TransQuip
TransQuip is a New Zealand distributor founded in 1973 that supplies vehicle safety equipment, transport workshop supplies, and civil site gear to over 4,000 transport, construction, government, and agricultural customers across three branches and an e-commerce platform.
- Company typePrivate
- Founded1973
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TransQuip does
TransQuip is a New Zealand-based private company, founded around 1973, that supplies equipment and consumables for the commercial transport, civil construction, and fleet maintenance sectors. The company operates as a distributor and reseller of vehicle safety equipment (reversing cameras, warning lights, fire and emergency gear), vehicle fit-out hardware (mudflaps, toolboxes, towing hardware, commercial seats), transport workshop supplies (lashing equipment, lubrication, cleaning products), and civil site gear (loading ramps, ground protection, site safety). Its proprietary Sentinel product line for reversing cameras features IP69K waterproofing, night vision, and multi-camera support, though the broader portfolio is primarily sourced and distributed rather than manufactured in-house.
TransQuip generates revenue through hardware sales via two channels: a traditional sales-led model with face-to-face account management and phone support, and a dedicated e-commerce platform called TransQuip Guardian. The company operates three branches in Christchurch (headquarters), Auckland, and Wellington, with same-day dispatch capability from the two main branches and nationwide freight delivery. Shipping is structured by order value tiers, with free shipping for orders over $1,000 NZD. Key customers include CMT Group, Move Freight, Palmerston North Council, NC Equipment, and OTEL, spanning transport, freight, government, and civil construction segments.
The company is privately held as TransQuip Limited with no disclosed funding, no parent company, and no public listing. Owning no API, no software platform, and no AI/ML capabilities, TransQuip is fundamentally a physical-goods distribution business that competes on stock depth, local dispatch speed, and account-based customer relationships built over five decades rather than on technology differentiation.
TransQuip firmographics
Firmographics- Name
- TransQuip
- Legal name
- Transquip Limited
- Website
- https://transquip.co.nz
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TransQuip is a New Zealand distributor founded in 1973 that supplies vehicle safety equipment, transport workshop supplies, and civil site gear to over 4,000 transport, construction, government, and agricultural customers across three branches and an e-commerce platform.
- Ownership category
- akta.pro rank
TransQuip industry classification
Industry- Product category
- Commercial Vehicle Equipment & Transport Supplies
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers (42386)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)
- akta.pro secondary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where TransQuip is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
TransQuip business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: TransQuip generates revenue through the sale of vehicle safety equipment, transport accessories, workshop supplies, and civil site equipment. Products include mudflaps, toolboxes, warning lights, reversing cameras, lashing equipment, diesel tanks, and loading ramps. Both one-time purchases and repeat orders from established account customers drive revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard shipping tiers by order value |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TransQuip product offering
Product offeringCore offering
TransQuip supplies equipment and products for civil construction and transport industries across New Zealand, including vehicle safety equipment, transport accessories, and workshop supplies. Core offerings span mudflaps, vehicle-mounted tool boxes, warning lights, work lights, reversing cameras, lashing equipment, vehicle lubrication gear, and civil site equipment (loading ramps, ground protection, trench covers). Products are sold through direct sales and the TransQuip Guardian e-commerce platform, with same-day dispatch from Auckland and Christchurch branches and nationwide freight delivery.
Product overview
TransQuip is a New Zealand supplier of transport equipment and workshop supplies operating through both traditional sales channels and the TransQuip Guardian e-commerce platform. The company specializes in commercial vehicle fitout essentials (mudflaps, vehicle-mounted tool boxes, warning lights, work lights, and fitout hardware), vehicle safety gear (reversing cameras and alarms, oversize signage, fire and emergency equipment, wheel chocks, commercial seats), and transport and workshop equipment (lashing equipment, vehicle lubrication, cleaning products). Their product portfolio also extends into civil site gear (aluminium loading ramps, trench covers, ground protection) and site safety equipment. With over 50 years in the industry and more than 4000 customers nationwide, TransQuip positions itself as a one-stop solution for fleet vehicle safety and operational equipment.
Differentiator
Problem solved
Functional benefit
Brands
- TransQuip Guardian: E-commerce platform for online ordering of vehicle safety equipment and workshop supplies.
Products and services
- Mudflaps Vehicle mudflaps and mudguards in various sizes and materials to protect vehicles from road debris, prevent debris from hitting other vehicles, and maintain road compliance. Custom foil-printed mudflaps are dispatched within 10 working days.
- Tool Boxes – Vehicle Mounted Weather-sealed, lockable vehicle-mounted storage solutions including on-deck tool boxes, underdeck tool boxes, safety boxes, and water tanks designed for daily commercial use.
- Vehicle Warning Lights Flashing bar lights, beacons, directional flashing lights, solar-powered lights, and forklift warning lights for road visibility and safety compliance, including Sentinel LED options meeting SAE Class 1 or R65 standards with EMC/CISPR15 compliance.
- Vehicle Work Lights LED work lights, light bars, and vehicle-specific lighting for trucks, trailers, and utes enabling safe operation in low light and nighttime conditions.
- Vehicle Fit Out Hardware Complete vehicle fitout components including truck ladders, swing hinge kits, towing hardware, jumper leads, commercial vehicle mirrors, and hubometers.
- Reversing Cameras & Alarms Sentinel reversing camera kits and alarms including wired, hybrid, and wireless options with high resolution, night vision, IP69K waterproof rating, and monitors supporting 1-4 camera configurations.
- Oversize & Vehicle Signage Dangerous goods signs, oversize signage and accessories, reflective and antislip tape, and reflectors for regulatory compliance on overdimension vehicles.
- Fire & Emergency Equipment Fire extinguishers, signs, emergency hammers, spill kits, and hazardous goods storage for vehicle emergency preparedness.
- Wheel Chocks & Wheel Nut Indicators Safety equipment for securing vehicles including wheel chocks and wheel nut indicators for visual inspection and maintenance compliance.
- Commercial Seats & Seatbelts Commercial vehicle seating and restraint systems for transport safety compliance.
- First Aid Kits & PPE First aid kits and personal protective equipment for commercial vehicles and workshops.
- Tractor Canopies Operator protection structures for tractors in agricultural and industrial environments.
- Lashing Equipment Transport lashing, tie-downs meeting NZ load securing regulations, tow ropes, recovery strops, and lifting equipment for secure cargo handling.
- Vehicle Lubrication Equipment Heavy-duty grease guns, diesel tanks, fuel containers for site refuelling, and pumping and pouring equipment for vehicle maintenance.
- Cleaning Products Workshop cleaning supplies including rags and cleaning products for vehicle maintenance.
- Aluminium Loading Ramps Industrial aluminium loading ramps including ATV and ride-on ramps, light industrial ramps (750-2500kg capacity), and heavy industrial ramps (3000-9000kg capacity).
- Site Gear Civil construction site equipment including trench covers, steel road plates, ground protection mats, wellpoints, silt socks, pipe bungs, rumble grid, marking paint, tools, and rags.
- Site Safety Equipment Site safety products including parking kerbs, speed humps, kerb and hose ramps, temporary signage, road cones, barriers, bow shackles, and web slings.
- TransQuip Guardian E-Commerce Platform Online e-commerce store for purchasing TransQuip products, featuring account management, online ordering, and integrated shipping calculation.
- Equipment Hire Services Equipment hire services provided through the Wellington hire yard location, supporting civil construction and transport customers requiring short-term equipment access.
Quantifiable outcome
- Same-day dispatch capability for orders in stock at Auckland or Christchurch branches
- +1 more outcomes
Companies that use TransQuip
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
TransQuip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TransQuip partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RRT (Rapid Relief Team) Operation 322minorTransQuip donated $2,565 in April and $3,990 in August 2022 to RRT Operation 322, which delivers emergency food and personal care supplies to Ukrainian refugees. RRT works with Great Commission Society to deliver aid across Ukraine border crossings.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
TransQuip competitors and assessment
Company assessmentBroad incumbents
- Blackwoods: Blackwoods is a large industrial and commercial supplies distributor in ANZ offering workshop, safety, and MRO products to industrial and fleet customers; broader catalogue and national scale than TransQuip, but overlapping product categories in safety and workshop consumables.
- Supercheap Auto: Supercheap Auto is an ANZ automotive and outdoor retail chain selling vehicle accessories, lighting, tools, and safety gear; broader consumer/DIY focus than TransQuip but overlaps on core accessory categories and B2C e-commerce.
- Total Tools New Zealand: Total Tools is an ANZ tool and equipment retailer serving trade and industrial buyers, with overlapping workshops, lubrication, and consumables categories — comparable to TransQuip's workshop and fit-out offerings, though lighter on transport-specific items.
Direct peers
- Repco New Zealand: Repco is a leading automotive aftermarket parts and accessories retailer in New Zealand, directly comparable to TransQuip in distributing vehicle parts, accessories, tools, and workshop supplies to commercial and consumer customers through branches and online channels.
- Truckline: Truckline is an ANZ commercial vehicle parts and accessories distributor serving truck operators with lighting, mudflaps, tooling, and fit-out equipment — a directly comparable product mix and customer base to TransQuip's transport segment.
- ENZED New Zealand: ENZED is a NZ-based hydraulic, hose, and industrial supplies specialist serving transport, civil, and agricultural customers through a branch network — comparable to TransQuip in customer segments, branch-based distribution, and trade-focused product range.
Emerging players
- Hella New Zealand: Hella is a vehicle lighting manufacturer with NZ distribution supplying commercial vehicle warning lights, beacons, and work lights — a partial overlap with TransQuip's lighting category and a potential OEM supplier or channel competitor.
- Brigade Electronics: Brigade Electronics is a specialist vehicle safety systems manufacturer focused on reversing cameras, alarms, and blind-spot detection — directly comparable to TransQuip's Sentinel reversing camera line in product, technology, and customer segment.
Regional players
- Site Safe New Zealand: Site Safe is a NZ-focused workplace and construction site safety organisation and supplier of site safety equipment; comparable to TransQuip's civil site gear and site safety categories and to the same civil construction buyer segment.
- 4x4 Megastore: 4x4 Megastore is a NZ retailer of 4x4 and commercial vehicle accessories including lighting, mirrors, tow gear, and recovery equipment; comparable to TransQuip's fit-out and recovery product lines, focused on the NZ domestic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TransQuip social profiles
Digital presenceTransQuip financial estimates
Financial estimateRevenue estimate
Valuation estimate
TransQuip leadership team
Management profileNumber of profiles
TransQuip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TransQuip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TransQuip
What does TransQuip do?
TransQuip supplies equipment and products for civil construction and transport industries across New Zealand, including vehicle safety equipment, transport accessories, and workshop supplies. Core offerings span mudflaps, vehicle-mounted tool boxes, warning lights, work lights, reversing cameras, lashing equipment, vehicle lubrication gear, and civil site equipment (loading ramps, ground protection, trench covers). Products are sold through direct sales and the TransQuip Guardian e-commerce platform, with same-day dispatch from Auckland and Christchurch branches and nationwide freight delivery.
Is TransQuip a public or private company?
TransQuip is a private company. It is classified as unknown and is currently operating.
When was TransQuip founded?
TransQuip was founded in 1973. It employs 11 to 50 people.
Where is TransQuip based?
TransQuip is headquartered in Auckland, New Zealand, in the Oceania region.
How does TransQuip make money?
One revenue line is on record: product Sales.
Who are TransQuip's main competitors?
Broad incumbents on record are Blackwoods, Supercheap Auto and Total Tools New Zealand. Direct peers are Repco New Zealand, Truckline and ENZED New Zealand. Emerging players are Hella New Zealand and Brigade Electronics. Regional players are Site Safe New Zealand and 4x4 Megastore.
Does TransQuip have an API?
No public API is recorded for TransQuip.
What industry is TransQuip in?
TransQuip's product category is Commercial Vehicle Equipment & Transport Supplies. Its primary akta.pro industry code is CRAIADAN, Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 423810 and its SIC code is 5040.