Vogue Fabrics
Vogue Fabrics is a family-owned, 80-year-old Evanston, IL retailer and wholesaler of fashion fabrics, notions, trims, and sewing patterns, operating an omnichannel model across e-commerce, a brick-and-mortar store, wholesale by-the-bolt, and a bi-monthly curated fabric swatch subscription serving home sewers, quilters, and small designers.
- Company typePrivate
- Founded1945
- HeadquartersEvanston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Vogue Fabrics does
Vogue Fabrics is a privately held, family-owned (Sussman Family) specialty retailer and wholesaler of fashion fabrics, notions, trims, and sewing patterns, founded in 1945 and headquartered at a consolidated 618 Hartrey Ave facility in Evanston, Illinois. The company operates an omnichannel model comprising an e-commerce storefront built on X-Cart with PayPal payment integration, a brick-and-mortar retail store open six days a week, wholesale distribution by the bolt, and a bi-monthly Coordinated Fashion Fabrics Swatch Club subscription that ships physical 2"x3" color-coordinated fabric swatches worldwide. Its product catalog spans cotton, silk, linen, wool, bamboo, polyester, rayon, and specialty weaves, organized both by content and weave type, with dedicated sub-categories for bridal, costume/cosplay, quilting, home décor, corset making, and special occasion fabrics, complemented by an extensive notions assortment including Swarovski rhinestones.
The business generates revenue across five primary streams: retail fabric sales (one-time), wholesale bolt sales to designers, churches, schools, and businesses without registration requirements, catalog subscription revenue ($7 trial, $30/yr, $60/2-yr, $2 back issues), on-site sewing machine and serger repair, and ancillary services such as scissor sharpening, sewing classes, and gift certificates. Subscription tiers include priority shopping, loyalty points, and 20% off notions as retention mechanics. Customers are predominantly individual hobbyists—home sewers, quilters, bridal sewists, and cosplayers—alongside small designers and registered sewing professionals who receive a Professional Discount Card. Notable customer references include a Grammy-nominated soprano whose silk dupioni gown appeared at the awards, school and hospital fabric drives during COVID-19, and donation partnerships with Project Linus. The technology stack is conventional e-commerce (X-Cart, PayPal, FedEx, USPS) with no disclosed AI/ML components; competitive differentiation rests on 80 years of brand heritage, curated seasonal catalogs, physical swatch fulfillment, and a consolidated retail/wholesale footprint rather than proprietary technology.
Vogue Fabrics firmographics
Firmographics- Name
- Vogue Fabrics
- Legal name
- Vogue Fabrics
- Website
- https://voguefabricsstore.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vogue Fabrics is a family-owned, 80-year-old Evanston, IL retailer and wholesaler of fashion fabrics, notions, trims, and sewing patterns, operating an omnichannel model across e-commerce, a brick-and-mortar store, wholesale by-the-bolt, and a bi-monthly curated fabric swatch subscription serving home sewers, quilters, and small designers.
- Ownership category
- akta.pro rank
Vogue Fabrics industry classification
Industry- Product category
- Fashion Fabric Retail
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- General Fabric & Textile Stores (CRALADAA)
- akta.pro secondary industry
- Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)
Keywords
Where Vogue Fabrics is headquartered
LocationHeadquarters
- HQ city
- Evanston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vogue Fabrics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Fabric Sales: Direct sales of fabrics, notions, trims, and sewing patterns to individual consumers through e-commerce website and brick-and-mortar retail store.
- Wholesale Fabric Sales: Bulk fabric sales by the bolt to designers, tailors, dry cleaners, costume makers, churches, schools, and businesses. Open to small designers and the public without registration requirements.
- Catalog Subscription: Bi-monthly fabric swatch club subscription providing seasonal coordinated fashion fabrics with priority shopping access and exclusive subscriber discounts. Offers 1-year (6 issues) and 2-year (12 issues) options.
- Sewing Machine Repair Services: On-site sewing machine and serger repair service performed by Jim, available Friday and Saturday 11:00-2:00. Includes tune-ups and repairs with prior appointment intake.
- Notions and Supplies: Sales of sewing notions including elastics, interfacing, bias tapes, buttons, zippers, threads, and specialty items like Swarovski rhinestones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Trial Issue - Single catalog for new customers to experience the service |
| Subscription | Annual | 1-Year Subscription - 6 issues of bi-monthly coordinated fashion fabric catalogs |
| Subscription | Multi-year contract | 2-Year Subscription - 12 issues covering 2 years of seasonal catalogs |
| Subscription | Pay-as-you-go | Back Issues - Previous catalog editions |
| Unit Pricing | Pay-as-you-go | Wholesale by the Bolt - Bulk fabric purchases at discounted rates |
| Other | Pay-as-you-go | Standard Flat Rate Shipping |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Vogue Fabrics product offering
Product offeringCore offering
Vogue Fabrics retails and wholesales fashion fabrics organized by fiber content (cotton, silk, linen, wool, blends), weave, designer, and application (bridal, special occasion, activewear, quilting, cosplay/costume, children's). Products are sold by the yard through an online storefront and brick-and-mortar store in Evanston, IL, and by the bolt to wholesale customers including designers, dressmakers, small manufacturers, churches, schools, and consumers. The company also runs a bi-monthly coordinated fashion fabric swatch catalog subscription ("Swatch Club"), and offers complementary services including sewing classes, sewing machine repair, and scissor sharpening.
Product overview
Vogue Fabrics operates as a comprehensive fashion fabric retailer and wholesaler, offering an extensive e-commerce platform combined with a physical retail store in Evanston, IL. The core offerings center around the main Online Store powered by X-Cart, supported by the bi-monthly Vogue Fabrics Catalog subscription service providing color-coordinated fabric swatches by mail. The Wholesale Fabrics program enables bulk bolt purchases. Product portfolio spans fabrics organized by content (Cotton, Silk, Linen, Wool, Polyester, Rayon, etc.) and by weave type (Knits, Velvets, Satin, Taffeta, etc.), complemented by dedicated sub-categories for Special Occasion, Bridal, Costume/Cosplay, and Quilting fabrics. The business extends through Sewing Patterns from multiple designers, comprehensive Sewing Notions, Trims and Ribbons, Corset Making Supplies, Swarovski Rhinestones, and Home Decor Items. Service offerings include Sewing Machine Repair, Sewing Classes, Scissor Sharpening, and Gift Certificates.
Differentiator
Problem solved
Functional benefit
Brands
- Vogue Fabrics By Mail: Bi-monthly fashion fabric catalog subscription service offering color-coordinated fabrics for wardrobe building, serving home sewing enthusiasts with seasonal fabric collections.
Products and services
- Vogue Fabrics Online Store E-commerce storefront selling fashion fabrics by the yard, organized by fiber content (cotton, silk, linen, wool, knits, blends), weave, designer, and end use (bridal, special occasion, activewear, quilting, costumes, children's), along with notions, trims, patterns, books, and clearance. Targeted at home sewing hobbyists, indie designers, bridal customers, quilters, and costumers in the U.S.
- Vogue Fabrics Coordinated Fashion Fabrics Swatch Club Bi-monthly subscription that mails subscribers coordinated fashion fabric swatches so they can review feel, color, and matching across the current collection before ordering yardage through the website, phone, or in-store. Available on a regular subscription tier with a discounted trial issue, aimed at home sewing and craft enthusiasts.
- Buy the Bolt — Wholesale Fabrics Wholesale-by-the-bolt fabric program with tiered pricing (3-15 yards vs. 16+ yards), single-bolt per order shipping, and acceptance of tax-exempt resale certificates. Open to designers, tailors, dressmakers, small manufacturers, churches, schools, and consumers who want to buy at wholesale quantities.
- Sewing Machine Repair Service In-store sewing machine repair handled by Vogue Fabrics' own technician, available to retail customers buying machines or fabric from the store. Supports the company's positioning as a full-service sewing resource rather than a pure fabric reseller.
- Sewing Classes Scheduled sewing and garment-construction classes taught at the store, including content aligned with FitNice Books by Judy Kessinger, intended to drive fabric and notion sales while building customer expertise. Open to hobbyists and new sewists.
- Scissor Sharpening Service In-store scissor and blade sharpening for sewing and craft customers, supporting the company's tools and notions assortment and reinforcing repeat in-store visits.
- Vogue Fabrics Gift Certificates Stored-value gift certificates redeemable on the Vogue Fabrics website and in the Evanston store, useful as a gift for home sewing and craft enthusiasts.
- FitNice Books by Judy Kessinger Printed sewing and pattern-fitting instruction books by Judy Kessinger, sold through the Vogue Fabrics online store and used as companion material for the company's sewing classes. Targeted at home sewists who want guided help with fitting and garment construction.
Quantifiable outcome
- Catalog subscription rated 4.6/5 (46 reviews) for 1-year; 4.8/5 (25 reviews) for 2-year
Companies that use Vogue Fabrics
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Vogue Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Vogue Fabrics partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Vogue Fabrics competitors and assessment
Company assessmentDirect peers
- Hart's Fabrics: Hart's Fabrics is a long-running Santa Cruz, CA independent fabric retailer combining a storefront, e-commerce site, and educational offerings (sewing classes, machine repair). Its model closely resembles Vogue's combination of retail, school, repair, and online sales serving home sewing hobbyists.
- Treadle Yard Goods: Treadle Yard Goods is a St. Paul, MN independent fabric store operating brick-and-mortar plus e-commerce with a focus on garment sewing, indie patterns, and curated fashion fabrics. It serves the same home-sewing enthusiast niche as Vogue Fabrics.
- Hawthorne Threads: Hawthorne Threads is an online-first independent fabric retailer specializing in quilting cotton, apparel fabrics, and notions marketed to home sewers. It mirrors Vogue's broad fabric-by-content catalog with a curated e-commerce experience for hobbyists.
- B&J Fabrics: B&J Fabrics is a New York City fashion fabric retailer serving garment district designers, tailors, brides, and home sewers. Like Vogue Fabrics, it is a multi-generational independent shop with in-store and online sales of fashion fabric, bridal, and notions.
- Mood Fabrics: Mood Fabrics is a long-standing fashion fabric retailer with both an NYC flagship store and a global e-commerce site, serving designers, home sewers, and costume makers. It directly competes with Vogue Fabrics in curated fashion fabric and notions across retail and wholesale channels, including a famous Project Runway association.
- The Fabric Store: The Fabric Store is a Los Angeles-based fashion fabric retailer selling designer deadstock, bridal fabrics, and notions online with worldwide shipping. It directly competes with Vogue Fabrics in specialty and bridal fashion fabric, notions, and small-designer/costume customer segments.
- Stonemountain & Daughter Fabrics: Stonemountain & Daughter is an independent Berkeley, CA-based fabric store combining a brick-and-mortar shop with strong e-commerce, sewing classes, and curated fashion fabric. It serves the same home sewing and small-designer customer base as Vogue with a similar specialty-retail and education positioning.
- Spoonflower: Spoonflower operates an online print-on-demand fabric and home decor marketplace serving home sewers, quilters, and small designers with custom-printed textiles. It overlaps Vogue's quilting, indie designer, and home decor fabric categories through a digital-first model rather than physical retail.
Broad incumbents
- JOANN: JOANN is a national big-box chain retailer of fabric, sewing notions, and craft supplies with hundreds of stores across the US. While it carries less curated fashion fabric than Vogue and operates at a different scale, it broadly competes for the same home sewing and quilting customers and is referenced in industry overviews.
- Clover Sales (Westmoreland / NY Fashion Center Fabrics): NY Fashion Center Fabrics is a well-known online and New York-area apparel fabric and trim retailer serving designers, small businesses, and home sewers. It overlaps Vogue's wholesale-by-the-bolt and small-designer positioning with a longer-running e-commerce footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vogue Fabrics social profiles
Digital presenceVogue Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogue Fabrics leadership team
Management profileNumber of profiles
Profiles1 record
Vogue Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogue Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogue Fabrics
What does Vogue Fabrics do?
Vogue Fabrics retails and wholesales fashion fabrics organized by fiber content (cotton, silk, linen, wool, blends), weave, designer, and application (bridal, special occasion, activewear, quilting, cosplay/costume, children's). Products are sold by the yard through an online storefront and brick-and-mortar store in Evanston, IL, and by the bolt to wholesale customers including designers, dressmakers, small manufacturers, churches, schools, and consumers. The company also runs a bi-monthly coordinated fashion fabric swatch catalog subscription ("Swatch Club"), and offers complementary services including sewing classes, sewing machine repair, and scissor sharpening.
Is Vogue Fabrics a public or private company?
Vogue Fabrics is a private company. It is classified as family owned and is currently operating.
When was Vogue Fabrics founded?
Vogue Fabrics was founded in 1945. It employs 51 to 100 people.
Where is Vogue Fabrics based?
Vogue Fabrics is headquartered in Evanston, United States, in the North America region.
How does Vogue Fabrics make money?
Five revenue lines are on record. Retail Fabric Sales are the primary driver. The others are wholesale Fabric Sales, catalog Subscription, sewing Machine Repair Services and notions and Supplies.
Who are Vogue Fabrics's main competitors?
Direct peers on record are Hart's Fabrics, Treadle Yard Goods, Hawthorne Threads, B&J Fabrics, Mood Fabrics, The Fabric Store, Stonemountain & Daughter Fabrics and Spoonflower. Broad incumbents are JOANN and Clover Sales (Westmoreland / NY Fashion Center Fabrics).
Does Vogue Fabrics have an API?
No public API is recorded for Vogue Fabrics.
What industry is Vogue Fabrics in?
Vogue Fabrics's product category is Fashion Fabric Retail. Its primary akta.pro industry code is CRALADAA, General Fabric & Textile Stores, with a secondary code of CRALADAG, Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons). Its NAICS code is 45913 and its SIC code is 5130.