VBS
VBS is a Brazilian software company founded in 1990 that sells an integrated, AWS-hosted ERP platform purpose-built for advertising and media agencies. The platform covers front office, production/events, media planning with automatic TV reach/frequency evaluation, and finance, and serves 40+ agency clients.
- Company typePrivate
- Founded1990
- HeadquartersSão Paulo, SP, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What VBS does
VBS is a Brazilian software company founded in 1990 and headquartered in São Paulo that develops and sells an integrated ERP platform purpose-built for advertising and media agencies operating in Brazil. The platform is organized into four core modules: Front Office (task and productivity management), Produção e Eventos (production and events), Mídia (media planning and post-buy with automatic TV reach/frequency evaluation), and Financeiro (financial/accounting), plus sub-modules for client approvals, vehicle portals, and incentive programs. The system runs on AWS cloud infrastructure with an Oracle database and exposes standard and customizable APIs for BI dashboard development.
The business operates a SaaS subscription model bundled with implementation, migration, training, and post-implementation support services, sold through direct enterprise sales. Customers are predominantly Brazilian advertising agencies, with public logos including Ogilvy, JWT, Africa, DM9, Almap, Grey, Artplan, Gut, Galeria, David, CPB, Future, and Euphoria, plus advertiser-side deployments such as Hypera in pharmaceuticals. Strategic moats center on 30+ years of advertising-specific domain knowledge, regulatory standing as the first CENP-accredited software vendor for the sector (April 2021), and native integrations with Kantar IBOPE Media and JOVE Data for Brazilian media planning. VBS is privately held and founder-led, with CEO Otávio Cibella and a team of approximately 50 staff spanning development, implementation, commercial, support, and BI functions; distribution is direct and entirely domestic, with no evidence of international operations.
VBS firmographics
Firmographics- Name
- VBS
- Legal name
- VBS
- Website
- https://vbsall.com.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VBS is a Brazilian software company founded in 1990 that sells an integrated, AWS-hosted ERP platform purpose-built for advertising and media agencies. The platform covers front office, production/events, media planning with automatic TV reach/frequency evaluation, and finance, and serves 40+ agency clients.
- Ownership category
- akta.pro rank
VBS industry classification
Industry- Product category
- Advertising Agency Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
- akta.pro secondary industries
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where VBS is headquartered
LocationHeadquarters
- HQ city
- São Paulo, SP
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
VBS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: SaaS-based ERP software with subscription pricing model. Includes modules for Front Office, Production and Events, Media, and Financial/Accounting. Implementation, migration, and training services are included as part of the deployment.
- Professional Services: Custom implementation, legacy system migration, training, and post-implementation support services included as part of the overall service offering.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
VBS product offering
Product offeringCore offering
VBS develops and sells an integrated cloud-based ERP software platform for advertising and media agencies operating in Brazil. The platform comprises four core modules — Front Office (task and productivity management), Produção e Eventos (production and events), Mídia (media planning, execution, electronic checking, post-buy and automatic TV reach/frequency evaluation), and Financeiro (financial and accounting management) — delivered via subscription with implementation, migration, training, and post-implementation support services.
Product overview
VBS is an integrated ERP software platform for advertising agency management, comprising four core modules: Front Office (task and productivity management), Produção e Eventos (production and events), Mídia (media planning, execution, and post-buy with automatic TV reach/frequency evaluation), and Financeiro (financial and accounting management). The platform also includes sub-modules for client approvals, vehicle portals, and incentive programs. VBS offers BI capabilities and customizable APIs, serving major Brazilian advertising agencies with cloud infrastructure on AWS.
Differentiator
Problem solved
Functional benefit
Products and services
- Front Office Task and productivity management module for advertising agencies that enables job distribution, internal chat, timeline tracking, piece approval, and timesheet management.
- Produção e Eventos (Production and Events) Production and events management module that offers cost estimation, quote requests, and purchase orders to automate processes from planning to execution for advertising and event agencies.
- Mídia (Media) Integrated media management module with planning and execution, electronic checking, post-buy capabilities, and automatic TV reach and frequency evaluation, including native integrations with Kantar IBOPE Media, JOVE Data, and EDI Veículos.
- Financeiro (Financial) Financial and accounting management module covering billing, purchase requisitions, payment requests, accounts receivable/payable, cash flow forecasting, financial planning, incentive programs (BV), dual accounting (fiscal and managerial), budget control, and client investment tracking.
Companies that use VBS
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles2 records
VBS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
VBS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CENPcoreConselho de Boas Práticas entre Anunciantes, Agências e Veículos (CENP). In April 2021, VBS was the first software company for advertising agencies to be accredited by CENP, the Brazilian advertising self-regulatory body.
- Amazon Web Services (AWS)coreAWS Partner providing cloud infrastructure for VBS software deployment. VBS leverages AWS for scalable cloud infrastructure, data storage, and customizable cloud solutions and services.
- FenaprominorFederação Nacional das Agências de Propaganda (National Federation of Advertising Agencies). Industry association partnership supporting the advertising agency ecosystem in Brazil.
- JOVE DatacoreIntegration partner providing Brazilian media pricing data for use within VBS media planning and buying modules.
- Kantar IBOPE MediacoreIntegration partner providing media intelligence and monitoring capabilities. VBS integrates with Kantar IBOPE Media for electronic checking and post-buy analysis within the media module.
- SinaprominorSindicato das Agências de Propaganda (Union of Advertising Agencies). Industry association representing advertising agencies in Brazil.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
VBS competitors and assessment
Company assessmentEmerging players
- Scoro: Professional services automation platform with project management, time tracking, billing, and reporting. Comparable to VBS's services-ERP positioning for agencies and consultancies.
- ClickUp: Horizontal work-management platform increasingly adopted by creative agencies for task, time, and project tracking. Adjacent competitor to VBS's Front Office module at the lower end of the market.
- Forecast: AI-powered project and resource management platform for agencies and professional services firms. Comparable to VBS's Front Office and Production/Events modules with a modern, automation-led approach.
Direct peers
- FunctionFox: Agency-focused time tracking, project management, and billing software for creative and marketing agencies. Comparable to VBS's Front Office and Financeiro modules at the small/mid-agency level.
- Mediaocean: Global ad-operations platform providing media planning, buying, and workflow software for agencies and advertisers. Direct competitor to VBS's Media and Front Office modules across TV, digital, and OOH.
- Workamajig: All-in-one agency management software for advertising and marketing agencies covering project management, resource planning, finance, and media. Closest U.S.-market analog to VBS's integrated suite.
- Adpoint: Media-agency operations platform used across Nordic and European markets for media planning, buying, and finance workflows. Comparable in function to VBS's Mídia module with multi-market footprint.
Broad incumbents
- SAP Business One: Mid-market ERP with financials, purchasing, and project accounting. Competes with VBS's core ERP suite for Brazilian agencies evaluating generalist platforms with global support.
- Adobe Workfront: Enterprise work-management and marketing-operations platform from Adobe. Competes with VBS's Front Office and Production modules as part of a much broader creative and marketing cloud portfolio.
- Oracle NetSuite: Cloud ERP suite with financials, multi-entity consolidation, and Sarbanes-Oxley-relevant controls. Direct overlap with VBS's Financeiro module and multi-company capabilities for larger holding companies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VBS social profiles
Digital presenceVBS compliance and trust
Trust signalCompliance2 records
VBS financial estimates
Financial estimateRevenue estimate
Valuation estimate
VBS leadership team
Management profileNumber of profiles
Profiles2 records
VBS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VBS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VBS
What does VBS do?
VBS develops and sells an integrated cloud-based ERP software platform for advertising and media agencies operating in Brazil. The platform comprises four core modules — Front Office (task and productivity management), Produção e Eventos (production and events), Mídia (media planning, execution, electronic checking, post-buy and automatic TV reach/frequency evaluation), and Financeiro (financial and accounting management) — delivered via subscription with implementation, migration, training, and post-implementation support services.
Is VBS a public or private company?
VBS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VBS founded?
VBS was founded in 1990. It employs 51 to 100 people.
Where is VBS based?
VBS is headquartered in São Paulo, SP, Brazil, in the Latin America region.
How does VBS make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services.
Who are VBS's main competitors?
Emerging players on record are Scoro, ClickUp and Forecast. Direct peers are FunctionFox, Mediaocean, Workamajig and Adpoint. Broad incumbents are SAP Business One, Adobe Workfront and Oracle NetSuite.
Does VBS have an API?
Yes. VBS offers standard and customizable APIs (APIs padrão e customizáveis) for data access and system integration. The company provides BI capabilities including dashboard development and process automation through these APIs.
What industry is VBS in?
VBS's product category is Advertising Agency Management Software. Its primary akta.pro industry code is HDAEAEAF, Professional Services Automation (PSA) & Services ERP, with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 5132 and its SIC code is 7372.