Sanoma Learning

Name

Sanoma Learning

Legal name

Sanoma Learning

Website

https://sanomalearning.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Adaptive Learning & Personalized Instruction Software (EDAJAMAE), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)

Keywords

• K12 learning content
• Digital learning platforms
• Educational publishing
• Blended learning solutions
• Learning materials distribution

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Learning Content Sales: Sale of printed and digital learning materials for primary, secondary, and vocational education across European markets.
2. Digital Platform Subscriptions: Subscription-based access to digital learning and teaching platforms, including school administration systems.
3. Testing and Analytics Services: Assessment tools and analytics services for educational institutions.
4. Material Distribution: Distribution of learning materials across European educational markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sanoma Learning is Europe's leading K12 learning company that develops and distributes printed and digital learning content alongside digital teaching, learning, and school administration platforms for primary, secondary, and vocational education. The company delivers these offerings through 10 subsidiary learning companies in 11 European countries, supported by testing and analytics services and a dedicated AI in Education initiative. Its solutions target schools, teachers, and educational institutions to improve learning outcomes across Europe.

Product overview

Sanoma Learning operates as a multi-brand platform-and-content portfolio company rather than a single unified product. The company offers printed and digital learning content plus digital learning and teaching platforms for primary, secondary, and vocational education across Europe. The portfolio comprises two platform brands (itslearning for teaching/workflow and Schoologica for school administration) and eight regional content brands (Malmberg, Nowa Era, Sanoma Italia, Sanoma Pro, Sanoma Utbildning, Santillana, VAN IN, and Iddink Learning Materials for distribution), alongside named learning solutions like Klinkers and Impact Sciences. This architecture separates learning management/teaching workflow platforms from subject-specific content and school administration tools.

Differentiator

Problem solved

Functional benefit

Brands

• Schoologica: Digital learning platform for teaching and learning workflows
• Klinkers
• Impact Sciences

Products and services

• Blended Learning Content Combination of printed and digital learning content for primary, secondary, and vocational education, supporting teachers and schools with multi-channel instructional materials.
• Platforms for Teaching and Learning (e.g., itslearning) Digital learning platforms supporting teaching workflows and student learning outcomes, marketed via subsidiary brands such as itslearning, for schools and teachers across Europe.
• Platforms for School Administration (e.g., Schoologica) Digital platforms for school administration workflows, delivered via Sanoma Learning's Schoologica subsidiary, supporting schools in managing operational and administrative tasks.
• Distribution of Learning Materials (Iddink Learning Materials) Distribution of learning materials to schools and students across European markets, handled by Sanoma Learning's Iddink Learning Materials subsidiary.
• Testing and Analytics Assessment tools and analytics services designed to measure learning outcomes for educational institutions using Sanoma Learning's content and platforms.
• AI in Education Sanoma Learning's initiative on the responsible use of AI technologies within K12 educational settings, supporting digital transformation of teaching and learning.
• Malmberg Dutch educational publishing brand within Sanoma Learning providing learning content and materials for the Dutch educational market.
• Nowa Era Polish educational publisher and brand within Sanoma Learning providing learning materials for the Polish market.
• Sanoma Italia Sanoma Learning's Italian subsidiary providing learning content and solutions to the Italian educational market.
• Sanoma Pro Professional learning solutions brand within Sanoma Learning serving professional and vocational education segments.
• Sanoma Utbildning Sanoma Learning's Swedish educational publishing brand providing learning materials for the Swedish market.
• Santillana Major educational publisher brand within Sanoma Learning operating across multiple European and international markets with Spanish and Portuguese language focus.
• VAN IN Belgian (Flemish) educational publisher and brand within Sanoma Learning serving the Dutch-speaking Belgian market.
• Klinkers Learning solution featured in Sanoma Learning's sustainability-focused product portfolio, part of its printed and digital learning content offerings for K-12 primary education.
• Impact Sciences Science learning solution within Sanoma Learning's portfolio designed to support K-12 science education outcomes.

Quantifiable outcome

• 25 million students served across 11 European countries

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Sanoma GroupcoreOthersSanoma Learning is a business unit of Sanoma Group, headquartered in Helsinki, Finland. Sanoma Group operates two leading businesses: Sanoma Learning and Sanoma Media Finland.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scholastic: Children's book publisher and K-12 educational content provider serving schools, teachers, and families globally. Scholastic overlaps with Sanoma Learning in K-12 content distribution and educational publishing.
• Pearson: Global education publisher with a strong K-12 and assessment portfolio alongside higher education offerings. Pearson is the most directly comparable diversified learning content and assessment company to Sanoma Learning, operating across multiple geographies and education segments.
• Houghton Mifflin Harcourt: K-12 educational content and solutions provider offering core curriculum, intervention, assessment, and professional learning services. HMH is a direct competitor to Sanoma Learning's blended content and platform business in the K-12 market.
• Promethean: Provider of interactive classroom displays, teaching software, and lesson delivery tools widely used in European K-12 schools. Comparable to Sanoma Learning in supporting the digital classroom and teaching workflow in European primary and secondary education.
• Cengage Group: Educational content, technology, and services company serving K-12, higher education, and workforce learning markets. Comparable to Sanoma Learning's curriculum, digital content, and platform offerings.
• Instructure (Canvas): Provider of Canvas, a leading learning management system used by K-12 schools and higher education institutions globally. Directly competes with Sanoma Learning's itslearning platform in the LMS and digital classroom category.
• McGraw Hill: Major US-headquartered K-12 and higher education publisher offering textbooks, adaptive learning platforms, and assessment tools. Directly comparable to Sanoma Learning's content and digital platform offerings for primary and secondary education.

Broad incumbents

• Microsoft Education: Microsoft's education division offers Microsoft 365 Education, Teams for Education, and AI-powered learning tools broadly to schools worldwide. A broad incumbent competing with Sanoma Learning's digital platforms across workflow, collaboration, and emerging AI in education.
• Google for Education: Google's education portfolio includes Google Classroom, Workspace for Education, Chromebooks, and AI tutoring tools distributed broadly to K-12 schools globally. Competes with Sanoma Learning's platforms on the digital classroom and learning workflow layer.

Emerging players

• Kahoot!: Norway-headquartered digital learning platform offering game-based learning and assessment tools widely adopted in European K-12 classrooms. An emerging digital-native challenger to Sanoma Learning's content and assessment offerings in European schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sanomalearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanoma Learning