Vending@Work

What Vending@Work does

Vending@Work is the self-described largest vending operator in the Netherlands, founded in 1991 in Groningen (originally as Candy Courier) and rebranded to its current name in 2002. The company designs, sells, rents, and operates unattended retail machines spanning snack, beverage, fresh food, frozen, combi, non-food, farm, and outdoor categories, with ~5,000 machines deployed across the Netherlands and Belgium from four offices (Groningen, Nieuwegein, Nijmegen, and Kontich, Belgium). Its flagship service model, Full Service Vending, places machines free of charge at customer sites and bundles restocking, cleaning, maintenance, and repairs; alternative models include outright purchase and monthly rental with maintenance included. Technology underpinning the operation includes the Televend platform for real-time inventory, sales, and temperature telemetry, Nayax and other cashless payment terminals, weight-sensor smart fridges and freezers, and a pick-to-light warehouse system that yields 25% more efficient delivery routes. The customer base spans enterprise and institutional end-markets — companies (Bakker Group, Organik Kimya, Aramex, Scania, ANWB, Arriva, Gamma, Ziggo), schools (Windesheim Hogeschool, Hogeschool Utrecht), healthcare (Isala Ziekenhuis, Bravis Ziekenhuis), farms (boerderijautomaten for direct farm-to-consumer sales), and public spaces — supported by 350+ daily service routes and ~11-50 employees. Revenue is generated from product margins on Full Service placements, hardware sales of new (€2,495-€7,990) and refurbished machines, monthly rentals, annual service contracts, and accessory sales (payment terminals, telemetry hardware), with 2025 validation via the FD Gazellen Bronze award and continued Belgium expansion past 300 machines.

Name

Vending@Work

Legal name

Vending@Work

Website

https://vendingatwork.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Vending@Work is the Netherlands' largest vending operator, deploying ~5,000 snack, drink, food, frozen, farm, smart fridge, and outdoor vending machines across the Netherlands and Belgium under Full Service, purchase, and rental models for enterprise, healthcare, education, and agricultural customers.

Ownership category

akta.pro rank

Product category

Vending Machine Services

NAICS

Vending Machine Operators (445132)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Vending & Micro-Markets (EDALADAF)

Keywords

• Vending machine operator
• Workplace vending services
• Automated retail solutions
• Smart vending systems
• Food vending machines

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Full Service Vending (Bruikleen): Vending machines placed free of charge at customer locations in loan/usage arrangement. Vending@Work handles filling, maintenance, cleaning, and repairs. Free when sufficient sales volume is achieved. Revenue comes from product margins on sales through the machine.
2. Vending Machine Sales (New and Refurbished): Direct sale of vending machines to customers who want to own and operate their own equipment. Prices range from approximately €2,495 to €7,990 depending on model and configuration. New machines include 12-month warranty, refurbished includes 6-month warranty.
3. Vending Machine Rental: Monthly rental of vending machines with maintenance included. Flexible alternative to purchase for customers wanting to avoid large upfront investment. Underlying machine ownership remains with Vending@Work.
4. Service Contracts: Optional annual service contracts for purchased machines covering maintenance visits, technical support, travel costs, and parts replacement. Provides customers predictable costs and ongoing support after warranty period.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vending@Work operates and supplies vending machines across the Netherlands and Belgium, providing snack, beverage, fresh food, frozen, smart fridge/freezer, farm, non-food, and combination vending solutions. The company delivers these through three commercial models: Full Service Vending (free machine placement with complete operational management funded by product margins), outright purchase of new or refurbished machines, and monthly rental. With approximately 5,000 deployed machines, Vending@Work serves businesses, schools, healthcare facilities, farms, and public spaces.

Product overview

Vending@Work operates a diversified vending machine portfolio organized across multiple machine categories: Snackautomaten/Snoepautomaten (GPE series snack and candy machines), Boerderijautomaten (farm vending machines for eggs, dairy, produce), Frisdrankautomaten (beverage machines from Vendo), Diepvriesautomaten (frozen product machines), Broodjesautomaten/Foodautomaten (fresh food with 3°C cooling), Combi-automaten (combined snack+beverage), Non-food automaten (toiletries, electronics, sports gear), Smart Fridge (weight-sensor smart fridges with contactless payment), Smart Freezer (frozen meal smart freezers partnered with XXL Nutrition), and specialized machines including trommelautomaten (drum machines), eierautomaten (egg dispensers), and outdoor-rated machines. The company offers three service models: Full Service Vending (machines placed free in loan with complete operational management including Televend remote monitoring), Purchase (customer-owned with optional service contracts), and Rental (monthly fee with maintenance included). Payment terminals from Nayax, VPOS, TPAY, and OTI are sold as accessories. The portfolio spans approximately 5,000 deployed machines across Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Full Service Vending: A full-service vending solution where Vending@Work handles placement, restocking, maintenance, and repairs of vending machines at client locations, provided free of charge with sufficient sales volume.
• Foodstation
• Smart Freezer

Quantifiable outcome

• 25% more efficient delivery routes through smart logistics planning
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• XXL NutritioncoreStrategic or Co-development PartnerCollaboration for frozen meal offerings in smart freezers. XXL Nutrition supplies Fit Meals (balanced protein, fat, carbohydrate meals) and Mama's Maaltijden (recognizable comfort food dishes) for workplace vending. Partnership enables healthy and varied frozen meal options in distribution centers and workplaces operating 24/7.
• Bakkerij GoedhartcoreStrategic or Co-development PartnerSupplier of fresh bread and sandwiches for broodjesautomaten (bread machines). Goedhart is known for artisanal craftsmanship and daily fresh bread, providing high-quality ingredients for vending machine offerings.
• Sanday'scoreStrategic or Co-development PartnerSupplier of sandwiches and lunch products for vending machines. Sanday's specializes in innovative recipes and hand-topped luxury products, complementing the fresh food vending offering.
• Voedselbank GroningenminorStrategic or Co-development PartnerFood bank partnership to reduce food waste. Products approaching their best-before date that can no longer be sold in vending machines but are still safe to eat are donated to the food bank.
• WIJ 3.0 NieuwegeinminorStrategic or Co-development PartnerLocal food bank/social organization partnership in Nieuwegein area. Part of Vending@Work's sustainability and social responsibility initiatives to minimize food waste while supporting community organizations.
• Voedingscentrum (Nutrition Center)coreOthersDutch nutrition authority whose guidelines Vending@Work follows for school vending compliance. Assists schools in achieving Zilveren (Silver) and Gouden (Gold) Schaal certifications for healthy school canteens. Guidelines include maximum 75 kcal per snack and maximum 4 kcal per 100ml for cold beverages.
• TelevendcoreTechnology or IntegrationTechnology platform for remote vending machine monitoring and management. Televend provides real-time data on inventory levels, sales analytics, temperature monitoring, and payment system status, enabling proactive restocking and maintenance.
• NayaxcoreTechnology or IntegrationPayment terminal provider for cashless vending transactions. Nayax Onyx and other terminals enable contactless, card, and mobile payments including Apple Pay and Google Pay, with telemetry for remote sales monitoring.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Others

• Azkoyen: Azkoyen is a Spanish manufacturer of vending machines and payment systems, with a strong presence in European vending markets. Comparable ecosystem role to Evoca and N&W as a hardware supplier whose products compete in the same machine categories Vending@Work resells.
• Evoca Group: Evoca Group is one of Europe's largest vending machine manufacturers, owning the Necta and Sielaff brands that Vending@Work resells. Not a direct competitor but a key supplier/ecosystem participant whose product roadmap and pricing directly affect V@W's hardware economics.
• N&W Global Vending: N&W Global Vending is a leading vending machine manufacturer offering automatic, hot beverage, and snack machines under brands like Bianchi and Saeco Professional. A key equipment supplier to vending operators including Vending@Work and a critical ecosystem participant.

Direct peers

• Selecta: Selecta is the largest vending machine operator in Europe, operating across 16+ countries with a managed-service Full Service Vending model. It is the most direct comparable to Vending@Work, with similar business model (free placement, restocking, maintenance) and overlapping customer base in workplace and public-space segments.
• Lavazza Professional: Lavazza Professional (formerly MK Technologies / Espresso Service) operates managed coffee and vending services across European workplaces and HoReCa, with a similar Full Service operating model. Comparable to Vending@Work in B2B managed vending, particularly for beverage programs in enterprise settings.

Broad incumbents

• Sodexo: Sodexo is a major global food services and facilities management company with operations in the Netherlands and Belgium. Offers vending and micro-market solutions as part of broader workplace services contracts, directly overlapping with Vending@Work's enterprise customer base.
• Compass Group: Compass Group is the world's largest food service and support services company, operating across 30+ countries including Netherlands. Includes vending and unattended retail within its broad Foodservice portfolio, competing with Vending@Work for enterprise managed-vending contracts as part of larger bundled deals.
• JDE Peet's Professional (Jacobs Douwe Egberts Professional): JDE Professional is the workplace and out-of-home coffee division of JDE Peet's, offering bean-to-cup machines and managed beverage services across European workplaces. Comparable to Vending@Work's beverage vending business and a competitor for beverage programs at enterprise customer locations.
• Aramark: Aramark is a global food services and uniform provider operating across multiple European markets. Includes vending and unattended retail offerings in its portfolio, competing for the same enterprise workplace and institutional customers that Vending@Work serves.
• Dallmayr Vending & OCS: Dallmayr's Vending & Office Coffee Service division operates managed vending and coffee services across Germany and parts of Europe. Comparable business model (Full Service managed vending) and comparable customer verticals to Vending@Work, though geographically focused on German-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vendingatwork050
• Facebookfacebook.com/Vendingatwork
• LinkedInlinkedin.com/company/vending-work-b.v.
• Instagraminstagram.com/vendingatwork

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vending@Work