What Recreation Realty does

Recreation Realty, P.C. is a four-agent boutique real estate brokerage serving buyers and sellers in the Bear Lake Valley, a recreational market that spans the Utah-Idaho border. The firm represents residential, commercial, and land/lot properties, including lakefront and second-home inventory typical of the region. Its public-facing brand is bearlakerealestate.com, powered by the ProAgentWebsites platform, which provides IDX/MLS search, saved properties, listing and price-change alerts, and a free online home-market-value tool for seller lead capture.

The firm's technology stack is third-party and operational rather than proprietary: it ingests aggregated inventory from the Wasatch Front Regional MLS (26,410 listings surfaced through the site) and uses standard brokerage-website tooling for lead generation and client communication. There are no disclosed proprietary models, in-house engineering, or AI-driven features. Recreation Realty is structured as a professional corporation and is privately held, with no documented external funding, acquisitions, or strategic investors.

Revenue is generated through traditional real-estate commissions on closed transactions, split between the brokerage and individual agents under the standard producer-friendly model common to small independent brokerages. Customer concentration is inherently diffuse because the client base consists of individual residential and recreational-property buyers and sellers; deal volume is therefore a function of agent productivity and seasonal activity in a recreational/lakefront market.

Name

Recreation Realty

Legal name

Recreation Realty, P.C.

Website

https://bearlakerealestate.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Recreation Realty, P.C. is a four-agent boutique real estate brokerage serving buyers and sellers of residential, commercial, and land properties in the Bear Lake Valley region spanning Utah and Idaho, operating on a traditional commission model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Land and lots listings
• Buyer representation services
• Seller representation services

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions on property buy and sell transactions. Agents earn commissions based on completed real estate transactions in the Bear Lake market area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Recreation Realty is a licensed real estate brokerage providing buyer and seller representation for residential, commercial, and land/lot properties in the Bear Lake Valley market spanning Utah and Idaho. The brokerage runs a property search website (bearlakerealestate.com) that aggregates over 26,000 listings from the Wasatch Front Regional MLS and offers supporting tools including online market value estimation, saved property alerts, and new listing/price change notifications.

Product overview

Recreation Realty operates a real estate brokerage website for the Bear Lake market spanning Utah and Idaho. The core product is a comprehensive property listing search platform with three main listing categories: residential properties, commercial properties, and land/lots. The platform aggregates listings from the Wasatch Front Regional MLS and displays them through various search interfaces including map search, city-based search, and zip code search. Supporting modules include a free market value estimation tool and user account features for saving properties and receiving alerts on new listings and price changes. The site covers communities including Garden City, Fish Haven, Montpelier, Paris, and other Bear Lake area towns.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Search and Buyer Representation Comprehensive property search and buyer representation service enabling users to browse residential properties by city, map, zip code, or MLS number, with filtering by price, beds, baths, property type, and acreage, supported by licensed agent representation through closing.
• Seller Representation Services End-to-end seller representation including listing properties on the Wasatch Front Regional MLS, marketing through the bearlakerealestate.com platform, and managing the transaction through closing for residential sellers in the Bear Lake Valley.
• Commercial Property Brokerage Buyer and seller representation for commercial real estate including retail, office, industrial, hotel/motel, and multi-unit properties across Bear Lake communities such as Garden City and Montpelier.
• Land and Lots Brokerage Buyer and seller representation for land and lot listings across twelve communities including Bloomington, Dingle, Fish Haven, Garden City, Geneva, Georgetown, Laketown, Montpelier, Paris, Randolph, St Charles, and Woodruff.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Wasatch Front Regional Multiple Listing Service (WFRMLS)coreTechnology or IntegrationThe company uses the Wasatch Front Regional Multiple Listing Service for property listings. MLS data is displayed throughout the website for property searches, indicating deep integration with the listing service.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Compass: Tech-enabled residential brokerage expanding into luxury and second-home markets with proprietary technology platform. Comparable as a full-service buyer/seller brokerage serving higher-end and recreation markets, but with materially stronger technology and marketing capabilities.
• Vacasa: Vacation rental management and second-home services company with strong presence in mountain and lake recreation markets. Adjacent rather than directly competitive, but serves the same Bear Lake-style recreation-property buyer and seller with overlapping property economics.

Broad incumbents

• RE/MAX: One of the largest global real estate franchise networks with a strong presence in mountain and recreation markets. Comparable as a transaction-commission brokerage serving residential buyers and sellers, including vacation and lakefront property segments.
• Redfin: Tech-enabled residential brokerage and real estate platform serving buyers and sellers nationally. Comparable as a buyer/seller brokerage in the same segment, though Redfin operates at vastly greater scale and with a self-developed technology stack.
• Zillow Group: Leading online real estate marketplace aggregating MLS listings and connecting buyers with agents. Directly comparable through MLS aggregation and lead generation for recreation properties, although Zillow is a broad incumbent rather than a niche brokerage.
• Coldwell Banker: Global residential real estate franchise with thousands of offices including in vacation and recreation markets. Directly comparable as a full-service brokerage serving buyers and sellers, with far broader geographic and agent capacity than Recreation Realty.
• Century 21: Global residential and commercial real estate franchise with offices across Utah and Idaho. Directly comparable business model of commission-based brokerage serving local buyers and sellers, including recreation and second-home buyers.
• Better Homes and Gardens Real Estate: National real estate franchise with a presence in lifestyle and recreation markets. Comparable transaction-based brokerage model, though operating at significantly greater scale and brand reach than a 4-agent boutique.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with offices in mountain and recreation markets across the western US. Comparable as a commission-based full-service brokerage, though with significantly larger agent rosters and broader marketing resources than Recreation Realty.

Direct peers

• Sotheby's International Realty: Luxury-focused international real estate brokerage with significant presence in resort and lakefront recreation markets. Closely comparable to Recreation Realty's premium lakefront and recreation-property focus, although at much higher price points and scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/recreation-realty
• Instagraminstagram.com/recreationrealtypc
• Xx.com/bearlakeutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreation Realty