Calebs Kids

What Calebs Kids does

Caleb's Kids is a Michigan-based 501(c)(3) nonprofit (EIN 82-1699542) founded in 2015 to deliver mental-wellness education, suicide-prevention programming, and clinical therapy services to youth, families, and community adults. The organization was established in memory of Caleb Jamal Snow, who died by suicide on November 6, 2015 at age 22, and operates from a mailing address in Southfield and a physical location in Detroit. Its core program portfolio is organized into three delivery tracks — School-Based Programs, Community-Based Programs, and Professional Development Programs — supported by individual therapy, family therapy, group therapy, a mental-health resources guide, after-school programming, summer programming, and the annual Caleb Smiles Scholarship.

The organization does not operate a technology platform; "products" are service programs delivered by a small clinical and educational team including a Founder/CEO (MS, MHA, LLPC, NCC), a Clinical Supervisor, licensed counselors, and Health Programs Educators. Services are provided at no direct cost to participants, so the business model is donation-driven: revenue flows through individual charitable contributions processed via PayPal, Givelively, and the Kroger Community Rewards program, supplemented by in-kind or contractual delivery to schools, churches, municipalities, nonprofits, and corporate partners in Michigan.

Go-to-market is community-led: programs are delivered on-site at partner venues rather than sold through paid acquisition, with awareness driven by the website (calebskids.org), Facebook, Instagram, Twitter, and an email newsletter. Strategic alignment is maintained through reference partnerships with major national suicide-prevention and mental-health authorities — the American Association of Suicidology, the American Foundation for Suicide Prevention, the National Alliance on Mental Illness, NIMH, and the American Psychological Association. The organization is privately held, founder-led, and not a technology company; financial scale, headcount totals, and revenue are not publicly disclosed.

Name

Calebs Kids

Legal name

Caleb's Kids

Website

https://calebskids.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Caleb's Kids is a Michigan-based 501(c)(3) nonprofit that delivers mental-wellness education, suicide-prevention programming, and clinical therapy services to youth, families, and adults in schools, community venues, and corporate settings, funded primarily through individual donations.

Ownership category

akta.pro rank

Product category

Mental Health and Suicide Prevention Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (611710), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)

Keywords

• Mental health education
• Suicide prevention services
• Youth counseling programs
• Community mental wellness
• Family therapy services

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: The organization accepts donations through multiple platforms including PayPal, Givelively, and Kroger Community Rewards. As a nonprofit with EIN 82-1699542, the organization relies on charitable contributions from individuals and organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Caleb's Kids is a nonprofit mental wellness and suicide prevention organization that delivers evidence-based educational programming and therapeutic services to youth, families, adults, and professionals. Its offerings include school-based, community-based, and professional development workshops, after-school and summer youth programming, individual/family/group therapy, a mental health resources guide, and the annual Caleb Smiles Scholarship.

Product overview

Caleb's Kids is a nonprofit mental health and suicide prevention organization offering a unified suite of educational and therapeutic services. The core portfolio consists of three programming types (School-Based, Community-Based, and Professional Development) delivered through workshops and structured activities. Supporting services include individual, family, and group therapy, along with a comprehensive mental health resources guide. The organization also operates after-school and summer programming for youth, plus an annual scholarship program (Caleb Smiles Scholarship). The portfolio does not represent a software platform or technology product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• School-Based Programs Educational programming delivered directly within school settings, providing mental health awareness and suicide prevention education to students.
• Community-Based Programs Mental health and suicide prevention programming offered through community settings such as churches, municipalities, and nonprofit organizations.
• Professional Development Programs Training and workshops for professionals to build skills in mental health support, coping mechanisms, and resiliency building.
• Individual Therapy Services One-on-one therapeutic counseling services for youth, parents, families, and adults seeking mental health support.
• Family Therapy Services Therapeutic services designed to support and strengthen family units in understanding mental health and building healthy dynamics.
• Group Therapy Services Facilitated group sessions providing peer support and shared learning experiences around mental health topics.
• Mental Health Resources Guide A comprehensive guide of mental health resources providing tools, coping mechanisms, and resiliency-building materials.
• After-School Programming Structured programming activities for youth conducted outside regular school hours to promote mental wellness and skill development.
• Summer Programming Seasonal programming activities during summer months offering continued mental health education and youth empowerment.
• Caleb Smiles Scholarship Annual scholarship program for students, with applications currently open for the 2026 award cycle.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and strategic.

• ChurchescoreOthersPartner organizations that host community-based programs and workshops for youth, families, and adults. Churches serve as venues for mental health education and suicide prevention programming.
• SchoolscoreOthersEducational institutions that host school-based programs for students. Schools partner with Caleb's Kids to provide mental health education and suicide prevention curriculum.
• MunicipalitiescoreOthersLocal government entities that partner with Caleb's Kids to deliver mental health and suicide prevention programming to community residents.
• Nonprofit OrganizationscoreOthersOther nonprofits that collaborate with Caleb's Kids on mental health initiatives, workshops, and community programming.
• For-Profit CompaniesminorOthersCorporate partners that may host workshops or training sessions for employees. Caleb's Kids reaches out to organizations interested in mental health education.
• American Association of SuicidologystrategicStrategic or Co-development PartnerReferenced as a resource and related organization in the suicide prevention field. Caleb's Kids aligns with their mission of suicide prevention and survivor support.
• American Foundation for Suicide PreventionstrategicStrategic or Co-development PartnerReferenced as a related organization in the suicide prevention space. Caleb's Kids supports the broader mission of suicide prevention.
• National Alliance on Mental IllnessstrategicStrategic or Co-development PartnerReferenced as a related organization for mental health resources. Caleb's Kids aligns with NAMI's mission of mental health awareness and support.
• National Institute of Mental HealthstrategicStrategic or Co-development PartnerReferenced as a resource for suicide prevention information. Caleb's Kids utilizes NIMH resources to support their educational programming.
• American Psychology AssociationstrategicStrategic or Co-development PartnerReferenced as a related organization for suicide prevention resources. Caleb's Kids aligns with APA's mental health expertise.
• Kroger Community RewardsminorGTM or Marketing PartnerGrocery retailer community rewards program that allows shoppers to support Caleb's Kids by designating the organization as their charity of choice.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandy Hook Promise: Sandy Hook Promise is a national nonprofit offering school-based violence and suicide prevention programs for students and educators. It is comparable to Caleb's Kids on the dimensions of school-based prevention curricula and youth mental wellness programming.
• Sources of Strength: Sources of Strength is a youth suicide prevention and mental health promotion program that trains student peer leaders in schools and communities. It is directly comparable to Caleb's Kids' school-based, community-delivered mental health and resilience-building model.
• The Jed Foundation (JED): JED is a nonprofit focused on protecting emotional health and preventing suicide among teens and young adults, with school-based programs and campus mental health initiatives. It is highly comparable to Caleb's Kids' youth-focused, school-based mental health and suicide prevention work.
• Active Minds: Active Minds is a nonprofit that empowers students to speak openly about mental health through school and college-based programs, chapters, and peer-to-peer education. It directly competes with Caleb's Kids' school-based mental health programming model and serves overlapping youth audiences.
• Teen Line (Didi Hirsch Mental Health Services): Teen Line is a youth peer-support helpline and outreach program operated by Didi Hirsch Mental Health Services, providing teen-to-teen mental health support. It is comparable to Caleb's Kids in its youth-focused mental wellness mission and outreach-based service delivery.
• Yellow Ribbon Suicide Prevention Program: Yellow Ribbon is a community-based suicide prevention nonprofit delivering school and community gatekeeper training, similar to Caleb's Kids' workshops and after-school programming. It is a direct peer in mission and delivery format.

Broad incumbents

• Child Mind Institute: Child Mind Institute is a larger nonprofit providing children's mental health education, clinical care, and resources to families and schools. While broader in scope (including research and clinical services), it addresses the same family- and youth-oriented mental health audience as Caleb's Kids.
• National Alliance on Mental Illness (NAMI): NAMI is a national grassroots mental health organization offering education, support groups, advocacy, and public awareness. NAMI is explicitly listed as a strategic partner of Caleb's Kids and addresses the same youth- and family-oriented mental health education needs at a national scale.
• Mental Health America: Mental Health America is a national community-based nonprofit that addresses mental health needs through education, screening, advocacy, and direct service programming. It overlaps with Caleb's Kids' education-and-awareness model but operates at a much larger national scale.
• American Foundation for Suicide Prevention (AFSP): AFSP is the largest national nonprofit dedicated to suicide prevention, with public awareness campaigns, research funding, and local chapter programming. It is explicitly referenced by Caleb's Kids as a strategic peer and operates the same mission space at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CalebsKids
• Facebookfacebook.com/calebskids
• Instagraminstagram.com/CalebsKids
• LinkedInlinkedin.com/company/calebskids

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calebs Kids