Plantebaseret Videnscenter

What Plantebaseret Videnscenter does

Plantebaseret Videnscenter is a Danish non-profit knowledge center established in September 2020 as a joint platform by Økologisk Landsforening (operating since 1981) and Dansk Vegetarisk Forening (operating since 1896). The center's core function is to aggregate, produce, and disseminate research, market analyses, educational materials, recipes, and practical toolkits that support Denmark's transition toward more plant-based, organic food systems across the entire supply chain from field to fork. It serves multiple stakeholder segments in parallel: food service professionals (kitchens in schools, municipalities, boarding schools, corporate catering, retail foodservice), healthcare practitioners (a network of 12,000+ health professionals via Planterig Praksis), educators (folk high schools, free vocational schools, primary and secondary schools), sports and fitness communities (12,000+ members), retail grocery operators (quarterly market updates), and general consumers (recipes, guides, festivals). Core product offerings include research and analysis reports, curricula and educational materials, professional kitchen resources (recipes, nudging guides, nutritional fact sheets), and structured professional networks; these are delivered through a website (plantebaseretvidenscenter.dk), a YouTube channel, email newsletters, in-person workshops and conferences, and recurring webinars.

The center operates with a community-led go-to-market motion, relying on foundation and government grant funding rather than commercial sales. The bulk of resources, events, webinars, and educational content are provided free of charge; the only disclosed paid offering is the Netværk for Foodservice membership at 3,200 DKK per year. Funding sources include Fonden for Plantebaserede Fødevarer, GUDP, Promilleafgiftsfonden, ClimateWorks Foundation, Novo Nordisk Foundation, and EU programs such as HORIZON 2020. Major projects span supply-chain crop diversification (DIVINFOOD, 2022-2026), school meal transformation (Green School Meals, 1,440,000 meals target across 12 school kitchens), corporate ESG engagement (ESG-MÅLTID, 50 companies target), educator training (Gkok 2.0, 150 kitchen professionals; 22,000 school students), and public events (Plant Food Festival, targeting 10,000+ visitors across Aarhus 2026 and Copenhagen 2027). The center is co-located with its founding organizations in Aarhus (Agro Food Park 26) and Copenhagen (Vesterbrogade 15), and is led by Center Leader Katrine Ejlerskov (PhD in nutrition) supported by a small named team of clinical dietitians, a nutritionist, and a general practitioner. Revenue is not publicly disclosed and the organization does not have its own CVR; it is operated under the legal entities of its two founding non-profit parents.

Name

Plantebaseret Videnscenter

Legal name

Plantebaseret Videnscenter

Website

https://plantebaseretvidenscenter.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Plantebaseret Videnscenter is a Danish non-profit knowledge center founded in 2020 by Økologisk Landsforening and Dansk Vegetarisk Forening that produces research, market analyses, educational materials, recipes, and professional networks to accelerate Denmark's transition toward more plant-based, organic food systems across food service, healthcare, education, sports, retail, and consumer segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Project Funding and Grants: The center operates as a non-profit knowledge center funded primarily through project grants from foundations including Fonden for Plantebaserede Fødevarer, GUDP, Promilleafgiftsfonden, ClimateWorks Foundation, Novo Nordisk Foundation, and various EU programs such as HORIZON 2020. Revenue comes from government and foundation-backed project financing for research, knowledge sharing, and transition activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Plantebaseret Videnscenter operates a knowledge and research platform dedicated to accelerating the transition toward organic plant-based food systems in Denmark, from field to fork. It produces market analyses, consumer research, educational curricula, professional kitchen resources, recipes, and health-professional toolboxes, and facilitates multi-stakeholder networks linking food service operators, healthcare professionals, farmers, retailers, researchers, and consumers. Most resources are provided free of charge, with certain professional networks offered on a paid membership basis.

Product overview

Plantebaseret Videnscenter is a knowledge and research platform (not a traditional software product company) focused on accelerating the transition toward plant-based, organic food systems in Denmark. The center operates through a unified platform that integrates multiple knowledge areas — research projects, analyses, recipes, educational materials, professional kitchen resources, consumer guides, and a health professional network. Core offerings include the main platform (plantebaseretvidenscenter.dk), the Analyser (analyses and reports), the Opskrifter (recipe collection), the Vidensnetværk for plantebaseret ernæring (health professional network called Planterig Praksis), and dedicated project initiatives such as DIVINFOOD and Plantehub 1.0. These offerings collectively support research, knowledge sharing, capacity building, and practical implementation across the food supply chain from field to fork.

Differentiator

Problem solved

Functional benefit

Products and services

• Planterig Praksis (Knowledge Network for Plant-Based Nutrition) A professional knowledge network for healthcare professionals (doctors, dietitians, nutritionists) interested in plant-based nutrition, providing newsletters, webinars, disease toolboxes, physical events, and a website with patient and professional resources. Includes disease toolboxes covering cancer, cardiovascular disease, osteoporosis, rheumatoid arthritis, and type 2 diabetes.
• Netværk for Foodservice (Foodservice Network) Annual paid professional membership network (3,200 DKK/year, excluding VAT) for foodservice industry actors facilitating collaboration on sustainable development, ESG themes, plant-percentage measurement, and Swan-labeled canteen criteria. Members include Cheval Blanc Kantiner, COOR/Food by Coor, Compass Group, Dansk Madservice, Hotel- og Restaurantskolen, ISS, and Københavns Kommune.
• Analyser (Analyses and Reports) Collection of analyses covering consumers, product categories with special potential, the international plant-based market, quarterly Danish grocery retail market updates, and project overviews. Provided as freely downloadable PDF reports.
• Til undervisning (Educational Materials) Teaching materials developed for Danish folk high schools and free vocational schools covering biodiversity, organic farming, sustainable eating, and plant-based nutrition. Designed to reach approximately 4,000 students across Denmark.
• Opskrifter (Recipe Collection) Plant-based recipes incorporating legumes in accessible ways, designed for both home cooks and professional kitchens, with emphasis on organic ingredients. Available as freely downloadable recipe booklets.
• DIVINFOOD (EU Crop Diversification Project) Multi-year EU-funded project (2022-2026) promoting crop diversity for food, especially protein crops, through a Nordic Living Lab for peas, lentils, faba beans, and narrow-leafed lupin. Implemented in partnership with Innovationscenter for Økologisk Landbrug (ICOEL) under HORIZON 2020 funding.
• Plantehub 1.0 (Network for Future Plant Proteins) Network strengthening collaboration among Danish actors working to increase supply and demand for organic plant-based foods, with over 260 participants from 170+ companies, organizations, think tanks, councils, and knowledge institutions.
• Det professionelle køkken (Professional Kitchen Resources) Resources and learning materials for kitchen professionals to incorporate more plant-based and organic ingredients, including videos, recipe booklets, nudging guides, nutritional fact sheets, and best practice documents. Used by chefs, canteen operators, and catering companies across Denmark.

Quantifiable outcome

• Danish plant-based market grew significantly, with 16% of the general population eating flexitarian, vegetarian or vegan as of 2017-2020, and 57% of Danes expressing desire to eat less meat (70% among 18-34 year olds)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Innovationscenter for Økologisk Landbrug (ICOEL)coreStrategic or Co-development Partner · 1 January 2022ICOEL participates as Danish partner in the EU DIVINFOOD project alongside Plantebaseret Videnscenter, driving research and networking on underutilized crops like grey peas, lentils, faba beans, and narrow-leafed lupin across the Nordic value chain.
• Økologisk LandsforeningcoreStrategic or Co-development Partner · 1 January 2020Co-founding organization of Plantebaseret Videnscenter (established September 2020). Provides expertise in organic sustainable food production including agriculture, market, consumer behavior, food service, export, and sustainability. Has operated since 1981 as the driving force behind Denmark's organic development.
• Dansk Vegetarisk ForeningcoreStrategic or Co-development Partner · 1 January 2020Co-founding organization of Plantebaseret Videnscenter (established September 2020). Provides expertise in plant-based diet promotion including nutrition, sustainability, market trends, and consumer analyses. Founded in 1896, serving vegetarians, vegans, flexitarians, and all who support greener eating.
• DTU Fødevareinstituttet (Technical University of Denmark)coreStrategic or Co-development PartnerAcademic research partner in multiple projects including SustainLife (for sustainable meals for elderly) and OnePlate (developing healthy organic plant-based menus for families). Provides scientific expertise in nutrition and food science.
• MadkulturencoreStrategic or Co-development PartnerPartner in the Green School Meals project alongside Økologisk Landsforening, Haver til Maver, and Norion, working to strengthen school meal production kitchens in the National School Meal Trial.
• Dagrofa FoodserviceminorStrategic or Co-development PartnerPartner in the project to increase plant-based options at full service restaurants affiliated with Dagrofa Foodservice, conducting needs analysis and masterclasses for kitchen staff.
• MeetDenmarkminorStrategic or Co-development PartnerCollaboration partner in the 'Nudging til grønne valg' project developing sustainable meeting catering experiences, working with the Danish business tourism industry.
• Aarhus UniversitetcoreStrategic or Co-development PartnerResearch partner in the OnePlate project developing organic sustainable plant-based menus for families, in collaboration with Meyers Madhus and DTU Fødevareinstituttet.
• Meyers MadhuscoreStrategic or Co-development PartnerPartner in the OnePlate project developing healthy organic plant-based menus for Danish families, providing culinary expertise.
• UndfangminorStrategic or Co-development PartnerProject partner in the Green Kitchen Journey alongside Plantebaseret Videnscenter, responsible for workshop facilitation and development.
• Haver til MaverminorStrategic or Co-development PartnerPartner in the Green School Meals project alongside Madkulturen, Økologisk Landsforening, and Norion, contributing to school food system transformation.
• Miljømærkning DanmarkminorStrategic or Co-development PartnerPartner in Netværk for Foodservice, collaborating on themes including ESG, plant percentage measurement, and Swan-labeled canteen criteria.
• Hotel- og RestaurantskolenminorStrategic or Co-development PartnerPartner in Netværk for Foodservice, hosting network meetings on Nordic grains and culinary education, collaborating on food service sustainability.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ProVeg: ProVeg is a global food awareness organization working to accelerate the transition to plant-based diets through research, advocacy, and corporate engagement. It shares Plantebaseret Videnscenter's core mission of advancing plant-based food systems via a knowledge/research hub model.
• The Good Food Institute (GFI): GFI is a nonprofit think tank advancing alternative proteins and plant-based food systems through scientific research, policy work, and corporate engagement. It is directly comparable as a knowledge/research hub for plant-based food system transition, with a similar grant-funded nonprofit structure.
• EAT: EAT is a non-profit foundation connecting science, policy, and business to transform global food systems. It operates a similar knowledge hub model focused on sustainable food transitions, comparable in mission and convening approach to Plantebaseret Videnscenter.
• Food Tank: Food Tank is a nonprofit think tank focused on building a more sustainable, just, and healthy food system through research, publications, and convenings. It shares the knowledge platform and stakeholder convening model with Plantebaseret Videnscenter.
• Innovationscenter for Økologisk Landbrug (ICOEL): ICOEL is a Danish innovation center for organic agriculture that partners with Plantebaseret Videnscenter on EU projects like DIVINFOOD. It is a direct peer in operating as a knowledge/research center for organic agriculture and crop diversification in Denmark.

Broad incumbents

• Humane Society International: HSI operates global programs including Food Policy and plant-based food advocacy work. While broader in scope (animal welfare focus), its food policy and plant-based food system work shares Plantebaseret Videnscenter's mission and advocacy approach.
• IFOAM Organics International: IFOAM Organics International is the global umbrella organization for the organic agriculture movement, providing knowledge, advocacy, and standards worldwide. It operates at broader global scale with a similar knowledge and advocacy focus in the organic space.
• Soil Association: The Soil Association is the UK's largest organic and sustainable food charity, combining certification, advocacy, and knowledge sharing. It operates at a broader scale in organic food advocacy with a comparable organizational mission and knowledge dissemination focus.

Emerging players

• Compassion in World Farming: Compassion in World Farming is an international food advocacy organization focused on ending factory farming and promoting plant-based food systems. While broader in animal welfare focus, its food system advocacy and corporate engagement is comparable.
• Sustainable Food Trust: The Sustainable Food Trust is a UK-based charity working to accelerate the transition to sustainable food systems through research, policy, and advocacy. It shares the knowledge platform and food system transition focus with Plantebaseret Videnscenter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@plantebaseretvidenscenter532
• LinkedInlinkedin.com/company/plantebaseret-videncenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantebaseret Videnscenter