Intelligent Sensing Anywhere - ISA

What Intelligent Sensing Anywhere - ISA does

ANOVA, operating under DataOnline Corp. and associated with Intelligent Sensing Anywhere (ISA, Euronext Lisbon: ALISA, delisted), is an Industrial IoT remote monitoring company founded in 1990 and headquartered in Coimbra, Portugal. The company delivers wireless telemetry solutions for industrial fluid and gas storage assets, serving 2,000+ customers across 80+ countries with a footprint of 1,250,000+ monitored assets. Served verticals include propane/LP gas, industrial gases, oil and gas, beverage CO2, liquefied natural gas, chemicals, fuels and lubricants, water and wastewater, and rail. The company has been recognized as the 2023 IoT Analytics Platform of the Year and as of January 2026 entered a new chapter under private equity investor Aurora Capital Partners.

The platform architecture centers on the Transcend cloud data platform, which ingests inventory level, pressure, and temperature data from connected industrial sensors and exposes 24/7 reports, forecasts, alerts, and distribution route planning. Core hardware products include the Anova Universal Tank Monitor (UTM) and Anova FTM (Fluid Tank Monitor), with the Anova 645 Sender targeted at propane applications. The connectivity stack supports 2G, 3G, LTE cellular, satellite, NB-IoT, and LoRa, and integrates sensors from Endress+Hauser, WIKA, and Rochester. Adjacent software products include Anova Unify for data unification across disparate sources, Anova Connect for customer engagement, and Anova Go for mobile tank management. Anova Installation Services provides professional deployment and field installation.

The business model combines hardware sales of monitoring devices with recurring SaaS and cloud-platform subscriptions. Go-to-market is direct enterprise field sales with a consultative deployment motion, quote-based pricing, and post-sale assistance including training and marketing support. The company maintains multilingual global technical support across time zones and distributes through both direct field sales and website-driven inbound lead capture. Revenue mechanics are dual-track: hardware purchases at project kickoff followed by ongoing subscription revenue for cloud platform access, reports, alerts, and route planning.

Name

Intelligent Sensing Anywhere - ISA

Legal name

DataOnline Corp.

Website

https://isasensing.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

ANOVA, an Industrial IoT company founded in 1990, provides wireless remote tank monitoring and cloud-based telemetry across 2,000+ customers in 80+ countries via its Transcend platform, serving propane, industrial gas, oil and gas, and adjacent fluid storage verticals.

Ownership category

akta.pro rank

Product category

Industrial IoT Remote Monitoring

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)

akta.pro secondary industry

Cold chain asset sensors for containers/pallets/RTIs (non-location) (TLAEALAJ)

Keywords

• Industrial IoT
• Remote tank monitoring
• Telemetry systems
• Asset monitoring sensors
• Industrial automation

Headquarters

HQ city

Coimbra

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Sales (Tank Monitors): Sale of physical monitoring devices including tank monitors, senders, and sensors. Products include Anova UTM, FTM fluid tank monitors, and the ANOVA 645 sender for propane tanks.
2. SaaS/Cloud Platform Subscription: Recurring subscription revenue from cloud data platform access, providing 24/7 online monitoring, reports, forecasts, alerts, and distribution route planning capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Intelligent Sensing Anywhere (ISA) develops telemetry, remote control, automation, and control systems for industrial asset monitoring. Its platform combines rugged cellular and satellite-connected remote tank monitors with a cloud-based data hub that delivers real-time level, pressure, location, and leak data to operators across fuel, gas, chemical, water, and rail industries.

Product overview

ANOVA offers a platform-plus-modules architecture centered on remote tank monitoring and Industrial IoT solutions. The core Transcend cloud platform delivers critical data (inventory level, pressure, temperature) via connected industrial sensors, enabling customers to view reports, generate forecasts, set alerts, and plan distribution routes. Key products include Anova Universal Tank Monitor (UTM) and Anova FTM for hardware-based tank monitoring, Anova Unify for data unification, Anova Connect for customer engagement, and Anova Go for mobile access. The portfolio also includes Anova Installation Services for deployment support.

Differentiator

Problem solved

Functional benefit

Brands

• Anova Unify: Platform for unifying business data, building better businesses
• Anova Universal Tank Monitor (UTM)
• Anova FTM
• Anova 645 Sender
• Anova Connect
• Transcend
• Anova Go

Quantifiable outcome

• Reduced deliveries by 50% to cylinder fuel stations

Named customers1 record

Segments9 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Endress+HausercoreTechnology or IntegrationLeading sensor manufacturer partnership providing top-of-the-line sensors for Anova's remote monitoring solutions. Endress+Hauser sensors are integrated into Anova's tank monitoring hardware.
• WIKAcoreTechnology or IntegrationSensor manufacturer supplying pressure and temperature measurement instruments for industrial monitoring applications. WIKA sensors are part of Anova's sensor portfolio.
• RochestercoreTechnology or IntegrationSensor manufacturer providing level measurement and monitoring sensors for Anova's tank monitoring solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• OleumTech: OleumTech delivers industrial IoT solutions including remote tank and asset monitoring for oil & gas, water, and chemicals. Comparable architecture combining wireless sensors with cloud platform.
• Silopharm / SiloTrack: Silotrak provides remote silo and tank monitoring for industrial customers. Niche overlap with Anova's tank monitoring portfolio, particularly in chemicals and bulk material markets.

Broad incumbents

• Samsara: Samsara is a leading IoT platform for physical operations, including fleet and asset monitoring. While fleet-focused, Samsara's industrial expansion and asset tracking capabilities position it as a broader competitor in industrial IoT monitoring.
• Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement and instrumentation. As both an Anova sensor partner and a broader competitor, E+H sells its own tank and process monitoring solutions across a wider industrial portfolio.
• Emerson (Rosemount): Emerson's Rosemount line provides industrial level, pressure, and temperature instrumentation for process industries. A wide-portfolio incumbent competing in the same sensors and tank monitoring category as Anova's FTM and UTM.
• Rochester Gauges: Rochester is a long-standing sensor and gauge manufacturer for propane and industrial tank monitoring. Both an Anova partner and a broader competitor with its own remote monitoring line.
• Honeywell (Process Solutions): Honeywell offers industrial process measurement, instrumentation, and asset monitoring solutions across petrochemical, oil & gas, and chemicals. A broad incumbent that could bundle tank monitoring into larger enterprise agreements.

Direct peers

• BinMaster: BinMaster manufactures level sensors and inventory management systems for bins, tanks, and silos across industrial verticals. Direct competitor in industrial level monitoring with overlapping hardware and software offerings.
• TankScan: TankScan (A.Y. McDonald) provides wireless tank monitoring solutions for propane, oil, and chemical tanks. Direct competitor to Anova's UTM and FTM product lines in the North American propane and petroleum distributor segment.
• SkyBitz (by Aperia): SkyBitz offers asset tracking and tank monitoring for fuel, propane, and lubricants. Comparable to Anova in the fuels & lubes and propane verticals with a similar asset-level telemetry business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/isasensing
• Facebookfacebook.com/isasensing
• LinkedInlinkedin.com/company/isasensing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligent Sensing Anywhere - ISA