Plant-powered Kidneys

What Plant-powered Kidneys does

Plant-Powered Kidneys is a US private nutrition practice founded in 2018 by Jen Hernandez RDN, CSR, LDN, a registered dietitian and board-certified specialist in renal nutrition. The company delivers plant-based nutrition guidance to individuals with chronic kidney disease (CKD stages 1-5), as well as dialysis and kidney transplant patients, plus those managing comorbidities such as diabetes, gout, and hypertension. Its core technology is an educational content and coaching platform rather than a software product: it runs on conventional SaaS tooling including Practice Better for client management and EHR, Fullscript for supplement referrals, EatLove for automated meal plan filtering by dietary restrictions, and ConvertKit for email marketing. Content is hosted on the company website and distributed via blog, YouTube, Facebook, Instagram, and LinkedIn, with media features in Healthline, ETNT, DadviceTV, and Seasons.

The business operates a direct-to-consumer model with a hybrid of high-touch services and scalable digital products. Revenue streams include private Medical Nutrition Therapy coaching (one-on-one, with case-by-case pricing), subscription memberships (Kidney Wellness Academy, CKD Meal Planning Membership), self-paced courses (Kidney Labs 101, Elevate Life: Anemia Wellness), free webinars as lead generation, a published book ('Plant-Powered Kidney Nutrition: Proven Methods and Easy-to-Use Recipes') and downloadable meal plan PDFs, plus marketplace sales on Etsy and Amazon and supplement referral revenue via Fullscript. The practice is bootstrapped and founder-owned, with no external funding, and operates with a small team (1-10 employees) out of Dania Beach, Florida. A secondary audience of registered dietitians is served through a 'For RDs' resource hub and affiliate partner recommendations, providing an additional monetization layer around the core renal patient base.

Name

Plant-powered Kidneys

Legal name

Plant-Powered Kidneys Inc.

Website

https://plantpoweredkidneys.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Renal Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Renal Nutrition & Kidney Dietetics Services (HLAKAHAL)

akta.pro secondary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

Keywords

• Renal nutrition services
• Medical nutrition therapy
• Kidney disease education
• Plant-based dietetics
• Chronic kidney disease coaching

Headquarters

HQ city

Dania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Medical Nutrition Therapy (Private Coaching): One-on-one nutrition coaching sessions with Jen Hernandez RDN, providing personalized care and concierge-level professional support. This is the primary high-touch service offering.
2. Digital Courses and Memberships: Self-paced online courses including Kidney Wellness Academy, CKD Meal Planning Membership, Kidney Labs 101, and webinar-based classes like '3 Common Diet Mistakes in Stage 3 CKD'. These provide scalable recurring revenue.
3. Digital Products (Books, Meal Plans, Cookbooks): Sale of digital downloadable products including the book 'Plant-Powered Kidney Nutrition: Proven Methods and Easy-to-Use Recipes', 7-day meal plans, and renal diet meal plan PDF downloads.
4. Supplements (Fullscript Integration): Supplement recommendations through Fullscript virtual dispensary, where the company earns referral revenue from supplement sales.
5. Marketplace Sales (Etsy, Amazon): Sales through third-party marketplaces including an Etsy Shop and Amazon storefront for books and kidney-friendly products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Plant-Powered Kidneys sells kidney disease nutrition guidance centered on a plant-based diet. Its paid offerings include one-on-one Medical Nutrition Therapy coaching, subscription memberships (Kidney Wellness Academy, CKD Meal Planning Membership), self-paced courses (Kidney Labs 101, Elevate Life: Anemia Wellness), and digital/print products such as the Plant-Powered Kidney Nutrition book, renal diet meal plan PDFs, and cookbooks, all targeted at chronic kidney disease patients in the United States.

Product overview

Plant-Powered Kidneys operates primarily as an educational health platform offering free blog content alongside paid programs. The core offering is the educational blog with science-based CKD nutrition information reviewed by registered dietitians. Paid offerings include the Kidney Wellness Academy (membership program), CKD Meal Planning Membership, Medical Nutrition Therapy private coaching, and educational courses like Kidney Labs 101. Physical and digital products include the Plant-Powered Kidney Nutrition book and meal plan PDF downloads. The company also provides supplement recommendations through Fullscript dispensary integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Nutrition Therapy (Private Coaching) One-on-one, personalized nutrition coaching provided by Jen Hernandez, RDN, CSR, LDN for individuals with chronic kidney disease, including patients on dialysis and post-kidney transplant. The service offers concierge-level professional support, individualized care plans (not cookie-cutter), and lab-informed guidance aimed at protecting kidney function.
• Kidney Wellness Academy Subscription membership program providing ongoing kidney nutrition education, meal planning resources, lab interpretation content, and a private community space for kidney patients. Documented outcomes include eGFR improvement and weight loss among enrolled students.
• CKD Meal Planning Membership Recurring subscription membership delivering structured, plant-based meal plans tailored for chronic kidney disease patients to support renal diet adherence.
• Kidney Labs 101 Self-paced educational course teaching kidney patients how to read, interpret, and act on their kidney-related lab results (e.g., GFR, creatinine) to better manage their condition.
• Elevate Life: Anemia Wellness Targeted educational course addressing anemia management in the context of chronic kidney disease, offered as part of the company's paid curriculum for kidney patients.
• Plant-Powered Kidney Nutrition: Proven Methods and Easy-to-Use Recipes Authored book by Jen Hernandez, RDN presenting plant-based methods and recipes for kidney disease nutrition. Distributed via the company website, Amazon storefront, and the Etsy Shop.
• Renal Diet Meal Plan PDF Downloads One-time downloadable PDF meal plans designed for kidney disease patients following a plant-based, renal-friendly diet.
• Renal Diet Cookbooks Collection of plant-based, kidney-friendly cookbooks sold through the company website for chronic kidney disease patients seeking renal-appropriate recipes.

Quantifiable outcome

• GFR improvement from 50 to 57 in Kidney Wellness Academy student
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, supporting and minor.

• Practice BettercoreTechnology or IntegrationPrimary EHR and client management platform used for managing clients, scheduling, and delivering private nutrition coaching services. Practice Better is described as the best EHR with helpful features for clients to access from any device.
• FullscriptcoreTechnology or IntegrationOnline supplement recommendation tool and dispensary used to recommend supplements to clients. Also integrates with Practice Better EHR. Clients receive discounts on supplements.
• Google WorkspacecoreTechnology or IntegrationBusiness management platform for email, documents, spreadsheets, surveys, and HIPAA-compliant client backup. Used for all business operations since 2018 crash incident.
• EatLovesupportingTechnology or IntegrationCustomizable meal planning system that automatically filters recipes and meal ideas for dietary restrictions. Used to provide clients with structured meal plans without requiring hours of manual creation.
• ConvertKitsupportingTechnology or IntegrationEmail marketing platform for newsletters, special offers, and client communication. Used for building email list and converting subscribers to paying clients.
• CanvasupportingTechnology or IntegrationDesign platform for creating social media images, logos, handouts, and marketing materials. Used for content creation across all marketing channels.
• The Unconventional RD (Erica Julson)supportingGTM or Marketing PartnerSEO course provider whose training helped transform the company's marketing approach. Course taught search engine optimization techniques used in every aspect of business marketing.
• KeysearchsupportingTechnology or IntegrationSEO keyword research tool used to analyze what people search for online and create content that reaches target audience. Helps drive passive income through ad revenue and client acquisition.
• HealthlineminorGTM or Marketing PartnerMajor health media outlet where Plant-Powered Kidneys has been featured, providing brand exposure and credibility through association.
• DadviceTVminorGTM or Marketing PartnerKidney disease-focused media platform featuring Plant-Powered Kidneys content, reaching an audience of kidney patients.
• Seasons (Magazine)minorGTM or Marketing PartnerPublication featuring Plant-Powered Kidneys, providing brand visibility and third-party credibility.
• Eat This, Not That (ETNT)minorGTM or Marketing PartnerMajor nutrition and health media outlet featuring Plant-Powered Kidneys content, driving traffic and brand awareness.
• GustosupportingOthersPayroll system for business including automations to pay independent contractors, employees, and handle tax documents. Recommended for RDs looking to start their own practice.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Forks Over Knives: Plant-based health media and content brand with recipes, courses, and educational programs. Adjacent plant-based nutrition positioning that overlaps with PPK's plant-powered methodology.
• PlateJoy: Digital personalized meal planning platform with condition-specific filtering (including kidney-friendly options). Comparable digital meal-planning model that could expand into renal.

Direct peers

• Renal Dietitians HQ (Sara Colman RD): Renal-specialist dietitian publishing CKD nutrition education, recipes, and lab-interpretation content for kidney patients. Comparable content-led DTC model serving the same audience.
• KidneyRD (Jane Kandrey RD): Independent renal dietitian brand producing CKD-focused nutrition content and digital products for kidney patients. Directly comparable niche positioning and direct-to-consumer model.
• The Kidney Dietitian (Brianna Spear RD): RD-led practice offering renal nutrition content, courses, and coaching for CKD patients. Closest direct peer in target audience, business model, and clinical niche.

Broad incumbents

• DaVita Kidney Care: Largest US dialysis provider with extensive patient education resources including renal diet content. Adjacent incumbent that may move into specialized outpatient nutrition services.
• Noom: Large digital nutrition coaching platform with condition-specific programs. Broad incumbent in DTC nutrition coaching that competes for the same direct-to-consumer health-conscious audience.
• National Kidney Foundation: Largest US nonprofit focused on kidney disease, publishing patient education including CKD nutrition guidance. Establishes baseline trust and credibility in the kidney patient education space where PPK competes.
• Fresenius Kidney Care: Major global dialysis provider publishing CKD and renal diet patient education. Broad incumbent in kidney care with overlap in patient-facing nutrition guidance.

Others

• Cleveland Clinic: Major academic medical center publishing CKD nutrition patient education materials. Trusted clinical content source that competes for SEO traffic on renal nutrition queries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PlantPoweredKidneys
• Facebookfacebook.com/plantpoweredkidneys
• LinkedInlinkedin.com/company/plant-powered-kidneys
• Instagraminstagram.com/plantpoweredkidneys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant-powered Kidneys