Van Loveren & Partners

What Van Loveren & Partners does

Van Loveren & Partners is a Dutch independent research and advisory firm focused exclusively on the Dutch healthcare sector, founded in 1989 (as AGOA) and rebranded in 1993. Headquartered in Nijmegen with approximately 15 employees, the firm designs and executes client-experience research (CQ-Index, IQ Care, PREM Wijkverpleging, Ervaringsmeting Generiek Kompas), employee satisfaction studies (MTO, Teamscan), and care-intensity calibration (IJking Zorgzwaarte) for nursing homes, home-care providers, and adjacent care segments. Van Loveren & Partners is the only bureau in the Netherlands accredited by CIIO for all CQ-Index scopes and holds ISO27001:2022, NEN7510 and ISO20252 certifications, making it a default partner for organizations obligated to deliver mandated quality-framework reporting to Zorginstituut Nederland and ZorgkaartNederland.

The company's core technology asset is the MijnZorgPeiler SaaS platform, co-developed with Itzos since May 2018 and refreshed in November 2022, which enables online, paper, tablet and kiosk-based data collection, real-time dashboards, an AI-assisted open-text analysis module, and direct integration with ZorgkaartNederland, Trusted Third Party Mediquest, and Electronic Client Dossier systems. The platform supports recurring measurement, automated regulatory submissions, and serves multiple proprietary instruments including IQ Care, the MVZP self-reliance monitor, and the Care Intensity Tool. Adjacent services—workshops (e.g., Het Goede Gesprek), in-company training, advisory and implementation, and interim management placements—wrap around the platform.

The revenue model is a hybrid of recurring SaaS subscriptions (MijnZorgPeiler pricing starts below EUR 50 per week for unlimited research) and project-based professional services for custom research, training, workshops, and interim management assignments, supplemented by usage-based rental of the MijnZorgPeilZuil tablet kiosk. Go-to-market is consultative and direct: quote requests via the company website, phone-based advisory selling, LinkedIn-driven awareness, biannual newsletters, four annual subscriber workshops, and industry events. Customers include regional care providers such as Sensire, De Zorggroep, Cardia, Zorggroep Maas & Waal, Thuiszorg Helpende Hand, Thebe, Stichting Samen Zorgen, and Annenborch, with 75+ organizations guided through PREM Wijkverpleging and roughly 39 organizations reaching approximately 12,000 district nursing clients in 2021 alone. In December 2022 Joris van Loveren succeeded founder Corrie Huijben, and in December 2023 the firm established an Advisory Board chaired by Kees Janssen.

Name

Van Loveren & Partners

Legal name

Van Loveren & Partners

Website

https://vanloverenpartners.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Loveren & Partners is a Dutch healthcare research and advisory firm that operates the MijnZorgPeiler SaaS platform for client and employee experience measurement, serving nursing homes, home-care providers, and care organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Healthcare Quality Research and Advisory Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Home Health Care Services (62161)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Healthcare experience research
• Patient experience measurement
• Care quality monitoring
• Healthcare advisory services
• Care intensity calibration

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. MijnZorgPeiler Subscriptions: Subscription-based access to the MijnZorgPeiler platform. Organizations pay a weekly or monthly subscription fee to conduct unlimited research using the platform's tools, dashboards, and reporting features.
2. Research and Advisory Projects: Project fees for conducting client experience research (CQ-Index, IQ Care, PREM, Medewerkerstevredenheidsonderzoek), care intensity calibration, and other custom research engagements.
3. Training and Workshops: Fees for training programs, workshops, and coaching sessions such as 'Het Goede Gesprek', LAVA, self-organization workshops, and 'train the trainer' programs. Delivered in-company or at partner locations.
4. Interim Management and Detachment: Placement of interim managers, quality officers, team coaches, and specialized professionals (controllers, financial experts) at healthcare organizations.
5. Kiosk Rental (MijnZorgPeilZuil): Rental of tablet kiosk stands to healthcare organizations for temporary real-time feedback collection campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Van Loveren & Partners delivers research, advisory, implementation, and monitoring services to Dutch healthcare organizations, centered on its proprietary MijnZorgPeiler SaaS platform. The platform and surrounding services enable real-time client and employee experience measurement, mandatory quality-framework reporting (CQ-Index, PREM, Ervaringsmeting Generiek Kompas), care intensity calibration, and quality improvement training across nursing home, district nursing, and broader healthcare sectors.

Product overview

Van Loveren & Partners operates as a data-driven quality management provider for the Dutch healthcare sector, offering a unified platform-plus-services model centered on MijnZorgPeiler. The core MijnZorgPeiler platform serves as the central technology for online research, real-time dashboards, and reporting, supporting multiple measurement types including IQ Care, CQ-Index, PREM Wijkverpleging, care intensity calibration (IJking Zorgzwaarte), employee satisfaction (MTO), and team competency scanning. The platform integrates directly with ZorgkaartNederland and Trusted Third Party Mediquest for mandatory data submission. Services are delivered through consulting, training, interim management, and implementation support, with subscription pricing starting under 50 euros per week.

Differentiator

Problem solved

Functional benefit

Brands

• MijnZorgPeiler: An online research and reporting tool for integrated measurements in the care process, co-developed with Itzos. It enables healthcare organizations to conduct client and employee research with real-time feedback through dashboards, reporting, and client records integration.
• IQ Care
• CQ-Index
• PREM
• IJking Zorgzwaarte

Products and services

• MijnZorgPeiler Online research and reporting SaaS platform enabling healthcare organizations to conduct real-time client and employee experience surveys via online, paper, tablet, and kiosk channels. Provides real-time dashboards, AI-powered analysis of open-ended responses, customizable reporting, and direct integration with ZorgkaartNederland and Trusted Third Party Mediquest for mandatory Dutch healthcare quality measurements.
• CQ-Index (Consumer Quality Index) Standardized methodology for measuring healthcare user experiences across multiple Dutch healthcare sectors, including clinical care, treatment, communication, and overall service quality. Analyzed and reported according to CQ-Index guidelines for healthcare providers seeking quality-framework compliance.
• IQ Care (Innovative Quality Care) Innovative client experience measurement instrument focused on the staff-client relationship, measuring quality in the care process so that employees can directly discuss experienced quality with clients. Aligned with the Dutch Kwaliteitskader Verpleeghuiszorg quality framework for nursing home care.
• PREM Wijkverpleging Patient Reported Experience Measures questionnaire for district nursing care, mandated annually for all Dutch home care providers under the Kwaliteitskader Wijkverpleging. Measures client experiences with care processes for regulatory compliance and quality improvement.
• IJking Zorgzwaarte (Care Intensity Calibration) External calibration of care intensity evaluating whether client care intensity packages still match current health status. Identifies discrepancies between dossier, indication, and practice to ensure appropriate funding and care delivery, and supports re-indication processes.
• MTO (Medewerkerstevredenheidsonderzoek) Employee satisfaction survey instrument with 56 questions covering work conditions, communication, workload, leadership, work-life balance, and organizational quality. Available in online and paper formats for healthcare organizations.
• Teamscan (Teamcompetenties) Competency scanning tool for self-managing and self-organizing teams in healthcare, producing individual competency profiles and team competency profiles to improve team composition and collaboration.
• Ervaringsmeting Generiek Kompas

Quantifiable outcome

• Average customer satisfaction score of 8.3 based on post-project evaluations
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ItzoscoreTechnology or Integration · 1 January 2018Itzos is the co-development partner for the MijnZorgPeiler platform. Together they developed the online research and reporting tool for integrated measurements in the care process. MijnZorgPeiler is described as jointly developed with Itzos.
• ZorgkaartNederlandcoreStrategic or Co-development PartnerFormal cooperation agreement with ZorgkaartNederland. Van Loveren & Partners is an approved partner that conducts measurements and submits client experience data on behalf of healthcare organizations. Also submits data to the Trusted Third Party (TTP) Mediquest.
• Leyden AcademyminorStrategic or Co-development PartnerCollaboration with Leyden Academy on LAVA (Life and Vitality Assessment) training. LAVA is a conversation tool enabling professionals in care and welfare organizations to discuss quality of life with elderly clients.
• VilansminorStrategic or Co-development PartnerCo-developed the Monitor voor Zelfredzaamheid en Participatie (MVZP) together with Vilans and CTOW. Vilans is a Dutch center of expertise for long-term care.
• Universiteit GentminorStrategic or Co-development PartnerCo-developed POS-Ouderen (Personal Outcome Scale for Ouderen) with the University of Ghent, a measurement instrument for quality of existence in elderly people.
• Stichting Heel Holland ZorgtminorGTM or Marketing PartnerPartnership with Stichting Heel Holland Zorgt, which runs the 'De Zorg Springt om Jou!' labor market campaign for care and welfare. Van Loveren & Partners supports this initiative as part of its commitment to quality in healthcare.
• CIIOcoreStrategic or Co-development PartnerCIIO (Centrum voor Innovatie van Inkopen en Ontwerp van langdurende zorg) conducts external audits and certification for Van Loveren & Partners. The company is certified by CIIO for ISO27001, NEN7510, and ISO20252.
• Guido KnipmeijerminorOthersAdvisory research consultant who also conducts interim assignments as quality officer at healthcare organizations such as Annenborch. Part of the professional network of associates.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Vilans: Vilans is the Dutch center of expertise for long-term care and a co-development partner on VLP's MVZP monitor; it is an ecosystem participant whose knowledge products shape the same Dutch long-term care quality frameworks VLP's platform serves.
• ZorgkaartNederland: ZorgkaartNederland is the national Dutch healthcare review platform that VLP integrates with via MijnZorgPeiler; as a distribution/infrastructure partner rather than direct competitor, it is an ecosystem participant shaping demand for VLP's regulated measurement services.

Direct peers

• Tevreden.nl: Tevreden.nl is a Dutch customer-experience research and benchmarking firm with a healthcare vertical, comparable to VLP's PREM, CQ-Index and MTO research instruments for the same Dutch provider audience.
• Bureau Zorgzaken: Bureau Zorgzaken is a Dutch consultancy focused on healthcare organizations including quality, compliance and client experience work, putting it in direct competition with VLP's advisory and quality-officer interim services.
• Qualizorg: Qualizorg is a Dutch firm specializing in client experience measurement and CQ-Index research for healthcare providers, directly overlapping with VLP's CQ-Index, PREM and ZorgkaartNederland submission offerings for the same Dutch nursing and home-care customer base.
• Effectory: Effectory is a Dutch employee and customer experience measurement firm running large-scale surveys including in healthcare, making it a comparable peer for VLP's Medewerkerstevredenheidsonderzoek (MTO) and broader experience-measurement platform play.

Emerging players

• Qualtrics: Qualtrics is a global experience-management platform increasingly used by healthcare providers for patient and employee surveys, representing an emerging platform peer that could pressure VLP's MijnZorgPeiler in the Dutch market.

Broad incumbents

• Gupta Strategists: Gupta Strategists is a Dutch strategy consultancy focused on the healthcare sector, representing a broader incumbent whose advisory and policy work overlaps with VLP's quality framework and care intensity advisory offerings.
• Press Ganey: Press Ganey is a large US-based healthcare patient experience measurement firm whose CAHPS-aligned surveys and benchmarking products overlap with VLP's CQ-Index and PREM research methodology for healthcare organizations.
• Significant: Significant is a larger Dutch consultancy serving healthcare and public-sector clients with strategy and digital transformation work, making it a broader incumbent that occasionally competes with VLP's advisory and implementation engagements.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-loveren-&-partners

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Loveren & Partners