Future Media
Future Media is a Namibian multi-platform media house operating four radio stations, a pan-African TV channel (OneAfrica), an education platform, and streaming, selling advertising, sponsorships, and content production services to brands and SMEs across Namibia.
- Company typePrivate
- Founded2019
- HeadquartersWindhoek, Namibia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Future Media does
Future Media, legally Futuremedia Holdings Namibia, is a privately held Namibian multi-platform media house headquartered in Windhoek that operates four radio stations (Radiowave, Fresh FM, 99FM, Omulunga Radio, and NOVA 103.5 FM), a pan-African TV platform (OneAfrica, distributed on DStv and GOtv), an education channel (LearnOnOne), a news product (Futuremedia News / NewsOnOne), and a streaming offering (Namflix). Following its March 2024 merger with TribeFire Studios, the company consolidates six major Namibian media brands under a single holding entity, with CRAN and Namibian Competition Commission approval secured in 2023. Its commercial model is overwhelmingly advertising-led: it sells prime-time and non-prime-time ad placements, show and segment sponsorships (typically requiring minimum 3-month terms), cross-platform OmniChannel packages, digital ad packages, and bespoke content production services such as vodcasts, animation, and audio/video ad creative, with indicative pricing on an e-commerce storefront and formal quotes handled by an in-house direct sales team.
Underlying the portfolio is a multi-platform broadcasting infrastructure spanning FM radio, DStv/GOtv carriage for OneAfrica, web and social distribution for Futuremedia News, and an online shop at futuremedia.com.na where advertisers self-configure media buys. The company serves two principal sides of the market: B2B advertisers (enterprise brands such as SanlamAllianz and NSK, plus SMEs and start-ups via packages like MYD StartUp) seeking consolidated reach across radio, TV, and digital channels, and B2C audiences segmented by language, demographic, and interest (e.g., Oshiwambo-speaking listeners on Omulunga, young professionals on Fresh FM, sports fans via SportsOnOne). The go-to-market combines a direct enterprise sales motion staffed by account executives and creative production specialists with a self-serve e-commerce top-of-funnel, supported by content marketing, LinkedIn recruitment branding, and recurring CSR events such as the Hit4Hope Charity Golf Day. Revenue is generated through advertising placement, show sponsorship, digital packages, and content production services, with pricing being indicative and finalized via sales-team quotes.
Future Media firmographics
Firmographics- Name
- Future Media
- Legal name
- Futuremedia Holdings Namibia
- Website
- https://futuremedia.com.na
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Future Media is a Namibian multi-platform media house operating four radio stations, a pan-African TV channel (OneAfrica), an education platform, and streaming, selling advertising, sponsorships, and content production services to brands and SMEs across Namibia.
- Ownership category
- akta.pro rank
Future Media industry classification
Industry- Product category
- Radio and Television Broadcasting
- NAICS
- Broadcasting and Content Providers (516), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Broadcast Media Buying (TV & Radio) (BPAFABAA)
Keywords
Where Future Media is headquartered
LocationHeadquarters
- HQ city
- Windhoek
- HQ country
- Namibia
- HQ region
- Africa
Offices1 record
Markets served
Future Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising Placement: Revenue from selling ad placement opportunities across online, TV, and radio platforms including prime time and non-prime time slots
- Show/Segment Sponsorship: Sponsorship packages for specific shows and segments including intro/outro billboards, commercial spots, and social media branding. Minimum sponsorship terms of 3 months apply for many shows
- Content Production Services: Vodcast recordings, animation videos, graphic adverts, and other creative content production services
- Digital Packages: Digital advertising and content packages including omnichannel spark offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based advertising packages with sales team consultation |
| Unit Pricing | Pay-as-you-go | SportsOnOne Rugby advertising with international/local team options |
| Unit Pricing | Pay-as-you-go | MYD StartUp package - 21 spots + 1 interview + 1 social media |
| Unit Pricing | Pay-as-you-go | 30-minute Vodcast recording package with host and guests |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Future Media product offering
Product offeringCore offering
Future Media sells advertising airtime, show and segment sponsorship packages, and content production services across a portfolio of Namibian radio stations, a TV channel, and digital platforms. Customers (brands and SMEs) browse inventory on an e-commerce storefront and place indicative orders, after which the in-house sales team formalizes bespoke advertising solutions spanning prime-time and non-prime-time slots, OmniChannel cross-platform campaigns, and creative content (vodcasts, animations, graphic adverts).
Product overview
Future Media operates a multi-platform media portfolio comprising radio stations (Radiowave, Fresh FM, 99FM, Omulunga Radio, NOVA 103.5 FM), a TV platform (OneAfrica), and an education platform (LearnOnOne). The company's core product offering consists of advertising and sponsorship packages across radio and TV, including Prime Time and Non-Prime Time ad spots, OmniChannel cross-platform packages, and Digital Packages. Beyond traditional advertising, Future Media produces branded entertainment and news programming (NewsOnOne, SportsOnOne), digital content production services (vodcast recordings, animation videos), and show sponsorship packages for specific radio programs. The portfolio also includes streaming content (Namflix) and various show formats across multiple genres including sports talk, business, lifestyle, music, and education.
Differentiator
Problem solved
Functional benefit
Brands
- OneAfrica: Pan-African television network broadcasting news, sports, and entertainment content across Namibia on DStv and GOtv.
- Radiowave
- Omulunga Radio
- Fresh FM
- 99FM
- NOVA 103.5 FM
- LearnOnOne
- Futuremedia News
Products and services
- Radiowave Radio station sub-brand operated by Future Media in Namibia, part of the company's multi-station portfolio.
- Fresh FM Radio station targeting young professionals in Namibia, part of Future Media's portfolio.
- 99FM Radio station operated by Future Media in Namibia, featuring programming including MYD StartUp, World Wide Positive Vibes, Pillow Talks, Jump Start, Bravo Namibia, Royal Hustlers, and other shows.
- Omulunga Radio Radio station serving the Oshiwambo-speaking community in Namibia, featuring shows such as English Premier League on Radio, Adult Talk, Agricultural Show, Dollars & Sense, I Wanna Know, Keep Me Fit, Make My Day, My Cooking Style, and Youth with a Future.
- NOVA 103.5 FM Radio station broadcasting at 103.5 FM frequency in Namibia, part of Future Media's portfolio.
- OneAfrica Pan-African television platform broadcasting news bulletins, sports programming including SportsOnOne (Rugby, Soccer, Cricket), entertainment shows, and education content. Available on DStv and GOtv in Namibia.
- LearnOnOne Educational platform under the OneAfrica brand offering learning content for African audiences via television.
- Futuremedia News Daily news bulletin product available across Future Media platforms (NewsOnOne).
- Namflix Namibian streaming content available through Future Media's digital platform.
- SportsOnOne Sports talk show and content franchise covering rugby, soccer, and cricket, including coverage of the Namibian national rugby team (Welwitschias). Options for International Teams and Local Teams packages.
- The Final Whistle English Premier League radio show on OneAfrica airing Tuesdays at 19h30, featuring radio personalities discussing game insights, with branded studio, product placement, competitions, social media posts, and prime-time promo spots across OneAfrica, Omulunga, and Fresh FM.
- The Socials Live streaming sports talk show covering the latest news and trends in sports, hosted by a panel of experts with analysis, discussions, and interviews with athletes and coaches.
- 30-minute Vodcast Recording Video recording service featuring panel discussions, interviews, and debates with one host and up to 3 guests. Includes client logo on background with 2-3 day turnaround. Add-ons available for branded opening/closing billboards, lower thirds, video overlay capture, and audio stripping for podcast or radio broadcast.
- MYD StartUp Radio show package airing Mondays to Fridays at 08h05 targeting start-ups, entrepreneurs, and SMEs. Includes 21 ad spots, 1 interview, and 1 social media post. Covers Finance, Marketing, Brand, Growth, and Positive Hustle topics.
- World Wide Positive Vibes Morning radio show airing Mondays to Fridays at 06h40 featuring positive news stories, science/medical breakthroughs, and humanitarian efforts from around the world.
- Adult Talk Talk show on Omulunga Radio airing Mondays to Thursdays at 21h50 where adult listeners ask questions and gain insights. Minimum 3-month show sponsorship required. Includes intro/outro billboard, 30-second radio commercial placement, and social media/website logo inclusion.
- Pillow Talks Late-night radio show on 99FM airing Mondays to Thursdays at 21h00 covering topics on relationships and intimacy.
- Bravo Namibia Morning radio show on 99FM airing Mondays to Fridays at 09h40 celebrating positive stories about Namibia including community news, CSR projects, tourism, and individuals/companies making a difference.
- Royal Hustlers Radio show airing Fridays at 07h40 featuring personal stories of successful business professionals. Includes 21 ad spots, 1 radio interview, and 1 social media post. Covers topics on Business, Leadership, and Careers.
- Daily Topic Set Up Morning radio show airing Mondays to Fridays at 06h30 providing tips on selecting daily topics for inspiration and conversation. Includes 21 spots, 1 interview, and 1 social media post.
- Jump Start Fast-paced morning radio show on 99FM airing Mondays to Fridays at 06h10 covering body wellness, fitness, mental health, movers and shakers, healthy food, and dance.
- Agriculture Section (NewsOnOne) Daily news segment on NewsOnOne covering agricultural content. Live stream available on oneafrica.tv, DStv Stream, GOtvStream weekdays at 19h00, 22h00, and 06h00. Broadcast on DStv 284 and GOtv 24. Includes intro billboard, 30-second commercial spot, and logo inclusion on social media and website.
- Battle of the Hits Interactive radio show on Radiowave airing Mondays to Fridays at 11h23 where two songs compete head-to-head and listeners vote. Minimum 3-month show sponsorship required.
- The Acoustic Spotlight Music show on Fresh FM airing Fridays at 15h30 featuring local artists performing live acoustic renditions. Includes 20 promo spots per month, intro/outro billboard, 30-second radio commercial placement, and social media/website logo inclusion.
- The Book Club Weekly book club show on 99FM airing on Saturdays featuring discussions about books and literature.
- Quote of the Day Inspirational radio show on 99FM airing Mondays to Fridays at 14h15 featuring quotes from historical figures and content on positive thinking and personal growth.
- #FriYayRequest Request hour show on 99FM airing Fridays from 21h00 to 22h00 where listeners choose their favorite songs and create personalized playlists.
- English Premier League on Radio Radio broadcast of English Premier League matches on Omulunga Radio.
- OmniChannel Advertising Package Multi-platform advertising packages spanning radio, TV, and digital channels for brands seeking integrated marketing solutions across Future Media properties.
- Digital Advertising Package Digital advertising solutions for online, TV, and radio advertising across Future Media platforms.
Quantifiable outcome
- Charity event raised N$120,000 for educational empowerment
Companies that use Future Media
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Future Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Future Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- SanlamAllianzcoreAnnual Hit4Hope Charity Golf Day partnership with SanlamAllianz, a leading financial services company. The 2025 event raised nearly N$120,000 for educational empowerment initiatives in Namibia. This is a recurring annual CSR and marketing partnership demonstrating community commitment and brand collaboration.
- SanlamcoreSanlam partnered with Future Media for the Hit 4 Hope Charity Golf Day, set for Friday, 28 March 2025. This is a strategic partnership combining financial services brand visibility with media reach for community impact.
- Wild Africa FundminorWild Africa Fund partnered with OneAfrica (a Future Media subsidiary) to increase awareness about wildlife conservation in Namibia. Partnership focuses on content creation and awareness campaigns for environmental protection.
- TribeFire StudiosflagshipMerger between Future Media and TribeFire Studios completed in March 2024, approved by CRAN (July 2023) and Namibian Competition Commission (December 2023). OneAfrica and 99FM became subsidiaries of Namibia Future Media Holdings. Combined management teams to navigate evolving digital media landscape and provide consolidated advertising services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Future Media competitors and assessment
Company assessmentBroad incumbents
- Multichoice / DStv: Pan-African pay-TV operator distributing OneAfrica TV and competing for premium ad spend across Africa. Multichoice is both a distribution partner (carrying Future Media's OneAfrica channel) and a competitor for advertising budgets, making it a critical incumbent peer.
- Independent Media (South Africa): South African print and digital media group operating newspapers and online platforms. Comparable as a regional multi-platform media competitor in Southern Africa competing for similar advertising categories, though focused on news rather than broadcast entertainment.
- Media24 (Naspers): Subsidiary of Naspers/Prosus and Africa's largest print and digital media group. Operates newspapers, magazines, and digital news platforms across Southern Africa, competing for ad budgets in the same regional market and offering scale benchmarks.
- Primedia (South Africa): Major South African radio broadcasting group operating multiple stations and digital audio platforms. Primedia is a comparable multi-station radio operator with similar ad-sales business model, though at much larger scale in a neighboring market.
- SABC (South African Broadcasting Corporation): South Africa's state-owned public broadcaster operating multiple TV channels and 18+ radio stations. Provides scale benchmark and competitive reference for public-service broadcasting models in Southern Africa adjacent to Future Media's market.
Direct peers
- Kagiso Media: South African media company operating radio stations (including Jacaranda FM), digital platforms, and content production services. Closely comparable to Future Media in business model — multi-station radio, content production, and digital ad packages — though operating in a larger market.
- Namibia Broadcasting Corporation (NBC): The state-owned national broadcaster of Namibia, operating TV and radio services across the same geographic market as Future Media. NBC is the most direct peer as both operate radio and TV platforms serving Namibian audiences and competing for the same local advertising budgets.
- African Media Entertainment (AME): South African-based radio broadcasting group operating stations like Radio Pulpit and other community/commercial stations. Directly comparable as a multi-station African radio operator with similar ad-supported business model serving regional Southern African markets.
- Smile FM (Namibia): Namibian radio station competitor operating in the same Windhoek market. While smaller and more niche than Future Media's portfolio, Smile FM is a direct head-to-head competitor for radio ad spend in Namibia, particularly for general music and entertainment audiences.
Emerging players
- Trace (Trace TV / Trace Radio): Pan-African music and entertainment media company operating TV channels, radio stations, and digital platforms focused on African music content. Trace overlaps with Future Media's Fresh FM and music programming, particularly through digital/music video content distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Future Media social profiles
Digital presenceFuture Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Media leadership team
Management profileNumber of profiles
Profiles12 records
Future Media subsidiaries and ownership
Company hierarchySubsidiaries6 records
Future Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Media
What does Future Media do?
Future Media sells advertising airtime, show and segment sponsorship packages, and content production services across a portfolio of Namibian radio stations, a TV channel, and digital platforms. Customers (brands and SMEs) browse inventory on an e-commerce storefront and place indicative orders, after which the in-house sales team formalizes bespoke advertising solutions spanning prime-time and non-prime-time slots, OmniChannel cross-platform campaigns, and creative content (vodcasts, animations, graphic adverts).
Is Future Media a public or private company?
Future Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Future Media founded?
Future Media was founded in 2019. It employs 51 to 100 people.
Where is Future Media based?
Future Media is headquartered in Windhoek, Namibia, in the Africa region.
How does Future Media make money?
Four revenue lines are on record. Advertising Placement is the primary driver. The others are show/Segment Sponsorship, content Production Services and digital Packages.
Who are Future Media's main competitors?
Broad incumbents on record are Multichoice / DStv, Independent Media (South Africa), Media24 (Naspers), Primedia (South Africa) and SABC (South African Broadcasting Corporation). Direct peers are Kagiso Media, Namibia Broadcasting Corporation (NBC), African Media Entertainment (AME) and Smile FM (Namibia). Trace (Trace TV / Trace Radio) is listed as an emerging player.
Does Future Media have an API?
No public API is recorded for Future Media.
What industry is Future Media in?
Future Media's product category is Radio and Television Broadcasting. Its primary akta.pro industry code is BPAFABAA, Broadcast Media Buying (TV & Radio). Its NAICS code is 516 and its SIC code is 7311.