DELLA
DELLA (Della Home), based in City of Industry, California, is a private DTC retailer of ductless mini split HVAC heat pumps, central AC, pool heat pumps, and portable air conditioners, selling via dellahome.com and Amazon to residential and commercial customers.
- Company typePrivate
- Founded-
- HeadquartersCity Of Industry, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What DELLA does
DELLA (Della Home) is a Southern California-based private company that designs, distributes, and sells ductless mini split heat pump HVAC systems and adjacent climate products, primarily through direct-to-consumer e-commerce at dellahome.com and the Amazon marketplace. The company is headquartered in City of Industry, California, employs 51-100 people, and shows no disclosed venture or institutional funding in available materials. Its product set is anchored by a tiered mini split lineup (Econo, Motto, Umbra, Vario, Serena, Optima, and Optima Pro) with SEER2 efficiency ratings ranging from 17 to 25, and is extended by ceiling cassette, concealed ducted, and floor/ceiling configurations across single-zone and multi-zone (2-5 zone) installations.
The underlying technology stack consists of DC inverter-driven variable-speed compressors, smart WiFi modules managed through the proprietary Della+ mobile application, voice control via Amazon Alexa and Google Home, and proprietary airflow and self-cleaning technologies (MightAir X, 4D Airflow, PureClean). Cold-climate performance is delivered via Hyper Heat technology operating down to -22°F on the Optima Pro series, and the lineup is transitioning to lower-GWP refrigerants (R32 and R454B) in line with EPA regulation. Multiple product lines carry Energy Star certification and qualify for federal rebates.
DELLA's commercial model is hardware-led: unit-level pricing on each SKU ranging from approximately $94.96 for the smart tower fan to $2,999.96 for the highest-BTU commercial pool heat pumps, with professional installation sourced separately through a certified installer network and optional install rental kits ($300.00). The company monetizes primarily through one-time equipment sales and accessories (line sets, brackets, ground stands), is broadening into commercial HVAC, pool heating, and smart home comfort adjacencies, and is supplementing its multi-zone mini split range up to 36,000 BTU with full central AC, portable AC, window AC, and tower fan SKUs. Go-to-market combines high-conversion e-commerce and Amazon with top-of-funnel brand investment via a flagship multi-year LA Galaxy MLS partnership announced in February 2026.
DELLA firmographics
Firmographics- Name
- DELLA
- Legal name
- Della Home
- Website
- https://dellahome.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DELLA (Della Home), based in City of Industry, California, is a private DTC retailer of ductless mini split HVAC heat pumps, central AC, pool heat pumps, and portable air conditioners, selling via dellahome.com and Amazon to residential and commercial customers.
- Ownership category
- akta.pro rank
DELLA industry classification
Industry- Product category
- Ductless Mini Split HVAC Systems
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Mini-Split (Ductless) HVAC Installation (HSAOAGAD)
- akta.pro secondary industries
- Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Mini-Split / Ductless HVAC Service & Repair (HSAOAHAH)
Keywords
Where DELLA is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DELLA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Others
Revenue model
- HVAC Hardware Sales: Primary revenue from selling ductless mini split AC systems, central air conditioners, pool heat pumps, portable AC units, window AC units, tower fans, and replacement parts/accessories. Products are sold as one-time purchases with various BTU capacities and efficiency ratings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Optima Pro Series (Ultra Hyper Heat) - Highest efficiency at 25 SEER2 |
| Unit Pricing | Pay-as-you-go | Serena Series - High efficiency at 22 SEER2 |
| Unit Pricing | Pay-as-you-go | Vario Series - Mid-high efficiency at 19-23 SEER2 |
| Unit Pricing | Pay-as-you-go | Motto Series - Entry efficiency at 19-20.5 SEER2 |
| Unit Pricing | Pay-as-you-go | Umbra Series - Aesthetic-focused design with 17-20 SEER2 |
| Unit Pricing | Pay-as-you-go | Pool Heat Pumps - Omi Edge and Omi Spark series |
| Unit Pricing | Pay-as-you-go | Tower Fans |
| Unit Pricing | Pay-as-you-go | Accessories and Installation Supplies |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
DELLA product offering
Product offeringCore offering
DELLA designs, sources, and sells ductless mini split heat pump AC systems across multiple series tiers (Econo, Motto, Umbra, Vario, Serena, Optima, Optima Pro), plus ceiling cassette, concealed ducted, and floor/ceiling mini split configurations. The portfolio also includes inverter central air conditioners, pool heat pumps (Omi Edge and Omi Spark), portable ACs, window ACs, smart tower fans, and supporting accessories, sold primarily direct-to-consumer online with optional professional installation through a partner network.
Product overview
DELLA is a Southern California-based smart home comfort technology company specializing in ductless mini split heat pump systems and HVAC solutions. The product portfolio is organized across multiple series tiers: Econo (base model), Motto and Umbra (efficiency tier), Vario and Serena (high efficiency), Optima (ultra heat for cold climates), and Optima Pro (ultra hyper heat flagship). DELLA also offers ceiling cassette, concealed ducted, and floor/ceiling unit configurations for various installation requirements. Beyond mini splits, the lineup includes inverter central AC systems, pool heat pumps (Omi Edge and Omi Spark series), portable AC units, window AC units, and smart tower fans. Products feature smart app connectivity, WiFi integration, and voice control via Amazon Alexa and Google Home. The company positions itself around energy efficiency with SEER2 ratings up to 25, eco-friendly refrigerants (R32 and R454B), and cold-climate heating capabilities down to -22°F.
Differentiator
Problem solved
Functional benefit
Products and services
- Econo Series Mini Split Base model mini split heat pump AC for single rooms and everyday cooling/heating needs, available in 11K, 17K, and 23K BTU options with R32 refrigerant, targeted at residential consumers.
- Motto Series Mini Split Efficiency-tier mini split heat pump with balanced performance for everyday rooms, featuring SEER2 ratings of 19-20.5 and smart comfort features for residential consumers.
- Umbra Series Mini Split Style-focused efficiency mini split with all-black finish for modern interiors, featuring 17-20 SEER2 ratings and eco-friendly R32 refrigerant for design-conscious residential consumers.
- Vario Series Mini Split High efficiency mini split for larger rooms and multi-zone plans, featuring SEER2 ratings of 19-23 and climate performance down to -13°F, using R32/R454B refrigerants for residential consumers.
- Serena Series Mini Split High efficiency mini split with premium features including PureClean technology, geo-location automation, and 22 SEER2 rating using eco-friendly R32 refrigerant, for residential consumers seeking energy-efficient comfort.
- Serena CloudAir Series Mini Split High-performance Serena variant mini split AC for large residential spaces up to 1,500 sq ft, featuring 4D Airflow technology, I Feel mode remote temperature sensing, Wi-Fi integration, and 22 SEER2 efficiency.
- Optima Series Mini Split Ultra Heat mini split engineered for cold-climate performance with Hyper Heat technology, SEER2 ratings of 22-24, and reliable heating down to -13°F for residential consumers in cold regions.
- Optima Pro Series Mini Split Ultra Hyper Heat flagship mini split delivering full heating output at 5°F with 0% capacity loss, featuring 25 SEER2 rating and ENERGY STAR certification for harsh winter climates down to -22°F.
- Ceiling Cassette Mini Split Flush-mounted ceiling cassette units with 360° or 4-way airflow for open-concept spaces, offices, and large rooms with drop ceilings, featuring SEER2 ratings of 22-24.
- Concealed Ducted Mini Split Ceiling-concealed ducted units providing seamless, hidden installation with SEER2 ratings of 19, designed for high-end spaces where aesthetic integration is prioritized.
Quantifiable outcome
- Up to 57% energy consumption reduction with 22 SEER2 rated Serena CloudAir systems
- +3 more outcomes
Companies that use DELLA
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
DELLA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
DELLA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LA GalaxyflagshipMulti-year Official Partner agreement with the six-time MLS Cup champion LA Galaxy soccer team. Partnership brokered by AEG Global Partnerships includes in-stadium engagement stations, matchday activations, digital and social platform branding, fan experiences at the LA Galaxy Soccer Center in Torrance, community initiatives, and co-branded merchandise. The deal marks Della's first official collaboration with an MLS team and has received industry coverage in Sportico and Sports Business Journal.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
DELLA competitors and assessment
Company assessmentBroad incumbents
- Bosch Home Comfort (Thermotechnology): Bosch sells residential and light commercial HVAC including mini splits and heat pumps with strong cold-climate performance. Comparable to Della's efficiency and hyper-heat tiers, serving as a premium European brand benchmark.
- LG HVAC: LG offers ductless mini splits, central air, and connected HVAC sold through dealer networks and online. Comparable to Della on smart home integration (LG ThinQ), inverter technology, and full-portfolio residential HVAC offering.
- Midea USA: Midea is a global HVAC OEM with a growing US direct and retail presence including mini splits and portable AC. Comparable to Della across mini split and portable AC categories, and as a likely OEM/competitor on price-tiered ductless products.
- Mitsubishi Electric Trane HVAC US: Mitsubishi Electric is the dominant ductless mini split incumbent in the US, selling hyper-heating, cold-climate units via dealer/installer networks. Comparable to Della's Optima Pro/Ultra Hyper Heat tiers and serves as the premium benchmark Della is positioning against.
- Daikin Comfort Technologies: Daikin is the world's largest HVAC manufacturer with a broad residential and commercial product portfolio including ductless systems and inverter heat pumps. Comparable to Della across mini splits, central AC, and emerging commercial HVAC verticals.
Emerging players
- Hisense HVAC: Hisense is expanding its US HVAC footprint with ductless mini splits and connected appliances. Comparable to Della on emerging-brand, smart-feature, and online-channel positioning in the US market.
Direct peers
- Cooper & Hunter: Cooper & Hunter is a ductless mini split and ducted HVAC brand sold through online channels and marketplaces. Comparable to Della in product categories (mini splits, multi-zone, ducted units), pricing tiers, and e-commerce-led distribution.
- Pioneer Mini Splits: Pioneer is a long-established direct-to-consumer mini split brand selling ductless AC and heat pump systems online with multiple efficiency tiers. Comparable to Della in product lineup breadth, e-commerce distribution, and price-tiered SKUs.
- MrCool: MrCool is a direct-to-consumer ductless mini split brand known for DIY-friendly installation kits, sold online and via major marketplaces. Highly comparable to Della's DIY positioning, Amazon presence, and mini split product focus.
- Senville: Senville sells mini split ACs and heat pumps direct via Amazon and its own website, including DIY-friendly models with smart WiFi. Closely overlaps Della on Amazon marketplace competition, ductless mini split product mix, and tech-forward features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DELLA social profiles
Digital presenceDELLA compliance and trust
Trust signalCompliance1 record
DELLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DELLA leadership team
Management profileNumber of profiles
DELLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DELLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DELLA
What does DELLA do?
DELLA designs, sources, and sells ductless mini split heat pump AC systems across multiple series tiers (Econo, Motto, Umbra, Vario, Serena, Optima, Optima Pro), plus ceiling cassette, concealed ducted, and floor/ceiling mini split configurations. The portfolio also includes inverter central air conditioners, pool heat pumps (Omi Edge and Omi Spark), portable ACs, window ACs, smart tower fans, and supporting accessories, sold primarily direct-to-consumer online with optional professional installation through a partner network.
Is DELLA a public or private company?
DELLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DELLA founded?
DELLA was founded in -1. It employs 51 to 100 people.
Where is DELLA based?
DELLA is headquartered in City Of Industry, United States, in the North America region.
How does DELLA make money?
One revenue line is on record: HVAC Hardware Sales.
Who are DELLA's main competitors?
Broad incumbents on record are Bosch Home Comfort (Thermotechnology), LG HVAC, Midea USA, Mitsubishi Electric Trane HVAC US and Daikin Comfort Technologies. Hisense HVAC is listed as an emerging player. Direct peers are Cooper & Hunter, Pioneer Mini Splits, MrCool and Senville.
Does DELLA have an API?
No public API is recorded for DELLA.
What industry is DELLA in?
DELLA's product category is Ductless Mini Split HVAC Systems. Its primary akta.pro industry code is HSAOAGAD, Mini-Split (Ductless) HVAC Installation, with a secondary code of HSAOANAD, Heat Pump & Smart HVAC Controller Integration. Its NAICS code is 33341 and its SIC code is 3585.