What RenderATL does

RenderATL is a privately-held conference company that operates an annual two-day software engineering conference in Atlanta, Georgia. Founded in 2019 by Justin E. Samuels (a Senior Software Engineer at Intuit Mailchimp) and operated through Render Atlanta Conference, LLC, the company bundles a main conference program with five specialized summits—Go To Market, Atlanta AI, New Relic RUNTIME, OpenJS Node Interactive, and Legal Tech—plus an MLH Hackathon, RenderFEST concert, Executive Summit, Expo & Career Fair, breakout workshops, and the citywide Atlanta Tech Week. The 2026 edition (August 12-13 at AmericasMart Building 2) targets thousands of attendees, with 2,000+ projected for the AI Summit alone, and is positioned as a single-badge, all-inclusive experience with no add-on fees.

The core technology stack is an event-delivery platform rather than a software product: an official iOS and Android mobile app for schedules, a Discord community for year-round engagement, and third-party integrations with Passkey/Cvent for hotel booking and Delta Air Lines for attendee travel. The OpenJS Foundation selected RenderATL to host Node.js Interactive 2026, and strategic co-branded summits with New Relic, Intuit, and Major League Hacking provide external validation and content depth that pure-play conferences cannot replicate.

The business model is anchored by tiered ticket sales—General Admission ranging from $300 (early bird) to $1,000 (final), and Gold Passes from $800 to $1,250—with Buy Now Pay Later options and an Impacted Worker & Student Program offering reduced rates. Secondary revenue comes from corporate sponsorships and group sales channels. The customer base spans software engineers, technical executives, AI/ML professionals, platform/SRE teams, GTM leaders, legal/compliance professionals, students, and open-source contributors. Named enterprise participants include Netlify, Okta, and Slalom. The company is bootstrapped and founder-led, with no disclosed external investors, parent company, or subsidiaries.

Name

RenderATL

Legal name

Render Atlanta Conference, LLC

Website

https://renderatl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RenderATL operates an annual two-day software engineering conference in Atlanta bundling five specialized summits, a hackathon, concerts, and citywide Atlanta Tech Week events into a single all-inclusive ticket, serving thousands of software engineers, technical executives, and developers across the US.

Ownership category

akta.pro rank

Product category

Technology Conferences and Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Engineering & Technology Congresses (THAHAJAE)

akta.pro secondary industry

Professional & Certification Expos Organizers (THAHABAD)

Keywords

• Technology conferences
• Developer events
• Software engineering summits
• Tech community events
• AI engineering summits

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Conference Ticket Sales: Primary revenue stream from selling conference passes for the annual RenderATL event. Tickets are sold at tiered pricing levels (General Admission and Gold tiers) with price increases over time. Additional revenue from impacted worker/student program at reduced rates and potential group/corporate discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

RenderATL operates a two-day annual software engineering conference in Atlanta, Georgia (RenderATL 2026 scheduled August 12-13, 2026). The event bundles five specialized summits (Go To Market, Atlanta AI, New Relic RUNTIME, OpenJS Node Interactive, Legal Tech) along with main conference programming, MLH Hackathon, breakout workshops, an expo and career fair, the RenderFEST opening night concert, and the wider Atlanta Tech Week citywide programming under one badge. Tickets are sold directly to attendees with tiered pricing and group/corporate discounts.

Product overview

RenderATL is a two-day technology conference (August 12-13, 2026) in Atlanta, Georgia, featuring multiple integrated components under one badge. The core offering includes the main conference with technical sessions, keynotes, and workshops, complemented by five specialized summit tracks: the Go To Market Summit, Atlanta AI Summit, New Relic RUNTIME, OpenJS Node Interactive Summit, and Legal Tech Summit. Additional experiences include RenderFEST (opening night concert), MLH Hackathon, Atlanta Tech Week (citywide events), The Commits Awards, Expo & Career Fair, Executive Summit, and breakout workshops. All components are bundled into a single ticket price with no add-ons required.

Differentiator

Problem solved

Functional benefit

Brands

• The Commits: The premier awards platform honoring the builders, maintainers, and open source contributors whose code quietly powers the modern world.
• Atlanta Tech Week

Products and services

• RenderATL Conference Two-day annual technology conference featuring world-class engineering content, technical sessions, workshops, hackathons, recruiting, and community experiences for software engineers, builders, and founders. One badge includes access to fourteen experiences: five specialized summits, main programming, MLH Hackathon, RenderFEST concert, expo and career fair, and Atlanta Tech Week citywide events.
• The Commits Awards A separate awards program and platform that honors builders, maintainers, and open source contributors whose code powers the modern world. Operates as a sub-brand of RenderATL with its own website and recognition ceremony held during the conference.
• RenderATL Mobile Application Official mobile app for iOS and Android that lets attendees view the RenderATL conference and Atlanta Tech Week event schedules, sessions, and experiences.

Quantifiable outcome

• 2,000+ AI Summit attendees in 2026
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• OpenJS FoundationcoreStrategic or Co-development Partner · 1 January 2026The OpenJS Foundation selected RenderATL to host Node.js Interactive 2026, the project's flagship technical conference for Node.js and JavaScript developers. This partnership brings the maintainers and contributors of the JavaScript runtime together with thousands of RenderATL attendees. Node.js Interactive runs alongside the full conference with dedicated sessions on runtime performance, security, async patterns, and the module ecosystem. One RenderATL badge includes Node.js Interactive access.
• New ReliccoreStrategic or Co-development Partner · 1 January 2026New Relic RUNTIME is a dedicated two-day track at RenderATL for engineers, architects, and SREs focused on AI observability and production reliability. The track includes technical deep dives, hands-on workshops, and sessions from New Relic engineers. New Relic customers receive priority registration for limited-seating workshops. Included with every RenderATL ticket.
• IntuitcoreStrategic or Co-development Partner · 1 January 2026Intuit presents the Executive Summit at RenderATL, an invite-only complimentary experience for senior leaders and decision-makers. The Executive Summit offers curated discussions and collaboration with peers shaping tomorrow's breakthroughs. Attendance is selective and by application.
• Major League Hacking (MLH)supportingStrategic or Co-development Partner · 1 January 2026MLH Hackathon is included with every RenderATL ticket. The hackathon allows hundreds of engineers to build, ship, and compete during a Major League Hacking weekend event. Winners receive recognition at The Commits award show.
• Delta Air LinessupportingGTM or Marketing PartnerPreferred airline partner offering discounted flights for RenderATL attendees. RenderATL provides a dedicated booking link with special discounts for conference travel to Atlanta.
• Hotel Indigo Atlanta DowntownsupportingChannel Partner/ Reseller/ DistributorOfficial speaker and partner hotel located inside the RenderATL venue at 230 Peachtree Street NE, Atlanta, GA 30303. Offers discounted rates for attendees. Provides convenient, cost-effective accommodation with easy access to all conference events.
• PasskeysupportingTechnology or IntegrationHotel reservation platform provider used for managing attendee hotel bookings at the official conference hotel block. Integrates with Cvent for event management.
• Atlanta Tech WeekcoreStrategic or Co-development PartnerRenderATL is the anchor event of Atlanta Tech Week, a citywide celebration of technology, culture, and community. RenderATL badges unlock access to free events across Atlanta during Atlanta Tech Week. The partnership extends the conference value to a full week of programming including meetups, founder conversations, and networking events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Web Summit: Web Summit is one of the largest global technology conferences, held annually in Lisbon with regional spinoffs. It is a BROAD_INCUMBENT peer operating at far larger scale but pursuing a similar strategy of bundling multiple themed tracks under a single ticket for a tech-professional audience.
• Microsoft Build: Microsoft Build is Microsoft's annual developer conference, vendor-funded and global. It is a BROAD_INCUMBENT peer competing for technical speakers and cloud-platform sponsorships (Azure/Microsoft ecosystem partners) that might otherwise anchor tracks at RenderATL.
• AWS re:Invent: AWS re:Invent is Amazon's massive annual cloud conference and the largest vendor-backed developer event in scale. It is a BROAD_INCUMBENT peer that competes for cloud/sponsorship budgets (and to a degree attendee mindshare) that RenderATL depends on for its sponsor pipeline.
• GitHub Universe: GitHub Universe is GitHub's flagship annual developer conference. It is a BROAD_INCUMBENT peer — much larger scale, vendor-funded, focused on the same developer-attendee base — competing for the same speakers, sponsors, and engineering audience as RenderATL.

Direct peers

• dotConferences: dotConferences runs a portfolio of focused developer conferences (dotJS, dotSwift, dotPy, etc.) across multiple cities globally. It is comparable to RenderATL as a multi-summit, multi-language, developer-focused event operator pursuing a similar practitioner-led positioning.
• JSConf: JSConf is the long-running global series of JavaScript community conferences. RenderATL now hosts the OpenJS Node Interactive track (the JavaScript ecosystem's flagship event), making JSConf the most direct peer in terms of audience and content overlap.
• Collision Conference: Collision is Web Summit's North American tech conference held annually, focused on startups and developer/innovator communities. It is comparable to RenderATL in attendee demographic (software builders and founders) and as a model for how a regional event can scale into a multi-city franchise.
• Strange Loop: Strange Loop is a multi-track developer conference held annually in St. Louis, focused on emerging languages, frameworks, and software engineering practices — the closest direct analogue to RenderATL by structure (multi-track, single-city, developer-focused, $500–$900 ticket range).
• KubeCon + CloudNativeCon: KubeCon is the flagship open-source infrastructure conference run by the CNCF. As a foundation-hosted multi-track developer conference with significant sponsor economics, it represents both a direct competitive threat and a peer model for how RenderATL could monetize its OpenJS win.
• That Conference: That Conference is a regional US developer conference (Wisconsin) with a similar multi-track, community-driven, festival-style format. It competes for the same price-sensitive independent developer and engineer attendee as RenderATL in the under-$1,000 ticket tier.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/renderatl
• Facebookfacebook.com/renderatl
• LinkedInlinkedin.com/company/renderatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RenderATL