SuperPharm
SuperPharm is a Trinidad and Tobago e-commerce pharmacy selling prescription and OTC pharmaceuticals, wellness, cosmetics, vitamins, and grocery items through its own website and mobile apps, serving general consumers with online prescription fulfillment and pharmacist chat support.
- Company typePrivate
- Founded2026
- HeadquartersBelmont, Trinidad & Tobago
- Headcount251–500
- GTM typeB2C
- OfferingServices
What SuperPharm does
SuperPharm is a privately held e-commerce pharmacy headquartered in Belmont, Trinidad and Tobago, operating at superpharmtt.com with a stated employee count of 251–500. The company sells pharmaceutical products, wellness and personal care items, cosmetics, vitamins and dietary supplements, fragrances, pet supplies, fitness and nutrition goods, grocery, beverages, and snacks through a single horizontal online storefront, and offers online prescription fulfillment backed by a pharmacist chat feature. The platform runs on a "Krafto for Business Central" commerce stack and is supported by native mobile apps on iOS and Android, with a Supercard loyalty program and branded category sections (e.g., Puritan's Pride, Nutrex Research, JAVA, Pet Perks) used to organize the catalog.
The primary customer base is Trinidad and Tobago general consumers shopping for both prescription and non-prescription needs in one place. Distribution is exclusively digital via the company's own e-commerce storefront and mobile apps; there is no evidence of physical retail operations for the Trinidad entity. Source data also references partnership activity involving Adobe Commerce and Univio, plus launches of baby care (Take Me Home) and K-Beauty product lines, but those events trace to the related Super-Pharm Israel brand rather than the Trinidad entity and are not attributed to SuperPharm Trinidad's own roadmap.
Revenue mechanics are not publicly disclosed: no revenue, transaction volume, average order value, or pricing model is in the public record, and the company has no reported institutional funding, M&A history, or patent portfolio. The business therefore appears to be an independently operated, vertically narrow e-commerce pharmacy whose defensibility rests on regulatory pharmacy credentials, a broad SKU catalog for the local market, and a loyalty-driven digital funnel rather than proprietary technology or AI.
SuperPharm firmographics
Firmographics- Name
- SuperPharm
- Legal name
- SuperPharm
- Website
- https://superpharmtt.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SuperPharm is a Trinidad and Tobago e-commerce pharmacy selling prescription and OTC pharmaceuticals, wellness, cosmetics, vitamins, and grocery items through its own website and mobile apps, serving general consumers with online prescription fulfillment and pharmacist chat support.
- Ownership category
- akta.pro rank
SuperPharm industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
- akta.pro secondary industries
- Health, Wellness & Pharmacy Marketplaces (CRAFABAF), Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)
Keywords
Where SuperPharm is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- Trinidad & Tobago
- HQ region
- Latin America
Markets served
SuperPharm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels1 record
SuperPharm product offering
Product offeringCore offering
SuperPharm is an e-commerce pharmacy in Trinidad and Tobago that sells prescription medications, vitamins and dietary supplements, cosmetics, personal care items, household goods, pet supplies, grocery, snacks, and beverages through its own online storefront and mobile apps. It offers online prescription fulfillment with chat-based pharmacist consultation and a SuperCard loyalty program, providing consumers with a single digital destination for pharmacy, wellness, and everyday retail needs.
Product overview
SuperPharm is an e-commerce pharmacy operating in Trinidad (superpharmtt.com) and Israel (Super-Pharm). The company offers a multi-category online retail platform with prescription fulfillment services. Product portfolio includes Cosmetics (including K-Beauty brands like Dr. Jart, Unove, Belif, Round Lab, Purito Seoul), Skin Care, Sun Care, Vitamins & Dietary Supplements, Fragrances, Family Planning, Pet supplies, Fitness & Nutrition, Grocery, Beverages, and Snacks. The Israel operation also carries baby care products through the Take Me Home sub-brand. The platform features a Supercard loyalty program and prescription online services.
Differentiator
Problem solved
Functional benefit
Brands
- Puritan's Pride: Brand section available on SuperPharm website featuring vitamins and dietary supplements
Products and services
- Online Prescription Fulfillment Service that allows customers in Trinidad and Tobago to submit and fill prescriptions online through the SuperPharm website, with home delivery, eliminating the need to visit a physical pharmacy.
- Pharmacist Chat Consultation Online chat-based consultation service connecting customers with licensed pharmacists for medication guidance and prescription-related questions during the online ordering process.
- SuperCard Loyalty Program Loyalty program offered by SuperPharm Trinidad to enrolled customers, providing repeat-purchase benefits across the e-commerce pharmacy's product catalog.
- Puritan's Pride Brand Section Curated brand section on the SuperPharm storefront dedicated to Puritan's Pride vitamins and dietary supplements, available to Trinidad and Tobago customers.
Companies that use SuperPharm
Customer profileSegments1 record
Ideal customer profiles1 record
SuperPharm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SuperPharm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UniviocoreSuper-Pharm partnered with Univio for system stability and scalability when launching its cross-border e-commerce platform in Italy using Adobe Commerce technology. The partnership involved comprehensive audits, optimizations, and adaptations to meet local market needs including new payment and logistics solutions.
- Adobe CommercecoreSuper-Pharm expanded into Italy using Adobe Commerce technology for its first cross-border e-commerce platform, enabling the company to establish a stable, scalable, and localized e-commerce system for international expansion.
Recent moves5 records
Expansion highlights3 records
SuperPharm competitors and assessment
Company assessmentBroad incumbents
- Walgreens Boots Alliance: Major pharmacy chain with deep multi-category retail (beauty, health, grocery) and a meaningful digital and cross-border wholesale footprint. Closest analog to a pharmacy-led, multi-category retailer with international operations.
- CVS Health: Largest US pharmacy-led health and wellness retailer combining prescription fulfillment with broad front-of-store categories (beauty, grocery, household) and digital channels. Directly comparable to SuperPharm's pharmacy + multi-category omnichannel model, though at vastly greater scale.
- Shoppers Drug Mart (Pharmaprix): Canada's leading pharmacy-led health, beauty, and convenience retailer with a strong loyalty program (PC Optimum). Closely comparable structure: pharmacy at the core, broad adjacent categories, and an established loyalty engine analogous to Supercard.
- Boots: UK pharmacy-led health and beauty retailer with international presence and a strong beauty/private-label portfolio. Comparable mix of Rx services, beauty (including premium brands), and loyalty-driven multi-category retail.
Emerging players
- GoodRx: Digital healthcare company focused on prescription pricing, telehealth, and pharmacy marketplace features. Adjacent peer sharing the digital-first pharmacy consumer relationship and cross-border pharmacy e-commerce adjacency.
- Alto Pharmacy: Digital pharmacy combining prescription management, doorstep delivery, and clinician chat — a feature set closely mirroring SuperPharm's 'online Rx + pharmacist chat' value proposition.
- Capsule: US digital-first pharmacy offering online prescription fulfillment, free same-day delivery, and pharmacist support. Comparable as a small, technology-led e-commerce pharmacy competing with incumbents via service differentiation.
- Hims & Hers Health: Direct-to-consumer digital health platform combining telehealth consultations with pharmacy fulfillment and consumer health products. Comparable on combining online clinician access with a curated OTC/health product storefront.
Regional players
- Super-Pharm (Israel): Israel's largest pharmacy chain with extensive physical retail and international e-commerce ambitions (Italy). The most name-comparable operator and the apparent source of the cross-border playbook, but serves a different primary geography.
Direct peers
- Amazon Pharmacy: Pure-play e-commerce prescription and OTC pharmacy operating without physical retail. Directly comparable on the digital Rx fulfillment + OTC/health marketplace model that SuperPharm Trinidad pursues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SuperPharm social profiles
Digital presenceSuperPharm financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperPharm leadership team
Management profileNumber of profiles
SuperPharm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperPharm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperPharm
What does SuperPharm do?
SuperPharm is an e-commerce pharmacy in Trinidad and Tobago that sells prescription medications, vitamins and dietary supplements, cosmetics, personal care items, household goods, pet supplies, grocery, snacks, and beverages through its own online storefront and mobile apps. It offers online prescription fulfillment with chat-based pharmacist consultation and a SuperCard loyalty program, providing consumers with a single digital destination for pharmacy, wellness, and everyday retail needs.
Is SuperPharm a public or private company?
SuperPharm is a private company. It is classified as unknown and is currently operating.
When was SuperPharm founded?
SuperPharm was founded in 2026. It employs 251 to 500 people.
Where is SuperPharm based?
SuperPharm is headquartered in Belmont, Trinidad & Tobago, in the Latin America region.
Who are SuperPharm's main competitors?
Broad incumbents on record are Walgreens Boots Alliance, CVS Health, Shoppers Drug Mart (Pharmaprix) and Boots. Emerging players are GoodRx, Alto Pharmacy, Capsule and Hims & Hers Health. Super-Pharm (Israel) is listed as a regional player. Amazon Pharmacy is listed as a direct peer.
Does SuperPharm have an API?
No public API is recorded for SuperPharm.
What industry is SuperPharm in?
SuperPharm's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAEAK, Health & Pharmacy Omnichannel, with a secondary code of CRAFABAF, Health, Wellness & Pharmacy Marketplaces. Its NAICS code is 45611 and its SIC code is 5912.