Deutsches Musik Fernsehen

What Deutsches Musik Fernsehen does

Deutsches Musik Fernsehen GmbH & Co.KG, doing business as DMF, is a German free-to-air television channel launched in 2007 and headquartered at Axel-Springer-Straße 52, Berlin. The channel broadcasts 24 hours a day, seven days a week, across the DACH region via Astra 19.2° East satellite, multiple German cable networks (Vodafone, PÿUR, NetCologne, wilhelm.tel, DNS-net and others), and more than 40 IPTV platforms including MagentaTV, Zattoo, waipu.tv, ASTRA HD+ Stream, and providers in Austria and Switzerland. Programming targets German-speaking viewers of Schlager music, classic German and Austrian films from the 1950s–1970s, wish-song dedications, weather reports, teleshopping, and erotica classics.

DMF is one of five channels operated under the Berliner Fernseh Gruppe umbrella alongside DOKUSAT, TELEGOLD, Volksmusik.TV and LILO.TV. The technical stack is conventional linear broadcasting (H.264 satellite modulation on a fixed transponder) with no disclosed AI or data-driven personalization. The channel was rebranded from 'Deutsches Musik Fernsehen' to 'DMF' on 3 June 2024 and migrated to a new satellite frequency, with the legacy frequency reassigned to sister channel TELEGOLD.

DMF monetizes through three streams: (i) advertising sales handled exclusively by VISOON Video Impact, the Axel Springer/Paramount TV and Big Screen sales joint venture, with DMF bundled alongside WELT, N24 Doku, Comedy Central, MTV, Nickelodeon and Pluto TV; (ii) televised cash-prize sweepstakes operated by Service24Direct Marketing & Werbe GmbH, including a €325,000 sweepstakes running December 2025–November 2026 and two further sweepstakes in 2026, with viewer participation via €0.50-per-call phone entries; and (iii) teleshopping blocks and newsletter-driven direct marketing. The legal entity is a German Kommanditgesellschaft (KG) with AMVG Allgemeine-Medien-Verwaltungs-GmbH as the personally liable general partner; Marko Wünsch serves as managing director (Geschäftsführer) and programme director. No venture capital, private equity, or public-market ownership is disclosed.

Name

Deutsches Musik Fernsehen

Legal name

Deutsches Musik Fernsehen GmbH & Co.KG

Website

https://dmf.tv

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

DMF (Deutsches Musik Fernsehen) is a German free-to-air television channel broadcasting 24/7 across the DACH region via satellite, cable and IPTV, serving viewers of Schlager music, classic German and Austrian films, wish-song dedications and teleshopping within the Berliner Fernseh Gruppe's five-channel portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and TV marketing: DMF generates primary revenue through advertising sales managed by VISOON Video Impact, the TV and Big Screen advertiser of Axel Springer and Paramount, which markets DMF alongside WELT, N24 Doku, Comedy Central, MTV, Nickelodeon, Pluto TV, and other Berliner Fernseh Gruppe channels.
2. Televised prize sweepstakes: DMF runs televised prize competitions including a 325,000 Euro sweepstakes (01.12.2025 – 30.11.2026 with four game rounds), a 10×1,000 Euro sweepstakes (15.03.2026 – 31.12.2026), and a 25,000 Euro sweepstakes. Participants register by calling a displayed phone number at 50 cents per call.
3. Newsletter subscription: DMF offers newsletter subscription to viewers, collecting name, email, and salutation for direct email marketing communications.
4. Teleshopping: The channel airs teleshopping segments as part of its programming schedule, generating revenue from product sales and infomercial placements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Deutsches Musik Fernsehen (DMF) is a free-to-air German-language music and entertainment television channel that broadcasts Schlager and Volksmusik, classic German and Austrian films, viewer wish-song dedications ("Die große Wunsch-Hitparade"), erotica classics, teleshopping and prize sweepstakes. Programming is delivered to German-speaking households via satellite (Astra), cable and IPTV, complemented by a free online livestream and companion website.

Product overview

Deutsches Musik Fernsehen (DMF) operates a portfolio of five German free-to-air television channels under the Berliner Fernseh Gruppe umbrella: DMF (the flagship music and entertainment channel), DOKUSAT (documentaries), TELEGOLD, Volksmusik.TV (folk music), and LILO TV. DMF broadcasts 24 hours daily via satellite (Astra 19.2° East), cable (Vodafone, PŸUR, NetCologne, and others), and IPTV (MagentaTV, Zattoo, waipu.tv). Key programming includes 'Die große Wunsch-Hitparade' (a music wish show), classic German films, schlager music, and erotica classics. The channel was rebranded from 'Deutsches Musik Fernsehen' to 'DMF' on June 3, 2024, on a new satellite frequency, with its previous frequency assumed by sister channel TELEGOLD. The group also runs promotional sweepstakes with cash prizes up to €325,000.

Differentiator

Problem solved

Functional benefit

Products and services

• DMF TV Channel A free-to-air German-language music and entertainment TV channel broadcasting Schlager and Volksmusik, classic German and Austrian films, erotica classics and teleshopping to DACH audiences via Astra satellite, cable and IPTV.
• DMF Online Livestream A free online livestream of the DMF TV channel, enabling internet-based viewing of the same Schlager, classic film and wish-song programming distributed via the DMF website.
• Die große Wunsch-Hitparade A wish-song dedication show on DMF in which viewers submit Schlager song requests to be broadcast and dedicated to recipients as part of the channel's programming lineup.
• DMF Gewinnspiele (prize sweepstakes) On-air prize sweepstakes featured across DMF's schedule, with viewer participation via paid telephone call-ins to enter prize draws.
• Teleshopping Programming on DMF Teleshopping segments aired on DMF that allow viewers to purchase featured products directly via telephone or order line while watching the channel.
• DMF Erotica Classics Slot A late-night programming block on DMF featuring classic erotica films aimed at adult viewers of the channel.
• Schlager and Volksmusik Music Programming Core Schlager and Volksmusik music video and performance programming aired on DMF, forming the central content proposition for the channel's German-speaking audience.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VISOON Video ImpactcoreGTM or Marketing PartnerVISOON Video Impact is the TV and Big Screen advertiser jointly owned by Axel Springer and Paramount (established 2016). It serves as the exclusive marketing and advertising sales partner for DMF and all Berliner Fernseh Gruppe channels. VISOON's portfolio also includes WELT, N24 Doku, Comedy Central, MTV, Nickelodeon, Pluto TV, and numerous third-party ATV and CTV clients.

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Volksmusik.TV: Sibling channel under Berliner Fernseh Gruppe focused on German and Austrian folk music (Volksmusik). Operates on the same distribution stack (Astra, cable, IPTV) and shares ad sales via VISOON — directly comparable niche music-TV model.
• Tele 5: German free-to-air entertainment channel (owned by LEONINE Studios / Tele München Gruppe) carrying films, series, and curated genre programming. Closely comparable niche/free-to-air positioning with similar DACH distribution and ad-sales model.
• Astro TV: German free-to-air infotainment/spirituality channel with teleshopping blocks, distributed via Astra satellite and major cable networks. Overlapping free-to-air niche model with teleshopping monetization.
• DOKUSAT: Documentary-focused sibling channel within Berliner Fernseh Gruppe, distributed identically to DMF via Astra, cable, and IPTV. Same operational footprint and VISOON-driven ad sales motion.
• Channel21: German free-to-air teleshopping and entertainment channel broadcasting via Astra satellite. Comparable ad-and-teleshopping revenue mix and DACH free-to-air distribution.
• HSE (Home Shopping Europe): German free-to-air and digital shopping channel owned by Euvia GmbH. Comparable linear-TV-plus-teleshopping business model with overlap in DACH distribution and transaction-fee revenue.
• TELEGOLD: Sibling music and entertainment channel of Berliner Fernseh Gruppe that took over DMF's previous Astra frequency in July 2024. Shares content, distribution, and operational infrastructure with DMF.
• LILO TV: Fifth sibling channel in Berliner Fernseh Gruppe, distributed across the same satellite/cable/IPTV footprint and bundled for ad sales through VISOON.
• Sonnenklar TV: German free-to-air niche TV channel focused on travel and teleshopping, distributed via Astra and major German cable/IPTV networks. Comparable niche-linear-TV business model with advertising + teleshopping monetization.

Broad incumbents

• RTL Deutschland: Germany's largest private broadcaster (RTL Group subsidiary) operating flagship channels RTL, VOX, n-tv, and streaming platform RTL+. A broad incumbent in the same German free-to-air TV advertising market, with overlapping advertiser relationships via VISOON-bundled inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutsches Musik Fernsehen