What Rogers TV does

Rogers TV is a community television service operated as a wholly-owned subsidiary of Rogers Communications Canada Inc., delivering free local programming, live event coverage, and community-generated content through 70+ local stations across eight Canadian provinces (Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, and Saskatchewan). The underlying technology consists of community broadcast television infrastructure — studio production facilities, mobile broadcast production vehicles, video editing systems, and H.264 digital video workflows — with multi-platform distribution through linear cable on the Rogers Xfinity network, on-demand streaming via rogerstv.com, and a dedicated YouTube channel. Community members can produce content directly through a video upload portal, a show proposal submission system, and an event coverage request workflow, while a formal volunteer program provides free training in camera operation, audio, floor directing, switching, graphics, and on-air talent roles.

The business model is a structural allocation from the parent rather than a standalone commercial enterprise. Rogers TV is funded by a portion of Rogers Xfinity basic cable subscription fees, supplemented by local business program sponsorship, which is described as offsetting production costs rather than as primary income. The service is free to community members and groups for production support, broadcasting, and event coverage. Customer segments span local community members (primary), local businesses (sponsorship), community organizations and non-profits, and general local viewers. Distribution channels include the Rogers Xfinity cable network (domestic, subscriber-gated), rogerstv.com and YouTube (global, open), and direct community access through local station outreach. Recent productization efforts (structured sponsorship, video upload portal, formalized volunteer training, French-language portals) indicate incremental operational buildout rather than fundamental model change.

Name

Rogers TV

Legal name

Rogers Communications Canada Inc.

Website

https://rogerstv.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Rogers TV operates a free community television service across 70+ local stations in eight Canadian provinces, funded by Rogers Xfinity cable subscription allocations and local business sponsorships, serving local community members, volunteers, and small businesses with local programming, event coverage, and broadcast training.

Ownership category

akta.pro rank

Product category

Community Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)

akta.pro primary industry

General Entertainment Cable Networks (MPABAFAA)

akta.pro secondary industry

National Public Television Networks & Member Stations (PBS-style) (MPABADAA)

Keywords

• Community television
• Cable broadcasting
• Local TV programming
• Public access television
• Community media access

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cable Subscription Revenue: Funded by basic cable subscription fees from Rogers Xfinity customers. A portion of subscription fees funds community television programming.
2. Program Sponsorship: Local businesses sponsor specific programs or events. Sponsorship revenues offset the cost of producing and televising community programming. Sponsorship acknowledgements may appear during broadcasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rogers TV is a free, carrier-funded community television service that broadcasts local shows, live event coverage, and community-produced programming across 70+ local stations in 8 Canadian provinces. The service provides free production support, equipment access, and broadcast training to community members, volunteers, and local producers, with content distributed through Rogers Xfinity cable, rogerstv.com online streaming, and YouTube.

Product overview

Rogers TV is a community television network operated by Rogers Communications Canada Inc., offering free local television programming across over 60 Canadian communities from British Columbia to Newfoundland. The service operates through a platform of local station websites (e.g., Saskatoon, Swift Current, Prince Albert, Moose Jaw) that provide shows, live event coverage, and community access television. Key service offerings include the Video Upload Portal for content submission, a Show Proposal System for community-generated programming, Event Coverage Service for local happenings, and a Volunteer Program providing broadcast training in camera operation, audio, floor directing, switching, graphics, and on-air talent roles. The network also offers an Event Posting Platform and Program Sponsorship opportunities for local businesses. Rogers TV is funded by basic cable subscription revenues and does not generally purchase programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Rogers TV Community Television Broadcasting Free community television broadcasting service operated by Rogers Communications Canada Inc., providing local TV channels across 70+ Canadian communities with shows, live event coverage, and community-generated content distributed via cable and online streaming.
• Video Upload Portal Online platform at upload.rogerstv.com allowing community members to submit video content for potential broadcast on local Rogers TV channels.
• Volunteer Training Program Free volunteer program providing television production training in camera operation, audio, floor directing, switching, graphics, production assistance, and on-air talent roles for community members wanting broadcast industry experience.
• Show Proposal Service Submission service enabling community members to propose new television programs for consideration, including pitch-a-show and video submission options, for production and broadcast on Rogers TV community channels.
• Event Coverage Service Free local event coverage service allowing community groups to request broadcast coverage of sporting events, public meetings, parades, and community ceremonies using Rogers TV's mobile broadcast production capabilities.
• Community Event Posting Platform Community event posting service allowing organizations to submit local events for display on Rogers TV event listings across various categories.
• Program Sponsorship Sponsorship package offering local businesses the opportunity to reach engaged community audiences by sponsoring specific Rogers TV programs and events, with sponsorship acknowledgements during broadcasts.

Quantifiable outcome

• Free production support and broadcasting available to all community members
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Citytv: Rogers' own commercial Citytv stations across major Canadian markets — same parent, similar local-news positioning, and a closer corporate sibling for community-level audiences.
• CTV: Bell Media's national commercial network with strong local news franchises. Competes for local audience attention and local advertiser budgets alongside Rogers TV's community programming.
• CBC (Canadian Broadcasting Corporation): Canada's national public broadcaster. While much larger and broader in scope, CBC also produces local programming and competes for local audiences and community advertising dollars.
• Global Television Network: Corus Entertainment's national commercial broadcaster with local news operations across Canada. Indirect overlap with Rogers TV in local news and event coverage markets.
• Noovo: Quebec-focused commercial broadcaster offering regional programming. Overlaps with Rogers TV's Quebec-adjacent francophone services (e.g., Bathurst Français, Moncton Français).
• TVO (Television Ontario): Ontario's public educational broadcaster offering regional programming. Overlaps with Rogers TV's Ontario footprint for community-interest content and local sponsorships.

Others

• CPAC (Cable Public Affairs Channel): Canadian cable-distributed channel providing public-affairs and civic programming. Similar distribution backbone (Canadian cable) and a related public-service mandate to Rogers TV's community access channel.

Direct peers

• Eastlink Community Television: Eastlink's community TV service delivers volunteer-produced local programming across Atlantic Canada, structurally identical to Rogers TV in funding model and target audience.
• Cogeco Community TV: Cogeco operates community-access cable channels across Ontario and Quebec, using the same volunteer-produced local programming model funded by cable subscription revenues as Rogers TV.
• TELUS Community Television: TELUS operates community TV channels in Western Canada (e.g., VIA TELUS) offering local programming tied to Optik TV subscribers, directly comparable in model and scale to Rogers TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rogerstv
• LinkedInlinkedin.com/company/rogerstv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers TV