Safe Management Group

What Safe Management Group does

Safe Management Group Inc. (SMG) is a privately held Canadian corporation headquartered in Burlington, Ontario that delivers crisis intervention, workplace violence prevention, and behavioural safety training to organizations across healthcare, developmental services, community services, education, and elderly care. Founded in 1990, SMG has accumulated over 30 years of training and consulting experience, with programs designed by a multidisciplinary team of clinical psychologists, behaviour analysts/therapists, and martial arts experts. Its core offering is the Crisis Intervention Training Program, delivered in multiple formats — hybrid online-plus-classroom, two-day and one-day classroom sessions, and a five-day Train-the-Trainer model — and segmented into vertical-specific variants (healthcare, children/education/autism, developmental, elderly care, community, and families).

The platform underpinning SMG's delivery includes an online training portal hosted on TalentLMS, a Trainer Portal for certified internal trainers, a Learning Trak physical competency tracking system, and a QR-coded certificate verification system that links to a secure trainer database to deter credential fraud. SMG also offers proprietary supplementary programs such as EnvironScan/Safe Passage guidelines for community-based workers, Behaviour Tracking (B-Trak), IQ DAS coaching, and the Bio-mechanical Physical Intervention Technology that emphasizes least-intrusive physical techniques. Several programs are recognized by Ontario's Ministry of Children, Community and Social Services, meet Ontario Regulation 299/10, and are endorsed by the Public Service Health and Safety Association and Workplace Safety Prevention Services.

SMG generates revenue through per-participant training fees for individuals (e.g., $169.50 for the Day 2 in-person physical training), customized enterprise contracts for organizations delivered on-site or at the Burlington Corporate Training Centre, and a Train-the-Trainer licensing model that embeds SMG methodology inside client organizations. Distribution combines direct enterprise field sales with a self-serve online registration channel, supplemented by channel partners including Children's Autism Services (licensed provider for Western Canada) and Safety Pod International (first Canadian affiliate).

Name

Safe Management Group

Legal name

Safe Management Group Inc.

Website

https://safemanagement.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Safe Management Group is a Canadian crisis intervention training firm serving healthcare, developmental, community, education, and elderly-care organizations with customized on-site, classroom, and train-the-trainer programs developed by psychologists and behaviour specialists.

Ownership category

akta.pro rank

Product category

Crisis Intervention Training Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Threat Assessment, Violence Prevention & Behavioral Intervention Support (EDAEACAH)

akta.pro secondary industries

Severe Behavior Treatment & Crisis/De-escalation Services (ABA) (EDAKAHAK), Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

Keywords

• Crisis intervention training
• Workplace violence prevention
• De-escalation techniques
• Physical intervention training
• Behaviour management training

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Crisis Intervention Training - Organizations: Customized training programs delivered on-site or at SMG's Corporate Training Centre. Programs include Hybrid Model (online + 1-day classroom), Two-day classroom, One-day classroom, and Train-the-Trainer models. Revenue generated through per-participant training fees.
2. Individual Training Programs: Training programs for individuals including Initial Crisis Intervention, Refresher Training, Medication Training, and specialized courses. Individuals pay registration fees for scheduled training sessions.
3. Certification Fees: Certificates issued upon successful completion of training programs. The Day 2 In-Person Physical Training costs $169.50 per participant.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Safe Management Group delivers customized crisis intervention training programs combining evidence-based psychological approaches with bio-mechanical physical intervention techniques. Programs are offered in hybrid (online + in-person classroom), classroom-only, and Train-the-Trainer formats covering de-escalation, behaviour management, and physical intervention. The company also provides specialized training for workplace violence prevention (TAAT), compassion fatigue, FASD, medication administration, and elderly care, with sector variants for healthcare, education/children, developmental services, community, and family audiences.

Product overview

Safe Management Group (SMG) offers a comprehensive suite of crisis intervention and workplace safety training programs delivered through hybrid, classroom, and online formats. The core product is the Crisis Intervention Training Program, offered in multiple variants for healthcare, education/children, developmental services, elderly care, community, and family settings. Supporting programs include Workplace Violence and Harassment TAAT training, Compassion Fatigue training, Medication Training, FASD training, and specialized behavior management courses (IQ DAS, B-Trak, Multi Perspective Behaviour Training). The company operates a Trainer Portal for certified trainers and uses a QR code verification system for certificate authentication. Training delivery platforms include TalentLMS for online courses and PayPal for payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• SMG Treatment: Specialized treatment services for children, adolescents, and adults with severe behavioural disorders (SBD) in homes, community, and institutional agencies.
• The Learning Grove

Products and services

• Crisis Intervention Training Program (Organizations) Flagship training program for organizations covering crisis recognition, de-escalation techniques, and physical intervention strategies. Delivered in hybrid (online + in-person), classroom, or Train-the-Trainer formats; includes modules for risk management, relationship management, behaviour management, aggression management, and physical intervention techniques.
• Initial Crisis Intervention Training Program (Individuals) Full certification program for individuals combining an online theory component with a full-day in-person physical training session. Covers recognition of warning signs, de-escalation, and physical intervention skills.
• Crisis Intervention Refresher Training Program Refresher course for previously certified individuals consisting of online theory refresher followed by half-day in-person physical training. Recognized by the Ministry of Children, Community and Social Services.
• Workplace Violence and Harassment: TAAT (Taking Assertive Action Training) Standalone training program addressing workplace violence and harassment (staff-to-staff conflict). Recognizes Bill 168 legislation in Ontario; covers managing stress, anger, communication, problem-solving, and domestic violence in the workplace. Available as online, half-day classroom, or train-the-trainer models.
• Crisis Intervention Training - Children/Education/Autism Sector-specific variant of the Crisis Intervention Training Program tailored for educational settings and children's service organizations. Addresses unique behaviour and safety risks when working with children, youth, and individuals with autism spectrum disorders; meets Ontario Regulation 299/10 requirements.
• Crisis Intervention Training - Developmental Services Sector-specific variant of the Crisis Intervention Training Program for the developmental services sector. Recognized by Ministry of Children, Community and Social Services and endorsed by Public Service Health and Safety Association; addresses aggression management with individuals with developmental disabilities.
• Crisis Intervention Training - Elderly Care Sector-specific variant for elderly care settings addressing cognitive decline and dementia-related behaviours. Covers responsive behaviours, risk management, and physical intervention techniques for elderly clients, including Pinels application.
• Crisis Intervention Training - Community Sector-specific variant for community-based settings including municipal services, employment centres, and outreach programs. Addresses risks of meeting clients in home or community settings; includes EnvironScan guidelines and Safe Passage components.
• Crisis Intervention Training Program For Families Family-focused program helping parents and guardians gain behaviour management skills for home-based settings. Covers risk management, behaviour management, aggression management, and optional physical intervention techniques.
• Compassion Fatigue 'When Helping Hurts' Training Program Standalone one-day classroom training addressing compassion fatigue, vicarious trauma, PTSD, and burnout among caregivers. Covers contributing factors, personal and professional impact, coping strategies, and self-care plan development.
• Medication Training Program Standalone online training on medication administration for front-line workers and caregivers in group home and residential settings. Covers legislative requirements, the six rights of medication, storage/disposal, and documentation; takes approximately 30 minutes to complete.
• Understanding Fetal Alcohol Spectrum Disorder (FASD) Training Half-day classroom training on signs, symptoms, and effective support strategies for individuals with FASD. Covers impulsivity, behavioural challenges, consequence appreciation, and legal system involvement.
• Multi Perspective Behaviour Training Training on managing challenging behaviours among cognitively impaired adults. Created by Dr. Bruce Linder and narrated by Deanna Minervini.
• B-Trak Behaviour Tracking Program Standalone behaviour tracking program helping users record, analyze, and automate graphs for client data including target behaviours, program changes, and medication changes. Consists of 7 training modules with pre-test and post-test.
• Emergence Delirium Training Standalone online course (20-30 minutes) developed in collaboration with Brant Community Health Systems that mitigates risks associated with Emergence Delirium in healthcare settings. Requires 80% minimum score for completion and includes knowledge checks and a final quiz.

Quantifiable outcome

• Brant Community Healthcare System reported that Level Four trained clinical staff and security prevented serious injury to staff and patients during a significant violent event requiring Code White response
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Children's Autism ServicescoreChannel Partner/ Reseller/ DistributorChildren's Autism Services is a LICENSED PROVIDER of Safe Management Group's Crisis Intervention Training program, servicing Western Canada. This partnership enables SMG to expand its reach and provide localized training through a trusted partner organization.
• Safety Pod InternationalcoreStrategic or Co-development PartnerSafe Management Group is the FIRST CANADIAN Affiliate of Safety Pod International. SMG is expanding access to innovative, globally trusted services and support across Canada as an endorsed training provider for the Safety Pod System.
• Brant Community Healthcare SystemminorStrategic or Co-development PartnerCollaborative development of Emergence Delirium training course designed to provide knowledge and skills to mitigate risk associated with Emergence Delirium in healthcare settings.
• Linder & AssociatesminorOthersListed as a partner organization. Dr. Bruce Linder serves as Vice President of SMG and is also Clinical Director of Linder & Associates.
• SMG TreatmentminorOthersRelated organization providing specialized treatment implementation services for children, adolescents, and adults with severe behavioural disorders.
• The Learning GroveminorOthersListed as a partner organization providing individualized, data-driven support in social and skill development for individuals with challenging behaviours.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro-Act Training: Specializes in workplace violence prevention and crisis intervention training for healthcare, corrections, and human services. Directly competes with SMG in healthcare-focused violence prevention programs and code white response training.
• Therapeutic Crisis Intervention (TCI) - Cornell University: Cornell's Residential Child Care Project delivers TCI training for residential and youth-serving settings, directly overlapping with SMG's youth justice, children's mental health, and developmental services training programs.
• JKM Training: Provides nonviolent physical crisis intervention training with bio-mechanical techniques comparable to SMG's approach, serving healthcare and human services organizations across North America.
• Handle with Care Behavior Management System: Delivers crisis intervention and behavior management training focused on de-escalation and safe physical techniques. Serves healthcare, education, and developmental services organizations with training formats analogous to SMG's hybrid/classroom delivery.
• NAPPI (Non-Abusive Psychological and Physical Intervention): Provides crisis prevention and physical intervention training with a curriculum closely aligned to SMG's, including de-escalation and bio-mechanically designed safe physical techniques. Targets similar populations (developmental services, healthcare, youth services) across North America.
• Safety-Care by QBS (Quality Behavioral Solutions): Provides behavior safety and crisis prevention training with a strong focus on behavioral health and developmental disability providers. Comparable curriculum on de-escalation, prevention, and physical safety techniques.
• Crisis Prevention Institute: The largest US-based provider of nonviolent crisis intervention training with a comprehensive curriculum, similar training formats, and a similar target market of healthcare, education, and human services professionals. CPI is the most direct and scaled competitor to SMG's offering.
• Mandt System: Provides relational and physical crisis intervention training programs serving healthcare, developmental services, and education sectors. Comparable curriculum structure, train-the-trainer model, and customer base to SMG.

Emerging players

• TEAM (Techniques for Effective Aggression Management): Provides aggression management and crisis prevention training primarily for healthcare, emergency services, and educational settings. Overlaps with SMG's workplace violence prevention and de-escalation curriculum.
• Verbal Judo Institute: Provides verbal de-escalation and crisis communication training widely adopted by healthcare, law enforcement, and customer service organizations. Adjacent to SMG's de-escalation curriculum but with less emphasis on physical intervention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/safemg
• LinkedInlinkedin.com/company/safe-management-group-inc
• Facebookfacebook.com/SafeManagment

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Management Group