Soul Prosaúde

What Soul Prosaúde does

Soul Prosaúde (legal entity SOUL PROSAÚDE - SISTEMA DE SAÚDE E BENEFÍCIOS LTDA, CNPJ 30.688.367/0001-00) is a Brazilian health-tech company founded in 2018 and headquartered in São Gonçalo, Rio de Janeiro. The company offers a WhatsApp-delivered AI health assistant branded "Copiloto Soul" that automates appointment scheduling, sends intelligent reminders for routine exams, maintains a cloud-based electronic medical record, and provides a medication purchasing concierge. Its offering is organized around three customer segments — individual consumers, corporate employers, and medical professionals — each served by a dedicated product (Copiloto Soul Individual at R$9.47/month, Copiloto Soul Empresarial at R$9.47/employee/month, and Concierge Médico for physicians), plus a Clube Benefício add-on that bundles Copiloto with discounts at a network of eight named partner clinics, laboratories, pharmacies, and gyms in the Rio de Janeiro metro area through Ouro Família (R$50/user/month, minimum 5 users) and Ouro Individual (R$89.90/month) tiers.

The business model is recurring monthly subscription at low ARPU, distributed entirely through self-serve digital channels: the soulprosaude.com.br website, the Vindi payment platform for billing, and WhatsApp as the product delivery, sales, and support surface — there is no mobile app. The underlying technology stack is a WhatsApp-native conversational front end, cloud-hosted encrypted medical records, and an automation layer for reminders and follow-up cadences tuned by medical specialty. The company is LGPD-compliant, self-attests to encryption-in-transit, and reports quantitative customer outcomes including 219% ROI and a 3.8-month payback for enterprise buyers, 28 productive hours returned per employee per year, a 10x productivity multiplier for medical secretaries, and a 40% increase in clinic patient volume for physician customers.

Operationally, Soul Prosaúde is structured as a Brazilian Sociedade Limitada with 1-10 employees, no disclosed external funding, no published management roster, and no patents, trademarks, or industry awards in the source data. The Copiloto software is offered nationwide across Brazil, while the physical discount network is restricted to São Gonçalo, Niterói, and Rio de Janeiro. The company's competitive positioning rests on WhatsApp-native distribution (leveraging Brazil's 147M+ WhatsApp user base to eliminate app download friction), low subscription pricing, and the integrated clinic/lab/pharmacy referral ecosystem; its principal strategic gaps are undisclosed scale metrics, no institutional capital, and a regional concentration of its provider network.

Name

Soul Prosaúde

Legal name

SOUL PROSAÚDE - SISTEMA DE SAÚDE E BENEFÍCIOS LTDA

Website

https://soulprosaude.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Soul Prosaúde is a Brazilian health-tech company that delivers a WhatsApp-based AI health assistant (Copiloto Soul) to individual consumers, corporate employers, and physicians, offering subscription-priced appointment scheduling, reminders, cloud medical records, and a Rio de Janeiro clinic and pharmacy discount network.

Ownership category

akta.pro rank

Product category

Digital Health Platform

NAICS

Telephone Call Centers (56142)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

Keywords

• Health concierge platform
• Medical appointment automation
• WhatsApp health assistant
• Corporate health benefits
• Patient management software

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Copiloto Individual Subscription: Monthly subscription at R$ 9.47/month for individual users. Provides appointment scheduling, intelligent reminders, and cloud medical records. No loyalty period, no waiting period, cancel anytime.
2. Clube Benefício - Ouro Família Subscription: Family discount membership at R$ 50.00 per user per month (minimum 5 people, R$ 250/month). Includes discounts on consultations and exams through the affiliated network, Copiloto included. Annual payment discount available.
3. Clube Benefício - Ouro Individual Subscription: Individual discount membership at R$ 89.90/month. Includes discounts on consultations and exams through the referral network, Copiloto included. Fixed price regardless of age.
4. Copiloto Empresarial Subscription: Corporate subscription for employee health management. Priced per employee at R$ 9.47/month (R$ 113.64/year). Tax-deductible operational cost. Includes family coverage for dependents at no additional cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Soul Prosaúde operates a WhatsApp-based AI health copilot (Copiloto Soul) that automates medical appointment scheduling, sends intelligent reminders, and maintains cloud-based health records for individual consumers, corporate employees, and medical professionals. The company also runs Clube Benefício, a subscription-based discount network giving members access to 20+ medical specialties, labs, pharmacies, and gyms.

Product overview

Soul Prosaúde operates as a unified health management ecosystem built around its Copiloto (copilot) AI assistant delivered via WhatsApp. The core offering combines an automated personal health scheduling assistant with a discount health benefit network. Individual consumers access Copiloto Soul (R$9.47/month) for automated appointment scheduling and health records, while the Copiloto com Descontos program (Clube Benefício) adds discounted access to a network of 20+ medical specialties, labs, imaging centers, pharmacies, gyms, and optics through Ouro Família (R$50/user/month) or Ouro Individual (R$89.90/month) tiers. For enterprises, Copiloto Empresarial extends these capabilities to corporate health management with family coverage and health campaigns. The Concierge Médico service inverts the model to serve physicians, filling their schedules with patients from Soul's ecosystem. All products share the same WhatsApp-based Copiloto technology layer and integrate with the ProSaúde provider network.

Differentiator

Problem solved

Functional benefit

Brands

• Copiloto Soul: AI-powered health concierge assistant operating via WhatsApp, offering appointment scheduling, smart reminders, and cloud-based health records management.

Products and services

• Copiloto Soul (Individual)
• Copiloto Soul (Empresarial) Corporate health management solution that provides employees with automated appointment scheduling, intelligent reminders, cloud-based health records, and family coverage for dependents at no additional cost. Aimed at companies seeking to reduce productive time lost to health appointments (28 hours/employee/year) and lower health plan costs through preventive care, delivering 219% ROI and 3.8-month payback.
• Concierge Médico Medical concierge service for physicians that fills appointment slots by routing patients from the Soul Prosaúde ecosystem, automates specialty-specific follow-up reminders (e.g., orthopedics 3-month post-treatment, cardiology 6-month check-ups, gynecology annual preventive consultations), and multiplies secretary productivity by 10x through automated patient contact and queue elimination.
• Clube Benefício (Copiloto com Descontos) Subscription-based health benefit club providing access to 20+ medical specialties, labs, imaging centers, pharmacies, gyms, and optics at discounted prices through a partnered network including ProSaúde, Clínica Rafa, Drogaria Tamoio, Bronstein, Labi Exames, Clínica Susga, Gastrolife, and Academia Bora Fit. Available in Ouro Família (R$ 50/user/month, min 5 people) and Ouro Individual (R$ 89.90/month) tiers, with the Copiloto assistant included.

Quantifiable outcome

• 219% ROI for enterprises (R$ 362 savings vs R$ 113.64 investment per employee annually)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ProSaúdecoreChannel Partner/ Reseller/ DistributorProSaúde is part of the Soul Prosaúde group and operates clinics in the discount network (Clube Benefício). Provides consultation and exam services with discounted pricing for Soul Prosaúde members.
• Clínica RafacoreChannel Partner/ Reseller/ DistributorReferenced healthcare provider in the Soul Prosaúde discount network. Provides medical consultations and services with discounted pricing for subscription members.
• Drogaria TamoiocoreChannel Partner/ Reseller/ DistributorPharmacy partner in the discount network offering medication discounts for Soul Prosaúde members.
• BronsteincoreChannel Partner/ Reseller/ DistributorLaboratory and imaging partner providing diagnostic services with discounts for subscription members.
• Labi ExamescoreChannel Partner/ Reseller/ DistributorLaboratory partner providing clinical tests and examinations with discounted pricing for Soul Prosaúde members.
• Clínica SusgaminorChannel Partner/ Reseller/ DistributorHealthcare clinic in the referral network providing medical services with discounts.
• GastrolifeminorChannel Partner/ Reseller/ DistributorGastroenterology specialty clinic in the referral network offering discounted services.
• Academia Bora FitminorChannel Partner/ Reseller/ DistributorFitness center partner offering discounts on gym memberships as part of the wellness benefit ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Conexa Saúde: Brazilian telehealth and integrated corporate health platform offering online consultations and wellness programs. Competes for enterprise health-benefit budgets with subscription pricing targeting HR teams, closely mirroring Copiloto Empresarial.
• PillPack (Amazon Pharmacy): Medication management and concierge delivery service. Comparable to Soul Prosaúde's 'Concierge de Medicamentos' value prop, though US-based and operated inside Amazon's infrastructure at much larger scale.
• 1Doc3: Brazilian digital health platform offering online consultations and corporate wellness benefits. Competes for the same employer-sponsored health benefit wallet share that Copiloto Empresarial targets.
• Memed: Brazilian health-tech platform providing digital prescriptions and clinical workflow tools to physicians. Compares to Soul Prosaúde's physician-facing Concierge Médico in target audience and Brazilian market focus, though focused on prescribing rather than scheduling.
• Doctoralia (Docplanner): Doctor appointment booking and patient engagement platform operating across Latin America including Brazil. Comparable through its specialty-tuned booking, automated reminders, and doctor-patient communication features.
• Dr. Consulta: Brazilian health services operator combining physical clinics with digital booking and subscription plans. Directly comparable in selling affordable health access to individuals and SMBs, though they also deliver in-person consultations.

Regional players

• Beep Saúde: Brazilian home healthcare and at-home service platform operating regionally. Adjacent in addressing the same consumer-health convenience gap in Brazil, though focused on home visits rather than digital scheduling and records.

Broad incumbents

• Alice: Brazilian tech-enabled health plan operator focused on employer-sponsored coverage. An adjacent incumbent that competes for the same enterprise health-benefit budgets, though with broader clinical and plan infrastructure.
• Zocdoc: US-based patient scheduling and healthcare marketplace. Comparable on the appointment-booking and reminder mechanics, though operating in a different geography and with broader provider directory scope.
• Hapvida: Large-scale Brazilian health plan and care provider with extensive physical clinics across Brazil. Operates broadly in the same employer-sponsored health space but as an established incumbent with hospital and ambulatory infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vemprasoul
• LinkedInlinkedin.com/company/vemprasoul

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Prosaúde