HU-MA Pflege

What HU-MA Pflege does

HU-MA Pflege GmbH is a privately held, founder-owned ambulatory nursing and care service operating since approximately 2000 from Berlin Lichtenberg's Fennpfuhl residential area. Under sole managing director and owner Kai Maschmann, who has led the company since inception, the firm delivers a portfolio of integrated care services to elderly and care-dependent residents of a single defined neighborhood: Ambulante Pflege (outpatient home care covering Grundpflege, Behandlungspflege, household support, and accompaniment to medical appointments), Wohngemeinschaften (24/7 shared-living communities in small six-person units across two locations, with a nine-room unit opening April 2026), and Tagespflege 'Am Fennpfuhl' (a day care facility housed in a heritage-listed former leather factory), supported by specialist modules including respite care, professional wound care, nursing consultation, and art therapy.

The business model is built on statutory German insurance reimbursement under SGB V (treatment care) and SGB XI (long-term care insurance, including Pflegesachleistungen scaled to Pflegegrad 1-5, the Wohngruppenzuschlag for shared living, the Entlastungsbetrag, and the combined 3,539 EUR annual Kurzzeit- and Verhinderungspflege budget effective from July 2025), supplemented by private pay for services exceeding insurance-covered benefits and by district-level Hilfe zur Pflege for low-income clients. Technology is limited to standard healthcare IT for documentation and care planning, with no proprietary systems, APIs, or integrations. Revenue is not publicly disclosed.

Go-to-market is direct-to-consumer and community-led: personal consultation at home or in facilities, bicycle-based home visits within the Fennpfuhl catchment, neighborhood presence through weekly Kaffeeklatsch events, caregiver support groups, and reciprocal partnerships with the local Policum Fennpfuhl medical center, Anton-Saefkow-Bibliothek, Senioren-Service 'Am Fennpfuhl' gGmbH, ELLISA Immobilienmanagement GmbH, and Kontaktstelle PflegeEngagement Lichtenberg. Operations are organized on a collective leadership model with self-managing teams, and a long-tenured workforce anchored by staff in place since the mid-2000s supports continuity.

Name

HU-MA Pflege

Legal name

HU-MA Pflege GmbH

Website

https://hu-ma.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

HU-MA Pflege GmbH is a founder-owned ambulatory nursing and home care provider in Berlin Lichtenberg's Fennpfuhl neighborhood, delivering outpatient care, senior shared-living communities, and day care to elderly residents via statutory insurance reimbursement and community-led direct engagement.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLADABAF

Small Residential Care Homes (RCFE/Board & Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

Keywords

• Home nursing care
• Senior living services
• Outpatient care
• Day care services
• Elderly care

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Treatment Care (Behandlungspflege): Medical treatment services covered by health insurance (SGB V). Includes wound care, medication administration, blood pressure/blood sugar measurement, catheter care, insulin injections. Directly billed to health insurance with medical prescription.
2. Basic Care (Grundpflege): Body care, nutrition, mobility support covered by long-term care insurance (SGB XI). Rates vary by care degree (Pflegegrad 1-5). Pflegesachleistungen ranges from 796€ to 2,299€ monthly depending on care level.
3. Day Care (Tagespflege): Day care services supplementing home care. Partially covered by care insurance, additional costs for accommodation and meals covered by clients. Transportation services available for additional fee.
4. Senior Living Communities (Wohngemeinschaften): 24/7 care in shared living arrangements. Rent paid to partner landlords, care costs covered by care insurance. Präsenzkraft (presence force) funded through Wohngruppenzuschlag.
5. Respite Care (Verhinderungspflege): Temporary replacement care when family caregivers unavailable. Since July 2025, combined budget of 3,539€ annually for short-term and respite care (flexible allocation).
6. Private Pay Services: Services exceeding insurance-covered benefits are paid privately. Also government assistance (Hilfe zur Pflege) through district office for those with limited income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HU-MA Pflege GmbH provides ambulatory nursing and home care services in Berlin Lichtenberg, including basic care (body hygiene, mobility, nutrition), medical treatment care (wound care, medication, injections), household support, and care consulting. The company also operates senior shared living communities (Wohngemeinschaften) with 24-hour care in small six-person households and a day care facility (Tagespflege 'Am Fennpfuhl') offering structured daytime care, meals, and social activities. Services are delivered primarily in the Fennpfuhl residential area to seniors and people with dementia who wish to remain in their own homes or community settings.

Product overview

HU-MA Pflege GmbH operates as a unified outpatient nursing care service based in Berlin Lichtenberg's Fennpfuhl residential area, offering a portfolio of integrated care services. Its core offerings span three main pillars: Ambulante Pflege (outpatient home care) providing grundpflege, behandlungspflege, hauswirtschaft, and betreuung directly at clients' homes; Wohngemeinschaften (senior shared-living communities) with 24-hour care in small group settings at two locations (Anton-Saefkow-Platz and Franz-Jacob-Straße leather factory); and Tagespflege Am Fennpfuhl (day care) offering structured daytime care with activities and social engagement. These core services are augmented by specialist modules including Verhinderungspflege (respite care), professional wound care, Pflegeberatung (nursing consultation), and Kunsttherapie (art therapy). The company has been operating for 25 years and opened a new shared-living community in April 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulante Pflege (Outpatient Home Care) Home-based nursing care delivered by qualified nurses directly at clients' homes in Berlin Lichtenberg, covering basic care (body hygiene, dressing, mobility), medical treatment care (wound care, medication, injections, insulin), household support (laundry, cleaning, shopping), and care consulting. For seniors and people with health limitations who wish to remain in their own homes.
• Wohngemeinschaften (Senior Shared Living Communities) Senior shared-living communities offering 24-hour care in small-group settings (six persons per unit) with personal rooms, shared kitchen, bath, and balcony, supporting individuals including those with dementia. Rent is paid to partner landlords (Senioren-Service 'Am Fennpfuhl' gGmbH, ELLISA Immobilienmanagement) with care costs covered by long-term care insurance. A presence force (Präsenzkraft) organizes excursions and coordinates household tasks.
• Tagespflege 'Am Fennpfuhl' (Day Care) Day care facility for elderly seniors providing comprehensive care, social activities, and companionship in a home-like environment. Located in a heritage-listed brick building with communal lounge, fireplace room, open kitchen, and covered terrace. Provides daytime supervision, meals, and activities for seniors while offering respite for family caregivers. Transportation service available for additional fee.

Quantifiable outcome

• Residents can remain in small communities even with severe care needs, including bedridden patients
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sofa53neun GbRminorOthersWebsite design and production partner based in Hamburg. Created the company's website.
• Senioren-Service Am Fennpfuhl gGmbHcoreStrategic or Co-development PartnerNon-profit housing company that serves as landlord for shared living communities at Anton-Saefkow-Platz. Also provides transportation services (Fahrdienst) for day care guests.
• ELLISA Immobilienmanagement GmbHcoreStrategic or Co-development PartnerReal estate management company that serves as landlord for shared living communities in the old leather factory at Franz-Jacob-Straße.
• Policum FennpfuhlminorOthersMedical center (medizinisches Versorgungszentrum) located next to the main office. Houses numerous therapists and doctors providing integrated healthcare services.
• Kontaktstelle PflegeEngagement Lichtenberg (KPE)coreStrategic or Co-development PartnerRuns open caregiver support group every 2nd Tuesday evening at the day care facility. Facilitates exchange and mutual support among family caregivers of people with dementia.
• Naturschutzverein MalchowminorStrategic or Co-development PartnerNature conservation organization that conducted nature walk 'Blüten und ihre Besucher' in the Fennpfuhl park for day care guests.
• Anton-Saefkow-BibliothekminorOthersPublic library sharing building entrance with some shared living communities. Part of the neighborhood ecosystem.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Home Instead (Germany): Major German franchise operator of senior home care services, providing ambulante Pflege and Betreuung in clients' homes. Comparable in elderly home care focus, insurance-based reimbursement, and personal care delivery model.
• advita Pflegedienst GmbH: German home care provider offering outpatient Pflege, shared living communities (Wohngemeinschaften), and Tagespflege across multiple German cities. Direct comparable in service model, customer segments, and reliance on SGB V/XI reimbursement.
• Senevita GmbH: German senior care provider with Wohngemeinschaften, Tagespflege, and ambulatory services. Direct comparable in the small-scale residential and home care model targeting dementia and elderly clients.

Others

• compass private pflegeberatung GmbH: Mandated by German care insurance to provide independent Pflegeberatung. Not a direct competitor but operates in the same care-navigation ecosystem, potentially sourcing clients to or competing for HU-MA's consultation services.

Broad incumbents

• Korian Deutschland GmbH: One of Germany's largest senior care operators offering Pflegeheime, Tagespflege, and ambulante Dienste. Overlaps with HU-MA in service categories but competes at scale with institutional residential and home care models.
• Diakonie Pflegedienste: German Protestant social welfare organization operating ambulante Pflegedienste and Wohngemeinschaften across many cities. Comparable in service portfolio and elderly/dementia focus, with similar values-based care positioning.
• Johanniter-Unfall-Hilfe e.V. (Ambulante Pflege): Large German humanitarian organization operating home health care (Häusliche Pflege) services across multiple regions. Overlaps with HU-MA on in-home nursing and basic care delivery but operates at much larger scale across broader geographies.
• Malteser Hilfsdienst (Pflegedienst): National German aid organization providing ambulante Pflegedienste and senior care services. Comparable in elderly home care service model but with much broader geographic footprint and organizational scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzOlOGFpc8UGA8MoMARsdyg
• Facebookfacebook.com/humapflegegmbh
• Instagraminstagram.com/hu_ma_pflegedienst
• LinkedInlinkedin.com/company/hu-ma-pflege-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HU-MA Pflege