Zorggroep De Laren

What Zorggroep De Laren does

Zorggroep De Laren is a privately held Dutch residential elderly care provider founded in 2006 by Sofie van Loon, operating seven operational care villas (zorgvilla's) across the Netherlands with an eighth, Villa De Weverij in Waalre, currently under construction. Each villa delivers 24-hour on-site WLZ-funded (Wet Langdurige Zorg) long-term care to elderly residents with formal care indications, plus private apartments, daily meals prepared by professional chefs, housekeeping and laundry services, dedicated contact caregivers, and a programme of cultural, physical and social activities organized around the 'four C's' (culinary, culture, cognition, fitness). Three villas — Duinstaete (Bloemendaal), Sluysoort (Maarssen) and Hoefstaete (Bosch en Duin) — additionally operate zorghotel temporary respite care. Resident-facing technology is limited to the third-party CarenZorgt platform, which gives residents and authorized family members online access to the electronic care dossier, daily care reports and agendas.

Name

Zorggroep De Laren

Legal name

Zorggroep De Laren

Website

https://zorggroepdelaren.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Zorggroep De Laren is a privately held Dutch residential elderly care provider operating seven WLZ-funded care villas across the Netherlands, plus an eighth under construction, offering 24-hour nursing, private apartments, hospitality services, and a respite care hotel product.

Ownership category

akta.pro rank

Product category

Elderly Residential Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Overnight & Live-In Respite Care (HLADAKAD), Live-In Respite Care (Multi-Day) (HSABAGAC)

Keywords

• Residential elderly care
• Long-term care services
• Small-scale care villas
• WLZ dementia care
• Respite care hotel

Headquarters

HQ city

Maarssen

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. WLZ-funded Residential Care Services: Zorggroep De Laren provides residential care for elderly individuals with a WLZ (Wet Langdurige Zorg, Long-term Care Act) care indication. The WLZ covers the cost of care, while residents pay a personal contribution (eigen bijdrage) for housing and services. Service costs (woonservicekosten) include meals prepared by professional chefs, laundry service, cleaning of common areas, 24-hour staff availability for care coordination, and a personal alarm system. This is a recurring revenue stream funded by the Dutch national long-term care insurance scheme plus resident co-payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Zorggroep De Laren operates a portfolio of small-scale residential care villas (zorgvilla's) across the Netherlands, providing 24-hour long-term residential care and support for elderly individuals with a WLZ (Wet Langdurige Zorg) care indication. Each villa offers private apartments, professional chef-prepared meals, housekeeping/laundry, personal alarm systems, and activity programs. Three villas additionally operate a care hotel (zorghotel) for temporary respite stays.

Product overview

Zorggroep De Laren operates a portfolio of eight residential care villas (zorgvilla's) across the Netherlands, offering permanent residential care for elderly individuals with WLZ (Long-term Care Act) indications. The portfolio includes seven operational villas: Duinstaete (Bloemendaal), Marijke Elisabeth (Hilversum), Sluysoort (Maarssen), Hoefstaete (Bosch en Duin), MaJa (Rhoon), Hamer (Berg en Dal), and De Kleine Heide (Son en Breugel), plus one villa under construction (De Weverij in Waalre). Three of these villas (Duinstaete, Sluysoort, Hoefstaete) also operate care hotels for temporary respite stays. Core services include 24-hour care, meal preparation by professional chefs, and housekeeping/laundry services. The organization is built around a philosophy of personal attention (aandacht), with residents living in private apartments they can furnish themselves. Supporting offerings include care planning with dedicated contact caregivers, activity and wellness programs, and Magazine Lares, a relationship magazine distributed to residents and stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Duinstaete: Zorgvilla & Zorghotel in Bloemendaal
• Villa Marijke Elisabeth
• Villa & Zorghotel Sluysoort
• Villa & Zorghotel Hoefstaete
• Villa MaJa
• Villa Hamer
• Villa De Kleine Heide
• Villa De Weverij
• Lares Magazine
• Zorghotel

Products and services

• Zorgvilla & Zorghotel Duinstaete Residential care villa and care hotel located in Bloemendaal, offering permanent living with WLZ indication as well as temporary respite care stays for elderly individuals who cannot live independently temporarily.
• Zorgvilla Marijke Elisabeth Residential care villa in Hilversum offering permanent living with WLZ indication for elderly individuals requiring 24-hour care and support.
• Zorgvilla & Zorghotel Sluysoort Residential care villa and care hotel in Maarssen along the River Vecht, offering permanent living with WLZ indication and temporary respite care stays.
• Zorgvilla & Zorghotel Hoefstaete Residential care villa and care hotel in Bosch en Duin, offering permanent living with WLZ indication and temporary care stays for elderly individuals.
• Zorgvilla MaJa Residential care villa in Rhoon offering permanent living with WLZ indication for elderly individuals requiring 24-hour care and support.
• Zorgvilla Hamer Residential care villa in Berg en Dal offering permanent living with WLZ indication for elderly individuals requiring 24-hour care and support.
• Zorgvilla De Kleine Heide Residential care villa in Son en Breugel offering permanent living with WLZ indication for elderly individuals requiring 24-hour care and support.
• Zorgvilla De Weverij Residential care villa under construction in Waalre, named after the historical Walra weaving heritage of the Molenstraat location. Upon completion will offer permanent living with WLZ indication.
• Zorghotel (Temporary Care Hotel) Temporary care hotel service offered at select villas (Duinstaete, Sluysoort, and Hoefstaete) for individuals who cannot live independently temporarily and need professional care or support, such as post-hospitalization recovery or caregiver respite.

Quantifiable outcome

• Overall resident satisfaction rating of 8.3 out of 10 (2026, measured by CustomEyes)
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• SPOT (Branchevereniging Ondernemende Zorgaanbieders)coreStrategic or Co-development Partner · 19 June 2026Zorggroep De Laren is a member of SPOT, the branch association of entrepreneurial care providers committed to improving and innovating Dutch healthcare with attention to quality, innovation, and future-proofing. As a member, the organization participates in knowledge-sharing events, SPOTlight meetings, and industry initiatives such as the June 2026 SPOTlight event on woon- en werkgeluk (living happiness and work happiness) at the Rosa Spier Huis.
• CarenZorgtcoreTechnology or IntegrationCarenZorgt is an online platform specifically developed for people receiving care, their families, and other important people in their lives. Via CarenZorgt, residents of Zorggroep De Laren's villas and their family members — with resident consent — can view the electronic client dossier (ECD), care plan, daily care reports, and the agenda online.
• CustomEyesminorOthersCustomEyes is an independent research bureau that conducted the Resident Experience Survey (Bewoners Ervarings Onderzoek) 2026 for Zorggroep De Laren. The survey achieved high response rates from residents and first contacts, providing reliable insights into satisfaction with living, care, and services across the villas.
• Stichting Muziek In HuisminorOthersStichting Muziek In Huis coordinates classical home concerts in care settings throughout the Netherlands. The foundation provides regular live classical music performances at Zorggroep De Laren villas, enhancing resident well-being and cultural engagement.
• EffectoryminorOthersEffectory is the HR research company that conducts the annual employee survey on which Zorggroep De Laren has been certified as 'Beste Werkgever' (Best Employer) for five consecutive years. Effectory benchmarks Zorggroep De Laren against national norms on engagement, employer brand, eNPS, and other workplace metrics.
• Stuurgroep Gezondheid & Welzijn 'Complexe Zorg' Berg en DalminorStrategic or Co-development PartnerVilla Hamer has established a steering group on Health & Well-being for Complex Care in the Berg en Dal region, bringing together various care parties. From this steering group, working groups emerge covering well-being, dementia care, and palliative care. The KBO (Senior Citizens' Association) and Elderly Advisors of Berg en Dal also meet at the villa, and Villa Hamer participates in the Local Alliance of Nijmegen and Berg en Dal.
• Rosa Spier HuisminorOthersThe Rosa Spier Huis in Laren hosted the SPOTlightbijeenkomst on woon- en werkgeluk in June 2026, where Zorggroep De Laren participated. Tineke de Nooij, former TV presenter, spoke about her experience with living happiness at the Rosa Spier Huis.
• LRQAminorOthersLRQA is the certification body that conducted the HKZ (Harmonisatie Kwaliteitsbeoordeling in de Zorgsector) audit for Zorggroep De Laren in December 2025 at Villa De Kleine Heide, resulting in continued HKZ certification.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pieter van Foreest: Delft-based Dutch care provider operating nursing homes and residential care for elderly with WLZ indications. Comparable mid-sized regional player in the Dutch long-term care market.
• Archipel Zorggroep: Dutch small-scale residential and nursing care operator near Eindhoven with comparable elderly care service mix. Overlaps directly with Zorggroep De Laren in southern Netherlands service geography.
• Vivium Zorggroep: Dutch care organization providing residential, nursing, and home-based care for elderly in the Amstelveen / Amsterdam region. Comparable WLZ-funded portfolio with multiple residential locations.
• Warande (Warande Zorggroep): Mid-sized Dutch elderly care group operating small-scale residential locations with attention to quality of life. Direct competitor offering villa-style residential and WLZ-funded care in the Randstad.
• Saffier (De Residentie / Saffier Groep): Dutch residential care provider focused on elderly care with a hospitality-led, personalized service model. Comparable mix of permanent residential care and WLZ-funded service offerings in the Dutch market.
• Stepping Stones (Kleinschalig Wonen): Dutch operator of small-scale, homelike residential living for elderly with dementia and high care needs. Closest direct peer — same small-villa, personalized-care philosophy and WLZ funding model in the Netherlands.

Broad incumbents

• Humanitas (Humanitas DMN): Major Rotterdam-based Dutch care provider operating residential and nursing care for elderly. Competes in the same WLZ-funded segment but as a broad, multi-location incumbent rather than a small-villa specialist.
• Cordaan: Large Amsterdam-based Dutch care organization offering nursing, residential, and home care across many locations. Overlaps in WLZ-funded elderly care but at significantly larger scale and broader geographic footprint.
• Thebe (Thebe Wijkverpleging): Mid-sized Dutch care provider in Brabant offering home care, residential care, and nursing care for elderly. Overlaps with Zorggroep De Laren's residential service line in the southern Netherlands.

Others

• Woonzorg Nederland: Dutch housing and service organization providing residential concepts for elderly, including combined housing and care offerings. Adjacent player in the senior living ecosystem with overlapping resident demographics.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zgdelaren
• Facebookfacebook.com/zorggroepdelaren
• LinkedInlinkedin.com/company/zorggroep-de-laren

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorggroep De Laren