Teatro Eslava

What Teatro Eslava does

Teatro Eslava is a historic live entertainment venue operating since 1871 at Calle Arenal 11 in central Madrid, adjacent to Puerta del Sol. It is operated by LOLA PALACE ENTERTAINMENT, S.L., a Spanish Sociedad Limitada, and functions across three product lines: Conciertos (live concerts across indie, rock, Latin, post-punk, and tribute genres), Club (nightclub and DJ programming including the recurring Ocho y Medio Club), and Eventos Corporativos (corporate and private event hire including catering, technical production, and live entertainment). The venue combines 19th-century architecture with state-of-the-art technical infrastructure — concert-grade sound, LED screens, professional stage lighting, and an expanded stage area — making it suitable for mid-size (200-800 capacity) productions.

The business operates a direct-to-consumer go-to-market, selling tickets through its own website and through a network of third-party platforms including entradas.com, Eventim Light, Feverup, LiveNation, and Mutick. Consumer ticket prices range from €16 to €65+, with meet-and-greet packages priced higher. The corporate events vertical is sold via a dedicated sales lead (Sergio Moreno) and serves marquee enterprise clients including Amazon Music, Sony Music, Spotify, Google, BMW, L'Oréal, Coca-Cola, La Liga, Movistar, Novartis, MSD, Primark, JLL, Acciona, Desigual, Adeslas, Rolling Stone, and RTVE.

The company has 11-50 employees, no disclosed funding or outside investors, and is privately held. Strategic programming is extended through a partnership with Primavera Sound's Primavera Tours initiative, and the venue holds memberships in Madrid Convention Bureau and Madrid Es Vida. Forward-booked programming is publicly listed through March 2027, and the venue received the Award for Best Integration in Permanent or Long-Term Installation in 2025.

Name

Teatro Eslava

Legal name

LOLA PALACE ENTERTAINMENT, S.L.

Website

https://teatroeslava.com

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatro Eslava is a 150-year-old concert, clubbing, and corporate event venue in central Madrid operated by LOLA PALACE ENTERTAINMENT, S.L. It serves music fans, club-goers, and enterprise clients including Amazon, Google, Sony, and Coca-Cola, with tickets sold direct and via multiple third-party platforms.

Ownership category

akta.pro rank

Product category

Live Event Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live concert venue
• Nightclub and nightlife
• Corporate event hosting
• Historic event space
• Live music venue

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Concert and Live Music Events: The primary revenue stream comes from hosting live concerts and music events. Ticket prices range from €16 to €65+ depending on the artist and event type. The venue hosts a diverse range of artists from indie rock to Latin music.
2. Clubbing/Nightlife Events: The venue operates club nights including Ocho y medio Club and other DJ events, generating revenue through door charges and potentially bar sales.
3. Corporate Events and Private Bookings: Teatro Eslava rents its space for corporate events, product launches, and private functions. Services include catering, live performances, and technical production. High-profile clients include Amazon Music, Sony Music, Rolling Stone, La Liga, and major corporations.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

Teatro Eslava operates a historic live entertainment venue in central Madrid, offering three core product lines: live concert programming featuring international and national artists across multiple genres; nightclub and DJ event programming including recurring club nights such as Ocho y Medio Club; and corporate event hosting services including private parties, product launches, and branded activations with catering, live entertainment, and technical production. Tickets are sold directly via the venue's website and through third-party ticketing platforms.

Product overview

Teatro Eslava is a historic concert venue and event space in Madrid operating since 1871. The venue offers three main product lines: (1) Conciertos - live concert programming with international and national artists across multiple genres; (2) Club - nightclub and DJ event programming including recurring club nights; and (3) Eventos Corporativos - corporate event hosting with catering, technical production, and entertainment services. The venue also operates a ticket sales service through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Conciertos (Concert Events) Live concert programming featuring international and national artists across genres including indie rock, post-punk, Latin music, psychedelic rock, jazz-punk, pop, and tribute acts, targeting music enthusiasts of varied demographics in Madrid.
• Club (Clubbing Events) Nightclub and DJ event programming including recurring themed club nights (such as Ocho y Medio Club and Killah) targeting nightlife audiences in Madrid.
• Eventos Corporativos (Corporate Events) Corporate event hosting services including private parties, business presentations, product launches, brand activations, and team events, with catering, live entertainment, and technical production for enterprise clients.

Quantifiable outcome

• Frequent sold-out shows for popular artists
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• entradas.comcoreChannel Partner/ Reseller/ DistributorAuthorized primary ticket reseller partner for Teatro Eslava events. Provides online ticket sales infrastructure for concerts, clubbing, and corporate events.
• Madrid Convention Bureau (MCB)minorOthersTeatro Eslava is a member of Madrid Convention Bureau, a tourism organization promoting Madrid as a premier meetings and events destination.
• Madrid Es Vida (MEV)minorOthersTeatro Eslava is a member of Madrid Es Vida, an association related to Madrid's cultural and entertainment scene.
• Primavera Sound / Primavera TourscoreStrategic or Co-development PartnerTeatro Eslava participates in Primavera Tours, a curated programming initiative extending the Primavera Sound festival experience to intimate venue settings year-round. Features artists like The Lemon Twigs within this programming.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• WiZink Center: Madrid's flagship arena (~17,000 capacity) operated by AEG/WiZink. Overlaps with Teatro Eslava on the Madrid live music market but serves a much larger touring-act scale, making it an incumbent rather than direct competitor.
• Live Nation Entertainment: Global live entertainment giant that both promotes tours and operates/funds venues. Teatro Eslava uses LiveNation as a ticketing partner, and LiveNation's venue portfolio and promoter scale represent the structural backdrop for the venue's market.
• AEG Presents: Global live entertainment promoter and venue operator (parent of WiZink Center's operations). Comparable as a broader incumbent shaping artist routing and ticketing economics for venues like Teatro Eslava.
• House of Blues Entertainment: Multi-city chain of mid-size music venues in North America. Comparable as a portfolio operator of mid-size concert/club venues, though operating across multiple cities rather than a single landmark location.

Direct peers

• KOKO: Historic, recently re-launched live music venue in Camden, London. Directly comparable as a heritage-listed, mid-size European concert and club venue blending historic architecture with modern production.
• Electric Brixton: Mid-size London live music and club venue. Comparable as an intimate-to-mid capacity European venue hosting touring concerts alongside club nights.
• Sala Apolo: Iconic Barcelona live music venue with parallel concert and club programming. Comparable Spanish venue with a similar heritage/nightlife positioning and event mix.
• La Riviera: Historic mid-to-large concert venue in Madrid on the Manzanares river. Directly comparable to Teatro Eslava as a Madrid concert hall competing for the same touring artist circuit with similar mid-size capacity.
• Sala Shoko: Madrid concert venue referenced in Teatro Eslava's own programming data (800-capacity Gilipojazz show). Comparable mid-size Madrid club competing for similar indie/rock programming.
• Razzmatazz: Flagship multi-room live music venue in Barcelona. Comparable as a Spanish live music venue operator running simultaneous concerts and club nights with international touring acts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJvQEJ9_WY7V0nfIXEig8ug
• Facebookfacebook.com/TeatroEslavaMadrid
• LinkedInlinkedin.com/company/teatro-eslava
• Instagraminstagram.com/teatroeslava

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatro Eslava