Empire Oil & Gas NL

What Empire Oil & Gas NL does

Empire Oil Service is a private, family-owned mobile oil change company operating in the Inland Empire region of Southern California. The company dispatches ASE-certified technicians equipped with dealer-grade tools and OEM-specification filters directly to customer locations — homes, offices, or fleet yards — to perform oil change services, eliminating the need for customers to visit traditional service centers. The business serves individual vehicle owners and commercial fleet operators across 16 cities in Riverside and San Bernardino counties, including Riverside, San Bernardino, Corona, Fontana, Rancho Cucamonga, Ontario, and Moreno Valley.

The company operates three published service tiers: a Standard Oil Change from $99 using conventional oil, a Synthetic Oil Change from $129 using full synthetic oil (the most popular tier), and Fleet Services with custom pricing for commercial customers. Each service is typically completed in 25-30 minutes on-site and includes items such as multi-point inspection, fluid top-off, tire pressure check, and eco-friendly used oil recycling. The technology is purely physical — fully equipped mobile service vehicles — with no disclosed software platform, app, or digital product beyond a marketing website.

The business model combines transactional one-time revenue from individual appointments with recurring revenue from fleet maintenance contracts under 6-month agreements that include dedicated account management and volume pricing. Customer acquisition is driven through the company website, phone and email booking, customer testimonials, a $20 referral credit program, and promotional offers including $25 off first service, free 5th-service loyalty rewards, and 20% off fleet plan agreements. No revenue figures, funding history, or institutional investors are disclosed in the source material.

Name

Empire Oil & Gas NL

Legal name

Empire Oil Service

Website

https://empireoil.org

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Empire Oil Service is a private, family-owned mobile oil change company serving individual vehicle owners and commercial fleets across the Inland Empire region of Southern California with on-site dealer-grade service.

Ownership category

akta.pro rank

Product category

Mobile Automotive Oil Change Services

NAICS

Automotive Oil Change and Lubrication Shops (811191)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

Keywords

• Mobile oil change
• On-site oil change
• Fleet maintenance service
• Automotive preventive care
• Mobile automotive service

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Individual Oil Change Services: One-time transaction revenue from standard and synthetic oil change services for individual consumers. Service is priced per vehicle with flat rates and no hidden fees. Upsell opportunities include premium oil tiers and additional inspection services.
2. Fleet Services: Recurring service agreements with commercial fleet operators providing scheduled on-site maintenance for company vehicles. Revenue generated through volume-based pricing under 6-month fleet agreements with dedicated account management.
3. Referral Credits: Customer referral program where existing customers receive $20 credit for each successful referral, creating a network effect for customer acquisition. Both referrer and referred customer receive the credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Empire Oil Service delivers mobile oil change services directly to customers' homes, offices, or fleet yards across the Inland Empire region of Southern California. ASE-certified technicians perform standard and full synthetic oil changes using OEM-spec filters and premium oils in approximately 25–30 minutes, with the company's core tiers being Standard Oil Change (from $99), Synthetic Oil Change (from $129), and custom-priced recurring Fleet Services for commercial vehicle operators.

Product overview

Empire Oil Service is a mobile oil change company offering three distinct service tiers delivered directly to customers' locations across the Inland Empire. The Standard Oil Change provides conventional motor oil service for everyday vehicles, the Synthetic Oil Change offers full synthetic oil for enhanced protection and longer intervals, and Fleet Services provides customized recurring maintenance for company vehicles with dedicated account management and volume pricing. All services feature certified technicians, premium oils and OEM-spec filters, transparent pricing, and eco-friendly oil recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Oil Change Conventional motor oil change service for everyday vehicles, performed on-site at the customer's home, office, or fleet yard by an ASE-certified technician in about 25–30 minutes. Includes up to 5 quarts of conventional oil, new OEM-spec oil filter, multi-point inspection, fluid top-off, and eco-friendly used oil recycling. Starting price $99, recommended interval 3,000–5,000 miles.
• Synthetic Oil Change Full synthetic oil change for maximum engine protection and longer service intervals, performed on-site at the customer's home, office, or fleet yard by an ASE-certified technician. Includes up to 6 quarts of full synthetic oil, premium OEM filter, comprehensive inspection, all fluid top-offs, tire pressure check, service reminder reset, and eco-friendly used oil recycling. Starting price $129, recommended interval 7,500–10,000 miles.
• Fleet Services Customized recurring on-site servicing for company vehicles and commercial fleets, including scheduled maintenance plans, volume-based pricing, a dedicated account manager, detailed digital reports, after-hours availability, and priority dispatch. 6-month+ fleet agreements receive a 20% discount. Service is delivered on-site at the customer's fleet yard across the Inland Empire.

Quantifiable outcome

• Service completed in 25-30 minutes
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wrench: Wrench is a mobile automotive service platform sending vetted mechanics to customer locations for maintenance and repairs. Same mobile-to-customer service delivery thesis and target market (busy professionals, fleets), though broader in service scope.
• Jiffy Lube: Jiffy Lube is the largest U.S. quick-lube service chain with thousands of brick-and-mortar locations. It is the most direct comparable on service category (oil changes, fluid services) and target customer, though delivery is fixed-location rather than mobile.
• Valvoline Instant Oil Change: Valvoline Instant Oil Change operates a national chain of stay-in-your-car oil change service centers. Same core service (oil change with upsell-free positioning in some markets) but a fixed-delivery model in contrast to Empire's mobile approach.
• Take 5 Oil Change: Take 5 is a fast-growing quick-lube chain emphasizing stay-in-car service and speed. Competes on the same service category with a different delivery model; relevant for pricing and competitive benchmarking in regional markets.
• YourMechanic: YourMechanic dispatches certified mechanics to customers' homes and offices for a range of automotive services including oil changes. Closest comparable on the mobile delivery model and direct-to-consumer GTM, with a national footprint versus Empire's regional one.
• SpeeDee Oil Change: SpeeDee is a U.S. quick-lube franchise offering oil change and basic maintenance services. Direct category peer with comparable service menu; useful for pricing benchmarks and franchise-versus-independent comparison.

Broad incumbents

• Midas: Midas is a national automotive service chain with a broader service portfolio (brakes, tires, maintenance) including oil changes. Overlaps on category but operates fixed locations and offers wider services than Empire's oil-change focus.
• Pep Boys: Pep Boys is a national full-service auto care chain offering tires, maintenance, and repairs including oil changes. Broad incumbent overlapping on service category but operating fixed retail/service locations.
• Firestone Complete Auto Care: Firestone Complete Auto Care is a national chain offering tires, maintenance, and oil change services. Comparable on service category but operates fixed retail/service locations and competes on convenience rather than delivery model.
• Goodyear Auto Service: Goodyear Auto Service is a national network of tire and auto service centers offering maintenance including oil changes. Broad incumbent overlapping on service category with fixed-location delivery versus Empire's mobile approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Oil & Gas NL