What Beet does

Beet is a full-service digital marketing agency headquartered in Stockholm with a second office in Piteå, Sweden, founded in 2012 and operating under the holding structure of Root Digital Group. The firm delivers channel-specialized services across six core practices: SEO, SEM, Paid Social, Marketing Automation, Affiliate Marketing, and Digital Analysis, supported by sub-products spanning technical and content SEO, Google Ads/Microsoft Ads/Google Shopping, social advertising across Meta/LinkedIn/TikTok/Snapchat/Pinterest, and email/SMS/RCS marketing automation. Beet's underlying methodology is its proprietary Dynamic Media Optimization model, which uses actual performance data to guide media budget allocation across channels, and the firm has standardized cross-channel reporting through Looker Studio dashboards built on Supermetrics integration. The agency's revenue model is professional-services based: long-term monthly retainer agreements with defined scopes of work, supplemented by project engagements (e.g., website migrations, SEO audits) and a free "Micro Health Check" entry point for prospects. Beet's go-to-market is sales-led, with direct account management, dedicated channel specialists, and platform-agnostic delivery that allows clients to retain their preferred marketing automation stacks (Salesforce Marketing Cloud, HubSpot, Klaviyo, Emarsys, Oracle Eloqua, Voyado, Agillic, Mailchimp, APSIS, Responsys). The agency serves both B2B and B2C clients, with a primary focus on Swedish enterprise and mid-market accounts including STIGA Sports, Björn Borg, Kjell & Co, Dustin, Bonava, Marshall, MedHelp, FirstOffice, and Academic Work. Beet's competitive position is anchored by top-tier platform partner certifications (Google Premier Partner, placing it in the top 3% of Google Ads partners in Sweden; Microsoft Advertising Certified Partner; Amazon Advertising certified; Meta Business Partner) and by an eNPS of 88 measured in August 2022, signaling unusually high employee engagement in a sector with high turnover.

Name

Beet

Legal name

Beet AB

Website

https://beet.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Beet is a Swedish full-service digital marketing agency founded in 2012, serving enterprise and mid-market clients with SEO, SEM, paid social, marketing automation, affiliate, and analytics services under retainer-based engagements from offices in Stockholm and Piteå.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Retainer & Project Services: Beet provides digital marketing services — including SEO, SEM, Paid Social, Marketing Automation, Affiliate Marketing, and Digital Analysis — primarily through ongoing monthly retainer engagements. Clients engage Beet for full-service channel management as well as specific project work (e.g., new website SEO setup, migrations). Pricing is structured around a fixed monthly fee with scope of work defined per client.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Beet is a full-service digital marketing agency that delivers SEO, SEM (paid search), Paid Social, Marketing Automation, Affiliate Marketing, and Digital Analysis services primarily through ongoing monthly retainer engagements. Each client is supported by a dedicated team of channel specialists and a Client Manager, with Beet's proprietary Dynamic Media Optimization methodology guiding budget allocation across channels based on actual performance data.

Product overview

Beet is a full-service digital marketing agency offering a comprehensive portfolio of marketing channels and strategic services. The core offering spans SEO (sökmotoroptimering), SEM (sökmotormarknadsföring), Paid Social, Marketing Automation, Affiliate Marketing, and Digital Analysis. These core products are delivered through specialized sub-products including Technical SEO, Content SEO, Link Building, SEO Analysis, Google Ads, Microsoft Ads, Google Shopping, Search Ads 360, Facebook/Instagram Advertising, LinkedIn Marketing, Pinterest, TikTok, Snapchat, Email/SMS Marketing, RCS, Display Advertising, and Conversion Rate Optimization. The agency also provides data visualization through Looker Studio and strategic services for digital marketing strategy. Beet operates as a platform-independent agency working with major marketing automation systems (Emarsys, Salesforce Marketing Cloud, HubSpot, Klaviyo, Mailchimp, APSIS, Voyado, Agillic) and connects data through analytics tools like Supermetrics and Looker Studio.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Sökmotoroptimering) Search engine optimization services covering technical SEO, content SEO, and link building to improve organic visibility and search rankings. Delivered through ongoing retainers and project engagements such as website SEO setup and migrations.
• SEM (Sökmotormarknadsföring) / Paid Search Paid search advertising management across Google Ads, Microsoft Ads, Google Shopping, and Search Ads 360 to drive paid traffic and conversions. Delivered by a Google Premier Partner team.
• Paid Social Paid social media advertising services across Facebook, Instagram, LinkedIn, Pinterest, TikTok, Snapchat, and Twitter to reach target audiences and drive engagement. Managed by Meta Business Partner specialists.
• Marketing Automation Marketing automation services including email marketing, SMS marketing, and RCS messaging to personalize customer communications and improve ROI across the customer journey. Platform-independent delivery across Emarsys, Salesforce Marketing Cloud, Oracle Eloqua, HubSpot, Klaviyo, Mailchimp, APSIS, Voyado, Agillic, and Responsys.
• Affiliate Marketing Affiliate marketing services to drive performance-based marketing through affiliate networks and influencer partnerships, managed across Awin, Adtraction, CJ Affiliate, Impact, and Tradedoubler.
• Digital Analysis Digital analytics services including web analytics, traffic analysis, conversion rate optimization (CRO), and tracking setup to enable data-driven decision making for clients.
• Digital Strategy Digital marketing strategy development applying dynamic thinking approaches to help clients stay competitive in an evolving digital landscape.
• Amazon Advertising Amazon advertising management including Sponsored Products and search term advertising, delivered by Amazon Advertising certified specialists.

Quantifiable outcome

• 117% increase in revenue for Sail Racing
• +11 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

Feature2 records

Partnerships

22 partnerships are on record, tiered core, supporting and minor.

• Google (Premier Partner)coreGTM or Marketing PartnerBeet is a Google Premier Partner — the highest tier of Google's partnership program, placing Beet among the top 3% largest Google Ads partners in Sweden. As a Premier Partner, Beet receives exclusive access to Google's training programs, product update briefings, and early information on new features and policies.
• Microsoft Advertising (Certified Partner)coreGTM or Marketing PartnerBeet is a Microsoft Advertising Certified Partner with specialists certified across Microsoft Ads (formerly Bing Ads), ensuring best-practice management for clients' search advertising across Microsoft's ad network.
• Amazon Advertising (Certified)coreGTM or Marketing PartnerBeet specialists are Amazon Advertising certified and stay current with the latest Amazon advertising products and strategies, enabling the agency to manage clients' Amazon ad campaigns.
• Meta (Business Partner)coreGTM or Marketing PartnerBeet is a Meta Business Partner, providing the agency with access to best practices and updates for Facebook and Instagram advertising, and ensuring clients benefit from the latest platform features.
• AwinsupportingTechnology or IntegrationBeet's affiliate marketing specialists maintain ongoing relationships with affiliate network Awin and use it as a platform for managing clients' affiliate marketing programs.
• AdtractionsupportingTechnology or IntegrationBeet's affiliate specialists have ongoing contact with Adtraction affiliate network.
• CJ AffiliatesupportingTechnology or IntegrationBeet's affiliate specialists have ongoing relationships with CJ Affiliate.
• ImpactsupportingTechnology or IntegrationBeet's affiliate specialists have ongoing relationships with Impact affiliate platform.
• TradedoublersupportingTechnology or IntegrationBeet's affiliate specialists have ongoing contact with Tradedoubler affiliate network.
• EmarsyssupportingTechnology or IntegrationBeet works with the Emarsys marketing automation platform, implementing and managing campaigns for clients requiring enterprise-level marketing automation.
• Salesforce Marketing CloudsupportingTechnology or IntegrationBeet has certified specialists in Salesforce Marketing Cloud, enabling the agency to manage complex enterprise-level marketing automation and email campaigns.
• Oracle EloquasupportingTechnology or IntegrationBeet has certified specialists in Oracle Eloqua, supporting enterprise clients' marketing automation needs.
• HubSpotsupportingTechnology or IntegrationBeet works with HubSpot's marketing automation platform for mid-market and enterprise clients.
• KlaviyosupportingTechnology or IntegrationBeet works with Klaviyo for email marketing automation, particularly suited for e-commerce clients.
• MailchimpsupportingTechnology or IntegrationBeet leverages Mailchimp for clients requiring accessible email marketing automation solutions.
• APSISsupportingTechnology or IntegrationBeet works with APSIS for marketing automation and email campaign management.
• VoyadosupportingTechnology or IntegrationBeet has certified specialists in Voyado marketing automation platform.
• AgillicsupportingTechnology or IntegrationBeet partners with Agillic as a marketing automation platform option for clients.
• Responsys (Oracle)supportingTechnology or IntegrationBeet works with Oracle Responsys as an enterprise-level marketing automation and email marketing platform.
• SupermetricssupportingTechnology or IntegrationBeet uses Supermetrics to automate data collection from major marketing and analytics platforms into Looker Studio, enabling unified reporting dashboards without manual export.
• Root Digital Group (Parent Company)coreStrategic or Co-development PartnerBeet was co-created with byWiT (the investment company) and its parent Root Digital Group as part of a buy-and-build journey. Root Digital Group's portfolio companies collaborate on digital marketing services, and Beet participates in the Diversity byX initiative alongside other portfolio companies.
• Diversity byXminorStrategic or Co-development PartnerDiversity byX is an initiative founded by byWiT in 2022 to increase diversity in company boards and management groups. Beet participates through its Diversity byBeet focus group, attending regular Diversity byX meetings and driving the diversity dialogue forward with other companies in the initiative.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Curamando: Swedish digital marketing consultancy offering SEO, SEM, analytics, and martech services to mid-market and enterprise clients — directly comparable to Beet in size, geography, and service mix.
• North Kingdom: Swedish digital experience and marketing agency serving enterprise brands with creative, technology, and performance marketing services — comparable Nordic footprint and client tier.
• Great Works: Stockholm-based full-service digital agency offering performance marketing, SEO, and creative services to enterprise clients in the Nordics — directly comparable service portfolio and geography.
• B-Reel: Swedish-founded digital creative and marketing agency with offices in Stockholm and internationally — comparable Nordic roots and full-service digital offering for enterprise brands.
• Netlight: Nordic digital and technology consultancy with offices in Stockholm and other Nordic cities — comparable geography and enterprise client base, though more technology-led.

Broad incumbents

• DEPT®: Large European digital agency offering marketing, technology, and creative services across the full digital value chain — comparable service breadth but at substantially greater scale than Beet.
• Monks (formerly MediaMonks / S4 Capital): Global digital-first advertising and marketing services group operating across creative, media, and technology — comparable full-service digital marketing positioning at global incumbent scale.
• WPP: Global advertising holding company with extensive digital media, SEO, SEM, and martech agency networks — overlapping service offering but at vastly larger scale and with a portfolio model.
• Publicis Groupe: Global advertising holding group operating digital performance, media, and creative agencies (including Publicis Media, Digitas) — overlaps with Beet's services as part of broader enterprise client offerings.

Others

• HubSpot: Marketing automation and CRM platform that Beet integrates with and partners around — adjacent ecosystem participant rather than direct competitor, but increasingly competing for the marketing technology budget that agencies like Beet are paid to manage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beetagency
• LinkedInlinkedin.com/company/beet-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beet