What Tabby Tracker does

Tabby Tracker is a free, self-serve online pet registry operated by Perpetual Quest, LLC, a Delaware-incorporated LLC, that helps reunite lost cats and dogs with their owners. The platform is offered under two consumer-facing brand identities — TabbyTracker for cats and FidoFinder for dogs — and runs on a single underlying registry. Users report lost or found pets with photos and details, and the system automatically notifies a "Neighborhood Watch" network of nearby users; an AI-assisted matching engine is used to surface potential lost/found matches based on location, description, and photo attributes.

The product surface includes the core reporting/search workflow, a 4-step Report–Notify–Match–Reunite process, a Shelter Network directory of 91 pages of registered U.S. animal shelters with self-serve registration, and four optional paid add-ons (Featured Listings, Priority Notifications, Extended Reach, and an Analytics Dashboard) sold as monthly subscriptions. The platform distributes exclusively through its direct-to-consumer website at tabbytracker.com, acquiring users via SEO on hundreds of city/state landing pages across roughly 20 major U.S. metros, supplemented by an organic content/blog channel and word-of-mouth driven by the Neighborhood Watch alerts.

The business model is freemium: the full core experience — unlimited lost/found postings and search — is free with no credit card required, and revenue, if any, derives from a small subset of emotionally motivated users upgrading to premium visibility features during a time-sensitive event. No disclosed revenue, funding, or headcount figure is available beyond a stated 11–50 employee band, and there is no evidence of paid institutional customers or strategic partnerships beyond a standard Google Analytics integration.

Name

Tabby Tracker

Legal name

Perpetual Quest, LLC

Website

https://tabbytracker.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tabby Tracker is a free nationwide online pet registry, offered as TabbyTracker for cats and FidoFinder for dogs, that helps individual pet owners reunite lost pets via AI-assisted matching, neighborhood alerts, and a U.S. shelter directory.

Ownership category

akta.pro rank

Product category

Pet Lost-and-Found Registry

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Lost pet registry
• Pet reunification platform
• Found pet listings
• Animal shelter directory
• Pet recovery service

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Free Core Platform: Basic registration, posting lost/found pet reports, and searching the network is completely free with no credit card required.
2. Premium Visibility Upgrades: Optional paid upgrades for lost pet listings including Featured Listings (priority placement), Priority Notifications (first to know of matches), Extended Reach (expanded notification radius), and Analytics Dashboard (track views and engagement). Refunds available within 30 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TabbyTracker is a free nationwide pet registry platform that lets users post and search lost or found cat and dog listings, then matches them via AI and notifies a local Neighborhood Watch network to accelerate reunification. The service includes a separate Shelter Network directory covering animal shelters across the US and optional paid visibility upgrades for listings.

Product overview

TabbyTracker (operated as FidoFinder for dogs) is a free nationwide pet registry platform that operates as a unified system connecting pet owners, finders, and shelters. The core platform enables users to report and search for lost and found pets through a community-driven Neighborhood Watch network, supported by AI-powered matching technology. The platform offers optional visibility upgrades including Featured Listings, Priority Notifications, Extended Reach, and an Analytics Dashboard. The service also includes a companion Shelter Network directory spanning 91 pages of registered animal shelters across the US, and integrates a streamlined 4-step reunification workflow (Report, Notify, Match, Reunite).

Differentiator

Problem solved

Functional benefit

Products and services

• TabbyTracker / FidoFinder Pet Registry Platform
• Shelter Network Directory

Quantifiable outcome

• 169,903+ pet profiles in network
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Perpetual Quest, LLCcoreOthersLegal entity and operator of TabbyTracker/FidoFinder platform. Perpetual Quest, LLC is the parent company that owns and operates the tabbytracker.com website, responsible for all services, privacy policies, terms of service, and cookie policies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Petfinder: Petfinder is the largest pet adoption platform with shelter listings and includes lost-pet resources, operating adjacent to TabbyTracker in the broader pet-services ecosystem with overlapping shelter partnerships.
• Nextdoor: Nextdoor is a broader neighborhood social platform where lost and found pet posts are highly prevalent, serving as a free alternative channel for the same user need that TabbyTracker addresses.
• Adopt a Pet: Adopt a Pet is a pet adoption search engine connecting adopters with shelters and rescues, sharing TabbyTracker's shelter network audience and serving an adjacent pet-care user intent.

Direct peers

• PetHub: PetHub combines QR-code pet tags with an online lost pet alert network, mirroring TabbyTracker's combination of digital community alerts and identity-based pet recovery.
• PawBoost: PawBoost operates a lost and found pet alert platform with both web and mobile app delivery, offering free posting plus paid boost features — a near-identical competitive positioning to TabbyTracker/FidoFinder.
• HomeAgain: HomeAgain is a microchip-based pet recovery service that alerts owners when a lost pet is found, serving the same lost-pet recovery use case as TabbyTracker through a complementary hardware+software model.
• 24PetWatch: 24PetWatch provides pet microchipping, lost pet recovery services, and pet insurance, overlapping directly with TabbyTracker's core lost-pet reunification use case.
• Finding Rover: Finding Rover uses pet facial recognition technology to match lost and found pets, providing a technologically adjacent approach to AI-powered matching similar to TabbyTracker's algorithm.
• AKC Reunite: AKC Reunite offers microchip enrollment and a 24/7 lost pet hotline for AKC-registered pets, addressing the same lost-pet recovery market with a more institutional, registry-driven approach.
• Petco Love Lost: Petco Love Lost is Petco's free nationwide lost pet matching platform with shelter integration and AI-powered matching, directly competing with TabbyTracker across the same value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tabbytracker
• Facebookfacebook.com/tabbytracker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tabby Tracker