What ProCon does

ProCon d.o.o. is a privately held Serbian engineering and manufacturing company headquartered in Novi Beograd (Belgrade), Serbia, specializing in integrated daylight systems for industrial, commercial, architectural, healthcare, cultural, and agricultural buildings. The company designs, engineers, produces, and installs aluminum-based construction systems that integrate transparent materials — primarily polycarbonate, glass, and acrylic — to deliver natural daylight, natural ventilation, and smoke-and-heat exhaust (SHEV) functionality. Core product families include Svetlosne kupole (light domes), Svetlosne trake (light strips), and modular roof/wall panel systems (Modulit, BDL, Easyroof, Grecatec). Supporting product lines include SHEV smoke exhaust systems, natural ventilation systems, aluminum canopies and car shelters, terrace glazing, pool covers, and ProGrow/ProGreen greenhouse structures. The company also operates a broader 'From Light to Life' portfolio with sub-brands Speltin (functional nutrition), FlexUniq (movement systems), and Demagnetica (environmental protection products), though daylight systems remain the core revenue driver.

The business operates on a project-based B2B model, engaging directly with investors, developers, architects, and construction firms from design concept through installation. Revenue is generated primarily through custom-quoted engineering and installation contracts for new construction and renovation projects, with no publicly disclosed pricing. ProCon maintains a production and logistics facility at Pančevački put 148b and an administrative office at Bačvanska 4, both in Belgrade. The company works with core channel partners including STRABAG, ENERGOGROUP, and PENTA GE.CO, and uses the Reynaers Aluminium platform for premium glass-aluminum projects. Notable enterprise customers include Brose, Hansgrohe, Ling Long, MTU Maintenance Serbia, Kronospan, CTP Park, Elixir Group, MK Kliniken, Peštan, and the Museum of Contemporary Art in Belgrade, with reference projects ranging from 440 m² to over 6,500 m² across Serbia. The company employs 11-50 people and is independently owned with no public listing or disclosed institutional investment.

Name

ProCon

Legal name

ProCon d.o.o.

Website

https://procon.rs

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ProCon is a privately held Serbian engineering and manufacturing company that designs, produces, and installs integrated aluminum daylight, ventilation, and SHEV systems for industrial, commercial, healthcare, cultural, and agricultural buildings across Serbia and the broader Balkans, serving enterprise customers such as Brose, Hansgrohe, CTP Park, and Elixir Group.

Ownership category

akta.pro rank

Product category

Daylight and Building Envelope Systems

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Daylight systems
• Skylight domes
• Aluminum constructions
• Smoke ventilation systems
• Industrial greenhouses

Headquarters

HQ city

Novi Beograd

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Daylight System Projects: Project-based revenue from design, engineering, production, and installation of custom daylight systems for industrial, commercial, and architectural buildings. Revenue generated through direct client contracts for new construction and renovation projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

ProCon (ProCon d.o.o.) is a Serbian engineering and manufacturing company that designs, produces, and installs integrated daylight, ventilation, and smoke exhaust systems for industrial, commercial, and architectural buildings. Core offerings include light domes (Svetlosne kupole), light strips (Svetlosne trake), modular roof and wall panel systems (Modulit, BDL, Easyroof, Grecatec), SHEV smoke and heat exhaust ventilation, natural ventilation systems, canopies, terrace glazing, car shelters, pool covers, and modular greenhouses (ProGrow/ProGreen).

Product overview

ProCon is a Serbian engineering company developing integrated daylight systems for industrial, modern construction, and functional spaces. The core offering is a unified daylight engineering platform comprising multiple product lines: Svetlosne kupole (light domes) and Svetlosne trake (light strips) as the primary daylight systems; Modulit, BDL, Easyroof, and Grecatec as modular roof and wall panel solutions; SHEV smoke exhaust systems and natural ventilation as safety/accessory modules; and auto canopies, terrace glazing, pool covers, and greenhouses (ProGrow/ProGreen) as specialized applications. The company also operates across four business directions under the 'From Light to Life' philosophy: LIGHT (ProCon Daylight Systems), FEED (Speltin nutrition brand), MOVE (FlexUniq fitness systems), and PROTECT (Demagnetica wellness products).

Differentiator

Problem solved

Functional benefit

Brands

• ProGrow: Hobby greenhouse product line for basic production of seedlings, vegetables and flowers for household needs.
• ProGreen
• ProGrow Industry
• Speltin
• FlexUniq
• Demagnetica

Products and services

• Svetlosne kupole (Light Domes) Dome-shaped natural daylight systems for flat roofs of industrial, commercial, and public buildings, made from PVC or aluminium bases with acrylic (PMMA) or polycarbonate domes in single, double, or triple-layer configurations.
• Svetlosne trake (Light Strips) Natural lighting systems installed in building roofs enabling controlled and uniform daylight intake, with aluminium supporting structures, polycarbonate or glass panels, and integrated ventilation/drainage systems.
• Modulit (Polycarbonate Panel System) Roof and wall system panel solution with 40mm thermal-break polycarbonate panels, developed for large industrial projects requiring energy efficiency and natural lighting integration into facades.
• BDL (Roof and Wall System) Roof and wall system component for daylight integration in building envelopes.
• Easyroof (Roof System) Roof system solution designed for simplified installation and daylight integration in buildings.
• Grecatec (Roof and Wall System) Roof and wall system offering with Greek-style architectural integration for daylight solutions on buildings.
• Sistemi za odimljavanje (SHEV) Smoke and Heat Exhaust Ventilation systems providing controlled smoke and heat removal during fires to enable safe evacuation and fire service intervention, including pneumatically operated CO2 systems integrated with daylight solutions.
• Prirodna ventilacija (Natural Ventilation) Controlled air circulation systems based on natural air movement laws (stack effect), integrating with daylight systems to provide continuous air exchange without mechanical systems, improving indoor air quality and temperatures.
• ProGrow (Hobby Greenhouse) Entry-level modular greenhouse using corrosion-protected steel and aluminium profiles with translucent covering materials, designed for basic production of seedlings, vegetables, and flowers for household needs.
• ProGreen (Professional Greenhouse) Professional-scale modular greenhouse for larger-volume commercial production of seedlings, vegetables, and flowers.
• ProGrow Industry (Industrial Greenhouse) Industrial-scale modular greenhouse for large-volume commercial production of vegetables and flowers.
• Nadstrešnice (Canopies) Aluminium construction canopies with translucent covering materials for various building applications.
• Zastakljivanje terasa (Terrace Glazing) Systems for glazing and enclosing terraces with aluminium frames and translucent materials.
• Auto nadstrešnice (Car Canopies) Modular parking structures in various configurations (console or pillar-mounted, curved or flat designs) with steel or aluminium construction and translucent polycarbonate or solid materials; standard parking space 2.4m x 5m.
• Pokrivke bazena (Pool Covers) Pool covering solutions using translucent materials to provide energy efficiency and environmental protection.

Quantifiable outcome

• Energy savings through reduced artificial lighting requirements during daylight hours

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• STRABAGcoreChannel Partner/ Reseller/ DistributorMajor construction company partner executing ProCon daylight systems on projects including Brose Pančevo (2,825 m²) and MK Kliniken Pančevo (2,050 m²). STRABAG coordinates execution phases and aligns daylight systems with investor and main contractor requirements.
• ENERGOGROUPcoreChannel Partner/ Reseller/ DistributorConstruction partner for Hansgrohe Valjevo project (1,610 m² skylights), coordinating all execution phases and aligning daylight systems with investor requirements.
• PENTA GE.COcoreChannel Partner/ Reseller/ DistributorConstruction partner for Kronospan Lapovo project (540 m² skylights), coordinating execution and aligning with investor requirements.
• Reynaers AluminiumcoreTechnology or IntegrationSystems platform provider for aluminum-glass systems used in Hotel BOR (Zlatibor) and Opšta bolnica Stefan Visoki (Smederevska Palanka) projects. ProCon develops, produces, and installs systems based on the Reynaers platform.
• CTP ParkflagshipStrategic or Co-development PartnerOne of the largest investors in logistics-production centers in Serbia and Central/Southeastern Europe. ProCon has ongoing multi-project relationship for daylight systems, aluminum joinery, and facade systems across CTP Park complexes in Šimanovci, Novi Sad, and other locations. Projects exceed 2,000 m² of skylights and 1,000 m² of facade systems.
• Elixir GroupflagshipStrategic or Co-development PartnerCurrent project for modernization and expansion of industrial capacities at Prahovo. One of the largest polycarbonate facade system projects in the region, encompassing over 6,500 m² across 4 industrial buildings using Modulit 40mm thermal break systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Astron Buildings: European manufacturer of pre-engineered steel buildings and integrated roof/wall systems, including skylight and ventilation integration. Comparable as a CEE/European regional supplier of full building envelope systems that include daylight.

Broad incumbents

• Schüco International: Global aluminum and steel systems provider for building envelopes including facades, skylights, and ventilation. Competes with ProCon on larger commercial envelope tenders while serving as a benchmark for premium European systems.
• Velux Group: Global leader in roof windows and skylights for residential and commercial buildings. Directly comparable to ProCon's light dome and light strip business, but at vastly greater scale and geographic reach.
• Reynaers Aluminium: Major European aluminum systems platform provider for windows, doors, facades, and roof glazing — also ProCon's stated technology partner. Overlaps with ProCon's premium aluminum-glass projects (e.g., Hotel BOR) but operates at much larger scale.

Direct peers

• Wasco Products: North American manufacturer of skylights, smoke vents, and roof hatches for commercial and industrial buildings — comparable product mix to ProCon's industrial skylight and SHEV lines.
• Bilco Company: Manufacturer of roof hatches, smoke vents, and specialty access products for commercial and industrial buildings — partial overlap with ProCon's SHEV/smoke exhaust and roof daylight offerings.
• Solatube International: Manufacturer of tubular daylighting devices and commercial skylight systems. Competes with ProCon in the daylighting category though focused on smaller-span applications vs. ProCon's large industrial spans.
• Kingspan Light + Air: Division of Kingspan Group providing rooflights, smoke vents (SHEV), and natural ventilation systems for industrial and commercial buildings — a near-exact product overlap with ProCon's integrated daylight + SHEV + natural ventilation platform.
• Colt International: European specialist in smoke and heat exhaust ventilation (SHEV), natural ventilation, and rooflight systems for industrial facilities. Closest direct peer to ProCon's SHEV and natural ventilation offering.
• Sunoptics (a Kingspan brand): Manufacturer of prismatic skylights and daylighting systems for commercial, industrial, and institutional buildings. Closely comparable to ProCon's light dome and light strip product lines for the industrial segment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/procon---daylight-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCon