Yobel
- Company typePrivate
- Founded2008
- HeadquartersColorado Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Yobel firmographics
Firmographics- Name
- Yobel
- Legal name
- Yobel
- Website
- https://shopyobel.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Yobel industry classification
Industry- Product category
- Ethical Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where Yobel is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yobel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Apparel and accessory sales: One-time product sales of curated men's and women's ethical fashion items including clothing, jewelry, bags, watches, and accessories. Products range from $24 to $265+ with consistent sale/discount pricing. All items are fair trade and sustainable.
- Bar revenue: On-site bar serving rotating local beers, sustainable wines, and spirits including products from local distillery Axe & The Oak Distillery. Creates community engagement and additional revenue stream within the retail space.
- Fine art gallery: The LookUp Gallery features work from over 30 local artists in seven art studio spaces. Work rotates monthly with First Friday Art Walks. The gallery may generate revenue through art sales and class scheduling with artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with sale discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Yobel product offering
Product offeringCore offering
Yobel curates and retails fair trade and sustainable men's and women's clothing, jewelry, bags, watches, and accessories through a Shopify e-commerce storefront and a physical boutique in Colorado Springs. The boutique also operates an on-site bar and The LookUp Gallery featuring rotating work from over 30 local artists, blending retail with community-oriented cultural experiences. Products emphasize GOTS-certified organic cotton, recycled materials, and artisan-crafted construction.
Product overview
Yobel is an ethical fashion e-commerce boutique offering a curated selection of men's and women's clothing and accessories with a focus on fair trade and sustainable products. The product portfolio centers on Women's Clothing (tops, bottoms, dresses) and Men's Clothing (tops, bottoms, denim), supplemented by Jewelry (bracelets, earrings, necklaces), Bags, Watches, Accessories (hats, socks, nail polish), and Yobel Swag branded merchandise. The company also operates a physical retail boutique experience combining fashion retail with an onsite bar and The LookUp Gallery featuring local art. Products emphasize GOTS-certified organic cotton, recycled materials, and artisan-crafted construction with signatures from makers. Gift Cards round out the offering as a gifting option.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing Curated collection of women's ethical fashion including tops, bottoms, and dresses sourced from fair trade and sustainable manufacturers. Sold to conscious consumers through Yobel's online store and physical boutique.
- Men's Clothing Curated collection of men's ethical fashion including tops, bottoms, and denim sourced from fair trade and sustainable manufacturers. Sold to conscious consumers through Yobel's online store and physical boutique.
- Jewelry Handcrafted bracelets, earrings, and necklaces from artisans emphasizing fair trade and sustainable practices. Sold to consumers seeking ethical accessories.
- Bags Ethical handbags and accessories crafted by artisans with focus on fair trade and sustainable materials.
- Watches Ethically sourced watches sold as accessories to complement Yobel's fashion collection.
- Accessories Additional accessories including hats, socks, and nail polish sold to complement the clothing collections.
- Yobel Swag Branded merchandise and promotional items bearing the Yobel brand.
- Gift Cards Digital gift cards available for purchase that give recipients the ability to shop the Yobel collection.
Companies that use Yobel
Customer profileSegments3 records
Ideal customer profiles3 records
Yobel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Yobel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Axe & The Oak DistillerycoreLocal Colorado Springs distillery providing spirits for the boutique's bar. The partnership creates a synergistic local business relationship supporting the community-focused business model. The bar offers their spirits as part of the cocktail menu alongside rotating local beers and sustainable wines.
- 30+ Local Artists (The LookUp Gallery)coreOver 30 local artists featured in seven art studio spaces within the boutique. The LookUp Gallery provides exhibition space, monthly rotations, and First Friday Art Walks. Artists can schedule classes and participate in live painting events, creating a dynamic cultural partnership that differentiates Yobel's retail experience.
- GOTS (Global Organic Textile Standard)coreCertification body for organic textiles. Yobel products carry GOTS certification ensuring organic content and responsible manufacturing. Examples include the Boulevard Blazer (97% organic cotton) and Good Girlfriend Shirt (GOTS-certified organic cotton).
- Ethical Denim PartnercorePartner committed to ethical denim production with minimal environmental footprint. Covers entire supply chain from organic cotton growing to sewing and finishing. Products include Lawson Jeans (recycled yarn) and other sustainable denim items. Takes 1,400 gallons less water to make compared to conventional denim.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yobel competitors and assessment
Company assessmentDirect peers
- Mata Traders: Mata Traders offers fair-trade clothing, jewelry, and accessories made by artisan groups. Its artisan-centered merchandising and conscious-consumer customer base are directly comparable to Yobel.
- People Tree: People Tree sells fair-trade and sustainable clothing and accessories for conscious consumers. Its ethical-fashion assortment and direct-to-consumer positioning closely overlap Yobel's core proposition.
- Indigenous: Indigenous markets artisan-made, fair-trade clothing, jewelry, and accessories with a strong social-impact story. Its curated product mix and mission-led brand positioning closely resemble Yobel's.
- Aventura Clothing: Aventura Clothing offers casual apparel and accessories with an emphasis on ethical and sustainable production. Its specialty apparel assortment and environmentally conscious customer base substantially overlap with Yobel.
- Fair Indigo: Fair Indigo sells men's and women's clothing and accessories under an ethical-supply-chain and artisan-support model. It is directly comparable in product breadth, customer segment, and sustainability-led positioning.
Emerging players
- United By Blue: United By Blue combines mission-driven apparel, environmental commitments, e-commerce, and community-oriented brand experiences. It overlaps with Yobel's values-led positioning and hybrid retail proposition.
- Pact: Pact is a direct-to-consumer apparel brand focused on organic materials, fair factories, and sustainable everyday basics. It competes for the same values-driven clothing customer but has a more basics-oriented assortment than Yobel's curated artisan mix.
Broad incumbents
- Reformation: Reformation is a larger sustainable-fashion retailer selling apparel, accessories, and footwear through digital and physical channels. It competes for environmentally conscious consumers but operates at substantially greater scale and breadth.
- Patagonia: Patagonia sells responsibly sourced apparel and accessories through a global direct and retail channel while maintaining a strong environmental brand. It is a broad incumbent competing for the same sustainability-conscious consumer.
- Eileen Fisher: Eileen Fisher is an established apparel brand centered on sustainable materials, responsible sourcing, and circularity. Its premium ethical-fashion positioning and women's apparel focus are comparable, although its scale and brand recognition are much larger.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Yobel social profiles
Digital presenceYobel compliance and trust
Trust signalCompliance2 records
Yobel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yobel leadership team
Management profileNumber of profiles
Yobel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yobel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yobel
What does Yobel do?
Yobel curates and retails fair trade and sustainable men's and women's clothing, jewelry, bags, watches, and accessories through a Shopify e-commerce storefront and a physical boutique in Colorado Springs. The boutique also operates an on-site bar and The LookUp Gallery featuring rotating work from over 30 local artists, blending retail with community-oriented cultural experiences. Products emphasize GOTS-certified organic cotton, recycled materials, and artisan-crafted construction.
Is Yobel a public or private company?
Yobel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yobel founded?
Yobel was founded in 2008. It employs 1 to 10 people.
Where is Yobel based?
Yobel is headquartered in Colorado Springs, United States, in the North America region.
How does Yobel make money?
Three revenue lines are on record. Apparel and accessory sales are the primary driver. The others are bar revenue and fine art gallery.
Who are Yobel's main competitors?
Direct peers on record are Mata Traders, People Tree, Indigenous, Aventura Clothing and Fair Indigo. Emerging players are United By Blue and Pact. Broad incumbents are Reformation, Patagonia and Eileen Fisher.
Does Yobel have an API?
No public API is recorded for Yobel.
What industry is Yobel in?
Yobel's product category is Ethical Apparel Retail. Its primary akta.pro industry code is CRALAJAL, Local Artisan, Handmade & Craft Gifts Retail. Its NAICS code is 458110 and its SIC code is 5600.