Qtest

What Qtest does

Qtest (株式会社キューテスト) is a Sendai-based, privately held Japanese operator of the "Family Sitter 仙台" brand, providing in-home babysitting and housework services to families with young children in Miyagi Prefecture. The company is the only babysitting service in Miyagi that accepts infants from 0 months old, distinguishing it from nursery-school-bound competitors. Service delivery is anchored by directly employed, qualified childcare staff (children's psychologist, nursery teacher, etc.) trained through a proprietary system of 30 internal manuals, with detailed post-session reports sent to parents via LINE for transparency. The service portfolio spans babysitting for children aged 0 months to under 7 years, housework support (cleaning, cooking, laundry, shopping), prenatal/postpartum support, hospital and clinic accompaniment, school pickup/drop-off, event childcare, and gift voucher plans.

The business model blends four revenue streams: direct-to-consumer hourly fees for spot or recurring home visits, a B2B2C corporate welfare benefit ticket program (ACSA-style electronic tickets with a 2,200 yen face value, where companies pay a 70 yen/ticket issuance fee for SMEs and 180 yen for other employers), gift voucher plans sold to individuals and companies as new-parent gifts, and municipal contracts under which Sendai City, Marumori Town, and Kakuda City subsidize services at a 600 yen/hour rate for eligible households. Distribution runs through LINE, the reserva.be online reservation system, phone, and email, supported by a content-driven blog (cutest.biz), Instagram, YouTube, local media coverage, and participation in community events such as the Sendai Tanabata Festival.

The company is founder-led by Representative Director Nakahara Erika and operates from a small headquarters in Sendai's Aoba Ward with approximately 6 frontline childcare/housework staff plus customer center staff. It has cultivated regulatory credibility through Sendai City certification (100% compliance, fastest 40-minute inspection completion), membership in the National Housework Service Association, METI's Local Zebra Model program selection, and adjacency to public-sector advisory roles. While the company is positioned in a structurally attractive market (Miyagi Prefecture ranks second worst in Japan for total fertility rate), it remains a regional, small-scale operator with no disclosed funding, no disclosed revenue, and no expansion beyond the Tohoku region.

Name

Qtest

Legal name

株式会社キューテスト

Website

https://cutest.biz

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Qtest operates the Family Sitter Sendai brand, providing in-home babysitting (from 0 months) and housework services to families with young children in Miyagi and Yamagata Prefectures, Japan. It employs directly trained, qualified staff and serves consumers, local SMEs via corporate welfare tickets, and municipal childcare subsidy programs.

Ownership category

akta.pro rank

Product category

Home Childcare and Housework Services

NAICS

Child Care Services (62441), Private Households (814)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Infant & Toddler Occasional Babysitting (HSAAAAAK)

akta.pro secondary industry

Temporary/On-Demand Babysitter Placement (HSAAALAD)

Keywords

• In-home babysitting
• Housework services
• Postpartum support
• Corporate childcare benefits
• Childcare housework

Headquarters

HQ city

Sendai

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Consumer Babysitting & Housework Services: Hourly fees charged directly to individual families for in-home babysitting and housework services. Service use can be per-occasion (spot use) or regular. Pricing is per-hour for childcare/housework support.
2. Corporate Welfare Benefit Tickets: Company-purchased electronic discount tickets distributed to employees as a fringe benefit. Companies pay only a nominal issuance fee (70 yen/ticket for SMEs) while employees receive 2,200 yen worth of service credit per ticket, subsidized by national pension contributions.
3. Gift Voucher Plans: Prepaid gift tickets sold to individuals or companies for gifting to new parents, expecting parents, or as employee/celebratory gifts. Offered in 3-hour and half-day plan configurations.
4. Municipal Government Contracts: Services delivered under contract with Sendai City and other municipalities (Marumori Town, Kakuda City) as part of public childcare support programs. Families access services using municipal subsidy coupons at subsidized rates (600 yen/hour).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Qtest (株式会社キューテスト) operates the trademarked "Family Sitter 仙台" brand and provides in-home babysitting and housework services in Sendai and across Miyagi and Yamagata Prefectures. Its services cover children from 0 months of age (the only babysitter in Miyagi to do so) through under 7 years, including combined childcare and housework delivered by directly employed, qualified staff. The company also runs a corporate employee welfare benefit ticket program, municipal-subsidized childcare programs under contracts with Sendai City/Marumori Town/Kakuda City, and gift voucher plans.

Product overview

株式会社キューテスト（Qtest）は、Family Sitter 仙台ブランドで訪問型のベビーシッター・家事代行サービスを展開。 основной продукцией являются услуги присмотра за детьми с 0 месяцев и помощь по дому. Services include babysitting, housework/housekeeping, prenatal/postnatal support, corporate employee benefit plans, gift certificates, and event childcare. The company employs directly hired, trained staff with childcare qualifications to provide integrated parenting support at clients' homes in Sendai and Miyagi area, expanding to Yamagata.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Sitter 仙台 Babysitting Service (ベビーシッターサービス) In-home babysitting for families with children from 0 months to under 7 years old, delivered by staff holding childcare qualifications (children's psychologist, nursery teacher, etc.). Miyagi Prefecture's only babysitting service accepting infants from 0 months old. Includes hospital/clinic visit accompaniment and school pickup/drop-off as add-on uses. Does not cover sick-child care.
• Housework Service (家事代行サービス) Daily in-home housework support for households including children and elderly members. Covers routine cleaning, healthy meal preparation, laundry, and shopping errands. Combined with babysitting as a single integrated service from the same staff member.
• Prenatal and Postnatal Support (産前産後サポート) Support targeting mothers during the prenatal and postpartum periods, including physical recovery assistance, breastfeeding consultation, emotional care, sibling care, and meal preparation. Particularly relevant for postpartum mothers up to one year after birth who lack nearby family support.
• Corporate Welfare Benefit Service (法人向け福利厚生サービス) B2B/B2B2C employee benefit package for companies, providing electronic babysitting/housework discount tickets to employees. Each ticket has 2,200 yen face value; corporate issuance fee is 70 yen/ticket for SMEs and 180 yen/ticket for other employers. Includes employee babysitting ticket gift options.
• Babysitting Gift Vouchers (ベビーシッター利用券ギフト) Prepaid babysitting time vouchers sold to individuals or companies for gifting to new parents, expecting parents, or as celebratory gifts. Offered in customizable configurations including 3-hour and half-day plans. Reference pricing around 10,000 yen for 3-hour and 20,000–30,000 yen for half-day plans.
• Event Childcare Service (イベント託児サービス)

Quantifiable outcome

• Miyagi Prefecture's only babysitting service for infants from 0 months old
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 一般家庭用事代行サービス協会 (National Housework Service Association)coreOthers · 23 June 2025Formal membership in the national industry association for housework service companies. Enables access to industry guidelines, training programs, best practices, and networking with other housework service operators nationwide. Supports service quality improvement and industry credibility.
• 仙台市 (Sendai City)coreStrategic or Co-development PartnerContracted by Sendai City to provide childcare support services under the municipal 令和6年度 子育て世帯訪問支援事業 (Child-Rearing Household Visit Support Project). The company receives public subsidy funding to deliver services to eligible residents at reduced rates (600 yen/hour).
• 丸森町・角田市 (Marumori Town and Kakuda City)minorStrategic or Co-development PartnerMunicipal partnerships for public childcare subsidy programs. These smaller municipalities in Miyagi Prefecture also integrate the company's services into their local childcare support programs.
• 七十七リサーチ＆コンサルティング (77 Research & Consulting)coreStrategic or Co-development PartnerCollaborated on research and analysis of local childcare challenges in connection with the Local Zebra Model project. Findings were published in the FLAG journal (August 2025). The partnership enabled development of corporate welfare benefit services targeting local SMEs.
• 株式会社Wasshoi LabcoreStrategic or Co-development PartnerJoint implementation partner for the Ministry of Economy, Trade and Industry Local Zebra Model Business (中小企業庁ローカルゼブラモデル事業). Collaborated on regional vision development, logic model construction, and Theory of Change for childcare social impact in Miyagi.
• 河北新報 (Kahoku Shimbun)minorGTM or Marketing PartnerLocal newspaper coverage of the company's 地方創生フェアネスサミット (Regional Revitalization Fairness Summit) event in January 2025, featuring the company's approach to childcare social challenges.
• 東北学院大学 (Tohoku Gakuin University)minorGTM or Marketing PartnerCompany featured in Tohoku Gakuin University's Startup Ecosystem platform. Representative Nakahara spoke at university startup events. MASP (Michinoku Academia Startup Platform) collaboration for startup ecosystem development.
• 仙台スタートアップスタジオ (Sendai Startup Studio)minorGTM or Marketing PartnerInterview article published by Sendai Startup Studio featuring company representative Nakahara and the company's mission to create a childcare-supporting society.
• 仙台市中小企業活性化会議 (Sendai City SME Activation Council)minorOthersCompany representative Nakahara appointed as committee member for Reiwa 7-8 fiscal year council to contribute to regional economic activation and childcare/women's work policies from a childcare service provider's perspective.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Regional players

• ファミ・サポ (Family Support Center Program): Japan's nationwide municipal Family Support Center (子育て援助活動支援事業) program providing community-based mutual childcare help. Operates as a quasi-public service in nearly every municipality including in Miyagi; functions as adjacent municipal-subsidized childcare service competing for the same household budgets.

Broad incumbents

• ニチイ (Nichii / Nichii Care): Major Japanese childcare and home-care services provider with extensive national footprint across daycare, in-home care, and babysitter services. Comparable on in-home childcare and B2B employee welfare channels, but operates as a broad incumbent serving many child/elder care segments.
• Care.com: Global online marketplace connecting families with childcare, senior care, and housekeeping providers. Comparable in target market (families with young children seeking in-home care) and service category, though operates as a marketplace platform rather than a directly-employed service provider like Family Sitter.
• ポピンズ (Poppins): One of Japan's largest premium childcare and housekeeping service operators with nationwide presence, including nanny placement, daycare centers, and in-home childcare. Overlaps on high-end in-home childcare for infants and corporate welfare channels; much larger scale and broader service portfolio.
• パソナ (Pasona): Large Japanese staffing and household services conglomerate offering housework support, childcare, and eldercare via a directly-employed model across Japan. Comparable in directly-employed (non-gig) service delivery and B2B welfare integration, but operates as a broad incumbent with national footprint rather than a regional specialist.

Direct peers

• UrbanSitter: US-based babysitter marketplace with vetted sitters and parent reviews, very similar service category and target customer. Closely comparable platform business model and positioning (trusted in-home childcare), serving as a useful international benchmark for the in-home babysitting category.
• Kidsline (キッズライン): Major Japan-based babysitter marketplace connecting families with vetted sitters. Operates the national ACSA corporate welfare ticket framework referenced by Family Sitter, making it both a peer and a potential channel partner. Same target customer (parents of young children), same service category (in-home babysitting).
• ミニメイド・サービス (Mini Maid Service): Long-standing Japanese housekeeping franchise with strong brand recognition, directly-employed housekeepers, and premium service positioning. Similar directly-employed operational model and housework/housekeeping focus, though lacking Family Sitter's deep specialization in infant childcare from 0 months.
• ベアーズ (Bears / The Bears): Established Japanese housework/cleaning service with directly-employed staff, similar quality-control philosophy. While focused primarily on housework without the infant childcare specialization, it's a directly-comparable services peer in B2C household support with similar operational positioning.

Emerging players

• Helpr: Tech-enabled US childcare and postpartum support provider offering on-demand in-home care, mirroring Family Sitter's spot-use / postpartum positioning. Overlap on in-home childcare + housework bundled service and corporate benefits distribution (B2B2C).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hashtag/familysittersendai
• Instagraminstagram.com/family_sitter_sendai
• Facebookfacebook.com/cutest.japan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qtest