CSA
PT Catur Sentosa Adiprana (CSA) is an Indonesian listed holding company operating the country's largest independent building materials distribution network and the Mitra10 and Atria modern retail chains, serving contractors, retailers, industrial buyers, and consumers across Indonesia.
- Company typePublic
- Founded1966
- HeadquartersGrogolpetamburan, Indonesia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What CSA does
PT Catur Sentosa Adiprana Tbk (CSA, IDX: CSAP) is an Indonesian listed holding and operating company founded in 1966 and formally incorporated in 1983, headquartered in Jakarta. CSA operates the largest independent building materials distribution and modern retail network in Indonesia through a multi-segment structure: (1) Distribution, comprising Building Materials Distribution (51 branches, 35,000+ customers, 50+ principals, 20,000+ SKUs, 210,000 m2 warehouse), Chemical Distribution through PT Kusuma Kemindo Sentosa (KKS, 40.80% owned, 4 branches, 3,000+ industrial customers), and Consumer Goods Distribution through PT Catur Sentosa Anugerah (CSAN, wholly owned, 54 branches); (2) Modern Retail, comprising the Mitra10 one-stop building materials and home improvement superstore chain (69 stores nationally) and Atria home furniture and accessories showrooms (25+ stores); and (3) Warehouse Development through PT Catur Berkat Bersama (CBB, 60% owned, based in Manado).
The group's technology stack is described generically as a "working system supported by latest technology" without publicly disclosed proprietary features, AI/ML components, or platform architecture; no patents, software products, or APIs are listed. The business operates a sales-led, multi-channel go-to-market combining a 110+ branch wholesale/distribution network (serving retailers, contractors, and industrial buyers via 1,200+ delivery vehicles across 500,000+ SQM of warehouse space), direct-to-consumer modern retail through owned Mitra10 and Atria storefronts (one-stop shopping concept with lowest price guarantee), and supporting brand-marketing channels (corporate website, social media, IndoBuildTech exhibitions, CSR, and Superbrands/Top Brand awards). The group employs 9,200+ people, serves more than 3.3 million customers, and is controlled by President Director Budyanto Totong, with strategic investor SCG (Siam Cement Group) holding a board seat since the 2018 Rp 324 billion PMTHMETD investment.
CSA firmographics
Firmographics- Name
- CSA
- Legal name
- PT Catur Sentosa Adiprana Tbk
- Website
- https://csahome.com
- Company type
- Public
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- PT Catur Sentosa Adiprana (CSA) is an Indonesian listed holding company operating the country's largest independent building materials distribution network and the Mitra10 and Atria modern retail chains, serving contractors, retailers, industrial buyers, and consumers across Indonesia.
- Ownership category
- akta.pro rank
CSA industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Home Centers (444110), Building Material and Supplies Dealers (4441), Furniture Merchant Wholesalers (42321)
- SIC
- Wholesale-Durable Goods, Nec (5099), Wholesale-Professional & Commercial Equipment & Supplies (5040), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
- akta.pro secondary industries
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where CSA is headquartered
LocationHeadquarters
- HQ city
- Grogolpetamburan
- HQ country
- Indonesia
- HQ region
- Asia
Offices5 records
Markets served
CSA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Building Materials Distribution: Distribution of building materials from major principals and house brands throughout Indonesia, generating revenue through distribution fees and volume-based margins.
- Chemical Distribution: Distribution of chemical materials for industrial usage through KKS (PT Kusuma Kemindo Sentosa), serving various industrial sectors.
- Consumer Goods Distribution: Distribution of FMCG products from leading brands to retail stores across Indonesia, including foods, household goods, and daily necessities.
- Modern Retail - Mitra10: Retail sales through Mitra10 one-stop shopping stores for building materials and home improvement, operating on retail margin model.
- Modern Retail - Atria: Retail sales of home furniture and accessories through Atria showrooms, offering high quality products at affordable prices.
- Warehouse Development: Property development through CBB (PT Catur Berkat Bersama) focusing on warehouse development in Manado and expansion to other regions.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
CSA product offering
Product offeringCore offering
CSA is the largest independent distribution and modern retail company for building materials in Indonesia. It operates three core businesses: (1) Distribution of building materials, chemicals, and consumer goods to retailers, contractors, and industrial customers through 110+ branches and 1,200+ delivery vehicles; (2) Modern retail through Mitra10 (one-stop shopping building materials and home improvement superstores) and Atria (home furniture and accessories showrooms); and (3) Warehouse development through PT Catur Berkat Bersama.
Product overview
PT Catur Sentosa Adiprana (CSA) operates as a distribution, logistics, and modern retail holding and operating company in Indonesia. The company encompasses three main business segments: (1) Distribution including Building Materials Distribution, Chemical Distribution (through PT Kusuma Kemindo Sentosa/KKS), and Consumer Goods Distribution (through PT Catur Sentosa Anugerah/CSAN); (2) Modern Retail including Mitra10 (building materials and home improvement superstores) and Atria (home furnishing stores); and (3) Warehouse Development (through PT Catur Berkat Bersama/CBB). CSA also operates Eleganza Tile Indonesia as a specialty granite porcelain tile distributor. The company distributes various house brand products alongside major international and domestic brand principals, with a network spanning over 110 distribution branches and 69 retail stores across Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Mitra10 One-stop shopping concept store for building materials and home improvement, offering lowest price guarantee with complete and diverse product assortment. Operates as PT Catur Mitra Sejati Sentosa with 69 stores across Indonesia.
- Atria Modern retail store providing high quality home furniture and accessories with affordable prices, showroom arranged in modern interior concept. Operates as PT Catur Sentosa Berhasil with 25+ showrooms.
- Building Materials Distribution Distribution of various building materials of major principals and house brands (cement, ceramics, paint, tiles, sanitary ware, plumbing) throughout Indonesia through 51 distribution branches serving 35,000+ customers.
- Chemical Distribution (KKS) PT Kusuma Kemindo Sentosa (KKS) distributes various kinds of chemical materials (solvents, polymers, specialty chemicals) for industrial usage in Indonesia through 4 branches with 3,000+ active customers. CSA ownership: 40.80%.
- Consumer Goods Distribution (CSAN) PT Catur Sentosa Anugerah (CSAN) distributes FMCG consumer goods from various leading brands (foods, daily necessities, household goods, cosmetics) to retail stores across Indonesia through 54 branches in Java, Sumatra, and Bali.
- Eleganza Tile Indonesia Leading distributor of Granite Porcelain tiles in Indonesia offering up-to-date and revolutionary products of superior quality at competitive prices. Employs 100 people and serves 1,500 retail customers.
- Warehouse Development (CBB)
Quantifiable outcome
- Largest independent building materials distribution and modern retail company in Indonesia
Companies that use CSA
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
CSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CSA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- IndomaretcoreIndomaret, one of Indonesia's largest retail chains, partners with CSA for distribution and sale of Sis2Sis cosmetic products through their network nationwide.
- Procter & Gamble (P&G)coreP&G is a key principal partner for CSA's consumer goods distribution through PT Catur Sentosa Anugerah. CSA collaborates on logistics and supply chain optimization including warehouse relocation in Karawang for improved efficiency.
- SCG (Siam Cement Group)coreStrategic partnership with SCG through SCG Retail Holding Company Limited, a wholly-owned subsidiary of SCG in the Cement-Building Materials business. SCG invested Rp 324 billion through PMTHMETD at Rp 800 per share to accelerate Mitra10 growth.
- Building Materials PrincipalscoreCSA distributes products from 50+ building material principals including American Standard, Ace, Mowilex, Toto, Panasonic, Modena, Jotun, and many more across Indonesia through distribution and retail channels.
- Chemical SupplierscoreKKS distributes chemical materials from partners including Wacker, Lanxess, Mitsui Chemicals, Denka, and 20+ other chemical manufacturers for industrial usage.
- Consumer Goods BrandscoreCSAN distributes consumer goods from brands including Kalbe, Mondelez, P&G, Nutrifood, PNG, Softex, and other FMCG brands across Indonesia.
Scale indicators11 records
Recent moves11 records
Expansion highlights7 records
CSA competitors and assessment
Company assessmentBroad incumbents
- Kawan Lama Sejahtera: Indonesian diversified retail and industrial group that owns Ace Hardware Indonesia, Krisbow, and other building/lifestyle brands. A larger, broader incumbent that competes with CSA across multiple building materials and home improvement categories.
- Siam Global House: Thailand's largest home improvement and building materials retailer, part of the SCG ecosystem (same strategic investor as CSA). Highly comparable business model to Mitra10 but at greater scale across Thailand, providing a useful benchmark for Mitra10's growth trajectory.
Regional players
- HomePro: Thailand-based home improvement retailer with expanding ASEAN footprint. Operates a similar one-stop-shop home improvement and building materials format to Mitra10, primarily competing in Thailand rather than Indonesia.
Emerging players
- MR.DIY: Malaysian-headquartered value home improvement retailer rapidly expanding across ASEAN including Indonesia. Competes for the same DIY and small contractor wallet as Mitra10 with a broader but lower-priced assortment.
Others
- Semen Indonesia (SIG): Indonesia's largest cement producer and one of the key principals distributed through CSA's building materials channel. Not a direct competitor but a critical upstream supplier and ecosystem participant for CSA's largest business.
- Indomaret: Indonesia's largest convenience retail chain and an explicit CSA distribution partner for the Sis2Sis cosmetics line. Comparable in scale and nationwide Indonesian footprint, and a key downstream channel for CSAN's FMCG distribution business.
Direct peers
- Depo Bangunan: Indonesian modern retail chain focused on building materials and home improvement with a one-stop-shop format. Competes head-to-head with Mitra10 in tier-1 and tier-2 Indonesian cities, targeting similar contractor and DIY consumer segments.
- Ace Hardware Indonesia: Indonesia's leading organized home improvement and hardware retail chain, operated by Kawan Lama Group. Directly comparable to Mitra10 in offering building materials, tools, and home improvement products to Indonesian consumers through a multi-store retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CSA social profiles
Digital presenceCSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CSA leadership team
Management profileNumber of profiles
Profiles17 records
CSA subsidiaries and ownership
Company hierarchySubsidiaries14 records
CSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CSA
What does CSA do?
CSA is the largest independent distribution and modern retail company for building materials in Indonesia. It operates three core businesses: (1) Distribution of building materials, chemicals, and consumer goods to retailers, contractors, and industrial customers through 110+ branches and 1,200+ delivery vehicles; (2) Modern retail through Mitra10 (one-stop shopping building materials and home improvement superstores) and Atria (home furniture and accessories showrooms); and (3) Warehouse development through PT Catur Berkat Bersama.
Is CSA a public or private company?
CSA is a public company. It is classified as public and is currently operating.
When was CSA founded?
CSA was founded in 1966. It employs 5,001 to 10,000 people.
Where is CSA based?
CSA is headquartered in Grogolpetamburan, Indonesia, in the Asia region.
How does CSA make money?
Six revenue lines are on record. Building Materials Distribution is the primary driver. The others are chemical Distribution, consumer Goods Distribution, modern Retail - Mitra10, modern Retail - Atria and warehouse Development.
Who are CSA's main competitors?
Broad incumbents on record are Kawan Lama Sejahtera and Siam Global House. HomePro is listed as a regional player. MR.DIY is listed as an emerging player. Others are Semen Indonesia (SIG) and Indomaret. Direct peers are Depo Bangunan and Ace Hardware Indonesia.
Does CSA have an API?
No public API is recorded for CSA.
What industry is CSA in?
CSA's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution, with a secondary code of CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution. Its NAICS code is 444110 and its SIC code is 5099.