What Wonderlabz does

Wonderlabz is identified in firmographic records as a gaming technology company founded in 2006 and headquartered in Cape Town, South Africa, with 11-50 employees. The firm's stated scope is building online gaming platforms, software solutions, and digital innovations, indicating a B2B/B2C services posture within the broader gaming technology stack. The available firmographic data is thin and does not disclose specific products, customers, or revenue mechanics at the Wonderlabz level. The aggregated source material predominantly details LiveScore Group, a separate UK-headquartered sports media and betting conglomerate with 544 employees (January 2024), 7 international offices, and three principal consumer products: the LiveScore real-time sports scoring app (45M+ registered users), the LiveScore Bet online sportsbook, and the Virgin Bet sportsbook (operating under a Virgin Group licensing deal). LiveScore Group reaches £10M in monthly revenue in 2022, holds regulated betting licenses across the UK, Gibraltar, South Africa, and Nigeria, and has executed £50M of investment from Ringier (2022) plus a Virgin Group investment (Oct 2024).

The source material attributes to the broader group a multi-product, multi-jurisdiction business model combining free ad/media-supported sports content (LiveScore app) and paid online sports betting (LiveScore Bet, Virgin Bet). Go-to-market is direct-to-consumer via mobile apps and web, with brand ambassadors (Dimitar Berbatov, Feb 2025) and sports partnerships (Sunderland AFC) supporting user acquisition. The technology stack is being modernized via a migration to Kambi's sportsbook platform (Jul 2024), and a 2025 partnership with X and xAI is intended to add AI-driven product features. Strategic exits from Bulgaria (2025) and Netherlands (Nov 2024) signal selective market prioritization rather than uniform expansion.

Revenue mechanics are primarily B2C: sportsbook gross gaming revenue (hold on customer wagers), supplemented by advertising/media revenue on the LiveScore app. The business is highly operator-dependent (gaming licenses, real-time sports data feeds, payment processors) and exposed to regulatory shifts in licensed jurisdictions. The mismatch between the firmographic Wonderlabz profile (small Cape Town firm) and the substantive LiveScore Group data material in the source blocks is unresolved in the input; the description above reflects both, with the firmographic attributes treated as the primary identifier per the labeling.

Name

Wonderlabz

Website

https://wonderlabz.com

Company type

Private

Founded year

2006

Headcount range

11–50 employees

Short description

Wonderlabz is a Cape Town-based gaming technology company founded in 2006 that builds online gaming platforms, software solutions, and digital innovations for the gaming sector, with 11-50 employees per firmographic data.

Ownership category

akta.pro rank

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Sports Betting/Gaming: Revenue generated from sports betting and gaming operations through LiveScore Bet and Virgin Bet brands, with transaction-based revenue from betting activity
2. Sports Media: Revenue from sports media content including broadcast rights and advertising, serving the 45M+ LiveScore users globally
3. Free-to-Play Gaming: Revenue from free-to-play games like LiveScore 6, likely through advertising or upsell mechanisms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wonderlabz is a gaming technology company that builds online gaming platforms, develops custom software solutions, and delivers digital innovations for the gaming industry. The firm operates from Cape Town, South Africa, and was founded in 2006, serving clients in the gaming and digital entertainment sectors with a small team of 11-50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Gaming Platforms Custom-built online gaming platforms developed for clients in the gaming and digital entertainment sector.
• Software Solutions Bespoke software solutions developed for gaming and digital entertainment clients.
• Digital Innovations Digital innovation services including development of new digital products and capabilities for the gaming industry.

Quantifiable outcome

• 45M+ global users
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• X and xAIcoreStrategic or Co-development Partner · 1 September 2025Transformational partnership announced in 2025 to drive the future of integrated sports media and betting, leveraging AI capabilities.
• Dimitar BerbatovminorGTM or Marketing Partner · 1 February 2025Former professional footballer signed as LiveScore brand ambassador in February 2025.
• KambicoreTechnology or Integration · 1 July 2024Completed migration to Kambi sportsbook platform in July 2024. Kambi provides the sports betting technology powering LiveScore Group's sportsbook operations.
• Sunderland AFCminorGTM or Marketing Partner · 1 January 2024Exclusive partnership deal signed with Sunderland AFC for sponsorship and marketing activities.
• Jockey Club (UK)minorGTM or Marketing Partner · 1 January 2021Virgin Bet continues its relationship with Jockey Club in the UK for horse racing betting and sponsorship.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bet365: One of the largest global online sportsbooks with proprietary in-house technology platform. Highly comparable on direct-to-consumer sports betting focus, though weaker on the integrated sports media arm.
• DAZN: Global sports streaming platform competing for the same sports media audience as LiveScore. Comparable on sports content distribution and the strategic thesis of monetizing engaged sports audiences via subscription and adjacent services.
• Betsson: Nordic-headquartered online sportsbook and casino operator with growing Latin American and emerging-market exposure. Comparable on multi-brand online betting portfolio and regulated market expansion strategy.
• Entain: Operates Ladbrokes, Coral, and Bwin — major UK and European sportsbook brands. Comparable on multi-jurisdiction regulated sportsbook operations, similar convergence ambitions via media partnerships, and overlapping sponsorship strategies.
• Kindred Group: Parent of Unibet and 32Red — pan-European online sportsbook and casino operator with strong Scandinavian and UK presence. Comparable on regulated multi-jurisdiction sportsbook focus and proprietary technology.
• BetMGM: Joint venture between MGM Resorts and Entain offering integrated sportsbook and iGaming in the US. Highly comparable on the convergence thesis (integrating media, sportsbook, and loyalty), though US-focused versus LiveScore's UK/Africa footprint.
• Flutter Entertainment: Operates FanDuel, Sky Betting & Gaming, PokerStars, and Betfair — the closest comparable convergence model globally, combining sports media, betting, and gaming under integrated tech stacks across the US, UK, and international markets.

Broad incumbents

• Genius Sports: Sports data, technology, and media company powering sportsbooks and leagues globally. Comparable on data-driven sports content distribution and serving as the technology backbone for live sports engagement and betting.
• Sportradar: Global sports data and technology provider serving sportsbooks, leagues, and media companies. Comparable as a sports-tech infrastructure layer behind the betting ecosystem, though operates upstream of operators rather than directly competing for end users.
• William Hill (Caesars Digital): Established UK-originated sportsbook now part of Caesars Entertainment's digital arm. Comparable on UK sportsbook operations, retail-to-digital convergence history, and brand-led sponsorship strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderlabz