Reliance Marketing

What Reliance Marketing does

Reliance Marketing Services is a privately held, Fresno, California-based marketing services provider founded in 2014 that operates as the internal marketing arm for London Properties real estate agents. The company offers a consolidated catalog of print and digital marketing products — newspaper ads, open house signage, sign riders, car magnets, push-in signs, business cards, property flyers, buyer's and seller's guides, brochures, postcards, holiday cards, and direct mail campaigns — alongside agent websites, free individual property sites, virtual tours, and digital branding assets (email signatures, Facebook covers, holiday email signatures). Creative services are billed at $69.95 per hour, and standard print items are priced at unit rates ranging from 15¢ to 99¢, plus setup fees and postage.

The platform is a web-based ordering portal accessed via authenticated login using agents' London system credentials, with a 50% pre-payment requirement on all orders and an option to place a credit card on file. Underlying technology is described as a customer login and order management system with no disclosed AI, API, or SDK surface; no proprietary features, patents, or integrations are listed. Distribution is direct-to-agent via a single self-serve portal, and marketing/lead generation flows through the London Properties agent network rather than independent channels.

The business model is predominantly transactional (per-unit print pricing and hourly creative services), with a small subscription-style recurring component via quarterly client follow-up postcard campaigns (76-99¢ per client). Revenue streams include Print Marketing Materials, Creative Services, Digital Branding, Website Services, and Direct Mail Campaigns. Customer base is restricted to a single vertical segment — licensed real estate agents affiliated with London Properties brokerage in California's Central Valley — making the company effectively a captive internal vendor with no external customer diversification and no identified institutional investors, parent company, or M&A activity.

Name

Reliance Marketing

Legal name

Reliance Marketing Services

Website

https://reliancemktg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Reliance Marketing Services is a Fresno, California-based marketing services provider that operates exclusively as the in-house marketing arm for London Properties real estate agents, offering print materials, signage, direct mail, websites, and digital branding through an authenticated web-based ordering portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D

Revenue model

1. Print Marketing Materials: Provides newspaper ads, postcards, flyers, business cards, signs, brochures, and other printed marketing materials to real estate agents on a per-item basis.
2. Creative Services: Hourly design services for custom marketing materials including email signatures, social media covers, and branded collateral.
3. Digital Branding: Email signatures, Facebook timeline covers, and holiday-themed digital branding assets for agents.
4. Website Services: Agent websites and free individual property sites.
5. Direct Mail Campaigns: Automated client follow-up postcard programs sent quarterly plus anniversary postcards. Pricing based on client list size (200+ clients at 76¢ per client, under 200 at 99¢ per client).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Reliance Marketing Services provides a comprehensive suite of print and digital marketing materials exclusively to real estate agents affiliated with London Properties brokerage. The offering includes newspaper ads, signage, property flyers, business cards, brochures, postcards, direct mail campaigns, agent websites, and digital branding assets such as email signatures and social media covers, ordered through an authenticated web-based platform.

Product overview

Reliance Marketing Services is a marketing services platform for real estate professionals, providing a comprehensive suite of print and digital marketing products. The offering consists primarily of traditional marketing materials including newspaper ads, signage (sign riders, car magnets, push-in signs), property flyers, business cards, brochures, postcards, and buyer's/seller's guides, complemented by digital services such as agent websites, property sites, email signatures, and social media covers. All products are tailored for the real estate industry and appear to support the London Properties brand network.

Differentiator

Problem solved

Functional benefit

Products and services

• Newspaper Ads Traditional newspaper advertising services for real estate listings, including drop-in ads and display advertisements submitted to local publications such as the Merced Sun Star.
• Open Houses Open house signage and promotional materials for real estate property showings, including free open house newspaper ad submissions.
• Signs and Magnets Outdoor signage products including sign riders, car magnets, push-in signs, and personal London Properties property signs.
• Business Cards Custom business card printing services for real estate agents.
• Property Flyers Property marketing flyers available as print or email versions, plus social media post formats for real estate listings.
• Buyer's Guide Customizable buyer's guide featuring agent photo and contact information, with custom color scheme options. Pricing at 69¢ each with minimum order of 100.
• Seller's Guide Marketing guide for sellers featuring agent branding and contact details to support listings.
• Postcards Direct mail postcard services including free text-only options, property photo postcards, and custom designed postcards. Pricing starts at 15¢ per unit.
• Direct Mail Campaigns Automated client follow-up postcard programs sent quarterly plus anniversary postcards. Pricing at 76¢ per client for 200+ clients and 99¢ per client for under 200 clients, including postage.
• Creative Services Custom design services for any branding or marketing material needs at $69.95 per hour.
• Brochures Free PDF brochures for download, plus custom London Properties brochure design with agent branding. Setup starts at $15, with minimum order of 100 for custom work.
• Agent Websites Website design services for real estate agents featuring personalized agent sites.
• Free Individual Property Sites Complimentary single property websites for real estate listings.
• Virtual Tours Virtual tour services for showcasing properties to potential buyers.
• Email Signatures Custom email signature design services for professional brand promotion at $69.95 per hour, plus holiday-themed signature templates.
• Facebook Timeline Covers Custom social media profile cover design for Facebook branding.
• Holiday Cards Seasonal holiday greeting cards for client communications.
• Door Hangers Door hanger marketing materials for real estate listings and neighborhood outreach.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• London PropertiescoreChannel Partner/ Reseller/ DistributorLondon Properties is the primary client and channel partner. Reliance Marketing serves exclusively as the internal marketing services provider for London Properties agents, providing all marketing materials including newspaper ads, signage, flyers, websites, and direct mail. The company website logo and branding reference London Properties, and agents log in using London system credentials.

Recent moves6 records

Expansion highlights2 records

Direct peers

• PostcardMania: Direct mail marketing agency that designs, prints, and mails marketing postcards and campaigns for small businesses including real estate professionals. Closely comparable on direct mail fulfillment, design services, and real estate vertical focus.
• Zurple: Real estate marketing automation platform offering listing alerts, drip campaigns, and lead nurture tools for individual agents. Comparable in serving the same buyer (individual real estate agents) with ongoing marketing programs.
• Real Geeks: Provides real estate agent websites, lead generation, and marketing tools to individual agents and small teams. Overlaps with Reliance on agent websites, flyers, and digital branding for real estate.
• iHomefinder: Real estate marketing technology provider offering IDX websites, lead capture, and CRM to brokerage networks and agents. Comparable as a brokerage-channel marketing services partner.
• ActivePipe: Real estate email and drip marketing automation platform for agents and brokerages. Comparable audience (real estate agents) and comparable subscription-style marketing services model.
• Postable: Direct mail service specializing in handwritten-style cards for real estate agents and other SMBs. Directly comparable on automated direct mail campaigns priced per recipient for real estate professionals.

Broad incumbents

• Vista (formerly Vistaprint): Large online print and marketing services provider serving SMBs including real estate agents with business cards, postcards, signage, flyers, brochures, and design services. Comparable catalog and pricing model, but operates at vastly greater scale and across all verticals.
• Compass: Large national real estate brokerage with significant in-house marketing services for its agents, including design, print, and digital collateral. Comparable because it is the largest example of a brokerage absorbing the exact marketing-services function Reliance performs for London Properties — both the model and the key competitive threat.
• Mailchimp: Broad marketing automation platform that handles email, postcards, and landing pages for SMBs including real estate. Overlaps with Reliance on direct-mail and email-signature/digital branding services, though its core is email marketing.
• MoxiWorks: Marketing and CRM platform purpose-built for residential real estate brokerages and agent teams. Comparable as a vertically-specialized marketing services provider serving brokerage networks, though broader in tooling and SaaS-led.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/homesbyyutong_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Marketing