EatLove
EatLove (GYFS, Inc.) is a San Francisco-based digital health company operating the Nutrition Intelligence® platform, an AI-powered personalized meal planning system serving individual consumers via a subscription app and healthcare professionals via HIPAA-compliant EatLove PRO modules across medical, fitness, payer, retail, and food-industry verticals.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What EatLove does
EatLove, operated by GYFS, Inc., is a digital health company founded in 2015 in San Francisco that builds a proprietary AI-powered personalized nutrition platform called Nutrition Intelligence®. The platform delivers customized meal plans, recipes, grocery lists, restaurant recommendations, and real-time coaching by combining structured nutrition data (health conditions, anthropometrics, dietary targets, taste preferences) with over 8,000 dietitian-approved meals curated by registered dietitians and selective use of LLMs gated by clinical guardrails designed to align outputs with Medical Nutrition Therapy standards and eliminate hallucinations.
The product surface spans a consumer app with a self-serve 14-day free trial and subscription access for individuals, plus EatLove PRO — a HIPAA- and GDPR-compliant professional platform for registered dietitians, nutritionists, health coaches, medical groups, health systems, health plans, employers, fitness studios, retailers, and restaurants. PRO is delivered through vertical-specific modules (Medical Private Practice, Medical Enterprise, Fitness, Health Plans/Employers/Payers, Retailers, Food Industry) and a Developer API. Distribution combines direct-to-consumer self-serve, self-serve professional onboarding, enterprise direct sales, channel partnerships with EMR integrators (Practice Better, Kalix), grocery delivery integrations (Walmart, AmazonFresh, Whole Foods, Instacart, Sunbasket), and a flagship fitness partnership with B/SPOKE Studios.
EatLove is privately held, bootstrapped with no disclosed funding rounds, operates with 1–10 employees, and is led by founder and CEO Monique Nadeau, CTO Andrew Moenk, and VP of Product Karen Mann Wallace. Revenue is generated primarily through consumer subscriptions, tiered professional subscriptions (free Basic plus a Premium tier estimated at ~$39/month), enterprise/health-system licenses, bundled membership programs priced at $29–$119/month for insurance-based providers, and API/platform licensing arrangements — none of which carry publicly disclosed pricing.
EatLove firmographics
Firmographics- Name
- EatLove
- Legal name
- GYFS, Inc.
- Website
- https://eatlove.is
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EatLove (GYFS, Inc.) is a San Francisco-based digital health company operating the Nutrition Intelligence® platform, an AI-powered personalized meal planning system serving individual consumers via a subscription app and healthcare professionals via HIPAA-compliant EatLove PRO modules across medical, fitness, payer, retail, and food-industry verticals.
- Ownership category
- akta.pro rank
Where EatLove is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EatLove business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer Subscriptions: Monthly and annual subscription plans for individual consumers providing access to personalized meal planning, grocery lists, recipe recommendations, restaurant guidance, and grocery/meal delivery integration. Free 14-day trial with no credit card required. Revenue recognized over subscription term.
- Professional Subscriptions (EatLove PRO): Tiered subscription model for healthcare professionals including dietitians, nutritionists, and health coaches. EatLove PRO Basic is free with support for up to 2 clients. Premium professional plans provide expanded client management, white-label handouts, EMR integrations, and advanced analytics. Additional revenue from bundled membership programs ($29-$119/month for insurance-based providers).
- Enterprise & Health System Licenses: Enterprise agreements with medical groups, health systems, health plans, employers, and payers. HIPAA-compliant platform enables food-as-medicine initiatives and value-based care programs. Pricing based on covered lives or provider seats.
- Fitness & Retail Partnerships: Platform licensing or white-label arrangements with fitness studios (B/SPOKE Studios), retailers, and restaurant/food industry partners. Revenue from API access, platform customization, and integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 14-Day Consumer Trial |
| Subscription | Monthly | Consumer Subscription Plans |
| Freemium | Monthly | EatLove PRO Basic (Free) |
| Subscription | Monthly | EatLove PRO Premium |
| Subscription | Monthly | Bundled Membership Programs |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
EatLove product offering
Product offeringCore offering
EatLove operates a proprietary AI-driven Nutrition Intelligence® platform that delivers personalized meal plans, recipes, smart grocery lists, restaurant recommendations, and coaching adapted to individual health goals, medical conditions, and taste preferences. It serves both consumers directly through a free 14-day trial mobile and web app and healthcare professionals/enterprises through EatLove PRO, which includes HIPAA-compliant clinical workflows, EMR integration, and vertical-specific modules for medical groups, fitness, health plans/employers, retailers, and food industry.
Product overview
EatLove offers a unified Nutrition Intelligence® platform with a consumer app for personal use and EatLove PRO for professional/clinical use. The platform comprises multiple modules: Medical Enterprise for health systems, Medical Private Practice for individual providers, PRO Fitness for gyms and sports teams, PRO Health Plans/Employers for payers, PRO Retailers, and PRO Food Industry for restaurants. Key features include Recipe Ingestion (URL and Quick Add), EMR Link Sharing, White Label Nutrition Handouts, and Flexible Meal Schedules. The ecosystem integrates with grocery delivery services (Walmart, AmazonFresh, Whole Foods, Instacart, SunBasket) and EMR systems (Kalix, Practice Better) to deliver a comprehensive nutrition planning and analysis solution.
Differentiator
Problem solved
Functional benefit
Products and services
- EatLove Nutrition Intelligence® Platform AI-powered personalized nutrition platform providing customized meal plans, recipes, grocery lists, restaurant guidance, and nutrition coaching tailored to individual health goals, medical conditions, lifestyle factors, and taste preferences. Powers both the consumer app and the EatLove PRO professional platform.
- EatLove Consumer App Personal-use nutrition app for individual consumers offering a 14-day free trial, personalized meal planning, smart grocery lists, restaurant recommendations, real-time food logging with coaching insights, and grocery/meal delivery integration with Walmart, AmazonFresh, Whole Foods, Instacart, and Sunbasket.
- EatLove PRO Professional platform for dietitians, nutritionists, and healthcare providers enabling creation, monitoring, and adjustment of nutrition prescriptions for patients. Includes HIPAA-compliant infrastructure with Business Associate Agreement, EMR integration via link sharing, white-label patient handouts, advanced analytics, and Nutrition Academy access.
- EatLove PRO Medical Enterprise Enterprise nutrition software for medical groups, health systems, and home-health providers offering HIPAA-compliant nutrition care, EMR integration, provider oversight, and food-as-medicine program delivery at population scale.
- EatLove PRO Fitness Nutrition software for gyms, sports teams, health coaches, and fitness professionals enabling personalized nutrition guidance integrated into fitness ecosystems and member/athlete experiences.
- EatLove PRO Medical Private Practice Nutrition intelligence platform for medical professionals, dietitians, and dietetics private practices providing HIPAA-compliant, clinical-grade nutrition care tools for individual practice use.
- EatLove PRO Health Plans, Employers & Payers Food-as-medicine platform for health plans, employers, and payers enabling population-scale personalized nutrition interventions, GLP-1 companion programs, and employee wellness initiatives.
- EatLove PRO Retailers Nutrition intelligence platform for grocery retailers and health-focused retail chains providing personalized shopping experiences, nutrition-based menu customization, and customer health engagement.
- EatLove PRO Food Industry Platform for restaurants and food industry clients providing nutrition analytics, nutrition-based menu customization, and personalized dining options.
- EatLove PRO Nutrition Care Developer API Developer API enabling third-party integration of EatLove's nutrition intelligence into health, wellness, and food applications, with EMR integration via link sharing, URL recipe ingestion, and meal planning link sharing across patient portals, SMS, and email.
Quantifiable outcome
- 52% higher member engagement with AI-powered nutrition guidance compared to traditional 1:1 nutrition counseling
- +6 more outcomes
Companies that use EatLove
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles8 records
EatLove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature7 records
EatLove partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- B/SPOKE StudiosflagshipEatLove and B/SPOKE Studios announced a first-of-its-kind partnership to integrate AI-powered personalized nutrition guidance into B/SPOKE's boutique fitness studios in Boston. The integration makes EatLove's Nutrition Intelligence platform, trusted by over 10,000 clinicians globally, available to B/SPOKE members. Data shows members engage 52% more compared to traditional 1:1 nutrition counseling. The partnership aims to meet surging consumer demand for hyper-personalized wellness by merging fitness, nutrition, and lifestyle into one ecosystem.
- WalmartcoreGrocery delivery integration allowing EatLove users to order groceries directly from Walmart with optional delivery to their door. Walmart is featured as a trusted grocery and meal delivery partner on the EatLove platform.
- AmazonFreshcoreGrocery delivery integration enabling EatLove users to order groceries through AmazonFresh with optional home delivery. AmazonFresh is listed as a preferred grocery delivery partner.
- InstacartcoreGrocery delivery integration through Instacart allowing EatLove users to order ingredients for meal plans with same-day delivery from 85,000+ stores. Instacart is featured as a key delivery convenience partner.
- Whole FoodscoreGrocery delivery integration with Whole Foods enabling EatLove users to order healthy groceries for meal plan fulfillment with delivery options.
- SunbasketcoreMeal kit delivery integration allowing EatLove users to order Sunbasket meal kits aligned with their personalized nutrition plans for convenient meal preparation.
- Practice BettercoreEMR/practice management integration enabling seamless embedding of EatLove meal plans within the Practice Better platform. Dietitians can share meal planning links directly with clients through the Practice Better portal.
- KalixcoreEMR integration partner enabling dietitians using Kalix to share EatLove meal plans via SMS or email link. Clients access their personalized meal plan directly through the Kalix patient portal.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
EatLove competitors and assessment
Company assessmentDirect peers
- Nutrium: Nutrium is nutrition professional software used by dietitians for meal planning, client management, and nutrition analysis — directly comparable to EatLove PRO's dietitian workflow and EMR integration value proposition.
- NutriAdmin: NutriAdmin provides practice management and meal planning tools for nutrition professionals and dietitians, including client tracking and report generation — overlapping with EatLove PRO's professional workflow features.
- PlateJoy: PlateJoy is a personalized meal planning SaaS targeting both consumers and health professionals with condition-specific nutrition recommendations — a direct functional competitor to EatLove's consumer and PRO platforms.
Broad incumbents
- Noom: Noom is a large, well-funded personalized nutrition and weight management platform combining psychology-led coaching with food logging — a broader incumbent competing with EatLove for both consumer subscriptions and employer/payer contracts.
- MyFitnessPal: MyFitnessPal is the largest consumer nutrition tracking platform with a massive food database — competing with EatLove's consumer meal planning, grocery integration, and calorie-tracking experiences at scale.
- WeightWatchers (WW): WW is a publicly-traded weight management incumbent that has added GLP-1 companion programs and digital coaching — competing with EatLove across both consumer weight management and employer-sponsored wellness benefits.
Emerging players
- Foodsmart: Foodsmart is a food-as-medicine platform partnering with health plans and employers to deliver personalized nutrition via telehealth dietitians and grocery benefits — overlapping with EatLove PRO Health Plans/Employers/Payers offering.
- Modify Health: Modify Health provides medically tailored meal delivery and food-as-medicine programs for chronic conditions — an emerging player addressing similar enterprise/clinical nutrition use cases as EatLove's medical modules.
- Season Health: Season Health combines registered dietitian care, personalized meal recommendations, and food delivery for chronic disease management — directly comparable to EatLove's medical nutrition therapy and food-as-medicine positioning.
Others
- Practice Better: Practice Better is a practice management and EMR platform for dietitians and nutrition professionals that integrates with EatLove as a partner — but also competes for the dietitian workflow with its own meal planning features, making it both ally and adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
EatLove social profiles
Digital presenceEatLove compliance and trust
Trust signalCompliance2 records
EatLove financial estimates
Financial estimateRevenue estimate
Valuation estimate
EatLove leadership team
Management profileNumber of profiles
Profiles3 records
EatLove funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EatLove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EatLove
What does EatLove do?
EatLove operates a proprietary AI-driven Nutrition Intelligence® platform that delivers personalized meal plans, recipes, smart grocery lists, restaurant recommendations, and coaching adapted to individual health goals, medical conditions, and taste preferences. It serves both consumers directly through a free 14-day trial mobile and web app and healthcare professionals/enterprises through EatLove PRO, which includes HIPAA-compliant clinical workflows, EMR integration, and vertical-specific modules for medical groups, fitness, health plans/employers, retailers, and food industry.
Is EatLove a public or private company?
EatLove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EatLove founded?
EatLove was founded in 2015. It employs 1 to 10 people.
Where is EatLove based?
EatLove is headquartered in San Francisco, United States, in the North America region.
How does EatLove make money?
Four revenue lines are on record. Consumer Subscriptions are the primary driver. The others are professional Subscriptions (EatLove PRO), enterprise & Health System Licenses and fitness & Retail Partnerships.
Who are EatLove's main competitors?
Direct peers on record are Nutrium, NutriAdmin and PlateJoy. Broad incumbents are Noom, MyFitnessPal and WeightWatchers (WW). Emerging players are Foodsmart, Modify Health and Season Health. Practice Better is listed as an others.
Does EatLove have an API?
Yes. EatLove PRO Nutrition Care Developer API - enables third-party developers and partners to integrate EatLove's nutrition intelligence capabilities into their applications. The API supports EMR integration through link sharing functionality, allowing meal plans to be shared with electronic medical record systems. Features include URL Ingestion for adding and analyzing recipes, and meal planning link sharing that enables integration with EMR systems, patient portals, SMS, and email. Developer documentation is at www.eatlove.is/pro/api.