London Properties
London Properties is a family-owned real estate brokerage headquartered in Fresno, California, serving residential and commercial buyers and sellers across the Central Valley through 11 offices, 340+ associates, and affiliated mortgage, insurance, and relocation services.
- Company typePrivate
- Founded1972
- HeadquartersFresno, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What London Properties does
London Properties is a privately held, family-owned real estate brokerage headquartered in Fresno, California, operating under the ownership of the Conner family since the company was incorporated as The London Company in 1972 and expanded into residential brokerage as London Properties, Ltd. in 1973. The firm serves residential and commercial buyers and sellers across California's Central Valley through 11 office locations and 340+ sales associates, with reported 2025 closed sales volume of over $967 million placing it in the top 1% of U.S. brokerage firms by size. Service lines span traditional buyer and seller representation, luxury home sales, commercial real estate (via The London Company division), new construction, corporate relocation, bilingual Hispanic services (Grupo Hispano), and a For Sale By Owner assistance program, complemented by wholly-owned affiliates in mortgage (Royal Charter Mortgage), insurance (Port Royal Insurance), and natural hazard disclosure reporting (California Property Data).
The company's technology stack is a conventional regional brokerage platform rather than a proprietary software product. Core capabilities include a website (londonproperties.com) with over 1 million annual page views and 30,000+ monthly visitors, 100+ individual agent-branded websites, a Find-It-First daily email alert system, a home value calculator, and integration with Google Analytics, Facebook remarketing, MailChimp, and national listing syndication to Zillow. Over 50 years of proprietary disclosure forms form an intangible documentation library, and an in-house Reliance Marketing unit handles direct mail, email, social, and property websites. The firm holds California Department of Real Estate License #00463722 and is a member of Leading Real Estate Companies of the World, giving global referral reach for relocation clients.
Revenue is generated primarily through transaction commissions on residential and commercial property sales (including a 2.5% FSBO assistance tier) and through affiliate referral and fee revenue from Royal Charter Mortgage, Port Royal Insurance, and California Property Data. The go-to-market is agent-led and direct-to-consumer across 11 physical offices, supplemented by preferred-broker corporate relocation agreements with major Central Valley employers such as Children's Hospital, Fresno State University, Kaiser, and Schneider Electric. Pricing is transaction-based with multiple commission options offered to sellers, and the model produces high volume (a family buys or sells a home every 3.6 hours per company disclosures) but exposes the firm to Central Valley housing market cycles rather than enterprise contract concentration.
London Properties firmographics
Firmographics- Name
- London Properties
- Legal name
- London Properties, Ltd.
- Website
- https://londonproperties.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- London Properties is a family-owned real estate brokerage headquartered in Fresno, California, serving residential and commercial buyers and sellers across the Central Valley through 11 offices, 340+ associates, and affiliated mortgage, insurance, and relocation services.
- Ownership category
- akta.pro rank
London Properties industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where London Properties is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
London Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Commission Revenue: Standard real estate commission on residential and commercial property transactions. Associates averaged more than $3.5 million in closed sales volume per associate in 2025.
- FSBO Assistance Program: 2.5% commission on sales price for sellers who list independently but need assistance with escrow process, paperwork review, and guidance.
- Affiliated Companies Revenue: Revenue from affiliated companies including Royal Charter Mortgage (home loans), Port Royal Insurance (insurance), and California Property Data (hazard disclosures).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full Service Listing Commission |
| Transaction based/ take rate | Pay-as-you-go | FSBO Assistance Program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
London Properties product offering
Product offeringCore offering
London Properties is a family-owned real estate brokerage that provides residential and commercial property buying, selling, and management services across California's Central Valley through 11 offices and 340+ sales associates. The company also offers specialized services including corporate relocation, luxury home sales, FSBO assistance, bilingual Hispanic services, and affiliated mortgage, insurance, and natural hazard disclosure services for a one-stop transaction experience.
Product overview
London Properties is a family-owned real estate brokerage offering a comprehensive suite of residential and commercial real estate services across the Central Valley. The core offering includes property search and listing tools, buyer and seller representation, luxury home sales, and commercial real estate through The London Company brand. The portfolio extends to specialized services including a For Sale By Owner Assistance Program, relocation services with dedicated specialists, bilingual Hispanic services, new construction listings (100+ developments), and Find-It-First early listing alerts. The company operates an integrated one-stop shop model through affiliated companies Royal Charter Mortgage (home loans/refinancing), Port Royal Insurance (property and casualty, life, health insurance), and California Property Data (Natural Hazard Disclosure reports), enabling seamless transactions from property search through closing and insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services Full-service residential real estate brokerage offering buyer representation (property viewings, comparable pricing data, purchase agreements, inspections, escrow guidance) and seller representation with six listing options, MLS exposure to over 2,000 REALTORS, and support through closing.
- Commercial Real Estate Services Commercial real estate brokerage services operated under The London Company brand, specializing in retail and office properties with over 50 years of experience in the Central Valley market.
- Central Valley Luxury Home Sales Specialized luxury home sales service for high-value properties in the Central Valley, featuring dedicated luxury home associates, discretion, and confidentiality for high-value clientele.
- Corporate Relocation Services Full-service relocation assistance including dedicated relocation specialists, neighborhood tours, market trend reviews, school ratings information, and connections to rental information and short-term housing, available to individuals and corporate clients through the Leading Real Estate Companies of the World network.
- For Sale By Owner (FSBO) Assistance Program Program for FSBO sellers that provides MLS listing, professional signs, custom URL, flyers, Open House tips, and escrow guidance for a 2.5% commission on the sales price.
- Hispanic Services Group (Grupo Hispano) Bilingual real estate services with Spanish-speaking agents who work with lenders and escrow officers to serve the Hispanic community, including free monthly educational seminars in Spanish covering first-time homebuying, credit, loans, and preparing to sell.
- New Construction Listings New home construction listings featuring 100+ development projects from various builders across the Central Valley, including communities in Fresno, Clovis, Visalia, Tulare, and surrounding areas.
- Royal Charter Mortgage Affiliated mortgage lender providing home loans, business loans, and refinancing services as part of London Properties' integrated one-stop shop offering for buyers and sellers.
- Port Royal Insurance Affiliated insurance provider offering home, auto, boat, fire, motorcycle, umbrella, life, and health insurance policies integrated with London Properties transactions.
- California Property Data Affiliated service providing comprehensive Natural Hazard Disclosure reports for property transactions, a required disclosure for California real estate sales.
Quantifiable outcome
- Over $967 million in closed sales volume in 2025
- +5 more outcomes
Companies that use London Properties
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
London Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
London Properties partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Leading Real Estate Companies of the WorldcoreLondon Properties is a member of Leading Real Estate Companies of the World, a collection of the largest and most successful brokerage firms globally. This membership provides introductions to premier brokerages worldwide for clients relocating to or from the Central Valley. The collective sales volumes of Leading RE member firms outproduce any Real Estate organizations or franchises.
- Royal Charter MortgagecoreAffiliated mortgage company providing home loans, business loans, and refinancing services. Works seamlessly with London Properties sales associates to provide complete one-stop shopping for buyers and sellers.
- Port Royal InsurancecoreAffiliated insurance company offering home, auto, boat, fire, motorcycles, umbrella, life and health policies. Works seamlessly with London Properties sales associates.
- Reliance MarketingcoreIn-house marketing department providing proprietary marketing platforms including direct mail, email marketing, social media marketing, mobile marketing, and unique property websites. Responsible for London Properties' digital presence and brand marketing.
- California Property DataminorAffiliated company providing complete Natural Hazard Disclosure reports for property transactions, required disclosures for California real estate sales.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
London Properties competitors and assessment
Company assessmentBroad incumbents
- Better Homes and Gardens Real Estate: National residential franchise backed by a major consumer brand, competing in California markets with full-service brokerage offerings and brand-driven marketing.
- Coldwell Banker: Established national real estate franchise with full-service residential and commercial brokerage, providing overlapping agent-based services and competing for the same agent talent pool.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with strong brand recognition and California presence, offering traditional full-service brokerage competing in similar luxury and mid-tier segments.
- RE/MAX: Global real estate franchise network with a large California agent base, competing for agents and consumer mindshare through brand recognition and franchise model.
- Century 21: Iconic residential real estate franchise with broad California coverage competing for both agents and sellers in suburban and mid-tier markets similar to the Central Valley.
Direct peers
- HomeSmart: Large independent brokerage offering 100% commission models and flat-fee services, competing for agents in California with a technology platform and flexible pricing.
- Compass: Tech-forward national residential brokerage combining agent-based service with proprietary platform technology and marketing tools, directly competing for agents and listings in California's major markets.
- Realty ONE Group: Large independent real estate brokerage with significant California presence, similar full-service model, multiple commission tiers, and comparable focus on agent productivity and brand.
Emerging players
- eXp Realty: Cloud-based brokerage with agent equity participation model actively recruiting independent agents across California, posing a structural threat to traditional commission splits and retention.
- Redfin: Technology-enabled residential brokerage with consumer-direct platform and salaried-plus-bonus agent model, gradually expanding in California and competing for sellers and buyers online.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
London Properties social profiles
Digital presenceLondon Properties compliance and trust
Trust signalCompliance6 records
London Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Properties leadership team
Management profileNumber of profiles
Profiles7 records
London Properties subsidiaries and ownership
Company hierarchySubsidiaries4 records
London Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Properties
What does London Properties do?
London Properties is a family-owned real estate brokerage that provides residential and commercial property buying, selling, and management services across California's Central Valley through 11 offices and 340+ sales associates. The company also offers specialized services including corporate relocation, luxury home sales, FSBO assistance, bilingual Hispanic services, and affiliated mortgage, insurance, and natural hazard disclosure services for a one-stop transaction experience.
Is London Properties a public or private company?
London Properties is a private company. It is classified as family owned and is currently operating.
When was London Properties founded?
London Properties was founded in 1972. It employs 251 to 500 people.
Where is London Properties based?
London Properties is headquartered in Fresno, United States, in the North America region.
How does London Properties make money?
Three revenue lines are on record. Real Estate Commission Revenue is the primary driver. The others are FSBO Assistance Program and affiliated Companies Revenue.
Who are London Properties's main competitors?
Broad incumbents on record are Better Homes and Gardens Real Estate, Coldwell Banker, Berkshire Hathaway HomeServices, RE/MAX and Century 21. Direct peers are HomeSmart, Compass and Realty ONE Group. Emerging players are eXp Realty and Redfin.
Does London Properties have an API?
No public API is recorded for London Properties.
What industry is London Properties in?
London Properties's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.