Physio Rehab Group

What Physio Rehab Group does

Physio Rehab Group, now operating as Habit Health, is a New Zealand allied health platform delivering physiotherapy, rehabilitation, and multidisciplinary health services through a national clinic network. Founded in 1993 and headquartered in Auckland, the company offers an extensive service catalogue spanning physiotherapy, hand therapy, podiatry, acupuncture, concussion services, headache support, pain management, pelvic health, mental health (psychology, counselling, ADHD assessment, sensitive claims), paediatric therapies, independent living assessments (housing, vehicle, wheelchair), speech language therapy, social rehabilitation, and lifestyle support (nutrition, fitness coaching, sleep and fatigue, smoking cessation, healthy heart). Service delivery combines in-person clinic visits across both NZ islands (Auckland, Wellington, Hamilton, Whangārei, Nelson, Christchurch, Queenstown, Dunedin) with digital channels including the book.habit.health centralised booking platform, home-based rehab services, and digital products habithealth+ and The WellbeingHub.

The company operates on a fee-for-service professional services revenue model with two distinct go-to-market motions: a direct-to-consumer channel serving individuals and whānau through online booking and phone contact centres (North Island 0800 557 556, South Island 0800 800 288), and a B2B workplace health motion targeting employers with occupational health, injury prevention and management, vaccinations, EAP counselling, and preemployment assessments (0508 654 325). A third pathway operates through GP and allied health professional referrals, including structured ACC referral forms. Habit Health is an ACC-accredited provider, and ACC claim integration is embedded into the referral management system. The platform is reported to include online booking, referral management for ACC claims, and integrated care pathway coordination.

The business employs 51–100 staff across approximately 20+ named clinic locations and serves three defined customer segments: Individuals and Whānau (the primary consumer segment), Workplaces and Employers (B2B), and Health Professionals (referral partners including GPs, specialists, and allied health professionals). Pricing is not publicly disclosed; services are funded through ACC claims, employer health programmes, or self-pay. No public revenue, funding, or ownership details are disclosed, and the company has been operating under the Habit Health brand since its 2024 rebranding from Physio Rehab Group.

Name

Physio Rehab Group

Legal name

Habit Health

Website

https://physiorehabgroup.co.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Habit Health (formerly Physio Rehab Group) is a New Zealand allied health platform delivering physiotherapy, rehabilitation, mental health, paediatric, and workplace health services through 20+ clinics across both islands, serving individuals, employers, and health professional referrers via ACC-accredited pathways.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (62412), Vocational Rehabilitation Services (62431), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLAFABAB

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHSABADAH

Balance, Fall Prevention & Gait Training In-Home

Home & Personal Services/Elder Care & In-Home Care Services/Rehabilitation Therapy (PT/OT/SLP) In-Home

SECONDARYHLADAJAG

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

Keywords

• Physiotherapy services
• Rehabilitation services
• Musculoskeletal healthcare
• Workplace wellness programs
• Allied health clinics

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Consultation Services: Fee-for-service healthcare consultations including physiotherapy, podiatry, hand therapy, acupuncture, concussion services, pelvic health, psychology, and counselling. Revenue generated per appointment or treatment session.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

Physio Rehab Group is a New Zealand allied health provider that delivers in-person physiotherapy, rehabilitation, chiropractic, and wellness services through a network of owned clinics. It serves individual patients with musculoskeletal and injury rehabilitation and also offers workplace and employer-facing wellness and injury-management programs. The company has consolidated its consumer brand under Habit Health while continuing to operate its clinical service lines.

Product overview

Physio Rehab Group, now operating as Habit Health, is a comprehensive health services platform providing physiotherapy and rehabilitation services across New Zealand. The company offers a unified healthcare ecosystem with multiple service lines including core physiotherapy, hand therapy, podiatry, acupuncture, concussion services, pain management, and mental health services (psychology, counselling, EAP). The platform includes specialized services for pelvic health, paediatric care, independent living support (housing, vehicle, wheelchair assessments), and workplace health programs. Digital offerings include habithealth+ and The WellbeingHub for online health services. Services are delivered through clinic locations and home-based rehabilitation, with a focus on ACC claims, workplace injury management, and vocational rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy services In-person physiotherapy consultations and treatment plans for individuals with musculoskeletal conditions, sports injuries, and post-injury or post-surgical rehabilitation needs across the company's New Zealand clinics.
• Rehabilitation services Structured rehabilitation programs for patients recovering from injury, surgery, or accident-related conditions, delivered by allied health clinicians in clinic.
• Chiropractic services Chiropractic assessment and treatment provided alongside physiotherapy within the clinic network.
• Workplace wellness and employer programs Employer-facing workplace wellness, injury management, and rehabilitation programs contracted to New Zealand employers to reduce workplace injury, manage ACC claims, and support employee musculoskeletal health.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• ATI Physical Therapy: ATI Physical Therapy is a large US-based outpatient physical therapy chain offering physiotherapy, workplace injury management, and specialty rehab programs comparable in service breadth and B2B contracting approach to Habit Health.
• Southern Cross Healthcare: Southern Cross Healthcare is a large NZ private healthcare provider offering physiotherapy and rehabilitation among a broader portfolio of hospital, specialist, and wellness services — a broader incumbent in the same domestic market.
• Bupa: Bupa operates a New Zealand health insurance and care provider business with adjacent rehabilitation, aged care, and wellness services — a broad incumbent competing for the same employer-sponsored and individual rehab customers.

Direct peers

• Active+: Active+ is a New Zealand physiotherapy and rehabilitation chain operating multiple clinic locations with similar multidisciplinary rehab offerings, making it the closest domestic peer to Habit Health/Physio Rehab Group.
• Body in Motion: Body in Motion is a New Zealand physiotherapy and rehabilitation provider with multi-location clinics delivering physiotherapy, sports rehab, and workplace injury services directly comparable to Habit Health's offerings.

Regional players

• ProCare: ProCare is a large Auckland-based primary healthcare network offering allied health, rehabilitation, and workplace health services to the same Auckland patient and employer base as Habit Health.
• Mercy Radiology: Mercy Radiology is a New Zealand allied health provider in the broader private health services category; comparable as a regional multi-site healthcare operator serving similar Auckland/Wellington patient populations.

Emerging players

• FYZICAL Therapy & Balance Centers: FYZICAL is a US-based franchise network of outpatient physical therapy clinics offering multidisciplinary rehab under a unified brand — structurally analogous to Habit Health's clinic-roll-up model, though operating in a different geography.
• Upstream Rehabilitation: Upstream Rehabilitation is a US outpatient physical therapy platform with multi-site clinics offering comprehensive PT, OT, and workplace health services — relevant as a comparable mid-sized rehab operator with employer health contracting.

Others

• Occupational Health Nurses Australasia (OHNA) / WorkHealth NZ: WorkHealth NZ is a workplace occupational health provider delivering injury management, preemployment screening, and vaccination services to NZ employers — directly comparable to Habit Health's workplace health service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/physiorehabgrp
• Facebookfacebook.com/PhysioRehabGrp
• LinkedInlinkedin.com/company/physio-rehab-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Rehab Group