Licitei

What Licitei does

Licitei (legally HAXN EMPREENDIMENTOS LTDA) is a Brazilian SaaS platform that helps companies identify, analyze, and win public-sector procurement contracts ("licitações"). Founded in 2020 in Juiz de Fora, Minas Gerais, and operating with 11-50 employees, the company aggregates Brazil's fragmented procurement landscape through direct integrations with 13+ federal, state, and municipal portals — including PNCP, ComprasNet, Licitanet, BLL, BNC, and Licitações-E — into a single workflow layer.

The platform is built on a core-plus-module architecture: Pesquisar (unified bid search across portals with daily alerts), Gerenciar (bid lifecycle management across proposal, bidding, and contract phases), and Licitei IA (AI-driven document analysis of "editais" producing executive summaries, document checklists, and risk/opportunity highlights). Add-on modules include Monitoramento de Chat (real-time, multi-portal chat surveillance with keyword alerts), Robô de Lances (cloud-resident automated bidding agent on ComprasNet that operates without user presence), Empenhos e Atas (post-award purchase-order/price-agreement tracking), Catálogo de Produtos (AI-based PDF/image catalog extraction and bid-item matching with 85%+ similarity scoring), and the recently graduated Score do Órgão (a 0-100 government buyer risk score combining 11 public data signals such as CAPAG, IFGF, sanctions, and court records). Tech stack includes a proprietary Cat-rank-1-flash-lite model (Qwen3-4B derivative trained on Brazilian procurement catalogs at $0.027/1k items) and an open-source MCP server (dados-publicos-mcp) covering 12 Brazilian public data sources.

Licitei monetizes via three subscription tiers — Plano Busca (R$101/mo), Plano Premium (R$393/mo), and Plano Multiempresas (R$1,179/mo for 3+ CNPJs) — with semester and annual billing offering up to 39% discounts. Go-to-market is product-led growth anchored on a credit-card-free 7-day trial, with WhatsApp-based specialist assistance for enterprise and consultancy customers. The company has accumulated 4,000+ users across Brazilian SMBs and bidding consultancies, with disclosed partnerships including Google for Startups, CRITT (UFJF AI research center), and the federal procurement authorities. Revenue, headcount growth velocity, and institutional funding are not publicly disclosed beyond a single $0-dated round in April 2024.

Name

Licitei

Legal name

HAXN EMPREENDIMENTOS LTDA

Website

https://licitei.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Licitei is a Brazilian SaaS platform that aggregates 13+ federal, state, and municipal procurement portals into a single workflow layer, using AI-powered document analysis, an automated bidding robot, and product catalog matching to help SMB suppliers and bidding consultancies find, manage, and win public tenders across Brazil.

Ownership category

akta.pro rank

Product category

Public Procurement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement) (EDAEAIAO)

akta.pro secondary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• Public procurement software
• Bid management platform
• Government contracting AI
• Electronic bidding automation
• Tender management SaaS

Headquarters

HQ city

Juiz De Fora

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Multi-tier: Licitei generates revenue through three subscription tiers: Busca (basic search and AI), Premium (full platform access including automated bidding), and Multi-Enterprise (3+ CNPJ management). Additional revenue from extra CNPJs at R$393 each. Billing cycles include monthly, semester (-15 to -34% discount), and annual (-39% discount) options.
2. Free Trial to Paid Conversion: 7-day free trial with full platform access to drive conversion. No credit card required during trial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Licitei is a Brazilian SaaS platform that helps companies find, analyze, bid on, and win public procurement contracts (licitações públicas). It aggregates 13+ government procurement portals and the PNCP into a single interface, applies AI to read and summarize bidding documents, automates competitive bidding through a cloud-based robot, monitors real-time chat communications, and manages post-award contracts. The platform serves 4,000+ users across Brazil via three subscription tiers.

Product overview

Licitei is a SaaS platform for Brazilian public procurement that offers a unified platform-plus-modules architecture. The core platform consists of Bid Search (Pesquisar Licitações) and Bid Management (Gerenciar Licitações), powered by Licitei IA for document analysis and intelligent item classification. Add-on modules include: Monitoramento de Chat for real-time bidding chat alerts across 10 portals; Robô de Lances for cloud-based automated bidding on ComprasNet; Empenhos e Atas for post-award contract and purchase order management; and Catálogo de Produtos for AI-powered supplier catalog extraction and bid item matching. The Score do Órgão feature provides AI-driven government buyer risk scoring. Three pricing tiers (Plano Busca, Plano Premium, Plano Multiempresas) unlock different module combinations. Additionally, Licitei maintains an open-source MCP server (dados-publicos-mcp) for AI assistant integration with Brazilian public data sources.

Differentiator

Problem solved

Functional benefit

Brands

• Licitei IA: AI-powered feature that reads and analyzes public tender documents, identifies risks, summarizes opportunities, and answers questions about tender requirements.
• Robô de Lances
• Monitoramento de Chat
• Catálogo de Produtos
• Empenhos e Atas
• Cat-rank-1-flash-lite
• dados-publicos-mcp

Products and services

• Pesquisar Licitações (Bid Search)

Quantifiable outcome

• AI bid analysis reduces document review from hours to seconds with executive summaries and automatic risk/opportunity identification
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• Google for StartupsminorGTM or Marketing PartnerGoogle for Startups partner, likely providing cloud infrastructure credits, startup support services, and brand credibility for the Brazilian SaaS startup.
• CRITT (Centro de Referência em Inteligência Artificial)coreStrategic or Co-development PartnerResearch center affiliated with UFJF (Universidade Federal de Juiz de Fora) focused on AI research. CRITT appears to be a strategic research partner for Licitei's AI development, including the Cat-rank models and public data MCP project.
• UFJF (Universidade Federal de Juiz de Fora)coreStrategic or Co-development PartnerFederal University of Juiz de Fora, Licitei's hometown university. The company's headquarters is located at the university campus, indicating a strong academic partnership for talent acquisition, research collaboration, and regional innovation ecosystem development.
• PNCP (Portal Nacional de Contratações Públicas)coreTechnology or IntegrationBrazilian government's official National Public Procurement Portal. Licitei has full integration with PNCP, providing complete access to all public procurement notices nationwide as the foundation of its bid search functionality.
• ComprasNet/Compras.gov.brcoreTechnology or IntegrationBrazil's largest government procurement portal operated by the Ministry of Management. Licitei offers full integration with automated bidding robot, real-time chat monitoring, and live session tracking for federal government tenders.
• BLL (Bolsa de Licitações e Leilões)majorTechnology or IntegrationOne of Brazil's largest private electronic bidding platforms serving municipalities, city councils, and public agencies. Licitei integrates with BLL for monitoring, live sessions, panels, and bid management.
• BNC (Bolsa Nacional de Compras)majorTechnology or IntegrationNational Procurement Exchange platform serving federal, state, and municipal government agencies. Licitei integrates with BNC for monitoring, panels, and bid notifications.
• Licitações-E (Banco do Brasil)majorTechnology or IntegrationOne of Brazil's most traditional bidding platforms operated by Banco do Brasil. Licitei integrates for monitoring, live sessions, panels, and bid management.
• LicitanetmajorTechnology or IntegrationElectronic bidding platform used by hundreds of Brazilian municipalities and state agencies. Licitei integrates for monitoring, live sessions, panels, and bid management.
• Licitar Digital / AMM LicitamajorTechnology or IntegrationElectronic bidding platform operated in partnership with AMM (Associação Mineira de Municípios) with strong presence in Minas Gerais municipalities. Licitei integrates for monitoring and bid management.
• Portal de Compras PúblicasmajorTechnology or IntegrationWidely-used electronic bidding platform for municipalities, states, and government agencies across Brazil supporting multiple modalities including electronic bidding, electronic dispensation, and competition.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Licitações-E (Banco do Brasil): Electronic bidding platform operated by Banco do Brasil, one of Brazil's largest banks, serving as a primary portal for federal, state, and municipal auctions. A broad incumbent in the same space that Licitei integrates with; its ownership by a major bank provides distribution and trust advantages that an independent SaaS cannot match.
• Coupa Software: Global procurement, expense, and supply-chain SaaS platform. Comparable to Licitei as a procurement-vertical software provider serving B2B customers, though it operates at much larger scale and with broader spend-management scope.
• ComprasNet / Compras.gov.br: Official Brazilian federal government procurement portal operated by the Ministry of Management. Licitei integrates with it for automated bidding, but as a government-operated platform it represents both a critical dependency and a potential in-house alternative that could marginalize third-party SaaS.
• SAP Ariba: Global enterprise procurement and supplier management platform owned by SAP. Comparable as a procurement SaaS suite but operates at the large-enterprise tier with deeper P2P workflows; represents the incumbent threat to vertical specialists like Licitei in the Brazilian mid-market.

Emerging players

• UiPath: Global RPA platform whose technology category overlaps with Licitei's Robô de Lances (automated bidding robot). While UiPath is a general-purpose RPA platform rather than a procurement SaaS, its presence in the same automation category represents competitive and partnership potential for vertical RPA applications.
• 1BIDC (Datathon): Brazilian procurement intelligence and bidding platform focused on data analytics and market intelligence for suppliers bidding on public contracts. Comparable to Licitei in vertical (Brazilian public procurement SaaS) but with greater emphasis on data analytics versus full lifecycle bidding automation.
• Aprova Digital: Brazilian digital bidding and proposal management platform targeting suppliers and government entities. Comparable to Licitei in vertical focus (public procurement SaaS in Brazil) but with somewhat different feature emphasis, representing an emerging competitor with similar PLG-style positioning.

Direct peers

• LicitaBOX: Brazilian SaaS platform for public procurement bid search, management, and alerts. Directly comparable to Licitei in target customer (Brazilian companies bidding on government contracts), core offering (bid search + alerts), and distribution (self-serve web platform with subscription tiers).
• Bionexo (Bidweb): Brazilian B2B platform connecting healthcare suppliers to hospital and government procurement, with electronic bidding capabilities. Overlaps with Licitei in the supplier side of Brazilian public procurement, particularly in healthcare vertical.

Regional players

• VBS Soluções: Brazilian SaaS provider offering public-sector management, bidding, and contract management solutions to municipalities. Comparable to Licitei in vertical and geography, but with a municipal-government buyer focus rather than supplier-side PLG motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@licitei
• LinkedInlinkedin.com/company/licitei
• Instagraminstagram.com/liciteioficial
• Facebookfacebook.com/licitei

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licitei