What NVisionAg does

NVisionAg is a private, founder-led agtech company that provides nitrogen deficiency detection and variable-rate nitrogen prescription services to U.S. corn growers, using aerial and satellite imagery analysis combined with patented University of Missouri research. Founded and run by Peter Scharf, a Professor of Plant Sciences at the University of Missouri with 30 years of nitrogen research experience and author of the American Society of Agronomy manual 'Managing Nitrogen in Crop Production,' the company targets corn producers in the U.S. Midwest whose fields experience nitrogen loss driven by wet spring conditions. The service predicts bushels and dollar value lost to nitrogen stress and prescribes zone-specific nitrogen applications.

The company's core product suite operates as a three-step workflow: (1) satellite/aerial image acquisition (now customer-supplied rather than provided by NVisionAg), (2) a yield loss map showing where and how much yield is being lost to nitrogen deficiency, and (3) a nitrogen rate control file that drives variable-rate application equipment to apply nitrogen only where needed. The technology combines computer vision on imagery with predictive analytics grounded in multi-year field trials across Iowa, Missouri, and Illinois, including documented outcomes of 30 extra bushels per acre on treated strips and a single-field $45,000 loss from unaddressed deficiency.

NVisionAg monetizes through per-acre, annual fees structured by volume tier: $1.10–$2.00 per acre for individual services and $1.50–$3.00 per acre for the combined yield-loss-map and N-rate-control-file bundle, with a $0.50/acre discount for early payment. Distribution is direct-to-grower via a self-service web platform with no sales contact, and marketing relies almost entirely on earned media in agricultural trade publications. There are no disclosed external investors, partnerships, M&A activity, or revenue figures, and the company appears to operate as a bootstrapped, single-leader entity since the June 2015 launch.

Name

NVisionAg

Legal name

NVisionAg

Website

https://nvisionag.com

Company type

Private

Operating status

Operating

Short description

NVisionAg provides nitrogen deficiency detection and variable-rate nitrogen prescription services to U.S. corn growers, combining aerial/satellite imagery analysis with patented University of Missouri research through a self-service web platform.

Ownership category

akta.pro rank

Product category

Precision Agriculture Analytics

NAICS

Support Activities for Crop Production (1151)

SIC

Agricultural Services (700)

akta.pro primary industry

Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)

akta.pro secondary industries

Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC), Yield Monitoring & Harvest Data Analytics (AFABAMAF), Nutrient Management Planning & Fertility Programs (AFACABAB)

Keywords

• Precision agriculture
• Nitrogen management
• Variable rate application
• Satellite imagery analysis
• Corn yield optimization

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Satellite Image Analysis: Corn growers order aerial/satellite imagery analysis of their fields to identify nitrogen stress areas. This is the entry point service.
2. Yield Loss Map: Per-acre fee for yield loss prediction maps showing how much yield and dollar value is being lost due to nitrogen deficiency and where in the field.
3. N Rate Control File: Per-acre fee for variable-rate nitrogen prescription files that direct precision nitrogen application to address identified deficiency zones.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NVisionAg analyzes aerial and satellite imagery of corn fields using patented University of Missouri research to predict where nitrogen deficiency is occurring and how many bushels it is costing the grower. The company delivers a Yield Loss Map showing total yield and dollar loss by zone, followed by Nitrogen Rate Control Files—variable-rate prescription files that direct where and how much nitrogen fertilizer to apply to address identified deficiencies. The service is sold on a per-acre basis directly to U.S. corn growers via an online self-service platform.

Product overview

NVisionAg offers a three-step nitrogen management service for corn growers: (1) Satellite Image Acquisition, (2) Yield Loss Map, and (3) Nitrogen Rate Control File. The company uses aerial imagery and patented University of Missouri research to help corn producers determine whether they need more nitrogen fertilizer—how badly, where, and how much. The core products work together: satellite images are analyzed to create yield loss maps showing where nitrogen deficiency is costing money, and if warranted, N rate control files are generated to variable-rate apply nitrogen precisely where needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Yield Loss Map Satellite-imagery analysis product that shows how much yield is being lost due to nitrogen deficiency, and where in the field. Provides total yield loss and dollar loss estimates based on patented University of Missouri research.
• Nitrogen Rate Control File Variable-rate nitrogen prescription files that direct where and how much nitrogen to apply in corn fields. Designed to apply nitrogen only where corn needs it to turn yellow back to green, while leaving already-healthy areas alone.
• Satellite Image Analysis Processing Service to process customer-supplied aerial or satellite imagery of corn fields as the input to NVisionAg's nitrogen deficiency analysis and yield loss mapping workflow.

Quantifiable outcome

• 30 extra bushels per acre on 40 pounds of nitrogen in trial strips where N was applied vs. no return on extra N where application wasn't targeted
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Iteris (ClearAg / Agrian): Iteris' ClearAg and Agrian assets offer field-level agronomic analytics and imagery-derived crop-health insights to ag retailers and growers. Comparable as a precision-ag analytics platform with overlapping nitrogen and yield analytics offerings.
• Granular (Corteva): Farm-management and analytics platform owned by Corteva that provides field-level yield, fertility, and prescription analytics for corn and other crops. Comparable as a precision-ag analytics provider targeting the same corn grower with imagery and variable-rate decision support.
• Farmers Edge: Public precision-ag platform offering satellite imagery, variable-rate fertility prescriptions, and on-farm data analytics across North American row crops. Comparable for its imagery-driven fertility decision support targeting corn growers.
• Climate FieldView (Bayer / The Climate Corporation): Industry-leading digital ag platform offering satellite imagery analysis, variable-rate prescriptions, and fertility recommendations across multiple crops. Directly comparable because it competes for the same corn grower's imagery-driven N-management workflow, but with a much broader portfolio of tools and large agronomy services team.

Direct peers

• Taranis: Aerial-imagery and AI scouting platform that provides sub-field analytics, including nutrient deficiency detection, and generates variable-rate prescriptions. Direct peer because it sells the same imagery-to-prescription workflow that NVisionAg sells, across similar corn customers.
• Ceres Imaging: Aerial-imagery provider for agriculture that uses plane- and UAV-based multispectral imagery to assess crop health, including nitrogen status, and integrates with variable-rate application systems. Direct peer in the imagery-based N-deficiency detection and prescription workflow for row crops.
• Adapt-N (Agranova / Yara): Field-level nitrogen recommendation model now part of Yara's digital agronomy portfolio, providing variable-rate N prescriptions using models and field data for corn growers. Direct peer focused specifically on N recommendation and rate prescription for corn.
• Sentera: Provider of drone and satellite imagery analytics with crop-health and nutrient-related indices for agriculture, plus integration into precision-application platforms. Direct peer in the imagery-to-prescription pipeline for corn and row-crop fertility decisions.
• Intelinair: Aerial-imagery analytics company whose AGMRI platform detects crop issues including nutrient deficiency and provides field-level analytics for corn and soybean growers. Direct peer competing for the same aerial-imagery-driven nitrogen and crop-health decision workflow.

Emerging players

• Agremo: Drone-imagery analytics company providing plant-level and field-level analytics, including nutrient deficiency and stand-count products for crop advisors and growers. Emerging player with overlapping imagery-analytics use cases for corn and other row crops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NVisionAg