Allcura Thuiszorg

What Allcura Thuiszorg does

Allcura Thuiszorg (legal entity Allcura B.V.) is a Dutch home care organization headquartered in Zoetermeer, founded in 2006 by siblings Mark Gieben and Bianca van der Meer. Following a January 2024 reorganization, the company's core service is household care (huishoudelijke verzorging) — including cleaning, organizing, window cleaning, dusting, dishwashing, vacuuming, and mopping — delivered in clients' homes across at least eight municipalities in the Groene Hart region (Zoetermeer, Benthuizen, Lansingerland, Delft, Pijnacker-Nootdorp, Rijswijk, Naaldwijk, and Wateringen), with broader reach to Midden-Delfland, Westland, Delfgauw, and referral ties to academic and regional hospitals including LUMC Leiden, HMC, Haga, Reinier de Graaf, and Groenehart Ziekenhuis Gouda. The technology backbone is Q-link, an integral information and quality management system supplied by Novire, providing single sign-on access to client files, work processes, and micro/meso/macro reporting for stakeholders.

The business operates two revenue streams: (1) municipal household care contracts funded via the Dutch Wmo ('keukentafelgesprek' kitchen table assessment), and (2) — historically and now via the Improzorg sister brand — personal care, nursing, guidance, video care (beeldzorg), and dementia case management reimbursed under contracts with virtually all major Dutch health insurers (Achmea, VGZ, Menzis, DSW, ONVZ, Zorg en Zekerheid, ENO and subsidiaries FBTO and Pro Life). The company employs 50+ caregivers and markets a Christian-values-based, one-consistent-caregiver-per-client model. Acquisition is referral-led from GPs, hospitals, municipalities, and insurers, supplemented by direct-to-consumer intake. The 2024 Improzorg rebrand clarified that Allcura Thuiszorg retains household care while more clinically complex services sit under Improzorg as a strategic or co-development partner.

Name

Allcura Thuiszorg

Legal name

Allcura B.V.

Website

https://allcura.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Allcura Thuiszorg is a Dutch regional home care provider, founded in 2006 in Zoetermeer, delivering household care services to clients across eight Groene Hart municipalities under municipal and health insurer contracts, with 50+ caregivers.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Private Households (814), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHSAEAAAL

Recurring Housekeeping for Seniors/In-Home Support

Home & Personal Services/Home Cleaning & Housekeeping/Standard/Recurring House Cleaning

SECONDARYHSABAAAD

Light Housekeeping & Home Upkeep (Non-Medical)

Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

Keywords

• Home healthcare services
• Household care assistance
• Elderly home care
• Domiciliary care
• Domestic support services

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Municipal Contracts for Household Care: Allcura provides household assistance following the 'keukentafelgesprek' (kitchen table conversation) with the municipality. The municipality determines the level of support needed, which can range from light assistance to more intensive household work. Revenue comes from contracts with municipalities in the served regions.
2. Healthcare Insurance Contracts: Allcura has contracts with virtually all Dutch health insurers including Achmea, VGZ, Menzis, DSW, ONVZ, Zorg en Zekerheid, and ENO. Personal care, nursing, and guidance services are provided under the Improzorg brand (as of January 1, 2024) and are largely reimbursed through these insurance contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Allcura Thuiszorg delivers home-based household care services to clients across 8 municipalities in the Dutch Groene Hart region. Caregivers visit clients in their homes to perform tasks such as cleaning, tidying, window cleaning, dusting, dishwashing, vacuuming, and mopping. The organization also assists clients with applying for care indications from municipalities or health insurers.

Product overview

Allcura Thuiszorg is a home healthcare organization that offers household care as its primary service, delivered by a team of approximately 50+ passionate professionals. Since January 1, 2024, the organization has restructured its services: household care continues under the Allcura thuiszorg brand, while personal care, nursing, guidance, video care (beeldzorg), and dementia case management have been transferred to the partner organization Improzorg. The company operates primarily in the Groene Hart region of the Netherlands, serving municipalities including Zoetermeer, Benthuizen, Lansingerland, Delft, Pijnacker-Nootdorp, Rijswijk, and Westland.

Differentiator

Problem solved

Functional benefit

Products and services

• Huishoudelijke verzorging (Household Care)

Quantifiable outcome

• Care arranged within 24 hours

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• ImprozorgcoreStrategic or Co-development Partner · 1 January 2024Improzorg is the sister organization of Allcura Thuiszorg. As of January 1, 2024, personal care, nursing, guidance, and palliative care services are offered under the Improzorg brand while household care continues under Allcura. This partnership ensures comprehensive care coverage for clients in the region.
• WIJdezorgminorStrategic or Co-development PartnerPartner organization in the home care network, collaborating for optimal and directly deployable home care services and regional coverage.
• Smyrna ThuiszorgminorStrategic or Co-development PartnerPartner organization in the home care network for regional collaboration.
• Bethesda ThuiszorgminorStrategic or Co-development PartnerPartner organization in the home care network for regional collaboration.
• Thuiszorg IZOminorStrategic or Co-development PartnerPartner organization in Alphen aan den Rijn for regional home care collaboration.
• Q-link (Novire)coreTechnology or IntegrationAllcura uses Q-link, an integral information and quality management system by Novire. Employees log in once to access all client files and work processes. The system provides efficiency and allows stakeholders to receive reports at micro, meso, and macro levels.
• Haga ZiekenhuiscoreChannel Partner/ Reseller/ DistributorHospital in Zoetermeer that serves as a referral partner, informing, advising, or referring people to Allcura when home care is needed.
• Reinier de GraafcoreChannel Partner/ Reseller/ DistributorHospital in Delft that serves as a referral partner for patients requiring home care services.
• Groenehart Ziekenhuis GoudaminorChannel Partner/ Reseller/ DistributorRegional hospital referral partner for home care services.
• Haaglanden Medisch Centrum (HMC)minorChannel Partner/ Reseller/ DistributorHospital in The Hague referral partner for home care services.
• LUMC LeidenminorChannel Partner/ Reseller/ DistributorAcademic hospital in Leiden referral partner for home care services.
• AchmeacoreChannel Partner/ Reseller/ DistributorMajor Dutch health insurer with whom Allcura has contracts. Services provided under this contract are largely reimbursed for clients.
• VGZcoreChannel Partner/ Reseller/ DistributorMajor Dutch health insurer with whom Allcura has contracts for healthcare services.
• MenziscoreChannel Partner/ Reseller/ DistributorMajor Dutch health insurer with whom Allcura has contracts for healthcare services.
• DSWcoreChannel Partner/ Reseller/ DistributorDutch health insurer with whom Allcura has contracts for healthcare services.
• ONVZcoreChannel Partner/ Reseller/ DistributorDutch health insurer with whom Allcura has contracts for healthcare services.
• Zorg en ZekerheidcoreChannel Partner/ Reseller/ DistributorDutch health insurer with whom Allcura has contracts for healthcare services.
• ENOcoreChannel Partner/ Reseller/ DistributorDutch health insurer with whom Allcura has contracts for healthcare services.
• Gemeente ZoetermeercoreChannel Partner/ Reseller/ DistributorMunicipality where Allcura is primarily active, providing household care through municipal contracts following the kitchen table conversation assessment.
• Gemeente DelftcoreChannel Partner/ Reseller/ DistributorMunicipality partner for household care services through municipal contracts.
• Gemeente LansingerlandcoreChannel Partner/ Reseller/ DistributorMunicipality partner for household care services through municipal contracts.
• Gemeente Pijnacker-NootdorpcoreChannel Partner/ Reseller/ DistributorMunicipality partner for household care services through municipal contracts.
• Tom in de buurtminorStrategic or Co-development PartnerVolunteer organization partner that Allcura collaborates with to provide comprehensive care, leveraging bundled strengths for better care delivery.
• Actief RijnwoudeminorStrategic or Co-development PartnerVolunteer organization partner for community-based care support.
• MEE NL (Meedoen mogelijk maken)minorStrategic or Co-development PartnerFoundation providing a digital social map for finding volunteer organizations and other care organizations in the region. Allcura refers clients to this resource for additional support options.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Evean (Espria): Larger Dutch healthcare organization (part of Espria) providing home care, nursing and elderly services across North Holland and beyond. Broad incumbent offering overlapping services, with materially larger scale and brand than Allcura.
• Sensire: Major Dutch home-care, nursing and elderly-care provider in the Achterhoek region, with insurer and municipal contracts. Comparable service portfolio to Allcura but at broader regional scale and with more diverse care lines.

Others

• MEE NL: Dutch national foundation providing a digital social map for clients to find volunteer and care organizations. Allcura refers clients to MEE NL, making it an adjacent ecosystem enabler in the Dutch in-home care landscape rather than a direct competitor.
• Novire (Q-link): Technology partner supplying Allcura's Q-link information and quality management system. Relevant as the back-office software backbone used by Allcura and by other Dutch home-care providers — an enabling/ecosystem participant rather than a competitor.

Direct peers

• Tzorg: Large Dutch household-care and personal-care provider operating nationally under municipal Wmo contracts. Highly comparable to Allcura's household-care (huishoudelijke verzorging) business and a direct competitor in Dutch home-care tenders.
• Home Instead (Netherlands): International franchise specializing in non-medical in-home care for elderly clients in the Netherlands. Directly comparable to Allcura's household-help and elderly in-home support offering, including reliance on a consistent-caregiver value proposition.
• Thebe Thuiszorg: Regional home-care provider serving the West-Brabant and Zoetermeer-adjacent areas with household help, personal care and nursing under municipal and insurer contracts. Direct competitor with overlapping service mix and target clientele.
• Buurtzorg Nederland: The Netherlands' largest and best-known home-care provider, operating a self-managing team-based nursing and personal-care model with strong municipal and insurer contracts across virtually all Dutch regions. Direct comparable to Allcura in Wmo/insured home-care delivery, though at vastly larger scale.
• Vierstroom Thuiszorg: Dutch regional home-care provider (Utrecht/Groene Hart area) offering household care, personal care and nursing. Comparable to Allcura in service mix, regional Dutch footprint, and reliance on municipal and health-insurer funding.

Regional players

• TWB Thuiszorg: Regional Dutch home-care and elderly-care provider in West-Brabant, offering household help, personal care and nursing. Comparable to Allcura's service mix but primarily serves a different geography (south Netherlands vs. Groene Hart).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Allcura
• Facebookfacebook.com/allcura.thuiszorg
• LinkedInlinkedin.com/company/allcura-thuiszorg
• Instagraminstagram.com/allcura.thuiszorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allcura Thuiszorg