What Meyers Madhus does

Meyers Madhus is a cooking school and culinary experience center established in 2006, operating from Nørrebro in Copenhagen, Denmark. The company sits within the broader Meyers brand ecosystem, a recognized Danish culinary name. With a team of 26 employees, it runs a purpose-built venue with capacity for 75 people and offers a diversified portfolio of culinary services: hands-on cooking courses for individuals, gastronomic teambuilding for corporate groups, consulting and advisory work, cookbook production, and hosting of meetings and private events. This multi-segment mix addresses both consumer and corporate demand from a single Copenhagen location.

The underlying "product" is experiential — physical cooking classes, hosted gastronomic events, and bespoke culinary content delivered by in-house instructors and chefs. There is no software platform or proprietary technology described; delivery is anchored in the physical venue, instructor expertise, and supporting branded content such as cookbooks.

Meyers Madhus generates revenue through direct course enrollment fees, corporate teambuilding and event packages, venue hire for meetings and private functions, consulting engagements, and cookbook sales. The Danish-language website functions as the primary digital channel for bookings and gift card sales. Distribution is concentrated at the single Nørrebro venue, with no disclosed geographic expansion, online delivery of courses, or franchise model.

Name

Meyers Madhus

Legal name

Meyers

Website

https://meyersmadhus.dk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Meyers Madhus is a Copenhagen-based cooking school and culinary experience center operating under the Meyers brand, serving individual consumers and corporate clients with cooking courses, gastronomic teambuilding, consulting, cookbook production, and event hosting.

Ownership category

akta.pro rank

Product category

Culinary Education and Experiences

NAICS

Special Food Services (7223)

akta.pro primary industry

Cooking Classes & Chef-Led Workshops (THAJAGAI)

akta.pro secondary industry

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)

Keywords

• Cooking courses
• Culinary team building
• Gastronomic consulting
• Cookbook production
• Nordic cuisine workshops

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cooking Courses (Madkurser): In-person cooking courses for all skill levels covering Nordic cuisine, fish, chocolate, sausages, and sourdough baking. Courses are offered at their Nørrebro facility and focus on inspiration, craftsmanship, and flavor.
2. Gastronomic Teambuilding: Corporate team-building events where participants collaborate to create a meal from scratch, enjoying the experience together with wine. Formats are customized to meet client objectives such as deepening relationships, communication focus, or competitive team challenges.
3. Gastronomic Consulting and Advisory: Advisory services for public and private entities on developing food culture, creating healthy businesses, and initiating social changes. Includes gastronomic consulting, skills upgrading, recipe development, and participation in research and development projects.
4. Cookbook Production: Development and production of cookbooks from idea to finished product, including recipe development, concept creation, editorial work, and professional anchoring, with respect for ingredients, craftsmanship, and food culture.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Meyers Madhus is a Danish culinary education and experience company operating a hands-on cooking school and event venue in central Nørrebro, Copenhagen. It sells in-person cooking courses (Nordic cuisine, fish, chocolate, sausage-making, sourdough baking, ice cream), customized corporate gastronomic teambuilding events, professional gastronomic consulting and advisory services for public and private institutions, and end-to-end cookbook production from concept to finished product. It also rents its 75-person facility for meetings, themed events, and seminars, with gift cards sold online.

Product overview

Meyers Madhus operates as a culinary education and experiences company offering a unified portfolio of services centered around food, cooking, and gastronomic experiences. The core offerings include Madkurser (cooking courses) for various skill levels covering Nordic cuisine, fish, chocolate, sausages, ice cream, and sourdough baking; Gastronomisk Teambuilding (culinary team building) for corporate team development; Rådgivning og Sociale Projekter (advisory and social projects) providing gastronomic consulting and recipe development; Kogebøger (cookbook production) from concept to finished product; and event spaces for meetings and seminars accommodating up to 75 guests. With nearly 20 years of experience, the company serves both individuals and organizations seeking to improve cooking skills, strengthen workplace relationships, or develop food culture projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Madkurser (Cooking Courses) In-person cooking courses for all skill levels covering Nordic cuisine, fish preparation, chocolate making, sausage making, ice cream making, and sourdough baking, delivered at the Nørrebro facility with inspiration, craftsmanship, and flavor as the focus. Targeted at individual food enthusiasts of all ages.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Aramark: Large global food services and facility services company providing event catering, corporate hospitality and B2B food experiences. Overlaps with Meyers Madhus on corporate team-building events, custom culinary experiences and venue-catered functions, but as part of a multi-country contracted food services portfolio.
• Meyers: Danish food brand and parent group operating canteens, catering, restaurants, bakeries, foodservice and retail — the parent ecosystem of Meyers Madhus. Comparable because it exercises overlapping culinary capabilities (recipe development, cookbook production, food culture consulting) but at much greater breadth and scale.
• Williams Sonoma: Large US premium kitchenware retailer that runs cooking classes in-store and online as part of a much broader home and kitchen portfolio. Overlaps with Meyers Madhus on cooking education and cookbook/curated content, but at far greater scale and through retail-store channels.

Direct peers

• Sur La Table: US specialty retailer and cooking school chain operating in-person culinary classes across many locations. Closely comparable business model: in-person cooking education, custom culinary experiences, retail of kitchenware, and curriculum delivered by experienced chefs.
• La Cucina (Sweden): Swedish cooking school running in-person courses and culinary experiences in the Nordic market. Highly comparable product (Nordic/regional cuisine cooking classes), target customer (food enthusiasts and corporate groups), and recipe-driven content.

Emerging players

• EatWith: Global platform for booking in-person food and culinary experiences with local hosts. Comparable to the experiences and team-building angle of Meyers Madhus and a likely substitute for price-sensitive corporate and individual bookers.
• Airbnb Experiences: Airbnb's marketplace for bookable in-person experiences including cooking classes and food tours run by local hosts. Competes for the same 'culinary experience' demand from both leisure travelers and corporate offsite planners as Meyers Madhus.
• ClassBento: Australia-founded online marketplace for bookable workshops and classes, including food and cooking workshops. Comparable experience-based, multi-chef model for culinary workshops that overlaps with Meyers Madhus' course and private-event line.
• Cozymeal: US-based marketplace that connects consumers and corporate clients with local cooking classes, team-building events and culinary experiences. Competes directly with Meyers Madhus' course and teambuilding offerings via a digital, multi-chef marketplace model.

Regional players

• Copenhagen Food Tours: Local Copenhagen operator of guided food and culinary experiences for residents and visitors. Addresses a similar in-person culinary-experience demand in the same Copenhagen market as Meyers Madhus, though the format is tours rather than hands-on classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Meyersmad
• Facebookfacebook.com/meyersmad
• LinkedInlinkedin.com/company/meyers-madhus
• Instagraminstagram.com/meyers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyers Madhus