Visoon Video Impact

Name

Visoon Video Impact

Legal name

Visoon Video Impact GmbH & Co. KG

Website

https://visoon.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

TV and Video Advertising Sales

NAICS

Media Representatives (541840), Media Buying Agencies (54183), Motion Picture and Video Distribution (512120)

SIC

Services-Advertising (7310), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

akta.pro secondary industry

Pay-TV / Premium Window Distribution (MPADAJAH)

Keywords

• TV video advertising
• Connected TV ads
• Programmatic TV buying
• Linear TV advertising
• Addressable TV targeting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. TV and Video Advertising Revenue: Visoon generates revenue by selling advertising inventory across its portfolio of linear TV channels (WELT, N24 Doku, Comedy Central, MTV, Nickelodeon, Pluto TV, Paramount+) and programmatic/CTV/Addressable TV offerings to brands and marketers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Visoon Video Impact is a B2B TV and video advertising sales house operating as a joint venture between Axel Springer and Paramount. The company monetizes advertising inventory across linear TV, programmatic TV, Connected TV, and Addressable TV formats on its portfolio of channel brands (WELT, N24 Doku, Comedy Central, MTV, Nickelodeon) and streaming services (Pluto TV, Paramount+), reaching 6.392 million viewers in Germany.

Product overview

Visoon Video Impact is a TV and video advertising sales company operating as a joint venture between Axel Springer and Paramount. The company offers a unified advertising platform spanning multiple delivery formats: LINEAR TV (traditional broadcast), PROGRAMMATIC TV (automated buying), CONNECTED TV (internet-delivered TV with 85% German Smart TV coverage), and ADDRESSABLE TV (targeted TV advertising). The platform manages a portfolio of channel brands including WELT (news/documentaries), N24 Doku, Comedy Central, Nickelodeon, MTV, Paramount+ (streaming), Pluto TV (FAST streaming), and Berliner Fernsehgruppe (BFG - German entertainment). Beyond core advertising services, the company provides Commercial Planning and crossmediale Lösungen (cross-media solutions) for integrated campaigns. Additional ventures include two podcasts (DER VISOON Podcast and DER FKK Podcast) and Visoon Fashion sustainable clothing brand. The company reaches 6.392 million viewers and holds 3.3% market share in the German TV market.

Differentiator

Problem solved

Functional benefit

Brands

• Visoon Fashion: Visoon's own fashion brand offering modern, versatile, and sustainable clothing for everyday wear, from home office to afterwork.
• Der Visoon Podcast
• Der FKK Podcast

Products and services

• Linear TV Advertising Traditional broadcast television advertising placements sold across Visoon's portfolio of TV channels for brand advertisers and agencies targeting German TV audiences.
• Programmatic TV Advertising Automated TV advertising buying and selling using programmatic technology for real-time ad placement optimization across Visoon's channel portfolio.
• Connected TV (CTV) Advertising Internet-delivered television advertising across smart TVs and connected devices, reaching 85% of smart TVs in Germany that visit Visoon's ATV/CTV channels at least once per month.
• Addressable TV Advertising Targeted television advertising capability allowing personalized ad delivery to specific audience segments across Visoon's connected TV inventory.
• Crossmediale Lösungen (Cross-Media Solutions) Custom cross-media advertising solutions combining TV, Connected TV, and online platforms for integrated brand campaigns, developed and produced by Visoon's team.
• Commercial Planning Professional advertising campaign planning and optimization services for brand advertisers across Visoon's TV and video advertising portfolio, led by the Group Manager Commercial Planning.
• Der Visoon Podcast Professional podcast featuring interviews with media industry figures, program makers, channel strategists, and Visoon partners discussing current developments and trends.
• Der FKK Podcast Casual podcast hosted by Visoon executives Franjo Martinovic and Kai Ladwig discussing varied topics including conspiracy theories, football, and pop culture with colleagues and guests.
• Visoon Fashion Sustainable fashion brand offering modern, versatile clothing for everyday wear from home office to afterwork, operated as a side business by Visoon.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Axel SpringercoreStrategic or Co-development PartnerJoint venture partner. Visoon is a joint venture between Axel Springer and Paramount, combining Axel Springer's news/media expertise with Paramount's entertainment content portfolio.
• ParamountcoreStrategic or Co-development PartnerJoint venture partner. Visoon is a joint venture between Axel Springer and Paramount, combining Paramount's entertainment content brands with Axel Springer's news operations for comprehensive TV/video advertising sales.
• Borussia DortmundflagshipGTM or Marketing PartnerStrategic partnership producing exclusive content including 'Yellow Couch mit Patrick Owomoyela' talk show. Borussia Dortmund TV channel launched exclusively on Pluto TV in Germany, Austria, and Switzerland. Pluto TV serves as distribution platform for BVB content.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ProSiebenSat.1 Media SE: ProSiebenSat.1 Media is the parent of SevenOne Media and operates the largest German private-TV brand portfolio (SAT.1, ProSieben, Kabel Eins, Joyn). As a vertically integrated competitor owning both content and ad-sales, it sets competitive pricing benchmarks against Visoon's offerings in the German TV ad market.
• Ströer SE & Co. KGaA: Ströer is a publicly listed German digital multi-channel media company and one of the largest marketers of digital out-of-home and online video advertising. While broader in scope (DOOH, digital, public video), it competes with Visoon for German video advertising budgets and has built significant programmatic capabilities adjacent to Visoon's programmatic TV offering.
• Mediaimpact (Axel Springer / Funke): Mediaimpact is the joint advertising sales house of Axel Springer and the Funke Mediengruppe for digital media (BILD, WELT, and Funke titles). It shares Axel Springer ownership with Visoon and competes/coordinates with VVI for advertiser budgets, since both manage parts of Axel Springer's media monetization.
• RTL Deutschland GmbH: RTL Deutschland is the largest commercial broadcaster in Germany (RTL, VOX, n-tv, NITRO, RTL+, NOW). As the parent of AdAlliance, it represents the most significant competitive content/library alternative to VVI's Paramount/WELT/N24 Doku portfolio for advertisers seeking reach on premium German TV.

Emerging players

• DAZN Group Limited: DAZN is a global sports streaming platform that already partners with VVI (Pluto TV sports channels, handball/darts). It is comparable as a competing AVOD-adjacent inventory owner for German sports-adjacent video budgets, and as a partner illustrates how VVI monetizes premium rights via FAST distribution.

Others

• Pluto Inc. (Paramount Global): Pluto TV is the FAST (Free Ad-Supported TV) service within Paramount Global whose German operations Visoon commercializes for ad sales. While the same corporate family, Pluto TV is the underlying platform/product — comparable as it defines the FAST category in which Visoon competes for FAST-side ad budgets.
• Havas Media Germany: Havas Media is a global media-buying agency network with significant German operations, representing the buy-side counterpart to VVI. While it does not sell inventory directly, it competes indirectly for advertiser relationships and is a key intermediary that decides which sales houses (VVI, SevenOne, AdAlliance) capture budgets.

Direct peers

• SevenOne Media (ProSiebenSat.1 Media SE): SevenOne Media is the in-house advertising sales house of ProSiebenSat.1, the largest commercial broadcaster in Germany (SAT.1, ProSieben, Kabel Eins, etc.). Like Visoon, SevenOne Media sells linear TV, addressable TV, and CTV ad inventory on behalf of a major portfolio of German channels, competing head-to-head for the same advertiser budgets.
• Smartclip (part of Bertelsmann/Audio Now): Smartclip is a Hamburg-based ad-tech platform specializing in TV, CTV, and video monetization for broadcasters in the DACH region. It competes directly with Visoon's programmatic TV and CTV ad-sales capabilities, providing sell-side technology and inventory management to German broadcasters.
• AdAlliance (RTL Group): AdAlliance is the central advertising sales house of RTL Group (Bertelsmann), operating sales for RTL Deutschland, Sportworld, G+J, and IP Deutschland across linear TV, addressable TV, and digital. It is the closest direct competitor to Visoon in the German TV/video ad-sales market and overlaps on the same brand-advertiser segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visoon Video Impact