care Group is a privately held, two-location optometry practice in Naperville and Plainfield, Illinois, led by Dr. Timothy Boots, providing comprehensive and specialty eye exams, advanced diagnostics, surgical co-management, and retail optical and contact lens dispensing to families across all age groups.
- Ownership category
- akta.pro rank
Vision Care Group industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Vision Care Group is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vision Care Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Comprehensive Eye Exams: Professional optometry services for patients of all ages including adult eye exams, pediatric eye exams, contact lens exams, diabetic eye exams, and specialty eye disease management.
- Eyewear (Eyeglasses and Sunglasses): Sale of prescription eyeglasses and sunglasses through optical boutiques at both locations. Carries over 800 frames per office featuring designer brands such as BCBG, Bebe, Guess, Steve Madden, Ray-Ban, Scott Harris, Izod, and more. Also offers children's eyewear.
- Contact Lenses: Sale of various contact lens types including daily disposables, specialty lenses (ortho-k, RGP, scleral, multifocal, toric), and conventional lenses. Online ordering available through Marlo platform for Alcon brand contacts.
- Specialty Services (LASIK and Cataract Co-Management): Consultations for LASIK and refractive surgery, referrals to trusted surgeons, and post-operative care. Cataract surgery co-management including diagnosis, treatment planning, surgeon referrals, and post-op care.
- Emergency Eye Care: Urgent eye care services for eye emergencies during office hours including injuries, sudden vision loss, foreign objects, and acute conditions.
- Insurance and Vision Plans: Revenue from in-network vision insurance plans (VSP, EyeMed, Davis Vision, Superior Vision) and medical insurance plans (Aetna, Cigna, Medicare, UnitedHealthcare). Also accepts cash, checks, CareCredit, Apple Pay, and major credit cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No specific pricing tiers disclosed - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Vision Care Group product offering
Product offeringCore offering
Vision Care Group is a privately held optometry practice that provides comprehensive and specialty eye examinations, diagnosis and management of ocular disease, emergency eye care, and LASIK/cataract surgical co-management for patients of all ages. It also operates optical boutiques that dispense prescription eyeglasses, sunglasses, children's eyewear, and contact lenses across two locations in Naperville and Plainfield, Illinois.
Product overview
Vision Care Group is an optometry practice operating two eye care centers in Naperville and Plainfield, Illinois. The practice offers a comprehensive suite of eye care services built around a core of routine and specialty eye examinations for patients of all ages, from infants to seniors. The service portfolio spans diagnostic services (comprehensive eye exams, contact lens exams, diabetic eye exams, pediatric exams), specialty medical eye care (macular degeneration, cataracts, glaucoma, dry eye, emergency care), and surgical co-management (LASIK, cataract surgery). The practice's retail operations center on an optical boutique offering prescription eyeglasses, sunglasses, and contact lenses with over 800 frame options from designer brands. Diagnostic capabilities are anchored by advanced imaging technology including digital retinal imaging, OCT, visual field testing, and Zeiss i.Profiler for precise measurements. The offering also integrates Marlo, an online platform enabling patients to order contact lenses including Alcon products directly.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Full-spectrum eye examinations for patients of all ages that assess visual acuity, screen for ocular disease using advanced imaging, and evaluate overall eye health.
- Contact Lens Exams Specialized examinations to ensure proper contact lens fit and vision correction, utilizing Zeiss i.Profiler technology for precise measurements and personalized prescriptions.
- Diabetic Eye Exams Comprehensive eye evaluations specifically designed to detect and monitor diabetes-related ocular complications including diabetic retinopathy and macular edema.
- InfantSEE Exams One-time, no-cost comprehensive eye and vision assessments for infants between 6 and 12 months old through the InfantSEE public health program.
- Pediatric Eye Exams Eye examinations tailored for children that evaluate visual development, screen for conditions such as amblyopia and strabismus, and ensure proper eye teaming and focusing abilities.
- Macular Degeneration Exams Diagnostic evaluations to detect and monitor age-related macular degeneration (AMD), including both dry and wet forms, using advanced imaging technology.
- Cataract Diagnosis and Co-Management Cataract identification and ongoing management including treatment recommendations, surgical referrals to trusted surgeons, and post-operative care.
- Dry Eye Treatment Comprehensive dry eye syndrome diagnosis and management including treatment plans ranging from artificial tears to prescription medications and lifestyle recommendations.
- Emergency Eye Care Urgent eye care services for emergencies including sudden vision loss, eye injuries, severe pain, and foreign object removal, with same-day appointments when possible.
- Glaucoma Exams Diagnostic testing for glaucoma including eye pressure measurement, peripheral vision testing, and optic nerve examination to detect early signs of the disease.
- LASIK Consultation and Co-Management Pre-operative consultations to determine LASIK candidacy, referrals to trusted ophthalmologists for surgery, and post-operative follow-up care to ensure optimal outcomes.
- Prescription Eyeglasses Optical boutique offering over 800 frames including designer brands (BCBG, Bebe, Guess, Ray-Ban, Steve Madden, Scott Harris, Izod) and specialty lenses (Shamir Autograph III, Varilux progressives, Transitions photochromic lenses, Crizal coatings).
- Sunglasses Designer sunglasses providing UV protection including polarized lenses, prescription sunglasses, and photochromic options from brands such as Maui Jim and INVU.
- Children's Eyewear Durable, kid-friendly frames designed for active lifestyles with proper fit considerations including lens thickness, spring hinges, and UV protection.
- Contact Lenses Various contact lens options including orthokeratology (ortho-k), rigid gas permeable (RGP), scleral lenses, multifocal, toric, and monovision lenses, with precise fitting using Zeiss i.Profiler technology and online reordering through the Marlo platform for Alcon products.
Quantifiable outcome
- 80% of classroom learning is visual, making early pediatric eye exams critical for academic success
- +2 more outcomes
Companies that use Vision Care Group
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Vision Care Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Vision Care Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- InfantSEEcoreVision Care Group participates in the InfantSEE public health program, providing one-time, no-cost comprehensive eye and vision assessments for infants between 6 and 12 months old. This charitable initiative ensures quality eye care is accessible to all infants regardless of insurance or income status.
- Sight for StudentsminorCharitable vision care program providing services to children who lack access to eye care due to lack of insurance or financial resources.
- Trinity VisionminorCharitable eye care program supported by the practice to help ensure quality eye care is accessible to underserved populations.
- Vision USAminorNational charitable eye care program connecting individuals and families without vision insurance to optometric care at no cost.
- VOSH (Volunteer Optometric Services to Humanity)minorInternational charitable organization providing eye care services to underserved communities globally; practice team contributes time and resources.
- Lions ClubminorCommunity service organization focused on sight-related charitable work; practice supports local Lions Club initiatives for vision care access.
- AlconcoreMajor contact lens manufacturer; Vision Care Group offers Alcon contact lenses and uses the Marlo online platform for Alcon contact lens ordering, making it easy for patients to reorder their prescription contacts.
- CooperVisioncoreContact lens manufacturer providing specialty and conventional contact lenses offered at Vision Care Group locations.
- ZeisscorePremium optical technology manufacturer providing advanced diagnostic equipment including the Zeiss i.Profiler system used for precise prescription measurement and corneal mapping, as well as lens products including Varilux progressive lenses.
- ShamircoreLens manufacturer providing advanced lens technologies including Shamir Autograph III, Shamir Computer, and Shamir Glacier anti-reflective coatings offered at Vision Care Group.
- Transitions OpticalcorePhotochromic lens manufacturer providing Transitions Signature GEN 8 and Transitions GEN S lenses that adjust automatically to changing light conditions.
- Essilor (Varilux, Crizal)corePremium lens manufacturer providing Varilux progressive lenses and Crizal Sapphire anti-reflective coatings available at Vision Care Group.
- Marlo (Contact Lens Ordering Platform)coreOnline contact lens ordering platform integrated with Vision Care Group website, allowing existing patients to easily reorder Alcon prescription contact lenses through a secure web portal.
- VSP (Vision Service Plan)coreMajor vision insurance plan; Vision Care Group is an in-network provider for VSP vision plans.
- EyeMedcoreVision insurance plan; Vision Care Group is an in-network provider for EyeMed vision plans.
- Davis VisioncoreVision insurance plan; Vision Care Group is an in-network provider for Davis Vision plans.
- Superior VisioncoreVision insurance plan; Vision Care Group is an in-network provider for Superior Vision plans.
- Medical Insurance Partners (Aetna, Cigna, Medicare, UnitedHealthcare)coreMajor medical insurance plans including Aetna, Cigna, Medicare, and UnitedHealthcare for which Vision Care Group is an in-network provider for medical eye care services (glaucoma, macular degeneration, dry eye, etc.).
- IDOC Optometry Marketing ServicesminorOptometry marketing services company that powers the Vision Care Group website and provides marketing support for the practice.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Vision Care Group competitors and assessment
Company assessmentDirect peers
- For Eyes: National optical retailer providing comprehensive eye exams, glasses, and contact lenses with both walk-in and appointment models — comparable service breadth and suburban retail footprint.
- Warby Parker: Direct-to-consumer eyewear brand with both e-commerce and physical retail stores offering eye exams and prescription glasses/contacts — competes head-to-head for the same suburban family demographic, but with a digitally native model and broader brand reach.
- MyEyeDr. Multi-location optometry group with full-scope services (eye exams, contact lens fittings, medical eye care, eyewear) — closest comparable in operating model to Vision Care Group, scaled across multiple states with private-equity backing.
- America's Best Contacts & Eyeglasses: Value-focused national optical chain offering eye exams and two-pair deals on glasses/contacts — competes directly for budget-conscious suburban families in the same Illinois geography.
Emerging players
- Eyeglasses.com: Online-first optical retailer selling prescription eyewear and contact lenses — competes primarily on convenience and price for the replacement/reorder cycle, pressuring in-store optical boutique sales.
Broad incumbents
- Target Optical: Optical retail operated within Target stores, offering eye exams and eyewear/contact lenses — comparable exam + retail optical model with the convenience of a big-box anchor, putting pricing pressure on independent suburban practices.
- Pearle Vision: Established national optical franchise (EssilorLuxottica) providing comprehensive eye exams, eyewear, and contact lenses in owned/franchised locations — comparable service mix and insurance-driven model, with franchise expansion advantages.
- LensCrafters: National optical retail chain (owned by EssilorLuxottica) offering eye exams, prescription eyewear, and contact lenses in-store — directly comparable services and customer base, but at vastly larger scale with corporate marketing and pricing power.
- Costco Optical: Membership-warehouse optical department offering low-priced eye exams, glasses, and contact lenses — directly competes on price-sensitive eyewear purchases in suburban markets like Naperville/Plainfield.
Regional players
- Local independent optometry practices (e.g., Naperville / Plainfield-area ODs): Other privately held single- or two-doctor optometry offices in the western Chicago suburbs — directly comparable operating model, competing for the same patient pool on location convenience, insurance participation, and personal relationship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vision Care Group social profiles
Digital presenceVision Care Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Care Group leadership team
Management profileNumber of profiles
Profiles2 records
Vision Care Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Care Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Care Group
What does Vision Care Group do?
Vision Care Group is a privately held optometry practice that provides comprehensive and specialty eye examinations, diagnosis and management of ocular disease, emergency eye care, and LASIK/cataract surgical co-management for patients of all ages. It also operates optical boutiques that dispense prescription eyeglasses, sunglasses, children's eyewear, and contact lenses across two locations in Naperville and Plainfield, Illinois.
Is Vision Care Group a public or private company?
Vision Care Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vision Care Group founded?
Vision Care Group was founded in 1997. It employs 1 to 10 people.
Where is Vision Care Group based?
Vision Care Group is headquartered in Naperville, United States, in the North America region.
How does Vision Care Group make money?
Six revenue lines are on record. Comprehensive Eye Exams are the primary driver. The others are eyewear (Eyeglasses and Sunglasses), contact Lenses, specialty Services (LASIK and Cataract Co-Management), emergency Eye Care and insurance and Vision Plans.
Who are Vision Care Group's main competitors?
Direct peers on record are For Eyes, Warby Parker, MyEyeDr. and America's Best Contacts & Eyeglasses. Eyeglasses.com is listed as an emerging player. Broad incumbents are Target Optical, Pearle Vision, LensCrafters and Costco Optical. Local independent optometry practices (e.g., Naperville / Plainfield-area ODs) is listed as a regional player.
Does Vision Care Group have an API?
No public API is recorded for Vision Care Group.
What industry is Vision Care Group in?
Vision Care Group's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.