Hattiers Rum

What Hattiers Rum does

Hattiers Rum (legal entity H.B. Evelyo Ltd.) is a privately-held UK premium rum blender founded in 2017 by Philip Everett-Lyons and headquartered at Haye Farm, Holbeton, Devon. The company does not own distilleries; instead it sources aged rums from more than 25 distilleries across approximately 15 countries (including Barbados, Guyana, Jamaica, Trinidad, Australia, the Dominican Republic, Panama and Guatemala), then blends them at its Devon facility with Dartmoor spring water. Its marketed portfolio comprises three core SKUs: Egremont Premium Reserve Rum (40% ABV, £45), Eminence Blended Aged White Rum (42% ABV, £40, carbon-filtered to retain barrel character) and Resolute Navy Strength Rum (54.5% ABV, £55). All SKUs are non-chill filtered and produced without added sugar, colour or flavourings, and the company became the UK's first B Corp certified rum in November 2020.

The business sells primarily through a hybrid distribution model: a direct-to-consumer e-commerce store at hattiers.com; listings at UK premium off-trade retailers including Fortnum & Mason, Harvey Nichols, Waitrose Cellar, Tesco Marketplace, The Whisky Exchange, Master of Malt, Drinkfinder and Enotria; a full-store partnership with Amathus Drinks; and an on-trade agency relationship with Hospitality Inc (led by Myles Doran) targeting premium venues. Ancillary revenue streams include founder-led distillery tours and tastings at £50 per person, a co-branded sustainable apparel line with Red Paddle Co (dry robes, waterproof bags at £86–£160), and an RTD cocktail collaboration with Bar Buoy (Mojito can). Pricing is uniform unit pricing across channels with a six-case minimum trade order; all revenue is generated within the United Kingdom.

Marketing leverages earned media (ITV's Love Your Weekend, awards from IWSC and The Gentleman's Journal), social channels (Instagram, Facebook, TikTok), event presence (B Corp Month, British Classic Week) and a founder-led ambassador and ecosystem role through The Sustainable Drinks Cabinet, a 15-brand B Corp collective. Inputs do not disclose headcount beyond the 1–10 range, any external funding, or any AI/ML capability.

Name

Hattiers Rum

Legal name

H.B. Evelyo Ltd.

Website

https://hattiers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hattiers Rum is a UK-based premium blended rum producer founded in 2017 by Philip Everett-Lyons, sourcing aged rums from over 25 distilleries across 15 countries and blending them in Devon with Dartmoor spring water to sell direct-to-consumer and through UK premium retailers.

Ownership category

akta.pro rank

Product category

Premium Rum / Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Premium blended rum
• Sustainable spirits
• B Corp certified rum
• Craft rum blending
• Navy strength rum

Headquarters

HQ city

Holbeton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Rum product sales: Direct sales of premium blended rum products including Egremont Premium Reserve Rum (£45), Eminence Blended Aged White Rum (£40), and Resolute Navy Strength Rum (£55). Sold through direct e-commerce, retail partners, and on-trade venues.
2. Tours and tastings: Founder-led tours and rum tasting experiences at the Devon distillery, priced at £50 per person. Gift cards available for booking flexibility.
3. Clothing and merchandise: Sustainable clothing and merchandise including Hattiers x Red Paddle Co waterproof products, dry robes, and tote bags sold through the online store.
4. RTD cocktail partnerships: Ready-to-drink cocktail partnerships such as the Hattiers x Bar Buoy Mojito RTD, expanding product availability into new consumption occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels9 records

Core offering

Hattiers Rum is a premium blended rum producer that sources aged rums from over 25 distilleries across 15 countries and blends them with Dartmoor spring water at its Devon facility. The company sells three core rums (Egremont Premium Reserve, Eminence Blended Aged White, and Resolute Navy Strength) plus distillery tours and co-branded sustainable apparel, distributed through its own e-commerce store, premium UK retailers, and on-trade venues.

Product overview

Hattiers Rum is a UK-based rum blender offering a portfolio of three premium blended rums: Egremont Premium Reserve Rum (40% ABV), Eminence Blended Aged White Rum (42% ABV), and Resolute Navy Strength Rum (54.5% ABV). The company sources aged rums from distilleries worldwide (Barbados, Australia, Guyana, Jamaica, Trinidad, Dominican Republic, Panama, Guatemala) and blends them with Dartmoor spring water at their Devon facility. All rums are non-chill filtered with no added colour, sugar, or flavourings. The company also offers co-branded sustainable outdoor apparel and accessories (waterproof kit bags, dry robes, tote bags) through a partnership with Red Paddle Co, plus distillery tour and tasting experiences. Hattiers is the UK's first B Corp Certified rum producer, committed to sustainable practices including plastic-free packaging, 1% for the Planet membership, and Net Zero Carbon commitments.

Differentiator

Problem solved

Functional benefit

Brands

• Hattiers Rum: The core rum brand producing premium blended rums including Egremont Premium Reserve Rum, Eminence Blended Aged White Rum, and Resolute Navy Strength Rum.
• Hattiers Sustainable Clothing
• Hattiers x Bar Buoy Mojito RTD

Products and services

• Egremont Premium Reserve Rum A premium sipping rum blended from four cask-aged rums sourced from the Caribbean and Central America, paired with pure soft Dartmoor spring water. Bottled at 40% ABV, featuring notes of caramel, toffee, cacao, and spice with a long creamy finish. Priced at £45.00 per bottle.
• Eminence Blended Aged White Rum A light to medium-bodied white rum, carbon filtered to remove colour while maintaining barrel impact. Aged rums from Barbados, Australia, and Trinidad with unaged Jamaican pot still rums. Bottled at 42% ABV with vanilla, creamy fudge, and pineapple notes. Ideal for cocktails and classic Daiquiris. Priced at £40.00 per bottle.
• Resolute - Navy Strength Rum An intense, full-bodied Navy Strength rum bottled at 54.5% ABV. A blend of aged rums from Barbados, Australia, Guyana, and Jamaica. Features toasted brown sugar, charred oak, and warm banana aromas with tropical fruit notes of pineapple, apple, mango, and buttery pastry. Non-chill filtered with no added colour or sugar. Priced at £55.00 per bottle.
• Hattiers Rum Tour & Tasting Experience Founder-led tours and rum tasting experiences at the Hattiers distillery in Mothecombe, Devon, offering an immersive experience into the brand story and rum portfolio. Priced at £50 per person, with gift cards available for flexible booking.
• Hattiers x Bar Buoy Mojito RTD Cocktail Ready-to-drink canned mojito cocktail co-developed with Bar Buoy, expanding Hattiers rum availability into new consumption occasions and on-the-go formats.
• Hattiers x Red Paddle Co Pro Dry Robe EVO - Navy Co-branded premium waterproof dry robe in navy, designed for outdoor activities. Sold at £159.95 RRP (reduced to £119.96 on sale).
• Hattiers x Red Paddle Waterproof Tote Bag 33L - Storm Blue Co-branded waterproof tote bag with 33L capacity in storm blue, part made from recycled plastic bottles with waterproof construction. Regular price £114.95, sale price £86.21.
• Hattiers x Red Paddle Co Waterproof Kit Bag Ultra-durable 40-litre waterproof kit bag made from recycled TPU. Features detachable straps for multiple carry styles (backpack, duffle, shoulder), includes padded changing mat and wet/dry pocket. Regular price £129.95, sale price £97.46.

Quantifiable outcome

• First B Corp certified rum in UK and second in Europe
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hospitality InccoreGTM or Marketing Partner · 24 October 2024Partnership with Hospitality Inc led by industry expert Myles Doran to accelerate the brand's growth in UK on-trade with focus on premium and high-profile venues. Hospitality Inc represents a portfolio of premium drinks brands including Dutch Barn Vodka, Pantalones Tequila and Della Vite Prosecco listed across UK iconic venues.
• Bar BuoyminorStrategic or Co-development Partner · 12 May 2024Launched Hattiers x Bar Buoy Mojito RTD cocktail can for World Cocktail Day. Collaboration creating ready-to-drink cocktail product for expanded distribution.
• Amathus DrinkscoreChannel Partner/ Reseller/ Distributor · 7 May 2024Hattiers Rum now fully listed across all Amathus Drinks retail stores and online. As one of the UK's most respected premium wine and spirits merchants established in 1978, Amathus is renowned for curating some of the world's finest wines and spirits with a focus on authenticity, provenance and exceptional craftsmanship.
• EcologicoreOthers25-month partnership with Ecologi for carbon offsetting and tree planting. Through this partnership, Hattiers has offset 163.4 tonnes of carbon and planted over 3,089 trees. Ecologi funds Gold Standard certified climate crisis solutions following Project Drawdown framework.
• 1% for the PlanetcoreOthersMember of 1% for the Planet, giving 1% of revenue directly to partnered charities for environmental protection, ocean conservation, and wildlife.
• The Sustainable Drinks CabinetcoreStrategic or Co-development PartnerCollective of 15 UK B Corp Certified drinks brands established by Hattiers Rum, including Lucky Saint, Toast Brewing, Sapling Spirits, The Uncommon, Avallen, SXOLLIE, MOTH, FUNKIN COCKTAILS, Boatyard Distillery, Tribeology, Nc'nean, Warners Distillery, Vita Coco and Cono Sur. Hosted 'On Purpose' B Corp Bar during B Corp Month 2024.
• Surfers Against SewageminorStrategic or Co-development PartnerSupporting Protecting Wild Waters campaign and bathing water designation application for Coastguards' Beach in Devon. Partnership supporting river and ocean water quality protection.
• Tom Surgey (Brand Ambassador)coreGTM or Marketing PartnerTom Surgey, drinks presenter, writer and bon vivant, serves as Hattiers ambassador. Has appeared on ITV's Love Your Weekend, BBC Good Food Show, and is a member of Three Wine Men alongside Oz Clarke, Tim Atkin, Olly Smith and Susy Atkins. Co-founder of Table Talk Sussex and steering committee member for The Drinks Trust.
• The Ocean CleanupminorOthersDuring Blue Friday campaign (Nov 2023), 20% of online sales donated to The Ocean Cleanup for ocean conservation efforts.
• Project SeagrassminorOthersDuring Blue Friday campaign (Nov 2023), 20% of online sales donated to Project Seagrass for seagrass meadow conservation globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Duppy Share Rum: UK-founded premium blended rum brand focused on Caribbean-sourced rums with sustainability positioning. Direct peer in the premium blended rum category targeting similar on-trade and retail channels in the UK.
• Equiano Rum: Premium multi-origin blended rum (Barbados, Mauritius, Ghana) with strong social/ethical mission. Direct peer given similar blending model, premium price point (£40-£50) and sustainability-driven brand story.

Others

• Boatyard Distillery:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HattiersRum
• Instagraminstagram.com/hattiers_rum
• TikToktiktok.com/@hattiersrum?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hattiers Rum