Primeros

What Primeros does

PRIMEROS s.r.o. is a Czech private limited company operating a direct-to-consumer e-commerce brand for premium vegan condoms under the Primeros Condom name. The company is headquartered in Prague (Vinohrady, Praha 2) and serves individual consumers primarily in the Czech Republic, Slovakia, and the broader EU, with shipping handled through Zásilkovna, GLS, DPD, Czech Post, and Packeta. The brand is positioned as the first sex-positive, gender-fair condom brand, with extensive LGBTQ+ product personalization (Queer Style collection) and inclusive marketing.

The product portfolio comprises nine Original Style condom variants (THE KING, SAFEGUARD, PERFORMANCE, TREESOME, SOFTGLIDE, PASSION, INNOCENT, NIGHTHAWK, CLASSY) sold primarily in Hookup Boxes (27-count) and Dating Packs (12-count), plus a Queer Style collection, the Pride Plug accessory, and merchandise (t-shirts, caps). Condoms are manufactured by boutique manufacturer Klaus Richter in Malaysia under fair-trade agroforestry rubber sourcing, are CE certified as Class II medical devices, and are produced with carbon-neutral shipping certified by Carbon Neutral. A one-condom-one-seed reforestation commitment is delivered through the Eden Reforestation Project.

The business model is direct-to-consumer e-commerce built on Shopify, with pricing in Czech Koruna ranging from 269 Kč (Dating Pack) to 799 Kč (Hookup Box), complemented by the FCK Buddy Club subscription offering a 50% discount on monthly to quad-monthly deliveries. Revenue streams include one-time product sales, recurring subscription revenue, and merchandise. The company has no disclosed funding, no institutional investors, and no publicly reported revenue or headcount figures.

Name

Primeros

Legal name

PRIMEROS s.r.o.

Website

https://primeroscondom.cz

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIMEROS s.r.o. is a Czech DTC e-commerce brand selling premium vegan, fair-trade, carbon-neutral condoms and adjacent sexual wellness products to individual consumers in Czech Republic, Slovakia, and the EU via its Shopify storefront and subscription program.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Condom Product Sales: One-time purchase of condoms in various configurations: Hookup Boxes (27 condoms), Dating Packs (12 condoms). Main product category with various condom variants (THE KING, SAFEGUARD, PERFORMANCE, TREESOME, SOFTGLIDE, PASSION, INNOCENT, NIGHTHAWK, CLASSY) and Queer Style boxes (RAINBOW, LESBIAN, GAY, BISEXUAL, TRANS, GENDER-QUEER, PANSEXUAL, NON-BINARY, ASEXUAL).
2. FCK Buddy Club Subscription: Recurring subscription model offering 50% discount on all orders. Monthly, bi-monthly, quarterly, or quad-monthly delivery options. Customers can skip, modify, or cancel anytime.
3. Merchandise Sales: Designer t-shirts (100% cotton, on-demand manufacturing with 2-week delivery), original caps, and patches featuring condom brand designs.
4. Pride Plug and Accessories: Sale of Pride Plug anal toy (499 Kč) and pride merchandise including flags and caps.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Primeros is a Czech direct-to-consumer sexual wellness brand selling 9 vegan, fair-trade natural latex condom variants plus a Queer Style themed collection, the Pride Plug anal accessory, and branded merchandise (designer t-shirts and caps). Products are manufactured under carbon-neutral conditions by boutique Malaysian producer Klaus Richter and CE certified as Class II medical devices with triple quality control. Distribution combines one-time purchases with the FCK Buddy Club recurring subscription (50% discount, monthly to quad-monthly) shipped across Czech Republic, Slovakia, and the EU through Zásilkovna, GLS, DPD, Česká pošta, and Packeta.

Product overview

Primeros is a Czech sexual wellness brand offering a portfolio of 9 Original Style premium vegan condoms (THE KING, SAFEGUARD, PERFORMANCE, TREESOME, SOFTGLIDE, PASSION, INNOCENT, NIGHTHAWK, CLASSY) and a Queer Style themed collection. Products are sold primarily through Hookup Boxes (27-pack) and Dating Packs (12-pack), with merchandise including designer t-shirts and original caps. The company also offers the Pride Plug anal accessory. Key differentiators include 100% vegan/casein-free formulas, carbon-neutral manufacturing from Malaysia, reforestation partnerships (1 seed per condom via Eden Reforestation Project), and sustainable agroforestry rubber sourcing. All condoms carry CE marking as Class II medical devices with triple quality control and electronic testing.

Differentiator

Problem solved

Functional benefit

Products and services

• THE KING Condom (Hookup Box) Extra-large condom (57mm width x 190mm length) with anatomically expanded tip, smooth surface, reservoir, and standard wall thickness; made from fair-trade natural latex without dyes. Sold as a 27-pack Hookup Box for adult consumers seeking extra-large fit.
• SAFEGUARD Condom (Hookup Box) Extra-strong condom (54mm width x 190mm length, 80μm wall thickness) with smooth straight shape and reservoir; made from fair-trade natural latex without dyes or fragrance. Sold as a 27-pack Hookup Box for adult consumers seeking extra durability.

Quantifiable outcome

• 4.98/5 customer satisfaction from 223 verified reviews
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Eden Reforestation ProjectcoreStrategic or Co-development PartnerEach condom sold plants one seed in tropical rainforest zones. Partnership supports global reforestation efforts and environmental sustainability.
• Carbon NeutralcoreStrategic or Co-development PartnerManufacturing in Malaysia and shipping to Europe is certified carbon neutral. Ensures zero carbon footprint throughout production and distribution.
• Regenerative Rubber InitiativecoreStrategic or Co-development PartnerSustainable rubber sourcing partnership connecting small-scale farmers into cooperatives. Ensures responsible rubber collection that is environmentally and socially beneficial.
• Climate PartnercoreStrategic or Co-development PartnerQR codes on packaging link to Climate Partner projects. Customers can see CO2 offset projects and total tons of CO2 compensated through purchases.
• ShopifycoreTechnology or IntegrationE-commerce platform provider for primeroscondom.cz online store. Handles payment processing through Shopify Payments.
• Shipmall s.r.o.minorImplementation/ SI/ Consulting PartnerFulfillment center located in Hradec Králové (Gočárova třída 1754/48, 500 02) handling order processing and shipping logistics.
• Zásilkovna s.r.o.coreChannel Partner/ Reseller/ DistributorPrimary delivery partner for Czech and Slovak shipments. Offers pickup point network across both countries.
• Klaus Richter (Boutique Manufacturer)coreStrategic or Co-development PartnerSmall boutique manufacturing facility in Malaysia. Operates with similar environmental values, solar-powered facility. Produces premium quality condoms with triple quality control.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Einhorn: German sustainable condom and menstrual product brand; closest EU peer to Primeros with overlapping vegan, fair-trade, climate-neutral positioning and DTC-first go-to-market.
• GLYDE: Fair-trade, ethical vegan condom brand targeting health food and natural product retailers globally; comparable ethical-sourcing and vegan-certification narrative.
• B Condoms: DTC sustainable condom brand sold in bulk; similar value-pack format and online subscription model targeting ethical consumers.
• Hanx: UK-based premium vegan condom brand sold DTC via subscription; comparable positioning around sex-positive branding and sustainability credentials.
• Sustain Natural: US-based vegan, fair-trade condom brand sold DTC; near-identical positioning around sustainability, ethical sourcing, and premium pricing versus Durex/Trojan.

Broad incumbents

• Durex: Global #1 condom brand owned by Reckitt; mass-market incumbent with overwhelming retail distribution that Primeros competes against on positioning rather than shelf access.
• Trojan: Leading US condom brand owned by Church & Dwight; broad incumbent that sets the commodity baseline Primeros differentiates against via ethics and design.

Emerging players

• Lovability: Sexual wellness brand emphasizing inclusive, female-friendly packaging and DTC subscription; comparable brand-design differentiation but US-centric.
• Maude: Modern sexual wellness brand selling condoms and lubricants DTC with minimalist, design-led branding; overlaps on premium sexual-wellness positioning but broader category than Primeros.
• Crown: Premium vegan condom brand sold DTC with subscription model; comparable premium-positioning and direct-to-consumer approach in sexual wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/primeroscondom
• TikToktiktok.com/@primeroscondom
• Xx.com/PrimerosCondom
• Facebookfacebook.com/primeroscondom
• LinkedInlinkedin.com/company/primeros-prague

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primeros