Level Kitchen
Level Kitchen is a Russian direct-to-consumer healthy meal subscription service delivering dietitian-designed, calorie-counted meals to homes and offices across 25+ Russian cities via own production facilities and a 350-courier fleet, operating three programs (FIT, HIT, PRO).
- Company typePrivate
- Founded2017
- HeadquartersMoscow, Russia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Level Kitchen does
Level Kitchen (Уровень кухни) is a Russian direct-to-consumer subscription meal delivery service founded in 2017, specializing in dietitian-designed, calorie-counted ready meals. The company serves health-conscious consumers, office workers, and athletes across 25+ Russian cities — including Moscow, Saint Petersburg, Yekaterinburg, Krasnodar, Kazan, and Sochi — through three core programs: FIT for balanced nutrition (750–2,500 kcal), HIT for flavorful calorie-controlled meals (900–1,800 kcal), and PRO for high-protein athletic nutrition (900–1,500 kcal, up to 130 g protein/day). Customers order via the company website or mobile apps available on Google Play, App Store, AppGallery, and RuStore, selecting program, caloric target, and duration (2–30 days) with automatic recurring delivery.
The operating model is vertically integrated: meals are produced in company-owned facilities totaling 10,000 m² with online process monitoring, air filtration, water disinfection, and real-time ingredient/product temperature tracking. Menus are engineered on the Harvard Healthy Eating Plate model by an in-house team of dietitians, with no-repeat cycles of up to 28 days and preparation methods (sous-vide, stewing, baking) that preserve nutrient content without preservatives. Meals are packaged in hermetically sealed containers with a 72-hour refrigerated shelf life and delivered each morning by an owned fleet of 350 couriers in 2-hour windows between 06:00 and 12:00, with pickup points in six major cities.
Revenue is generated primarily through recurring subscription bundles priced at 1,250–1,650 ₽ per day with volume discounts up to 24% for longer commitments, plus ancillary streams from gift certificates (3,000–40,000 �), a loyalty program offering 3% cashback, and a corporate lunch B2B channel. Level Kitchen operates within the broader P-Group ecosystem (p-group.ru), which provides shared corporate infrastructure. No external funding rounds, revenue figures, or investor information are publicly disclosed.
Level Kitchen firmographics
Firmographics- Name
- Level Kitchen
- Legal name
- Уровень кухни
- Website
- https://levelkitchen.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Level Kitchen is a Russian direct-to-consumer healthy meal subscription service delivering dietitian-designed, calorie-counted meals to homes and offices across 25+ Russian cities via own production facilities and a 350-courier fleet, operating three programs (FIT, HIT, PRO).
- Ownership category
- akta.pro rank
Level Kitchen industry classification
Industry- Product category
- Healthy Meal Delivery Services
- NAICS
- Special Food Services (7223), Food Service Contractors (72231)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industry
- Central Kitchen & Commissary Operations (Batch Cooking, Satellite Serving) (EDAEAEAG)
Keywords
Where Level Kitchen is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices12 records
Markets served
Level Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Meal Delivery: The primary revenue stream is recurring meal kit/ratio subscriptions where customers pay per day for pre-planned caloric intake programs. Programs are sold in bundles of 2, 5, 6, 12, or 30 days with volume discounts for longer commitments. Additional options include 'fish-free' substitution and 'cheat meal' add-ons. The company also generates revenue from gift certificates sold at various denominations (3,000–40,000 rubles) and a loyalty program that drives repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | FIT program — balanced meals for fitness and weight management, 750–2,500 kcal, 3–6 meals/day |
| Subscription | Pay-as-you-go | HIT program — flavorful healthy meals with counted calories, 900–1,800 kcal, 4–6 meals/day |
| Subscription | Pay-as-you-go | PRO program — high-protein (up to 33% of macros) and high-fiber meals for athletes, 900–1,500 kcal, 3–5 meals/day |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Level Kitchen product offering
Product offeringCore offering
Level Kitchen is a Russian direct-to-consumer healthy ready-meal subscription service that produces, packages and delivers pre-portioned, calorie-counted meals to homes and offices across 25+ Russian cities. Customers subscribe to one of three dietitian-designed programs — FIT (balanced nutrition, 750–2,500 kcal), HIT (tasty calorie-controlled meals, 900–1,800 kcal) or PRO (high-protein athletic nutrition, 900–1,500 kcal) — for 2–30 days, with morning delivery by an in-house fleet of 350 couriers.
Product overview
Level Kitchen is a ready-made healthy meal delivery service offering three core subscription programs: ФИТ (FIT) for classic balanced nutrition (750-2500 kcal), ХИТ (HIT) for tasty calorie-controlled meals (900-1800 kcal), and ПРО (PRO) for high-protein athletic nutrition (900-1500 kcal with up to 130g protein/day). Programs range from 2-30 days with 3-6 meals per day. The company supplements its core meal delivery with a loyalty program (3% cashback), gift certificates (3,000-40,000 rubles), and corporate lunch services. All meals are prepared in-house at company-owned facilities with dietitian oversight.
Differentiator
Problem solved
Functional benefit
Products and services
- FIT (ФИТ) Program Classic balanced nutrition subscription program offering 3–6 meals per day across 750–2,500 kcal options, designed for weight loss, weight maintenance or muscle building. Available in 2-, 5-, 6-, 12- and 30-day bundles with up to 24% volume discount.
- HIT (ХИТ) Program Tasty healthy meal program with calorie-controlled portions from 900 to 1,800 kcal, providing 4–6 portions per day including breakfasts, soups, hot meals and healthy desserts. Aimed at customers who want to control their diet while still enjoying flavorful food.
- PRO (ПРО) Program High-protein athletic meal program delivering up to 130g of protein per day with elevated fiber content. Calorie options range from 900 to 1,500 kcal across 3–5 meals per day, developed for athletes focused on muscle definition, body recomposition, endurance training and post-workout recovery.
- Gift Certificates Gift certificates for Level Kitchen meal subscriptions available in denominations from 3,000 to 40,000 rubles, valid for one year from purchase and redeemable against any of the nutrition programs (FIT, HIT, PRO).
- Corporate Lunches Corporate meal delivery service for businesses, providing balanced nutrition plans for employees through a dedicated corporate channel, addressing office nutrition and employee wellness needs.
Quantifiable outcome
- Weight loss of 2.9 kg and 6 cm in waist in 24 days
- +3 more outcomes
Companies that use Level Kitchen
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Level Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Level Kitchen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MK Fund (МК Фонд помощи)minorLevel Kitchen contributes 10 rubles per order to the MK Fund (MK Foundation of Help), a charitable organization. The company promotes this as part of its social responsibility initiative: 'Helping others is easy — just start. From each order we allocate 10 rubles to the MK Fund of Help.' Customers participate passively through their purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Level Kitchen competitors and assessment
Company assessmentBroad incumbents
- Factor: US ready-to-eat meal subscription service specializing in calorie- and protein-controlled menus for fitness and weight-management consumers; comparable on program tiering (calorie/protein variants) and DTC subscription mechanics, though serving a US customer base.
- Freshly: US-based chef-prepared meal subscription service (now part of HelloFresh Group) that pioneered the calorie-conscious ready-meal subscription category globally; same product format and DTC subscription model as Level Kitchen, though operating at much larger scale.
Direct peers
- Grow Food: One of Russia's largest healthy meal subscription services with a near-identical direct-to-consumer subscription model, multi-program menu (balance/calorie-control/high-protein), and nationwide delivery — directly comparable to Level Kitchen on offering, customer base, and go-to-market.
- Just For You (Только Для Тебя): Russian healthy meal delivery service providing portioned daily meal plans across multiple Russian cities; serves the same target audience of dieters, athletes, and busy professionals on a subscription basis.
- Performance Group: Russian food-services group that operates or sits alongside Level Kitchen within the P-Group ecosystem (Level Kitchen's differentiation language references p-group.ru); highly comparable on operations, customer base, and likely benefits from shared infrastructure.
- MyFood (Моя Еда): Russian ready-meal subscription service delivering portioned, calorie-counted meals on weekly programs; another directly competing subscription D2C meal plan operator with overlapping target customers and similar pricing tiers.
- Daily / Daily Deli: Russian healthy meal delivery subscription that ships portioned, calorie-controlled ready meals on a recurring basis; directly overlaps Level Kitchen's FIT/HIT positioning and urban Russian customer base.
- BeFit (RuCalorie / BeFit): Russian subscription service offering balanced and high-protein meal programs with delivery — competing directly on target segments (weight management, sport nutrition) and program-style subscription pricing.
- Elementaree: Russian subscription meal delivery company offering calorie-counted ready-to-eat menus with dietitian oversight and home delivery; competes head-to-head with Level Kitchen for the same health-conscious consumer across Russian cities.
Others
- Yandex Eda / Yandex Lavka: Russia's largest on-demand restaurant and ready-meal delivery marketplace backed by Yandex; an ecosystem participant rather than a direct subscription peer, but exercises indirect competitive pressure on Level Kitchen's last-mile delivery value proposition and premium pricing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Level Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Kitchen leadership team
Management profileNumber of profiles
Level Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Kitchen
What does Level Kitchen do?
Level Kitchen is a Russian direct-to-consumer healthy ready-meal subscription service that produces, packages and delivers pre-portioned, calorie-counted meals to homes and offices across 25+ Russian cities. Customers subscribe to one of three dietitian-designed programs — FIT (balanced nutrition, 750–2,500 kcal), HIT (tasty calorie-controlled meals, 900–1,800 kcal) or PRO (high-protein athletic nutrition, 900–1,500 kcal) — for 2–30 days, with morning delivery by an in-house fleet of 350 couriers.
Is Level Kitchen a public or private company?
Level Kitchen is a private company. It is classified as unknown and is currently operating.
When was Level Kitchen founded?
Level Kitchen was founded in 2017. It employs 1,001 to 5,000 people.
Where is Level Kitchen based?
Level Kitchen is headquartered in Moscow, Russia, in the Europe region.
How does Level Kitchen make money?
One revenue line is on record: subscription Meal Delivery.
Who are Level Kitchen's main competitors?
Broad incumbents on record are Factor and Freshly. Direct peers are Grow Food, Just For You (Только Для Тебя), Performance Group, MyFood (Моя Еда), Daily / Daily Deli, BeFit (RuCalorie / BeFit) and Elementaree. Yandex Eda / Yandex Lavka is listed as an others.
Does Level Kitchen have an API?
No public API is recorded for Level Kitchen.
What industry is Level Kitchen in?
Level Kitchen's product category is Healthy Meal Delivery Services. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of EDAEAEAG, Central Kitchen & Commissary Operations (Batch Cooking, Satellite Serving). Its NAICS code is 7223 and its SIC code is 2090.