Passkey
Passkey, operated by Cvent Inc., is a room block management automation platform that streamlines hotel accommodations coordination for event planners and hotels/venues. Founded in 1997 and based in Waltham, MA, it operates as a module within Cvent's event marketing suite.
- Company typePrivate
- Founded1997
- HeadquartersWaltham, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Passkey does
Passkey, legally Passkey International, Inc. and operated by Cvent Inc., is a room block management automation platform serving the events and hospitality industries. Founded in 1997 and headquartered in Waltham, Massachusetts, the product automates and streamlines the coordination of hotel room blocks between event planners and the hotels/venues that host their attendees. Passkey is accessible via the manage.passkey.com portal, with support for both direct login and enterprise single sign-on (SSO), and operates as a module within Cvent's broader event marketing management suite.
The underlying technology focuses on workflow automation for room block creation, inventory allocation, and reservation coordination between two user groups: professional event planners managing accommodations and hotels/venues automating inbound group bookings. The platform differentiates on ease of use and implementation rather than on advanced intelligence layers; no AI/ML capabilities are evidenced in the supplied data. Passkey benefits from Cvent's distribution infrastructure, including the parent's ~1,700-person customer success organization providing 24/7 support and an enterprise sales channel that has historically placed the platform with 70% of Fortune 500 companies across more than 8 million events managed.
Passkey generates revenue as a component of Cvent's commercial offering, distributed through two channels: Cvent's global direct sales force targeting enterprise event organizers, and a self-serve online portal serving SMBs and individual planners. Pricing is not publicly disclosed; prospective customers are directed to contact sales (866-318-4358). The product serves two primary customer segments, event planners (persona) and hotels/venues (business unit), in a horizontal segmentation approach that creates a two-sided commercial structure within Cvent's event ecosystem. Passkey-dedicated headcount is reported at 51-100 employees, with Daejin Choi identified as Chief Product Officer within the broader product organization.
Passkey firmographics
Firmographics- Name
- Passkey
- Legal name
- Cvent Inc.
- Website
- https://passkey.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Passkey, operated by Cvent Inc., is a room block management automation platform that streamlines hotel accommodations coordination for event planners and hotels/venues. Founded in 1997 and based in Waltham, MA, it operates as a module within Cvent's event marketing suite.
- Ownership category
- akta.pro rank
Passkey industry classification
Industry- Product category
- Room Block Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (561510)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Hotel & Accommodation Booking Platforms (THALAFAB), Corporate Travel & Expense Booking Platforms (BPAMAIAI)
Keywords
Where Passkey is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Markets served
Passkey business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels2 records
Passkey product offering
Product offeringCore offering
Passkey is a Software-as-a-Service platform that automates and streamlines hotel room block management for events. It allows professional event planners to coordinate guest room blocks and permits hotels to automate the reservation process for incoming event-driven bookings. The product is part of Cvent Inc.'s event marketing management suite.
Product overview
Passkey is a room block management product offered by Cvent, designed to automate and streamline hotel room block management for event planners and hotels. The offering consists of a single core product accessible through the Passkey login portal at manage.passkey.com. Cvent Passkey is part of Cvent's broader event marketing management suite and is trusted by major event planners and hotels.
Differentiator
Problem solved
Functional benefit
Products and services
- Passkey Room Block Management SaaS platform that automates and streamlines hotel room block management for events, enabling event planners to coordinate guest accommodations and allowing hotels to automate room block reservation processing for incoming event bookings.
Companies that use Passkey
Customer profileSegments2 records
Ideal customer profiles2 records
Passkey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Passkey partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Passkey competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is the parent platform of Passkey and the broader event marketing management suite it sits within. As the same company, Cvent sets the product, distribution, and pricing context in which Passkey operates and competes.
- Sabre Hospitality: Sabre's hospitality business provides hotel CRS, group booking, and event management software used by hotels and chains. It is an adjacent incumbent with overlapping group reservation and event functionality relevant to Passkey's hotel customers.
- Eventbrite: Eventbrite is a large, broadly-used event ticketing and management platform. While historically consumer-leaning, it has expanded into features relevant to professional event organizers that overlap with Passkey's planner and venue use cases.
- Amadeus Hospitality (TravelClick): Amadeus' hospitality division (incorporating TravelClick) provides hotel distribution, group booking, and event technology (including Delphi) to hotels. It competes with Passkey on the hotel/supplier side of the room block workflow.
Emerging players
- MeetingPlay: MeetingPlay provides event apps, registration, and engagement tools for meetings and conferences. It overlaps with Passkey on the planner side and is increasingly adding features relevant to attendee housing workflows.
- Whova: Whova is an event management platform with registration, agenda, networking, and attendee engagement features. It is an emerging alternative in the corporate and association event planner segment where Passkey competes.
Direct peers
- Bizzabo: Bizzabo is an event experience OS that includes registration, engagement, and increasingly attendee housing/group booking features. It directly competes for the same enterprise event planner wallet share that Passkey serves alongside Cvent.
- Aventri (Eventsforce): Eventsforce/Aventri offers event management software for corporate meetings, conferences, and travel/housing coordination. It directly competes for the same corporate event planner buyer as Passkey, particularly in mid-market and association segments.
- RainFocus: RainFocus is an event management platform for hybrid, in-person, and virtual events with built-in registration, housing, and travel tools. It competes with the Cvent/Passkey stack for large enterprise and association event programs.
- EventMobi: EventMobi provides an end-to-end event management platform including registration, mobile apps, and attendee engagement tools used by corporate planners. It is a comparable mid-market alternative to the Cvent/Passkey suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Passkey social profiles
Digital presencePasskey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passkey leadership team
Management profileNumber of profiles
Passkey funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passkey
What does Passkey do?
Passkey is a Software-as-a-Service platform that automates and streamlines hotel room block management for events. It allows professional event planners to coordinate guest room blocks and permits hotels to automate the reservation process for incoming event-driven bookings. The product is part of Cvent Inc.'s event marketing management suite.
Is Passkey a public or private company?
Passkey is a private company. It is classified as corporate owned and is currently operating.
When was Passkey founded?
Passkey was founded in 1997. It employs 51 to 100 people.
Where is Passkey based?
Passkey is headquartered in Waltham, United States, in the North America region.
Who are Passkey's main competitors?
Broad incumbents on record are Cvent, Sabre Hospitality, Eventbrite and Amadeus Hospitality (TravelClick). Emerging players are MeetingPlay and Whova. Direct peers are Bizzabo, Aventri (Eventsforce), RainFocus and EventMobi.
Does Passkey have an API?
No public API is recorded for Passkey.
What industry is Passkey in?
Passkey's product category is Room Block Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 561599 and its SIC code is 7370.