Remarketed Group

What Remarketed Group does

Remarketed Group is a Dutch recommerce company that refurbishes and resells consumer electronics, primarily iPhones, iPads, and MacBooks. The company applies a multi-step refurbishment process that includes data wiping, functional testing, repair with quality components, and cosmetic restoration; each device is checked on more than 60 inspection points before being deemed sale-ready, and is sold with a 24-month warranty and 30-day money-back guarantee. The company is headquartered in Leek, Netherlands, and operates from a single facility at Industriepark 5D. It is led by CEO Jeroen Frank Poelsma, with 51–100 employees and ownership that appears to be founder-/management-led with no disclosed external investors.

The company runs a hybrid B2C and B2B model. Its primary revenue stream is the sale of refurbished devices sourced through consumer buyback and returns from retailers, brands, and carriers. Distribution is multi-channel: the company lists inventory on major European marketplaces (Amazon, Cdiscount, Fnac, Conrad, Refurbed) and operates a B2C e-commerce site (remarketed.nl) and a B2B reseller portal (remarketed.store). Physical retail reach is provided through a partnership with Fixers, the largest mobile device repair chain in the Netherlands, across 11 stores. A proprietary Reprice software automates marketplace pricing, and a buyback tool allows private customers to trade in used devices online or in store. A Lifecycle and Financial Services offering extends the product portfolio into B2B fleet management for retailers, brands, and carriers.

Remarketed positions itself as one of the largest and most leading refurbished electronics players in the Netherlands, claiming each refurbished device saves up to 50 kg of CO2 emissions versus a new equivalent. The company joined EUREFAS (European Refurbishment Association) in February 2022 alongside Swappie, AfB Group, FixFirst, and Rebuy, participating in EU-level policy work on RightToRepair and a proposed EU quality label for refurbished products. It serves customers in the Netherlands, France, Germany, and Italy, with active customer-service hiring indicating planned buildout in additional European markets.

Name

Remarketed Group

Legal name

Remarketed Group

Website

https://remarketedgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Remarketed Group is a Dutch recommerce company that refurbishes iPhones, iPads, and MacBooks and resells them via European marketplaces, its own B2C and B2B portals, and 11 Fixers retail stores in the Netherlands.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)

Keywords

• Refurbished consumer electronics
• Recommerce services
• Device lifecycle management
• Refurbished smartphone resale
• Circular economy electronics

Headquarters

HQ city

Leek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Recommerce / Refurbished Device Sales: The primary revenue stream is the sale of refurbished consumer electronics (smartphones, tablets, laptops) sourced through buyback programs and returns from retailers, brands, and carriers. Devices are refurbished and resold to both B2C consumers and B2B resellers across European marketplaces.
2. Consumer Buyback: The company purchases used devices from private consumers via an online or in-store buyback tool. Devices meeting grading criteria are refurbished and resold; those too old for resale are donated or recycled.
3. Financial Services / Device Lifecycle Management: The company offers financial services that help customers manage the lifecycle of their devices, tracking status and costs while providing transparency on device condition and operational costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels2 records

Core offering

Remarketed Group refurbishes and resells used consumer electronics — primarily iPhones, iPads, and MacBooks — sourced through buyback programs and returns from retailers, brands, and carriers. The company operates separate B2C (remarketed.nl) and B2B reseller (remarketed.store) channels, distributes via major European marketplaces (Amazon, Cdiscount, Fnac, Conrad, Refurbed) and the Fixers retail partnership in the Netherlands, and supports its offering with a 24-month warranty, 30-day money-back guarantee, and proprietary Reprice software.

Product overview

Remarketed Group operates a recommerce platform for refurbished consumer electronics, combining multiple sales channels and supporting services into an integrated ecosystem. The core offering spans B2C sales via remarketed.nl and B2B reseller access via remarketed.store, supported by proprietary Reprice software for automated pricing across marketplaces and a consumer-facing buy-back tool for device trade-ins. Distribution is amplified through a retail partnership with Fixers covering 11 physical stores across the Netherlands, alongside listings on major European marketplaces (Amazon, Cdiscount, Fnac, Conrad, Refurbed). Lifecycle and financial services complement the product portfolio by enabling enterprise clients to track, manage, and finance device fleets throughout their usage period.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Consumer Electronics (iPhones, iPads, MacBooks) Refurbished smartphones (iPhones), tablets (iPads), and laptops (MacBooks) restored through data wiping, functional testing on 60+ inspection points, repair with high-quality components, and cosmetic polishing, sold with a 24-month warranty and 30-day money-back guarantee. Target customers include individual consumers, B2B resellers, and retailers/brands/carriers seeking recommerce solutions.
• Remarketed B2C Platform (remarketed.nl) Dedicated B2C e-commerce storefront for end consumers to purchase refurbished iPhones, iPads, and MacBooks directly from Remarketed, with devices covered by a 24-month warranty and 30-day money-back guarantee.
• Remarketed B2B Reseller Portal (remarketed.store)
• Remarketed Lifecycle & Financial Services
• Consumer Buyback Program
• Reprice Software

Quantifiable outcome

• Up to 50KG of CO2 emissions saved per refurbished device compared to new device production
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FixerscoreChannel Partner/ Reseller/ Distributor · 17 August 2022Remarketed partnered with Fixers, the largest mobile device repair chain in the Netherlands with 11 stores, on August 17, 2022. Fixers sells Remarketed's refurbished electronics (iPhones, tablets, computers) both physically in dedicated in-store setups and online for home delivery. The partnership provides nationwide coverage for Remarketed's products and services, combining Remarketed's refurbishment quality with Fixers' retail and repair expertise. Fixers is also an Apple repair partner.
• EUREFAS (European Refurbishment Association)coreStrategic or Co-development Partner · 3 February 2022Remarketed joined EUREFAS, the European Refurbishment Association, as a member in February 2022, announced at the Mobile World Congress in Barcelona. As a member, Remarketed works on proposing legislative change to make Europe more sustainable, circular, and environmentally friendly. The association gathers leading refurbishment companies and is working on a EU quality label for refurbished products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Refurbed: European recommerce marketplace for refurbished electronics, one of Remarketed's existing distribution channels and a direct competitor for end-consumer demand across the same device categories.
• Rebuy: German recommerce platform reselling refurbished consumer electronics, media, and household devices. Overlaps with Remarketed on European refurbished smartphone and tablet resale and is also an EUREFAS peer.
• Back Market: Leading European marketplace for refurbished consumer electronics, offering certified-refurbished smartphones, tablets, and laptops with warranty. Directly competes with Remarketed on marketplace listings, buyer experience, and B2C refurbisher curation.
• CEX: UK-based second-hand consumer electronics retailer with a buyback plus physical store model similar to Remarketed's Fixers-retail-plus-buyback approach.
• Swappie: Europe-focused refurbisher and reseller of iPhones, operating own-brand refurbished device sales with warranty. Competes most directly with Remarketed's Apple-centric refurbished lineup and is also a fellow EUREFAS member.
• musicMagpie (Decluttr): UK-headquartered recommerce platform buying and reselling used smartphones, tablets, laptops, and consumer electronics. Comparable to Remarketed's consumer buyback plus refurbished resale flywheel.
• AfB Group: European IT refurbishment and remarketing company, fellow EUREFAS member, that processes and resells used laptops, smartphones, and tablets across European B2B and B2C channels.

Emerging players

• FixFirst: European refurbishment software and operations specialist, fellow EUREFAS member, focused on repair and refurbishment workflows that overlap with Remarketed's internal refurbishment and pricing technology stack.

Broad incumbents

• Amazon Renewed: Amazon's certified-refurbished program covering smartphones, laptops, tablets, and other electronics. Competes with Remarketed on Amazon's own marketplace with broader inventory scale and platform-native advantages.
• Apple Certified Refurbished: Apple's own refurbished store selling certified-pre-owned iPhones, iPads, and Macs with full warranty. Sets the price-quality ceiling for Remarketed's core Apple device category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/remarketed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remarketed Group