Kopecký

What Kopecký does

KOPECKÝ s.r.o. is a Czech private limited liability company founded in 1998 and headquartered in Prague 10, operating as an authorized multi-brand automotive dealership and service group. The company holds franchise agreements with BMW (operated as BMW Kopecký at two locations: Ústí nad Labem and Pardubice) and PEUGEOT (operated as PEUGEOT Kopecký at four locations: Prague, Pardubice, Vysoké Mýto, and Bystřice nad Pernštejnem), and is additionally certified to service Citroën, Opel, and Fiat Professional vehicles. Revenue is generated through four primary streams: new, used, and demonstration vehicle sales (with unit prices ranging from ~79,000 Kč for older used vehicles to over 2,000,000 Kč for premium new BMWs); authorized workshop services including diagnostics, geometry alignment, tire service, air conditioning, bodywork, paintwork, and technical inspections; sales of genuine OEM parts and accessories through brand-specific online eshops; and vehicle financing arrangement through partner financial institutions with options starting from 0% down payment. The customer base is split between individual retail consumers and business/fleet operators, with a dedicated fleet sales function serving commercial light-vehicle procurement.

The company's distribution model is exclusively direct through owned physical showrooms and online eshops, supplemented by a dedicated fleet sales team for enterprise customers. Supporting services include 24/7 towing, loaner vehicles during service, seasonal inspection packages (499 Kč), insurance claim handling with four contracted Czech insurers (Allianz, Kooperativa, Česká podnikatelská pojišťovna, Generali Česká pojišťovna), and a separate Kopecký Rent motorhome rental sub-brand. The company claims to operate the largest authorized PEUGEOT service in the Czech Republic, with the Pardubice location described as its largest and most modern showroom. Marketing relies on official websites, email newsletters, seasonal promotional campaigns, and a January 2026 brand ambassador partnership with MMA fighter David Kozma. The company is privately held, with no disclosed funding rounds, no parent company, and no public financial reporting; ownership is described as founder/owner-managed with no external PE/VC backing indicated.

Name

Kopecký

Legal name

KOPECKÝ s.r.o.

Website

https://kopecky.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

KOPECKÝ s.r.o. is a Czech authorized automotive dealership founded in 1998, selling and servicing BMW and PEUGEOT vehicles across six locations, with additional certified service for Citroën, Opel, and Fiat Professional. It serves retail consumers and business fleet operators through direct showroom sales, authorized service, parts eshops, financing, and motorhome rental.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Authorized Service

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive dealership services
• Authorized vehicle service
• New and used cars
• Genuine spare parts
• Vehicle financing

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new, used, and demonstration vehicles primarily for BMW and PEUGEOT brands, including both passenger cars and commercial vehicles (LCV)
2. Automotive Service and Repair: Authorized workshop services including factory diagnostics, geometry alignment, tire service, air conditioning, bodywork, paintwork, and technical inspections (STK)
3. Parts and Accessories Sales: Sales of original spare parts and accessories for BMW and PEUGEOT vehicles through eshop platforms
4. Vehicle Financing: Arrangement of financing solutions including credit and leasing through partner financial institutions (Pežoťák financing from 0% with low interest rates)

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

KOPECKÝ s.r.o. operates as a multi-brand authorized automotive dealership and service center in the Czech Republic, primarily for BMW and PEUGEOT brands. The company sells new, used, and demonstration vehicles (including light commercial vehicles), provides factory-authorized maintenance, diagnostics, bodywork, paintwork, and technical inspections, and sells genuine parts and accessories through brand-specific e-shops. It also offers vehicle financing arrangements, 24/7 towing, seasonal inspections, loaner vehicles, and motorhome rentals under the Kopecký Rent sub-brand.

Product overview

Kopecký s.r.o. is a Czech multi-brand automotive dealership and authorized service center operating under a unified business model. The company specializes in sales and servicing of BMW and PEUGEOT vehicles through dedicated brand divisions (BMW Kopecký and PEUGEOT Kopecký). The product portfolio includes new, used, and demo vehicle sales, factory-authorized maintenance for BMW/MINI and PEUGEOT/Citroen/Opel/Fiat Professional, online accessory shops for both brands offering genuine parts and merchandise, seasonal inspection services, 24/7 towing assistance, and motorhome rental through the Kopecký Rent sub-brand. The business operates across six locations in Czech Republic (Prague, Pardubice, Vysoké Mýto, Bystřice n.P., and two BMW-specific locations) providing comprehensive automotive services under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Sales and Service Authorized dealership and service center for BMW vehicles, including new, used, and demo cars, along with certified maintenance and repair services for BMW and MINI brands at two locations in Czech Republic (Ústí nad Labem and Pardubice).
• PEUGEOT Sales and Service Authorized dealership and service center for PEUGEOT vehicles, offering new, used, and demo cars along with comprehensive maintenance services. Also certified to service Citroën, Opel, and Fiat Professional vehicles at four locations (Prague, Pardubice, Vysoké Mýto, Bystřice n.P.).
• BMW and PEUGEOT Genuine Accessories E-Shops Brand-specific online stores offering genuine accessories including roof racks, floor mats, towing equipment, winter/summer wheels, and lifestyle merchandise, with professional installation services available.
• Seasonal Vehicle Inspection Services Professional seasonal vehicle inspections covering 20-point checks with annual assistance package for 499 CZK, including discounts on original spare parts through a loyalty program.
• 24/7 Towing and Insurance Claim Service Nonstop roadside assistance and towing for accidents or breakdowns, including comprehensive insurance claim handling with contracted insurance partners (Allianz, Kooperativa, Česká podnikatelská pojišťovna, Generali).
• Loaner Vehicle Replacement Service Loaner vehicle provision during service maintenance to ensure customer mobility, supported by a wide fleet of replacement vehicles.
• Motorhome Rental (Kopecký Rent) Recreational vehicle rental service operated under the Kopecký Rent sub-brand, offering motorhome rentals for customers seeking travel flexibility.
• Vehicle Financing Arrangement Arrangement of credit and leasing solutions for vehicle purchases through partner financial institutions, with promotional offerings including 0% down payment financing.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BMWcoreChannel Partner/ Reseller/ DistributorAuthorized BMW dealer offering new and used BMW vehicle sales, authorized BMW service, and genuine BMW parts and accessories.
• PEUGEOTcoreChannel Partner/ Reseller/ DistributorAuthorized PEUGEOT dealer operating 4 locations across Czech Republic, offering new and used PEUGEOT vehicle sales, authorized PEUGEOT service, and genuine PEUGEOT parts and accessories.
• CitroënminorChannel Partner/ Reseller/ DistributorCertified service provider for Citroën vehicles at PEUGEOT service centers, offering authorized repairs and maintenance.
• OpelminorChannel Partner/ Reseller/ DistributorCertified service provider for Opel vehicles at PEUGEOT service centers.
• Fiat ProfessionalminorChannel Partner/ Reseller/ DistributorCertified service provider for Fiat Professional commercial vehicles at PEUGEOT service centers.
• Allianz pojišťovnaminorStrategic or Co-development PartnerInsurance partner for vehicle insurance offerings. Customers can use Allianz insurance for financed vehicles.
• Kooperativa pojišťovnaminorStrategic or Co-development PartnerInsurance partner. Listed as contract insurance provider for vehicle coverage.
• Česká podnikatelská pojišťovnaminorStrategic or Co-development PartnerInsurance partner. Listed as contract insurance provider for vehicle coverage.
• Generali Česká pojišťovnaminorStrategic or Co-development PartnerInsurance partner. Listed as contract insurance provider for vehicle coverage.
• David KozmaminorGTM or Marketing PartnerMMA fighter and OKTAGON champion serves as brand ambassador for PEUGEOT KOPECKÝ since January 2026.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Porsche Inter Auto: Major European multi-brand dealer group (Porsche Holding subsidiary) operating premium franchises including VW, Audi, Porsche, SEAT across Central Europe. Larger scale incumbent operating in the same Czech market with overlapping premium brand franchises.
• Inchcape plc: Global automotive distributor and retailer operating across multiple continents with premium brand distribution. Comparable as a large-scale multi-brand automotive retail/distribution player, though geographically broader than Kopecký.

Direct peers

• Louda Auto: Largest Czech multi-brand dealer group operating showrooms across ČR, including BMW, Volkswagen, Audi, and other franchises. Directly comparable to Kopecký as a multi-brand authorized dealer with parallel service center footprint in Czech Republic.
• AAA Auto: One of the largest used-vehicle retailers in Central Europe, headquartered in Czech Republic with broad inventory of multiple brands. Comparable to Kopecký's used vehicle sales and trade-in operations but at much larger scale.
• Aures Holdings: Czech multi-brand automotive group (formerly part of VVISS) operating authorized dealerships for Škoda, VW, Kia, and other brands across Czech Republic. Comparable as a multi-brand dealer-network operator with similar service integration.
• Mototechna: Czech pre-owned vehicle retailer with multiple showroom locations, part of AURES Holdings network. Comparable peer for used-vehicle retail, warranty products, and trade-in operations.
• Auto ESA: Czech used-car retailer operating a multi-branch showroom model similar to Kopecký's physical retail footprint. Directly competes with Kopecký's used vehicle sales, financing facilitation, and trade-in services.
• Renocar: Authorized BMW dealer and service partner in Czech Republic, directly overlapping with Kopecký's BMW division in both new-vehicle sales and authorized service. Most relevant direct competitor for BMW/MINI aftersales.

Others

• Stellantis N.V. (group context): Parent OEM group of PEUGEOT, Citroën, Opel, and Fiat Professional — the brands Kopecký is authorized to sell and service. Not a competitor but a critical upstream partner whose network strategy decisions directly shape Kopecký's franchise economics.
• AutoScout24: Europe's largest online automotive marketplace, dominant in Czech Republic. Functions as an indirect competitor threatening dealership showroom economics by enabling direct online vehicle discovery, pricing, and lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bmwkopecky
• LinkedInlinkedin.com/company/kopecky-s-r-o-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kopecký